What Highgarden Real Estate does

Highgarden Real Estate is a privately held, for-profit residential real estate brokerage founded in 2012 and headquartered in Indianapolis, Indiana. The company connects individual home buyers and sellers with licensed real estate agents and brokers through a distributed, multi-brand model: the Highgarden Real Estate brand operates in six markets (Charleston SC, Charlotte NC/SC, Indianapolis IN, Myrtle Beach SC, Phoenix AZ, and Raleigh NC), and the affiliated EasyStreet Realty brand operates in four additional markets (Atlanta GA, Las Vegas NV, Orlando FL, and Tampa FL), for a footprint spanning the Midwest, Southeast, Southwest, and West. The corporate entity is organized into the parent Highgarden Real Estate, Inc. plus seven wholly-owned state-specific subsidiaries (Arizona, California, Colorado/Denver, Indiana, North Carolina, South Carolina) to support multi-state brokerage licensing.

The business runs on the traditional residential real estate commission model: in typical transactions, the seller pays the commissions for both the listing agent and the buyer's agent, and buyer-side representation is offered at no direct cost to the buyer. Specific commission rates are not publicly disclosed. The company's underlying technology is minimal and consumer-facing only: cookie-based tracking and web beacons used for site analytics and basic personalization, hosted across a portfolio of geographically-targeted websites (e.g., highgarden-charlotte.com, highgarden-phoenix.com, highgarden-raleigh.com, highgarden-charleston.com, highgarden-myrtlebeach.com, highgarden-indianapolis.com) and the easystreetrealty-* sister domains. There is no proprietary platform, no mobile app, no API, no disclosed integrations, and no AI/ML capability. Customer acquisition is driven primarily by these market-specific websites, a toll-free customer care line (877) 993-3279, and a centralized Customer Care Department, with bottom-of-funnel conversion handled by phone-based agent handoff.

Highgarden employs 251-500 people and serves a horizontally segmented base of individual home buyers, individual home sellers, and affiliated licensed real estate agents/brokers. No enterprise customers, institutional accounts, B2B contracts, venture capital, private equity, or disclosed revenue figures are present in the available material, and the operating model is consistent with a founder- or principal-owned regional brokerage. The company's growth posture, evidenced by the addition of new metros, new state entities, and the EasyStreet Realty sister brand, points to measured geographic expansion within the Sun Belt and adjacent markets.

Name

Highgarden Real Estate

Legal name

Highgarden Real Estate, Inc.

Website

https://highgarden.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Highgarden Real Estate is a privately held residential real estate brokerage founded in 2012 and headquartered in Indianapolis, serving individual home buyers and sellers across 10+ U.S. markets under the Highgarden and EasyStreet Realty brands on a commission-based model. (40 words)

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Real estate commissions
• Property transactions

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission model. In typical transactions, the seller pays all commissions for both listing agent and buyer's agent. Buyer's are not required to pay any portion of the commission for the purchase of any home in which the Company represents the buyer as its agent. A free service for all home buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Highgarden Real Estate is a residential real estate brokerage that connects individual home buyers and sellers with licensed real estate agents and brokers across multiple U.S. markets. The company operates through market-specific websites and toll-free/local phone lines, providing buyer representation at no cost to the buyer because the seller pays the full commission for both listing and buyer's agents in typical transactions.

Product overview

Highgarden Real Estate operates as a real estate brokerage with multiple location-based branded sites across the United States. The company offers residential real estate services through its primary Highgarden Real Estate brand (with locations in Charleston SC, Charlotte NC/SC, Indianapolis IN, Myrtle Beach SC, Phoenix AZ, and Raleigh NC) and its subsidiary EasyStreet Realty brand (with locations in Atlanta GA, Las Vegas NV, Orlando FL, and Tampa FL).

Differentiator

Problem solved

Functional benefit

Brands

• EasyStreet Realty: A preferred partner brand operating in Atlanta (Georgia), Las Vegas (Nevada), Orlando (Florida), and Tampa (Florida) markets.

Products and services

• Residential Buyer Representation
• Residential Seller Representation (Listing Service)
• Real Estate Brokerage - Charleston SC Market
• Real Estate Brokerage - Charlotte NC/SC Market
• Real Estate Brokerage - Indianapolis IN Market
• Real Estate Brokerage - Myrtle Beach SC Market
• Real Estate Brokerage - Phoenix AZ Market
• Real Estate Brokerage - Raleigh NC Market

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EasyStreet RealtyminorOthersEasyStreet Realty is a related brand/affiliate operating under the same corporate umbrella as Highgarden Real Estate. It serves markets including Atlanta GA, Las Vegas NV, Orlando FL, and Tampa FL. EasyStreet Realty is listed as a 'Preferred Partner' on the Highgarden Real Estate website, indicating a relationship between the two affiliated brokerage brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Realty ONE Group: A fast-growing, privately held residential brokerage using a 100% commission model with a multi-state franchise footprint. Realty ONE Group is a comparable peer in terms of commission structure, agent recruitment focus, and expansion across Sun Belt markets like Phoenix, Las Vegas, and the Carolinas.
• Fathom Realty: A cloud-based, tech-enabled residential brokerage with a commission-based model and a focus on agent economics. Fathom competes with Highgarden for independent agents in many of the same Sun Belt markets such as Charlotte, Raleigh, Myrtle Beach, and Phoenix.
• Howard Hanna Real Estate: A large privately held regional residential brokerage operating on a traditional commission-based model with multi-state presence in the Midwest, Mid-Atlantic, and Southeast. Howard Hanna is highly comparable to Highgarden in size, structure, and growth trajectory as a non-public, multi-market brokerage.

Broad incumbents

• RE/MAX: A globally recognized residential real estate franchise built on a commission-split model with independent contractor agents. RE/MAX has strong presence in Indianapolis, Phoenix, and the Carolinas, making it one of Highgarden's most direct large-franchise competitors.
• Coldwell Banker: A legacy residential real estate franchise operating on a traditional commission-based brokerage model with national scale. Coldwell Banker competes with Highgarden for both agents and consumers in markets including the Carolinas, Phoenix, and Indianapolis.
• Redfin: A tech-enabled residential brokerage and portal that uses a salaried agent model and offers buyer rebates. While structurally different, Redfin competes for the same online home-buyer traffic in markets including Phoenix, Raleigh, and Charlotte.
• Compass: A national tech-enabled residential brokerage with a similarly commission-based model but operating at significantly larger scale with proprietary technology and capital backing. Compass competes with Highgarden for agent recruitment and listings in overlapping markets such as Charlotte, Raleigh, and Phoenix.
• eXp Realty: A cloud-based residential brokerage with a commission-based model and a nationwide agent network. eXp competes with Highgarden across many of the same MSAs via its virtual office model, and is a comparable residential brokerage in terms of transaction-driven revenue.
• Keller Williams Realty: The largest residential real estate franchise in the US by agent count, using a traditional commission-based model similar to Highgarden. Keller Williams competes for agents and listings in essentially every market Highgarden serves, including Indianapolis, Raleigh, Charlotte, Phoenix, and Charleston.
• Berkshire Hathaway HomeServices: A national residential brokerage franchise with a commission-based model and a premium brand positioning. Berkshire Hathaway HomeServices is a direct competitor to Highgarden in Charlotte, Raleigh, Phoenix, and other Highgarden markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/highgardenrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highgarden Real Estate