Did it Leak

What Did it Leak does

Did it Leak is a UK-based, privately held content website and service directory operating under the trading style 'No Leak Plumbers' and branded as 'Home Maintenance Coventry.' Founded in 2007 and headquartered in Coventry with 1-10 employees, the company publishes SEO-oriented articles covering plumbing, central heating, drainage, leak damage, home insurance, windows, kitchens, and adjacent home improvement topics, and connects site visitors with recommended local trades including plumbers, electricians, building surveyors, cleaners, painters, flooring contractors, and waste removal services primarily in Coventry, London, Surrey, and Essex.

The underlying technology is a standard WordPress website on a templated theme; there is no proprietary platform, no mobile app, no API, and no documented AI or ML capability. The product portfolio consists of informational articles and service directory pages rather than software. Partnerships with local service providers such as The J&P Group, Portobello Projects, City Flooring Services, and Veri Clean are surfaced as recommendations on dedicated 'Home Maintenance Services' pages.

The business model is affiliate and referral lead generation: the company earns referral fees or advertising revenue when visitors engage with recommended service providers. GTM is community-led and content-led, relying on organic search, an email newsletter with 900+ subscribers, and organic social channels (Facebook, Instagram, Twitter/X). There are no disclosed revenue figures, no funding rounds, no parent company, and no management team publicly identified beyond a contributor using the byline 'Zoe.'

Name

Did it Leak

Legal name

Did it Leak

Website

https://diditleak.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Did it Leak is a UK home maintenance content website and referral directory that publishes plumbing and repair guides and connects homeowners in Coventry, London, Surrey, and Essex with recommended local trades such as plumbers, electricians, cleaners, and surveyors.

Ownership category

akta.pro rank

Product category

Home Maintenance Information and Service Referrals

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Building Inspection Services (541350)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Leak Detection & Pipe Repair (HSAOAAAC)

akta.pro secondary industries

Emergency Leak Detection (Slab/Wall/Ceiling) (HSAOAMAD), Drain Cleaning (Residential) (HSAOABAA)

Keywords

• Home maintenance information
• Plumbing referral services
• Leak repair guidance
• Property maintenance directory
• Building survey referrals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Referral and Lead Generation: The website generates revenue by directing visitors to recommended local service providers including plumbers, electricians, building surveyors, and cleaning services. The site features various partner businesses and earns referral fees or advertising revenue when visitors engage with recommended service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Did it Leak operates an informational content website and service directory focused on UK home maintenance, with particular emphasis on plumbing, leaks, central heating, and property improvement. The site publishes DIY repair guides, educational articles on plumbing systems and home insurance, and a network of referral listings that connect visitors to vetted local plumbers, electricians, building surveyors, waste removal services, and cleaning providers in Coventry, London, Surrey, and Essex.

Product overview

Did it Leak is an informational website and service directory for home maintenance, specializing in plumbing and water-related issues. The company operates as a content platform providing DIY repair guides, insurance information, and professional service referrals rather than a software product. The portfolio includes educational content on plumbing systems (Central Heating, Plumbing and Drainage Systems), leak damage repair guides (Burst Pipes, Leaking Taps, Blocked Sinks and Drains), insurance information resources (House Insurance, Flood Damage Insurance, Boiler Insurance, Content Insurance), and a network of service directories connecting users with plumbers, electricians, building surveyors, waste removal services, and cleaning companies across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbers Referral Service Local plumber referral service offering domestic and commercial plumbing solutions including emergency callouts, pipe repairs, bathroom installations, and hot water system repairs for UK homeowners and businesses.
• Emergency Plumbers Directory Directory connecting users with 24/7 emergency plumbers, heating engineers, electricians, and roofers for urgent home repairs in the UK.
• Building Surveys and Reports Referral Service Referrals to chartered surveyors providing structural surveys, RICS homebuyers reports, asbestos reports, and commercial schedules of condition for property buyers, owners, and developers.
• Commercial Waste Removal Referral Service Directory of commercial waste disposal options including skip hire, council collection, same-day services, and scrap metal collectors for UK businesses.
• Cleaning Services Directory Recommendations for office cleaning, window cleaning, carpet cleaning, and commercial cleaning services in London and Surrey.
• Domestic and Commercial Property Maintenance Referral Service Property maintenance referrals including painting, decorating, roofing, window installation, flooring, and garden maintenance for UK domestic and commercial property owners.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• The J&P GroupminorChannel Partner/ Reseller/ DistributorFeatured as a leading London plumber recommendation on the Home Maintenance Services page. Offers 24-hour emergency boiler repairs, central heating installation, boiler servicing, and bathroom installations. Services include no hidden costs, no call-out fees, and Gas Safe registration.
• Portobello ProjectsminorChannel Partner/ Reseller/ DistributorRecommended painting company based in London featured on the Home Maintenance Services page. Specializes in interior and exterior wall painting services.
• City Flooring ServicesminorChannel Partner/ Reseller/ DistributorRecommended flooring contractor featured on the Home Maintenance Services page. Provides commercial and residential flooring including carpet, vinyl, laminate, wood, rubber, and linoleum flooring installation.
• Veri CleanminorChannel Partner/ Reseller/ DistributorFamily-owned cleaning business recommended for office and commercial cleaning services throughout London and Surrey. Offers office cleaning, window cleaning, carpet cleaning, and factory/warehouse cleaning services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• MyBuilder: UK online marketplace where homeowners post jobs and tradespeople (plumbers, electricians, etc.) bid for them. Comparable in target audience and service categories, with a slightly different transaction model.
• Bark.com: Global services marketplace including home maintenance categories such as plumbing, cleaning, and building services. Comparable as a referral platform monetizing homeowner leads to local professionals.
• Checkatrade: UK's leading directory and review platform for vetted tradespeople including plumbers, electricians, and builders. Directly comparable as a referral and lead-generation platform connecting homeowners to local service providers.
• Local Heroes (by British Gas): British Gas-owned platform connecting UK customers to vetted local plumbers, electricians, and heating engineers. Comparable in referral mechanics, particularly strong in plumbing and heating verticals.
• TrustATrader: UK directory of vetted and reviewed tradespeople across home repair, plumbing, and maintenance. Directly comparable referral model targeting UK homeowners seeking local service providers.
• Rated People: UK platform that matches homeowners with rated local tradespeople across plumbing, heating, electrical, and maintenance categories. Closely comparable business model of homeowner-to-tradesperson referral.

Broad incumbents

• TaskRabbit: UK-operating platform for booking handyman and home maintenance tasks. Comparable audience of homeowners seeking local labor for small jobs, though TaskRabbit focuses on hourly handyman work rather than licensed trades.
• Yell.com: Established UK business directory (formerly Yellow Pages) covering tradespeople and home services. Comparable as a discovery and referral channel for local home maintenance providers, with a much broader scope.
• Angi (Angie's List): Large US home services marketplace connecting homeowners to local professionals including plumbers and electricians. Comparable referral business model, useful as a US analog for the same category.

Regional players

• Which? Trusted Traders: UK endorsement scheme run by Which? that connects consumers with vetted tradespeople including plumbers, electricians, and builders. Comparable as a UK-only trust-based referral channel for home maintenance services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Did it Leak