Ocean Breeze Waterpark

What Ocean Breeze Waterpark does

Ocean Breeze Waterpark is a privately held, Caribbean-themed seasonal waterpark located at 849 General Booth Boulevard, Virginia Beach, Virginia, operating since 1977. The single-site facility offers over 30 rides and attractions, including 17 water slides, a 1-million-gallon Runaway Bay wave pool, a quarter-mile Adventure River, the Buccaneer Bay Water Playground, and the Hugh Mongous mascot (a 45-foot, 11,000-pound gorilla) that has anchored brand identity since opening. Operational scale is supported by 251-500 employees, predominantly seasonal, with continuous reinvestment in accessibility (e.g., a 2012 pool lift) and ride quality (e.g., two Topsy Turvy rides named 'Best New Waterpark Ride in The World' in 2010).

The commercial model is multi-stream and consumer-direct. Core revenue derives from daily gate admission (weekday adult $46.99, weekend adult $54.99) and tiered Season Passes (Silver $102.99, Gold $112.99) bundled with Meal Plans ($112.99) and Locker Plans ($77.99). Monetization is layered with add-ons including the Breeze Pass front-of-line wristband, three tiers of poolside cabanas (Standard, Large, Extra-Large up to 15 guests), VIP Seating, daily and season lockers, souvenir cups with unlimited refills, popcorn buckets, six F&B outlets with full bar service, the Junior Lifeguard Camp ($199-$399), Birthday Patio Party Packages, and catered events for groups of 75-5,000+.

Go-to-market is direct-to-consumer via the company website and ticket window, supplemented by channel partnerships with Navy ITT offices across eight Hampton Roads military installations and a Discount Partner Program targeting companies with 100+ employees. Digital infrastructure has been modernized with a mobile Digital Pass (Apple/Google Wallet), a Cash-to-Card prepaid Mastercard platform, and ParkEzPay online ticketing. Customer segments center on families with children and youth/camp groups, with secondary segments in military personnel and families, corporate groups, private celebrations, and junior lifeguard camp participants. The 10% City of Virginia Beach admission tax and $2-$3 online convenience fees are passed through to consumers.

Name

Ocean Breeze Waterpark

Legal name

Ocean Breeze Waterpark

Website

https://oceanbreezewaterpark.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Ocean Breeze Waterpark is a privately held, Caribbean-themed seasonal waterpark in Virginia Beach, Virginia, operating since 1977 with 17+ water slides, a million-gallon wave pool, and a quarter-mile adventure river, serving families, youth groups, military families, and corporate event customers via direct ticket, season pass, and channel partnerships.

Ownership category

akta.pro rank

Product category

Water Park / Amusement Attractions

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Water park attractions
• Family aquatic entertainment
• Season pass admissions
• Group event hosting
• Cabana rentals

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Gate Admission Tickets: Daily admission tickets sold to guests for one-day access to the waterpark, with different pricing for weekdays vs. weekends, children vs. adults, and military discounts.
2. Season Passes: Annual passes providing unlimited visits throughout the operating season, available in Silver and Gold tiers with various perks and discounts.
3. Food and Beverage: Multiple dining outlets including Palm Tree Grill, River Runners Bar & Grill, Paradise Pizza, Banzai Tacos, Scallywags Bar, and snack stands. Meal plans and meal vouchers are also sold.
4. Cabana and VIP Seating Rentals: Poolside cabana rentals at various sizes (Standard, Large, Extra-Large) and VIP seating options with amenities including refrigerators, TVs, and exclusive food service.
5. Breeze Pass (Front-of-Line Access): Express lane wristbands providing expedited access to select attractions including slides and tube rides.
6. Locker Rentals and Plans: Daily locker rentals at various sizes (Standard, Large, Jumbo) and season-long locker plans for passholders.
7. Souvenir Cups and Merchandise: Reusable souvenir cups with unlimited soda refills, popcorn buckets, and other branded merchandise.
8. Special Events: Adults-only nights, dive-in movies, and passholder-exclusive events with separate ticketing.
9. Junior Lifeguard Camp: Educational summer camp programs teaching lifesaving skills, with full-day and half-day session options.
10. Birthday Party Packages: Patio party packages including discounted admission tickets, pizza, beverages, and reserved party space.
11. Group Sales: Discounted admission and meal vouchers for groups of 15 or more, including catered events for groups of 75+.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Ocean Breeze Waterpark is a Caribbean-themed seasonal waterpark in Virginia Beach, Virginia, operating 17+ water slides, a 1 million-gallon Runaway Bay wave pool, a quarter-mile Adventure River, and the Buccaneer Bay Water Playground. The park sells one-day admission tickets, tiered Season Passes (Silver and Gold), group tickets, cabana and VIP seating rentals, and add-on experiences including the Breeze Pass front-of-line wristband, locker rentals, meal plans, birthday party packages, and the Junior Lifeguard Camp. Ancillary revenue comes from on-site food and beverage outlets, souvenir cups, popcorn buckets, and the Cash-to-Card prepaid card system.

Product overview

Ocean Breeze Waterpark is a Caribbean-themed waterpark in Virginia Beach offering over 30 rides and attractions. The product portfolio centers on admission-based access to water slides, wave pools, adventure rivers, and water playgrounds, with revenue generated through multiple interconnected product tiers: core daily admission tickets and tiered season passes (Silver and Gold) unlock park access, while add-on modules including Breeze Pass (front-of-line access), cabana/VIP seating rentals, meal plans, locker plans, and souvenir items enhance the visitor experience. Digital infrastructure includes a mobile digital pass system, Cash-to-Card payment platform, and online ticketing through ParkEzPay. The park also offers specialized group event products including birthday party packages, junior lifeguard camps, and catered group events for 15-5,000+ guests.

Differentiator

Problem solved

Functional benefit

Products and services

• One-Day Admission Tickets One-day access ticket to the waterpark with tiered weekday/weekend pricing, age-based pricing (Adult 10+, Child 3-9, Senior 60+, Kids 2 and under free), Twilight after-4 PM pricing, and military discounts. Sold online and at the gate.
• Season Pass (Silver and Gold) Annual subscription pass providing unlimited visits throughout the operating season, free parking, and discounts on food, merchandise, lockers, cabanas, and Breeze Passes. Silver tier offers basic benefits; Gold tier adds a free souvenir cup, two free Breeze Passes, higher discount percentages, and exclusive extended hours.
• Group Admission

Quantifiable outcome

• Gold Season Pass holders receive $25 off Junior Lifeguard Camp registration
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Navy ITT OfficescoreChannel Partner/ Reseller/ DistributorPartnership with Navy Information, Tickets & Tours (ITT) offices at multiple military installations in the Hampton Roads area including Naval Station Norfolk, JEB Little Creek, NAS Oceana, NSA Hampton Roads, NSA Northwest Annex, NWS Yorktown, Langley AFB, and Dam Neck. These offices sell discounted Ocean Breeze Waterpark tickets and season passes to active duty military personnel and their families.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Busch Gardens Williamsburg: Major Virginia theme park operating in Williamsburg, offering rides, shows, and water attractions. Direct competitor for Virginia Beach tourist dollars, group bookings, and family season pass share within the same state.
• Kings Dominion: Virginia-based Cedar Fair theme park offering rides, a water park section (Soak City), and seasonal pass programs. Comparable in regional appeal, group sales operations, and season pass tiering.

Direct peers

• Water Country USA: Large Mid-Atlantic outdoor water park located in Williamsburg, VA. Closest direct head-to-head competitor, competing for the same Virginia family and tourist audience with a broader ride portfolio.
• Schlitterbahn New Braunfels (Cedar Fair): Iconic outdoor water park in Texas, now under Cedar Fair. Comparable on outdoor wave pools, multiple water slides, season pass tiers, and family-centric positioning.
• Holiday World & Splashin' Safari: Indiana-based family theme park and water park combination. Comparable on combined water park + theme park experience, family season passes, and free amenities (parking, sunscreen) strategy.
• Wet'n'Wild Waterpark: Multi-location branded outdoor water park operator (Honolulu, Orlando, Phoenix). Comparable on outdoor water slides, wave pools, family audience, and souvenir cup/cabana monetization.

Broad incumbents

• Great Wolf Lodge: National indoor water park resort chain with multiple U.S. locations. Comparable on water park ride infrastructure, family/multi-day revenue model, and ancillary F&B/cabana monetization.
• Kalahari Resorts & Conventions: National indoor water park resort and convention center operator. Comparable on water-based attractions, group/convention sales, and integrated lodging-augmented pricing model.
• Six Flags: National chain of regional theme parks with integrated water park offerings and tiered season pass programs. Comparable on group sales, season pass economics, and multi-attraction positioning.
• Cedar Fair Entertainment: Owner of multiple regional theme parks and water parks across the U.S. Comparable on season pass tiers, group sales programs, and water park operating economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oceanbreezevb
• YouTubeyoutube.com/@OceanBreezeWaterpark
• Facebookfacebook.com/oceanbreezewaterpark
• Instagraminstagram.com/oceanbreezewaterpark
• TikToktiktok.com/@oceanbreezewaterpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Breeze Waterpark