What Automation Systems and Design does

Automation Systems and Design (ASD) is a privately held, US-based industrial automation integrator founded in 1990 and headquartered in Moraine, Ohio. The company designs, engineers, builds, programs, and commissions custom robotics and automation systems — primarily for foundry and discrete manufacturing customers — under a single in-house turn-key model. Its portfolio is anchored in foundry robotics, including a patented robotic ladle system designed around the FANUC R-2000 7th axis platform, in-house engineered air- and water-cooled casting systems with quench tanks and vibrating conveyors, turn-key finishing cells that combine robotic deburring, sanding, polishing, and laser marking, robotic die-spraying systems, and custom end-of-arm tooling (EOAT). ASD is an authorized integration partner with the dominant global robotics OEMs — ABB, FANUC, KUKA, Keyence, and Yaskawa/Motoman — supplemented by partnerships with ATek Automation and Laserax, and operates under ISO 9001 quality certification.

Revenue is generated through one-time custom equipment sales, project-based professional services (engineering, controller design and programming, system integration, installation, and on-site support), and managed turn-key project delivery, all priced on a quote basis. The go-to-market is direct enterprise field sales to manufacturing and foundry buyers in the United States (with a Midwest concentration), with marketing through the company website, LinkedIn, YouTube, Twitter, and partner co-marketing events. Named enterprise customers include Mercury Marine and JL French, and the company currently advertises active hiring alongside a recently established new corporate headquarters and manufacturing plant. ASD is led by Sunny Kullar and has received a Lifetime Achievement Award from ABB Robotics, signaling long-standing credibility in foundry automation integration.

Name

Automation Systems and Design

Legal name

Automation Systems and Design

Website

https://asddayton.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Automation Systems and Design is a US-based industrial automation integrator that designs, builds, and commissions custom robotics systems — primarily robotic ladling, casting cooling, and turn-key finishing cells — for foundry and discrete manufacturing customers under a single in-house turn-key model.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems Integration

NAICS

Industrial Design Services (54142), Computer Systems Design Services (541512), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Special Industry Machinery, Nec (3559), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industry

Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)

Keywords

• Industrial automation systems
• Foundry robotics integration
• Robotic ladling systems
• Turn-key finishing cells
• Custom automation equipment

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Automation Systems and Equipment Sales: Design, build, and sell custom industrial automation systems, robotics integration, and specialized equipment including robotic ladles, cooling systems, and finishing cells. Revenue is generated through one-time equipment sales and project-based engagements.
2. Engineering and Technical Services: In-house engineering and design services, controller design and programming, system integration, installation, and on-site support services. These professional services complement equipment sales.
3. Turn-Key Solutions: Complete automation solutions from design through installation and testing, handling systems start to finish under one roof.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Automation Systems and Design (ASD) is a full-service industrial automation system provider specializing in foundry robotics. The company designs, engineers, builds, and tests in-house custom automation systems including patented robotic ladles, casting coolers, turn-key finishing cells, die spraying systems, and end-of-arm tooling. ASD serves as an authorized integrator for major robotics manufacturers (ABB, FANUC, KUKA, Keyence, Yaskawa) and delivers complete turn-key solutions from project inception through installation.

Product overview

Automation Systems and Design (ASD) offers a portfolio of industrial automation solutions centered on foundry robotics. The core product line includes Robotic Ladling Systems (featuring patented ladle designs with temperature and quantity sensors), Casting Coolers (air and water systems with quench tanks and conveyor features), Turn-key Finishing Cells (custom work cells for deburring, degating, sanding, and polishing), and Die Spraying Automation (robotic lubricant application). These systems are supported by complementary services including Controller Design & Programming, In-House Engineering & Design, and Machine Build & Run-Off. The company also manufactures End of Arm Tooling (EOAT) components including material removal tools, welders, force-torque sensors, tool changers, and collision/temperature sensors.

Differentiator

Problem solved

Functional benefit

Products and services

• Robotic Ladling Systems Robotic foundry ladles for precise handling and pouring of molten materials. Features patented ladle designs with optional optical and temperature sensors for consistent, accurate pours that reduce waste and improve quality. Built for foundry and metal casting operations.
• Casting Coolers (Air & Water) In-house engineered die-casting coolers featuring vibrating conveyors with monitoring, two-mass systems, frequency converters, PLC control, and water spraying capabilities. Optional pneumatic lift quench tank system reduces tank cleaning downtime. For foundry and die-casting operations.
• Turn-Key Finishing Cells Custom-built automated finishing work cells designed, fabricated, and tested in-house for robotic deburring, degating, sanding, and polishing operations. For industrial manufacturers and OEMs requiring automated finishing.
• Die Spraying Automation Robotic coolant and lubricant spraying systems for dies, providing consistent application to ensure even die cooling and reduce casting defects. For die-casting operations.
• Controller Design & Programming In-house engineering services for developing new controllers or refurbishing existing controllers using the latest software and hardware. For industrial clients requiring precision control systems.
• In-House Engineering & Design In-house design and 3D modeling services for cells, prototypes, fixtures, machinery, and automation systems with rigorous testing capabilities. For clients needing custom automation design.
• Machine Build & Run-Off In-house build, test, and run-off services ensuring production systems are ready for deployment with minimal downtime. For industrial clients commissioning custom automation systems.

Quantifiable outcome

• Reduced project cost while maintaining stringent standards
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• ABB RoboticscoreTechnology or IntegrationAuthorized partner providing industrial robotics solutions. ASD showcases ABB partnership prominently, including Mercury Marine customer case study. ABB recognized ASD with Lifetime Achievement Award.
• FANUC AmericacoreTechnology or IntegrationAuthorized partner providing industrial robotics systems. ASD's patented ladle design is specifically engineered for FANUC R-2000 7th Axis Direct Drive Ladle applications.
• KUKAcoreTechnology or IntegrationAuthorized partner providing industrial robot systems. KUKA industrial robots are featured in ASD's automation solutions and partner logos.
• KeyencecoreTechnology or IntegrationAuthorized partner providing laser marking and precision measurement solutions integrated into ASD automation systems.
• Yaskawa MotomancoreTechnology or IntegrationAuthorized partner providing robotics systems for ASD automation solutions. Featured in partner logos section.
• ISO 9001 CertificationcoreOthersQuality management system certification held by ASD, demonstrating commitment to quality standards in their engineering and manufacturing processes.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JR Automation: Large-scale U.S. systems integrator (Hitachi-owned) designing and building custom industrial automation and robotic work cells across multiple industries. Highly comparable to ASD in core business model (custom automation systems integration) and in serving foundry/industrial clients, but with substantially broader scale and vertical reach.
• Wolf Robotics (Lincoln Electric): Long-standing robotic systems integrator specializing in heavy industry and metalworking automation, including welding, cutting, and material handling cells. Directly comparable to ASD's foundry and finishing-cell integration work and to its use of ABB/FANUC robotics, but operates at much larger scale as part of Lincoln Electric.
• ABB Robotics: Global robotics OEM and integrated solutions provider that is both an ASD partner and a competitive threat, offering direct foundry and metal-casting automation solutions. Comparable because it provides the underlying robotic platforms ASD integrates and increasingly offers turnkey cells that compete with ASD's offering.
• FANUC America: Major robotics OEM whose R-2000 platform underpins ASD's patented ladle design. Comparable to ASD as both a partner and a potential competitor through FANUC's own integrator network and direct industrial automation solutions.
• KUKA Robotics: Global industrial robotics OEM whose platforms ASD integrates as an authorized partner. Comparable as both a partner and as a broad incumbent offering its own industrial automation solutions that overlap with ASD's foundry and material-handling use cases.

Direct peers

• Genesis Systems Group: Independent robotic systems integrator focused on heavy-industry applications such as welding, material handling, and foundry automation. Closely comparable to ASD in custom-engineered robotic work cells for foundry and metal-casting customers and in size/scale as an independent integrator.
• Dynamic Automation: U.S. systems integrator building custom robotic work cells and automated production equipment for manufacturing customers. Closely comparable to ASD in custom robotic integration, finishing/deburring cells, and turn-key project delivery.
• Motion Controls Robotics: Mid-sized U.S. robotic systems integrator providing end-of-arm tooling, material handling, and turnkey robotic cells to industrial manufacturers. Comparable to ASD in custom automation integration, EOAT design, and use of FANUC and similar robotics platforms for industrial customers.
• Applied Manufacturing Technologies (AMT): Independent systems integrator specializing in robotic automation and controls engineering for manufacturing. Comparable to ASD in offering custom robotic work cells, controls design and programming, and integration support for industrial clients.
• TEN USA (Total Engineering and Network): Independent industrial automation and robotic systems integrator providing custom engineered solutions and turnkey cells for U.S. manufacturers. Comparable to ASD in custom engineering, robotic integration, and turn-key project delivery for industrial customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ASDDayton
• YouTubeyoutube.com/channel/UCrlCFtuyr0IubRKn3lr1pfA
• LinkedInlinkedin.com/in/sunny-kullar-2172134a

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automation Systems and Design