What EscapeNet does

EscapeNet is a privately-held Australian telecommunications and internet service provider founded in 1996 and headquartered in Adelaide, South Australia. The company offers a diversified portfolio across residential, SMB, enterprise, and government segments: NBN, Opticomm fibre, and ADSL2+ internet; 4G/5G mobile services operating on Telstra Wholesale; voice services (EasyPBX cloud phone systems, EasySIP VoIP trunks, HomePhone, 1300/1800 numbers); managed security (Fortinet-powered NGFW, Trend Micro Worry Free, Webroot SecureAnywhere); and ancillary hosting/domain services. Its most differentiated infrastructure asset is GigCity Adelaide, an EscapeNet-built and operated $7.6 million 10Gbps fibre network across South Australian business precincts — Australia's first GigCity network — with SDN-enabled private Ethernet Virtual Circuits connecting directly to Microsoft Azure, Amazon Web Services, and Google Cloud.

The business model is almost entirely subscription-recurring across consumer broadband (NBN 12 to NBN 1000 plans at $60–$120/month with unlimited data and no lock-in contracts), mobile voice and data plans ($30–$80/month), enterprise Ethernet (100Mbps to 10Gbps symmetrical with BGP routing and enhanced SLAs), cloud-managed voice (EasyPBX per-handset at $24.95–$49.90/month), and a small hardware revenue stream (TP-Link Wi-Fi 6 routers/mesh). Go-to-market is dual-channel: direct self-serve online sign-up and phone-based sales (1300 135 235) for residential and SMB, and dedicated business sales team engagement for enterprise Ethernet, GigCity Adelaide, and managed security. EscapeNet is 100% Australian owned, holds an ACMA Carrier licence, TIO scheme membership, ISO 9001, and ISO 27001 certifications aligned with ASD's Information Security Manual and Essential Eight — credentials it leverages for government and regulated-enterprise contracts. The company has grown via roll-up acquisitions (Teleron, Planet Ozi, Click & Motion, Motion Telecom, Australia Broadband), now consolidated under the EscapeNet brand.

Name

EscapeNet

Legal name

EscapeNet, ABN 68 085 047 641

Website

https://esc.net.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

EscapeNet is an Adelaide-based, 100% Australian-owned ISP and telecommunications provider founded in 1996, delivering NBN, fibre, VoIP, mobile, and managed security services to residential, SMB, and enterprise customers, and operating GigCity Adelaide — Australia's first 10Gbps fibre network.

Ownership category

akta.pro rank

Product category

Telecommunications / Internet Service Provider

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Communications Services, Nec (4899), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Municipal & Community Broadband Networks (HDAIACAE), Network Security Managed Services (Firewall/IDS/IPS/SASE) (BPAEADAG)

Keywords

• Internet service provider
• Fiber optic networks
• VoIP phone systems
• Managed security services
• Business telecommunications

Headquarters

HQ city

Australia Plains

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Internet Service Plans: Monthly subscription plans for NBN, ADSL2+, Opticomm fibre, and 4G mobile data services. Plans range from entry-level to premium with varying speeds and data allowances. Revenue generated through recurring monthly billing.
2. Voice Services: EasyPBX cloud phone systems, EasySIP VoIP trunks, HomePhone VoIP services, and 1300/1800 business numbers. Revenue from monthly line fees and per-minute call charges.
3. Web Hosting and Domain Services: Domain registration, web hosting, virtual private servers, and email hosting services for business customers. Annual subscription model.
4. Mobile Services: 4G and 5G mobile SIM plans with voice, text, and data. No lock-in contracts with monthly billing.
5. Security Services: Trend Micro Worry Free antivirus and security services, Webroot SecureAnywhere endpoint protection. Monthly subscription per license.
6. Hardware Sales: Wi-Fi routers, mesh systems, and mobile devices sold alongside service plans. One-time purchase model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EscapeNet is an Australian Internet Service Provider that delivers internet connectivity (NBN, Opticomm Fibre, ADSL2+, 4G/5G mobile), VoIP voice services (EasyPBX cloud phone systems, EasySIP trunks, HomePhone), managed cybersecurity powered by Fortinet, and business cloud services including web hosting and virtual private servers. The company owns and operates its own national fibre network, including the proprietary GigCity Adelaide 10 Gbps fibre network, serving both residential households and business/enterprise customers across Australia.

Product overview

EscapeNet is a telecommunications service provider offering a portfolio of internet, voice, and managed services across residential and business segments. The core offering centres on NBN and fibre internet connections (including proprietary GigCity Adelaide network) with voice solutions (EasyPBX, EasySIP, HomePhone) built on VoIP technology. Security add-ons include Fortinet-powered NGFW, Trend Micro and Webroot antivirus products. Business productivity tools encompass web hosting, VPS, data centre services, and Microsoft Office 365 integration. The company operates as a licensed carrier with its own national network infrastructure and maintains ISO 9001 and ISO 27001 certifications.

Differentiator

Problem solved

Functional benefit

Brands

• GigCity Adelaide: High-speed fibre network initiative delivering up to 10 Gbps internet services to business precincts in Adelaide, South Australia. Built and operated by EscapeNet.
• EasySIP
• EasyPBX
• HomePhone
• Worry Free
• Easy Mobile

Products and services

• NBN Internet National Broadband Network residential internet service offering unlimited data plans with speeds up to 1000 Mbps across FTTP, FTTN, FTTB, FTTC, HFC, and Fixed Wireless connection technologies. Designed for Australian households.
• Opticomm Fibre Internet
• ADSL2+ Internet
• 4G Mobile Data
• HomePhone
• Easy Mobile Plans
• Enterprise Ethernet
• GigCity Adelaide
• EasyPBX
• EasySIP
• Voice Services (Fax-to-Email and Smart Numbers)
• Next Generation Firewall
• Worry Free Home Cyber
• Web Hosting
• Virtual Private Servers (VPS)
• Data Centre Services
• 4G/LTE Business Internet

Quantifiable outcome

• 99.98% uptime target for GigCity Layer 3 services
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• South Australian GovernmentcoreStrategic or Co-development PartnerPartnership with South Australian Government through SABRENet to build and operate GigCity Adelaide - Australia's first GigCity network. EscapeNet built a $7.6m high performance 10Gbps fibre network delivering affordable hyper-fast internet to business precincts across South Australia.
• SABRENetcoreStrategic or Co-development PartnerStrategic partner in GigCity Adelaide network development and operation. SABRENet (South Australian Business Research and Education Network) collaborates with EscapeNet and the SA Government to deliver the gigabit network to innovation precincts.
• FortinetcoreTechnology or IntegrationSecurity-as-a-Service powered by Fortinet leveraging FortiOS as the foundation of the Fortinet Security Fabric. Provides customers with NGFW, mail security, IPS/AV protection, and endpoint security through FortiClient.
• Trend MicrocoreTechnology or IntegrationPartnership for Worry Free Home Cyber security services powered by Trend Micro. Multi-award winning security service protecting against malware, ransomware, and cyber threats for home and business devices.
• Telstra WholesalecoreTechnology or IntegrationMobile services operate on parts of the Telstra Wholesale mobile network, providing 4G and 5G coverage to EscapeNet mobile customers across Australia.
• Microsoft AzurecoreTechnology or IntegrationGigCity Adelaide network is connected to Microsoft Azure cloud platform, enabling businesses to leverage cloud services with ultra-fast connectivity.
• Amazon Web Services (AWS)coreTechnology or IntegrationGigCity Adelaide network is connected to AWS, providing private cloud access for businesses on the gigabit network.
• Google CloudcoreTechnology or IntegrationGigCity Adelaide network is connected to Google Cloud platform, enabling fast private connections to Google's cloud services.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Telstra: Australia's incumbent telco providing NBN, mobile, fibre, voice, security and cloud services — EscapeNet both competes with Telstra in retail and depends on its wholesale mobile network, making it the dominant benchmark and counterparty.
• Optus: Second-largest Australian telco offering NBN, mobile, fibre and business services — competes directly with EscapeNet in residential and SMB while also serving as a benchmark for enterprise connectivity pricing.
• Vocus Communications: Major Australian fibre network operator and wholesale/enterprise connectivity provider — comparable as a fibre infrastructure competitor to EscapeNet's GigCity, but operating at significantly larger scale across national and international networks.
• TPG Telecom: Major Australian carrier group encompassing TPG, iiNet, and Vodafone brands — comparable to EscapeNet's full-stack consumer and SMB offering but operating at substantially greater scale and with owned mobile infrastructure.

Direct peers

• Superloop: Australian-owned fibre infrastructure and connectivity provider serving SMB and enterprise with high-bandwidth services — directly comparable to EscapeNet's GigCity and Enterprise Ethernet offerings, with a similar focus on fibre to business precincts.
• Dodo Services: Australian budget ISP offering NBN, mobile and energy bundles to residential and small business — competes with EscapeNet in the price-sensitive residential NBN segment with similar product breadth.
• Aussie Broadband: ASX-listed Australian mid-market ISP offering NBN, fibre, mobile, voice and managed services to residential, business and enterprise customers — the closest direct competitor to EscapeNet in target market, product breadth, and channel mix.
• Macquarie Telecom: Australian business-focused telco providing data, voice, mobile and managed security to enterprise and government — comparable to EscapeNet's enterprise and managed security segments with stronger scale in government.
• iiNet (TPG Telecom): Major Australian consumer and SMB ISP owned by TPG Telecom, offering NBN, fibre, mobile, voice and hosting — competing head-to-head with EscapeNet in residential and SMB segments across Australia.

Emerging players

• Pentanet: Perth-based Australian ISP and fibre network operator focused on business-grade connectivity and cloud on-ramps — comparable to EscapeNet's GigCity model as a regional challenger building gigabit infrastructure outside the major telcos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EscapeNet_Au
• LinkedInlinkedin.com/company/rbx

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EscapeNet