What Pentanet does

Pentanet Limited (ASX: 5GG) is a Perth, Western Australia-based telecommunications provider founded in 2017 by Stephen Cornish, operating exclusively within Western Australia with 51-100 employees. The company's core technology is a private 5G Fixed Wireless network operating on company-owned spectrum that provides dedicated tower-to-premises line-of-sight connections, bypassing the shared nbn infrastructure; this is supplemented by nbn resale (FTTN, FTTC, FTTP, FTTB, HFC), Opticomm fiber estate services, and an Apartment Broadband wireless solution. Its product portfolio spans residential internet plans (Fixed Wireless starting at $49.50/month promotional, nbn from $59/month), small and medium business services, and Business Fibre plans offering symmetrical speeds up to 10Gbps with 99.95% uptime on 36-month contracts.

The company monetizes primarily through subscription recurring revenue across residential, SMB, and enterprise customer segments, with additional revenue from hardware sales (eero 7, TP-Link routers and switches, CAT6 cabling) and professional installation services via the PentaTech brand ($149-$249 per visit). Pentanet is also Australia's exclusive partner for NVIDIA's GeForce NOW cloud gaming platform (branded 'GeForce NOW Powered by CloudGG' under the CloudGG sub-brand), with disclosed metrics of 340k+ active members, 1,500+ supported games, and over 350 million minutes played. Distribution is hybrid: a website self-service channel for residential sign-ups, inside and field sales for business and enterprise, and a Managed Service Provider Partner Program with channel partners including Entire Tech and Dicker Data. Adjacent operations include the Pentanet.GG esports organization (active 2020-2023) and Pentanet Stadium at HBF Arena in Joondalup, which function more as brand-building assets than primary revenue drivers. The business model is geographically constrained to Western Australia and lacks material product diversification outside connectivity and adjacent gaming services.

Name

Pentanet

Legal name

Pentanet Limited

Website

https://pentanet.com.au

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Pentanet is a Perth-based, ASX-listed (5GG) Internet Service Provider operating a private 5G Fixed Wireless network in Western Australia, delivering residential, SMB, and enterprise connectivity (including 10Gbps Business Fibre) alongside Australia's exclusive GeForce NOW cloud gaming platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential Internet Services: Monthly subscription fees from residential Fixed Wireless, nbn, and Opticomm internet services. Plans range from entry-level to premium performance tiers with varying speeds and data allowances.
2. Business Internet Services: Monthly subscription fees from business Fixed Wireless, Business NBN, and Business Fibre plans targeting SMEs and enterprise customers. Business Fibre plans offer speeds up to 10Gbps with dedicated account management.
3. Enterprise Solutions: Custom networking solutions for large businesses including dedicated fiber connections, enterprise Ethernet, and carrier-agnostic connectivity design. Plans are subject to service availability with site-specific quoting.
4. Hardware Sales: Sale of network equipment including routers (eero 7, TP-Link VX230v), mesh systems, switches, and Ethernet cables. Hardware is designed to complement Pentanet plans and is available to existing customers.
5. Professional Services: PentaTech Setup Service offering on-site installation, network optimization, device connection, and troubleshooting services. Two tiers: Essentials ($149) for basic setup and Complete ($249) for complex network configurations including mesh setup and smart device integration.
6. Cloud Gaming Subscriptions: GeForce NOW Powered by CloudGG cloud gaming platform offering subscription-based access to PC gaming streamed from cloud servers. Platform supports 1500+ games with active community of 340k+ members.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Pentanet is a Perth-based telecommunications provider delivering residential and business internet connectivity through its private 5G Fixed Wireless network (operating on company-owned spectrum, bypassing nbn), alongside nbn, Opticomm, and Apartment Broadband resale services. The company extends its offering into Business Fibre (up to 10Gbps), Enterprise Solutions, cloud gaming via the exclusive Australian GeForce NOW Powered by CloudGG platform (in partnership with NVIDIA), and hardware/professional installation services.

Product overview

Pentanet is a Perth-based telecommunications provider offering a portfolio of internet connectivity products for residential, business, and enterprise customers. The core product suite includes Fixed Wireless (private 5G network), nbn plans, Opticomm services, Apartment Broadband, Business Fibre (up to 10Gbps), and Enterprise Solutions. The company extends its offering through cloud gaming via GeForce NOW Powered by CloudGG (in partnership with NVIDIA), esports operations (Pentanet.GG), and Pentanet Stadium gaming venue. Supporting products include routers (eero 7 mesh systems, TP-Link VX230v), network accessories, and professional installation services (PentaTech). The neXus plans and nbn Fibre Connect program offer fiber upgrade pathways. The portfolio architecture follows a connectivity-as-platform model, where core internet services are complemented by value-added hardware, cloud services, and professional services.

Differentiator

Problem solved

Functional benefit

Brands

• CloudGG: Cloud gaming platform powered by GeForce NOW, partnered with NVIDIA to deliver cloud gaming services in Australia.
• Pentanet.GG
• Pentanet Stadium
• PentaTech

Quantifiable outcome

• Customers consistently report achieving better than 95% of stated plan speeds
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• NVIDIAcoreStrategic or Co-development PartnerPentanet is Australia's exclusive partner of the world-leading GeForce NOW cloud gaming platform, in partnership with global tech giant NVIDIA. GeForce NOW is the world's most powerful cloud gaming system, using remote NVIDIA GeForce cloud computing to enable gaming anywhere, any time, on almost any device. This exclusive arrangement provides unique market positioning in the Australian cloud gaming market. Platform statistics include 340k+ active members, 1500+ supported games, and 350+ Million minutes played.
• EquinixcoreTechnology or IntegrationEnterprise connectivity partner providing data center and interconnection services for Pentanet's enterprise solutions. Equinix is referenced as part of Pentanet's partner ecosystem for delivering business connectivity solutions.
• Business nbncoreTechnology or IntegrationWholesale partnership with nbn for Business nbn plans including Enterprise Ethernet and business-grade nbn services. Provides symmetrical connectivity solutions up to 1000Mbps for business customers.
• Entire TechcoreChannel Partner/ Reseller/ DistributorManaged Service Provider (MSP) partner delivering fit-for-purpose technology solutions to their customers using Pentanet Business nbn Enterprise Ethernet. Entire Tech serves as the one-stop shop for their customers' technology needs, relying on Pentanet connectivity as the foundation of their service delivery. Managing Director David Locke states that businesses start with a strong foundation, and for them that foundation is the internet.
• Dicker DataminorChannel Partner/ Reseller/ DistributorTechnology distributor and partner mentioned in Pentafest 2023 event photos. Part of the Pentanet Partner Program ecosystem.
• AttainedminorChannel Partner/ Reseller/ DistributorPartner company attending Pentafest networking events. Part of the Pentanet Partner Program ecosystem.
• LeaderminorChannel Partner/ Reseller/ DistributorPartner company attending Pentafest networking events. Part of the Pentanet Partner Program ecosystem.
• PathfinderminorChannel Partner/ Reseller/ DistributorPartner company attending Pentafest networking events. Part of the Pentanet Partner Program ecosystem.
• West Perth Football ClubcoreStrategic or Co-development PartnerNaming rights partnership for Pentanet Stadium within HBF Arena complex in Joondalup. Partnership includes WAFL game coverage, community engagement, and gaming hub hosting. The Falcons utilize Pentanet connectivity for operations, fan engagement, and event management.
• Fusion Biz CominorStrategic or Co-development PartnerCommunity partnership with female entrepreneur network in Western Australia. Pentanet provides internet connectivity supporting networking events, live streams, and digital content for thousands of women across WA.
• Live Action Role Play WestminorStrategic or Co-development PartnerCommunity partnership supporting Western Australian LARP community. Pentanet connectivity enables Discord servers, cloud documents, event coordination, and community building.
• Tenterfield Terrier Club of WAminorStrategic or Co-development PartnerCommunity partnership supporting puppy community in WA. Pentanet connectivity enables Facebook page management, quarterly newsletters, website, and event coordination for the club.
• eero (Amazon)coreTechnology or Integrationeero Wi-Fi 7 routers sold through Pentanet shop. eero 7 is a dual-band mesh Wi-Fi 7 system specifically optimized for Pentanet connections. Includes free eero Secure subscription worth $5/month.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aussie Broadband: ASX-listed Australian ISP offering residential nbn, business internet, and enterprise services nationally. Comparable product portfolio (nbn resale, business fibre, enterprise Ethernet) and similar growth-stage public-company profile.
• Superloop: ASX-listed Australian telecommunications provider delivering nbn, business internet, and enterprise fibre across Australia. Operates its own backbone infrastructure, similar to Pentanet's owned-spectrum approach.
• MyRepublic Australia: Australia-focused challenger ISP targeting gamers and residential customers with nbn plans. Closely comparable target customer base (gamers) and similar value proposition on speed and low latency.
• Launtel: Australian regional ISP offering nbn and business fibre with a focus on customer service and flexible plans. Similar challenger positioning to Pentanet, with comparable SMB and residential focus.
• Swoop Holdings: ASX-listed fixed wireless and nbn provider operating across Australia with a significant fixed wireless footprint. Comparable in technology mix (fixed wireless + nbn resale) and SMB focus.

Broad incumbents

• Telstra: Australia's largest incumbent telco offering mobile, nbn, and enterprise connectivity. Competes with Pentanet across all customer segments but with vastly greater scale and bundled mobile/TV offerings.
• Optus: Major Australian telco (Singtel-owned) providing mobile, fixed broadband, and enterprise services. Overlaps with Pentanet on residential nbn and business connectivity but operates nationally as an incumbent.
• TPG Telecom: Large Australian telco formed from TPG/Vodafone/iinet merger, offering nbn, mobile, and enterprise services. Competes directly on residential nbn pricing and SMB fibre across Pentanet's Western Australian footprint.
• iiNet: Established Australian ISP (TPG Telecom subsidiary) offering nbn and business internet. Similar product set to Pentanet's nbn resale business but with national scale and parent-company backing.

Others

• Cambium Networks: US-listed fixed wireless broadband equipment vendor that supplies Pentanet's network infrastructure. Adjacent enabling player in the fixed wireless ecosystem and the body that awarded Pentanet its Connectivity Hero of the Year recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PentanetISP
• Xx.com/Pentanet_ISP
• LinkedInlinkedin.com/company/pentanet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentanet