What Interior Design Associates does

Interior Design Associates (IDA) is a privately held, Nashville-based interior design firm founded in 1981 that delivers full-scope interior design and FF&E procurement services to enterprise clients in the senior living and hospitality/luxury residential sectors. The firm's core offering spans concept development, space planning, finish selections, custom carpet and lighting development, furniture plans, interior detailing, reflected ceiling plans, construction documentation, and construction administration. A separate FF&E Procurement Services line covers custom furniture, artwork, accessories, and window treatment specification, plus order tracking, warehousing, delivery, and installation management. The firm sells through consultative enterprise sales, RFP responses, and repeat client engagements with senior living operators (assisted living, memory care, independent living, CCRC, life plan communities) and hospitality developers (luxury condominiums, residential towers, country clubs). Revenue is generated on a project-based professional services model; pricing is project-specific and not publicly disclosed.

IDA's business model is relationship-driven and reference-led. Its core technology is human-delivered design expertise rather than a software platform; the firm's differentiators include multi-state registered interior designer credentials covering healthcare and accessibility code requirements, 25+ years of industry awards, and a portfolio spanning 40+ states. The company maintains a single Nashville headquarters at 618 Church Street, Suite 400, with 11-50 employees and a leadership team led by President & Principal Jennifer Glass alongside Principals Lori Leinard and Juan Carlos Borda, plus VPs of Operations, Design, and Studio Design and Directors of Procurement and Finance. The firm is privately held with no disclosed parent company, institutional investors, or external funding.

Commercially, IDA is highly dependent on U.S. senior housing construction cycles and developer relationships. Named clients include Watercrest Senior Living, Senior Lifestyle Corporation, Lifespace Communities, Buckner Senior Living, Senior Star, Brookdale Senior Living, and a hospitality portfolio including Lennar Urban's Port Imperial towers and the 850 Lakeshore redevelopment in Chicago. Project cadence is documented through 2024, with active engagements concentrated in Florida, Illinois, Texas, and the Northeast. Marketing is conducted through project portfolio on the firm website, Instagram, LinkedIn, and earned media via the Environments for Aging, NAHB, Aurora, Gold Nugget, and Senior Housing News awards circuits, with no proprietary technology stack or AI/ML capabilities disclosed.

Name

Interior Design Associates

Legal name

Interior Design Associates, Inc.

Website

https://idassociates.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Interior Design Associates is a Nashville-based interior design and FF&E procurement firm founded in 1981, serving enterprise clients in senior living (assisted living, memory care, CCRC) and hospitality/luxury residential sectors across 40+ U.S. states.

Ownership category

akta.pro rank

Product category

Senior Living and Hospitality Interior Design

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Senior living design
• Hospitality interior design
• FF&E procurement
• Space planning services
• Interior design firm

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Interior Design Services: Comprehensive interior design services from conceptual planning through construction administration, including space planning, finish selections, custom carpet development, interior decorative lighting, furniture plans, and interior detailing. Services span from concept development to construction documents and administration.
2. FF&E Procurement Services: Procurement specialists partner with the interior design team to provide custom furnishings and professional installation. Services include selection of custom furniture, artwork, accessories, fabric window treatments, procurement, order tracking, warehousing, delivery, and installation management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Interior Design Associates (IDA) is a Nashville-based interior design firm providing full-service design and FF&E (furniture, fixtures, and equipment) procurement for senior living communities, hotels, resorts, and restaurants. Services span concept development, space planning, finish and material selections, custom carpet and art programs, specification, procurement, installation management, and project closeout. The firm operates independently and serves as a single source for clients from initial programming through final installation.

Product overview

Interior Design Associates (IDA) is an interior design firm offering a comprehensive suite of services focused on two primary areas: Senior Living and Hospitality interior design. Their core offerings consist of Interior Design Services (covering facility assessment, concept development, finish selections, space planning, furniture plans, interior detailing, and construction documents) and FF&E Procurement (including custom furniture specification, artwork and accessories selection, procurement, warehousing, delivery, and installation management). The company does not operate a software product; rather, they provide professional interior design and procurement services delivered by their team of designers, procurement specialists, and support staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services
• FF&E Procurement and Installation
• Senior Living Interior Design
• Hospitality Interior Design

Quantifiable outcome

• Multiple projects have received top industry awards including Aurora Awards, Gold Nugget Awards, NAHB Best of 55+ Housing Awards, and SHN Architecture & Design Awards

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Watercrest Senior LivingcoreStrategic or Co-development PartnerOngoing strategic partnership with multiple project engagements spanning multiple years. IDA has completed numerous projects for Watercrest including properties in Myrtle Beach, Sarasota, Naples, Macon, Lake Nona, Spanish Springs, Santa Rosa Beach, Fort Mill/Indian Land, and more. Relationship appears to be repeat/preferred vendor status with major senior living developer.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StudioSIX5: National interior design firm exclusively focused on senior living, with deep expertise in CCRC, assisted living, and memory care interiors. Direct competitor to IDA in the same customer base, same product category, and similar project-based professional services model.
• RLPS Architects: Architecture and interior design firm with one of the most recognized senior living practices in the US, providing design services to CCRCs and senior living operators across multiple states. Directly comparable to IDA in vertical focus, customer base, and full-service design offering.
• THW Design: Architecture and interior design firm specializing in senior living, healthcare, and hospitality. Closely comparable to IDA in vertical specialization, project scope, and enterprise client base, with similar award-driven brand positioning in senior living design.
• SFCS Architects: Architecture, planning, and interior design firm with a strong senior living practice serving CCRCs and senior living operators nationally. Direct competitor to IDA in senior living design with similar full-service capabilities and customer mix.
• BKV Group: Architecture, engineering, and interior design firm with a recognized senior living practice serving operators across the US Midwest and beyond. Comparable to IDA in senior living specialization, integrated design services, and enterprise client base.
• D2 Architecture: Architecture and design firm with a national senior living practice focused on CCRCs, assisted living, and memory care. Directly comparable to IDA in vertical specialization, project types, and customer base of senior living operators and developers.
• Lantz-Boggio Architects: Architecture and interior design firm with a dedicated senior living practice, particularly strong in the Mountain West and Midwest. Comparable to IDA in vertical focus, full-service design offering, and enterprise client engagement model.

Broad incumbents

• Perkins&Will: Large global architecture and design firm with a dedicated senior living practice. Comparable to IDA as a senior living design provider but operates at significantly greater scale, broader portfolio (healthcare, education, commercial), and global footprint.
• WATG: Global hospitality-focused design firm with significant senior living and luxury residential work. Comparable to IDA in the hospitality/luxury residential practice, but operates at much larger scale and with a broader international portfolio.

Emerging players

• Direct Supply: Provider of FF&E procurement, design services, and operations solutions to senior living operators nationally. Comparable to IDA in the procurement and design segment, though Direct Supply is larger, more vertically integrated, and combines design with manufacturing/distribution capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/interior-design-associates
• Instagraminstagram.com/ida_nashville

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interior Design Associates