Best Places to Work

What Best Places to Work does

Best Places to Work is a London-headquartered global employer certification organization, founded in 1999 and operated as Best Places to Work Ltd, that certifies more than 500 organizations annually across 100+ countries. The company's core product is a data-driven workplace culture certification built on a two-part assessment: anonymous employee surveys combined with HR policy audits covering culture, leadership, inclusion, and development. Certification is anchored by a proprietary Employee Experience Platform that enables real-time employee feedback collection, engagement monitoring, and benchmarking analytics, supported by HR Advisory services for culture transformation and leadership development, and HR Certified Trainings for HR professionals.

Revenue is generated through three streams: recurring certification fees, professional services advisory engagements, and subscription-style training programs. Pricing is quote-based and not publicly disclosed. Distribution combines direct sales through 16 regional offices spanning Europe, North America, Asia Pacific, the Middle East, and Africa with a partner channel of HR coaches, culture consultants, and certification partners who drive referrals and on-the-ground implementation.

The customer base spans large multinational enterprises (Novartis, AstraZeneca, HSBC, JPMorgan, DHL, Dell, Schneider, Mondelez) and mid-market organizations across more than 17 country markets, with named logos concentrated in pharmaceuticals, technology, financial services, logistics, and consumer goods. The company is GDPR- and CCPA-compliant and operates an HR Community platform alongside marketing channels including LinkedIn, X, Facebook, webinars, press releases, and localized media partnerships to support demand generation.

Name

Best Places to Work

Legal name

Best Places to Work Ltd

Website

https://bestplacestoworkfor.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Places to Work is a London-headquartered global employer certification organization certifying 500+ organizations annually across 100+ countries through employee surveys, HR policy audits, and an Employee Experience Platform providing internationally recognized workplace culture certification.

Ownership category

akta.pro rank

Product category

HR Certification & Workplace Culture Assessment

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)

akta.pro secondary industries

HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK), HR Compliance, Employment Law & Employee Relations Training (EDABAIAE), Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN)

Keywords

• HR certification programs
• Workplace culture assessment
• Employee engagement surveys
• Employer branding services
• HR advisory consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Certification Services: Organizations pay for certification assessment and evaluation services. The certification process involves registration, employee surveys, HR evaluations, and ongoing benchmarking.
2. HR Advisory Services: Personalized consulting on people management, organizational culture transformation, and leadership development
3. HR Certified Trainings: Specialized certification training programs for HR professionals and leaders focusing on employee engagement, workplace well-being, and organizational culture

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Best Places to Work is a global HR certification organization that certifies companies as employers of choice based on a rigorous assessment combining anonymous employee surveys with HR policy evaluations across culture, leadership, inclusion, and development. The certification is complemented by an Employee Experience Platform for ongoing engagement measurement, HR Advisory services for culture transformation and leadership development, and HR Certified Trainings programs for HR professionals.

Product overview

Best Places to Work is a global certification and workplace culture organization offering a unified portfolio centered around its Best Places to Work Certification program. The core offering is complemented by an Employee Experience Platform for real-time feedback collection and analytics, HR Advisory services for personalized consulting, and HR Certified Trainings for professional development. These products work together to help organizations measure, improve, and celebrate exceptional employee engagement through data-driven analysis combined with human-centered solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Best Places to Work Certification
• Employee Experience Platform
• HR Advisory Personalized advisory services providing guidance on all aspects of people management, from transforming organizational culture to leadership development, helping improve employee well-being, boost performance, and support sustainable growth.
• HR Certified Trainings Specialized HR certification training programs focusing on current best practices in employee engagement, workplace well-being, and organizational culture, equipping teams with knowledge and tools to create inclusive and impactful work environments.

Quantifiable outcome

• Organizations see +40% more job applications per job opening compared to market average
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• C People AdvisorycoreStrategic or Co-development Partner · 1 January 2026Strategic partnership announced in 2026 to recognise workplace excellence in Cyprus. C People Advisory serves as the local implementation partner for the Best Places to Work certification program in Cyprus, helping organizations achieve certification and building the HR professional community in the region.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Place to Work Institute: Operates the most globally recognized 'Best Places to Work' certification program competing head-to-head with Best Places to Work across enterprise certification, employer branding, and culture assessment.
• Top Employers Institute: Certifies organizations as 'Top Employers' across multiple countries using an audited HR-best-practices methodology, directly competing with BPTW's certification business in Europe, APAC, and the Middle East.

Broad incumbents

• Gallup: Long-established employee engagement research, surveys (Q12), and consulting powerhouse; competes on the engagement-measurement and benchmarking layer underlying BPTW's certification.
• Qualtrics (Employee Experience): Enterprise experience-management platform with a dedicated employee-experience product line that competes with BPTW's SaaS analytics and survey capabilities.
• LinkedIn Talent Insights: Talent analytics and employer-branding suite embedded in the dominant professional network, competing for HR budget on employer-brand measurement and benchmarking.

Emerging players

• Culture Amp: Employee engagement SaaS platform offering continuous feedback, surveys, and performance tools that increasingly overlap with BPTW's Employee Experience Platform and certification benchmarking.
• Glassdoor: Employee-driven employer reviews and ratings platform that competes for employer-branding attention and budget, partially overlapping with BPTW's employer-recognition value proposition.
• Comparably: Employer branding and workplace culture rankings site that publishes 'Best Places to Work' style lists, competing for visibility in the employer-brand narrative.
• Peakon (Workday): Employee engagement platform now part of Workday, providing continuous listening and benchmarks — direct adjacent competition to BPTW's Employee Experience Platform.

Regional players

• Kununu: European employer-review and workplace-insights platform (owned by Xing/NEW WORK) that overlaps with BPTW's employer branding and employee-feedback offerings across DACH and broader Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BPTW4
• Facebookfacebook.com/bptw4all
• LinkedInlinkedin.com/company/best-places-to-work-program

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Places to Work