Kiii

Name

Kiii

Legal name

株式会社Kiii

Website

https://kiii.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Influencer Marketing Services: Kiii provides influencer marketing campaign services to corporate clients, managing the full lifecycle from creator casting and strategy to content production and performance analysis. Revenue is generated through service fees charged to brand clients for campaign planning, execution, and management.
2. Fan Marketing & Live Commerce: Kiii manages live commerce campaigns and fan-engagement marketing initiatives for brands, includingcaster recruitment, script development, studio setup, and live operations management. This is billed as a professional service to enterprise and mid-market clients.
3. Video Production Services: Kiii offers end-to-end video production including planning, scripting, filming, and editing for advertising and social media content. Services are sold directly to brands and creators on a per-project basis.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kiii is a B2B marketing services firm that connects corporate brand clients with a network of 100,000+ partnered influencers to plan, produce, and measure cross-platform campaigns on YouTube, Instagram, TikTok, and X. The company delivers end-to-end influencer marketing, fan marketing and live commerce operations, and video production, with 10,000+ advertising campaign cases completed and 10 billion+ total impressions generated.

Product overview

Kiii is a comprehensive creator and influencer marketing company offering three interconnected service pillars: Influencer Marketing (connecting brands with 100,000+ partnered creators for cross-platform promotion), Fan Marketing & Live Commerce (combining expert credibility with emotional fan engagement through live commerce), and Video Production (2,000+ titles produced annually from concept to post-production). The company recently launched an AI Promotion Division to support AI service companies using their proven influencer marketing methodologies. Kiii operates across YouTube, Instagram, TikTok, and X platforms, serving clients in beauty, wellness, food & beverage, and app categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing (インフルエンサーマーケティング) Full-cycle influencer marketing service that connects corporate brand clients with Kiii's 100,000+ partnered influencers and creators, managing strategy, casting, content production, and performance analytics across YouTube, Instagram, TikTok, and X. Targeted at enterprise and mid-market brand marketers seeking measurable campaign outcomes through PDCA-driven optimization.
• Fan Marketing & Live Commerce (推し活マーケティング＆ライブコマース) Combined osuikatsu (fan activity) marketing and live commerce operations service that uses VTubers, 2.5D idols, idols, and artists to drive emotional product endorsement, including talent casting, script development, studio setup, broadcast management, and real-time sales promotion for brand clients.
• Video Production (映像制作) End-to-end video production service covering planning, scripting, filming, and editing for advertising and social media content, with 2,000+ titles produced, approximately 500 annual planning/scriptwriting projects, and 400+ shoots. Sold on a per-project basis to brands and creators.
• Influencer × D2C Brand Development D2C brand creation service partnering with influencers to develop new brands and products from concept through market launch, encompassing product planning, e-commerce operations, and digital marketing execution. Targeted at creators seeking to monetize through owned brands.
• AI Promotion Division (AIプロモーション事業部) Dedicated service division providing promotional support for AI service companies by applying Kiii's SNS marketing and influencer promotion methodologies to AI product go-to-market needs.

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• STVV (シント＝トロイデンVV)flagshipStrategic or Co-development Partner · 11 June 2026Kiii has a sponsorship partnership with STVV, a Belgian First Division football club, entering its second consecutive year. The company's logo is displayed on the back of the top team's training kit for the 2025-2026 season. This partnership is part of Kiii's broader strategy to build international brand visibility through sports marketing.
• TikTok / ByteDanceflagshipGTM or Marketing Partner · 5 June 2026Kiii was recognized as a TikTok User Growth TOP 8 Outstanding Creative Partner globally by TikTok-UG in 2025. This recognition is awarded based on creative quality, performance results, and ongoing value delivery, establishing Kiii as a premier creative partner for TikTok user growth initiatives.
• シュワーボ東京 (Schwabo Tokyo)coreStrategic or Co-development Partner · 3 June 2026Kiii signed a second-year sponsorship with Schwabo Tokyo, a football team led by Leo the Football (Reio Naganuma). The Kiii logo is displayed on the front chest of the players' uniforms. The partnership aims to leverage sports influence for mutual brand growth.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BitStar: BitStar is a Tokyo-based influencer marketing agency and creator management platform with a large partnered creator roster and end-to-end campaign services. It is the most direct Japan-headquartered competitor to Kiii, matching its influencer marketing, video production, and live commerce offerings.
• CROSS MARKETING: CROSS MARKETING is a Japanese digital marketing group offering influencer marketing, research, and creative services. It directly competes with Kiii for D2C and app clients and operates a similar full-service agency model in the Japanese market.
• IZEA Worldwide: IZEA is a US-listed influencer marketing technology platform connecting brands with creators across global markets. It is a direct global peer to Kiii, sharing the same core service of matching brands to influencers and managing campaigns, but differentiated by being a software-platform business.
• LTK: LTK (formerly rewardStyle) is one of the largest global influencer marketing platforms, connecting tens of thousands of creators with brands for performance-driven campaigns. It is a direct global comparable to Kiii in business model and customer base, though far larger and more international.
• Aspire: Aspire (formerly AspireIQ) is a global influencer marketing agency-platform hybrid serving consumer brands with end-to-end creator campaigns. It is a direct global peer to Kiii, matching its combination of agency services, creator network, and campaign analytics.

Broad incumbents

• Dentsu: Dentsu is Japan's largest advertising agency group with global operations. While not a specialist, Dentsu increasingly bundles influencer and creator marketing into its digital offerings and competes for the same enterprise brand budgets as Kiii.
• Hakuhodo DY Holdings: Hakuhodo DY is Japan's second-largest advertising group with extensive digital and influencer capabilities through subsidiaries. It is a broad incumbent competing for the same enterprise brand clients as Kiii, particularly on large integrated campaigns.
• ADK Holdings: ADK Holdings is a major Japanese advertising agency group with growing digital and influencer marketing capabilities. As a broad incumbent, it competes for the same Japanese enterprise budgets as Kiii and was even listed among Kiii's partner/client ecosystem.

Emerging players

• CreatorIQ: CreatorIQ is a SaaS-based influencer marketing platform used by enterprise brands globally. It represents the tech-enabled direction that Kiii could evolve toward, and competes with Kiii indirectly by powering some of the same brand clients through enterprise software rather than agency services.
• Find Model: Find Model is a Japanese influencer marketing marketplace and agency connecting SMBs and mid-market brands with creators. It is an emerging Japan-focused player competing with Kiii for the mid-market segment.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kiiiofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiii