Jungheinrich PRO SHOP

What Jungheinrich PRO SHOP does

Jungheinrich PROFISHOP (legal entity: Jungheinrich PROFISHOP AG & Co. KG) is a B2B e-commerce platform headquartered in Hamburg, Germany, operating since 2006 as a wholly-owned subsidiary of Jungheinrich AG, a publicly listed German intralogistics group. The platform serves professional buyers in industry, trade, craft, and logistics across the DACH region (Germany, Austria, Switzerland), offering over 100,000 branded articles spanning material handling (pallet trucks, high-lift stackers, electric forklifts, scissor lift tables), transport (roller conveyors, ball transfer conveyors, platform trucks, transport carts), storage (heavy-duty racking), workshop, environmental, workplace safety, and office categories. Pricing is positioned at VAT-exclusive unit prices ranging from approximately €22.90 for conveyor components up to €2,749+ for electric high-lift trucks and beyond for electric forklifts, with free shipping from €250 and leasing options available from €23.12/month.

The platform is built on a proprietary multi-brand catalog combining premium own brands (Jungheinrich, Ameise) with mid-tier and entry-level own brands (AntOn by Jungheinrich, Hemmdal, Steinbock, BASIC) alongside partner brands (RAU, fetra, META, BLUME, BS ROLLEN). Digital tools include a shelf configurator with 3D preview and real-time pricing, an industrial truck advisor for electric equipment selection, and the Profi-Guide content library covering warehouse, logistics, and workplace topics. These tools are rule-based decision-support features rather than AI-driven systems. The platform is differentiated by the overlay of personal expert consultation across phone, email, and on-site project planning channels, layered onto a transactional e-commerce storefront.

The business model combines one-time product sales with transactional leasing/financing streams, supported by content marketing, SEO, social media (Facebook, YouTube, LinkedIn, Instagram, Xing), email newsletters, digital product videos, and an affiliate partner program. Distribution is direct via the online shop and professional advisory channels, complemented by the affiliate network reaching mid-market buyers. Customer concentration is low given the absence of named enterprise accounts and the high-volume SMB transactional profile, and revenue predictability rests on catalog breadth, brand equity inherited from the Jungheinrich parent, and DACH market reach rather than anchor contracts.

Name

Jungheinrich PRO SHOP

Legal name

Jungheinrich PROFISHOP AG & Co. KG

Website

https://jh-profishop.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Jungheinrich PROFISHOP is a Hamburg-based B2B e-commerce platform, founded in 2006 and owned by Jungheinrich AG, supplying over 100,000 professional equipment articles to industry, trade, craft, and logistics buyers across Germany, Austria, and Switzerland through its online shop and expert advisory services.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment

NAICS

Industrial Supplies Merchant Wholesalers (423840), Office Equipment Merchant Wholesalers (42342)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Misc Durable Goods (5090)

akta.pro industry

PRIMARYCRAFAHAF

Office Supplies, IT & Workplace Procurement Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYCRAEAEAE

Office, Janitorial & Facility Supplies (B2B)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

Keywords

• Warehouse equipment
• Material handling
• Industrial supplies
• Forklifts pallet trucks
• Conveyor technology

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: E-commerce sales of professional equipment including warehouse, transport, workshop, environmental, workplace safety, and office products. Products range from hand trucks (from €299) to electric stackers (from €1,099) and heavy-duty equipment up to €1,151+.
2. Leasing and Financing Services: Leasing options available starting at €23.12/month for equipment such as AntOn electric stackers, providing flexible payment options for B2B customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Jungheinrich PROFISHOP operates a B2B e-commerce platform at jh-profishop.de selling more than 100,000 professional equipment articles across warehouse, transport, storage, workshop, environmental, workplace safety, and office categories. The product range covers hand and electric pallet trucks, high-lift stackers, electric forklifts, scissor lift tables, roller conveyors, ball transfer conveyors, transport carts, heavy-duty shelving, and ergonomic packing workstations, sold under the parent group's premium own brands (Jungheinrich, Ameise, AntOn by Jungheinrich) alongside value brands (Steinbock, Hemmdal, BASIC) and external partner brands.

Product overview

Jungheinrich PROFISHOP is an online B2B e-commerce platform operated by Jungheinrich PROFISHOP AG & Co. KG, offering over 100,000 professional equipment products for industry, trade, crafts, and logistics. The portfolio centers on material handling equipment (pallet trucks, high-lift stackers, electric forklifts, scissor lifts) and internal logistics solutions (roller conveyors, ball transfer conveyors, support rollers, platform trucks, transport carts). The company sells under multiple own brands (Jungheinrich premium, Ameise professional, Steinbock/BASIC entry-level, AntOn by Jungheinrich, Hemmdal) alongside partner brands (RAU, fetra, META, Bauer, PAVOY, SCHULTE, NILFISK, cemo, BLUME). Digital tools include a shelf configurator with 3D preview, an industrial truck advisor for electric equipment selection, and a Profi-Guide with operational guidance. The platform serves as a one-stop shop for complete operational equipment needs across stacking/heaving, transport, storage, workshop, environmental, work safety, and office categories.

Differentiator

Problem solved

Functional benefit

Brands

• Jungheinrich: Premium own brand for forklifts and warehouse equipment
• Ameise
• AntOn by Jungheinrich
• Steinbock
• Hemmdal
• BASIC
• fetra
• META
• RAU
• BLUME
• BS ROLLEN

Products and services

• Hubwagen (Pallet Trucks) Hand and electric pallet trucks for convenient handling of pallets, including models with integrated scales and various load capacities up to 2,500 kg. Targeted at B2B buyers in industry, trade, craft, and logistics.
• Hochhubwagen (High-Lift Stackers) Electric high-lift stackers for reliable stacking operations with various lift heights and load capacities, including compact models for tight spaces. Targeted at warehouse and logistics operations.
• Hubtische (Scissor Lift Tables) Stationary and mobile scissor lift tables for ergonomic height adjustment of goods in warehouses, operations, and sales environments.
• Elektro-Stapler (Electric Forklifts) Electric forklifts for indoor and outdoor material handling operations with various load capacities.
• Rollenbahnen (Roller Conveyors) Gravity-powered roller conveyors for transporting goods using a 2-5% gradient, available in light-duty, heavy-duty, and telescopic models with load capacities up to 150 kg.
• Röllchenbahnen (Ball Transfer Conveyors) Gravity-powered ball transfer conveyors for transporting goods with flat bottoms up to 35 kg, featuring flexible route configurations.
• Tragrollen (Support Rollers) Replacement support rollers for roller conveyors in various diameters (20-80mm), materials (plastic/steel), and load capacities up to 240 kg per roller.
• Handpritschenwagen (Platform Trucks) Manual platform trucks for safe and uncomplicated transport of loads up to 1,250 kg, available with various wall configurations and wheel types.
• Transportwagen (Transport Wagons) Various transport wagons including picking carts, plate carts, and order picking trolleys for efficient in-house goods movement.
• Transportkarren (Transport Carts) Hand trucks and sack barrows for compact transport of large goods, including folding and heavy-duty models.
• Schwerlastregale (Heavy-Duty Shelving) Heavy-duty storage racks and pallet racking systems for optimal space utilization in warehouses.
• Gebrauchtgeräte (Used Equipment) Pre-owned material handling equipment including used pallet trucks at reduced prices, targeted at cost-sensitive B2B buyers.
• AntOn by Jungheinrich PSM 1.2 Elektro-Hochhubwagen Electric high-lift stacker for efficient stacking processes, featuring compact maneuverability for tight spaces, intuitive operation, and a double-chain mast for smooth lifting.
• RAU Packtische (Packing Tables) Ergonomic packing workstations with electrically height-adjustable features to support flexible and professional workflows in shipping and packaging operations.

Quantifiable outcome

• Over 100,000 brand articles available for professional customers

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Trusted ShopsminorOthersCustomer protection partnership providing buyer protection and trust certification for the e-commerce platform. The website displays Trusted Shops certification as a trust signal for customers.
• Trusted ShopsminorOthersBuyer protection partnership providing security and transparency assurances to online shoppers. Described as 'Mit geprüfter Qualität, Sicherheit und Transparenz ist jh-profishop.de in hohem Maße vertrauenswürdig.'

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amazon Business: B2B purchasing arm of Amazon in Germany offering broad industrial, office, and warehouse supplies with fast fulfillment and procurement integrations. Represents a commoditizing competitive threat across most of PROFISHOP's catalog.
• Hoffmann Group: Large German-based B2B supplier of quality tools, workshop supplies, and personal protective equipment. Overlaps with PROFISHOP on workshop, tool, and safety categories and owns direct competitor Contorion.
• Grainger: US-headquartered broad-line industrial distributor with expanding European presence. Comparable MRO and facility supplies catalog, though primarily serving larger enterprises than PROFISHOP's SMB professional focus.
• Würth: Global B2B distribution leader in fastening and assembly materials, tools, and workshop supplies. Overlaps with PROFISHOP's Werkstatt and Eisenwaren categories and competes for the same German craft and trade customer base.

Emerging players

• Kärcher: German cleaning and facility equipment manufacturer with growing direct B2B e-commerce for industrial customers. Comparable in environmental/cleaning and facility equipment categories where PROFISHOP also competes.

Direct peers

• Contorion: German B2B online shop for industrial and professional supplies, now owned by the Hoffmann Group. Directly comparable catalog (tools, workshop, warehouse equipment) and target customer (SMB trades and industry) as Jungheinrich PROFISHOP.
• Toolport: German online retailer specializing in professional workshop equipment, tools, and operating supplies for SMB and trade customers. Comparable catalog scope and B2B target customer to Jungheinrich PROFISHOP.
• Kaiserkraft: German B2B retailer (part of TAKKT AG) specializing in office, warehouse, and operating equipment for professional buyers. Closely comparable product mix and customer base to Jungheinrich PROFISHOP.
• SSB-Banze: German specialist retailer and wholesaler of warehouse and intralogistics equipment (racking, shelving, material handling). Directly competes with PROFISHOP on Schwerlastregale and stacking/transport categories.

Regional players

• McMaster-Carr: US-based B2B industrial supply e-commerce leader known for catalog depth and operational excellence. Not active in Germany, but represents the global benchmark for B2B industrial e-commerce and a potential expansion reference.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqxCwYYimcDIUi2fzyqNkgA
• Facebookfacebook.com/Jungheinrichshop
• LinkedInlinkedin.com/company/jungheinrich-profishop
• Instagraminstagram.com/jungheinrich_profishop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jungheinrich PRO SHOP