OD Link

What OD Link does

OD Link is a privately held, founder-owned practice management and EHR/EMR software product purpose-built for optometry practices. The platform consolidates patient records, exams, appointments, inventory, retail dispensing, billing, insurance claims, recalls, referrals, and patient text/email communication into a single program, eliminating the fragmented multi-vendor stack typical of small and mid-sized optometry offices. The product is offered in two deployment modes — local office hosting with offline continuity during internet outages and OD Link-managed cloud hosting for remote access — and runs on Windows, Mac, iPad, and iPhone devices via the Claris FileMaker Pro 2025 platform. A network of approximately ten third-party integrations extends the core into ePrescribing (DrFirst), patient texting and recall (Chatty, Weave, EYEAPPOINT, 4PatientCare), claims clearinghouses (Ensora, CLAIM.MD), lab ordering (Optivision), and integrated payments (Celero).

The company monetizes through tiered monthly subscriptions priced from $150–$360 per practice depending on annual gross revenue and hosting choice, with additional modular fees for add-ons such as DrFirst ePrescribe ($500/doctor/year) and Chatty texting ($30–$48/month). The go-to-market is sales-led and relationship-driven, anchored on free trials with a 60-day money-back guarantee, founder-led live demonstrations by Dr. Craig Cutler, and a published testimonial base of practicing optometrists. Founded in 1986 by Craig Cutler, OD — a practicing optometrist who built the system from clinical necessity for his own Wasatch Vision Clinic — OD Link now operates as a micro-vertical, founder-led software business with 1–10 employees, no external funding, headquarters in Salt Lake City, Utah, and a customer book concentrated entirely within US optometry practices of all sizes from cold-start startups to commercial practices generating over $2.7M annually.

Name

OD Link

Legal name

OD Link

Website

https://odlink.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

OD Link is a founder-owned, optometry-focused practice management and EHR/EMR software platform serving US optometry practices of all sizes with integrated billing, scheduling, and patient communication via monthly subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Monthly Licensing and Support Fees: Subscription-based monthly licensing fees based on practice's annual gross income. Two hosting options: local office hosting (lower cost) and OD Link managed cloud hosting (higher cost). Price ranges from $150-$360/month depending on practice size and hosting choice.
2. Additional Computer/Device Licensing: Additional computers or iPads require Claris FileMaker software to run OD Link, generating incremental licensing revenue as practices scale.
3. Integration Services (ePrescribe): DrFirst ePrescribe integration with $30 on-boarding fee and $500/year/doctor annual fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

OD Link develops and licenses an all-in-one optometry-specific EHR/EMR and practice management software covering patient records, exams, appointments, inventory, retail dispensing, billing, insurance claims, recalls, referrals, and patient text/email communication. The software is delivered as subscription-based monthly licensing with tiered pricing tied to practice gross income, available in both local-office hosting and OD Link-managed cloud hosting configurations, and runs on Windows, Mac, iPad, and iPhone devices.

Product overview

OD Link is a single, unified practice management and EHR/EMR software platform designed specifically for optometry practices. The core OD Link product encompasses all practice operations within one program, including patient records, exams, appointments, inventory management, retail dispensing, billing, insurance processing, recalls, referrals, and patient communication via text and email. The platform is available in two deployment options: (1) OD Link Local Hosting, which runs on office servers with local network access and provides offline capability during internet outages, and (2) OD Link Cloud Hosting, a managed cloud option that enables secure remote access from any location. Both deployment modes share the same feature set, with cloud hosting providing additional remote accessibility at a higher monthly cost.

Differentiator

Problem solved

Functional benefit

Products and services

• OD Link Practice Management and EHR/EMR Software All-in-one optometry-specific EHR/EMR and practice management software covering patient records, exams, appointments, inventory, retail dispensing, billing, insurance, recalls, referrals, and patient communication via text and email, available to optometry practices.
• OD Link Cloud Hosting OD Link-managed cloud hosting option providing secure remote access to the practice management system from any location, sold as a higher-priced subscription tier on top of the OD Link software license.
• OD Link Local Hosting Office-based local hosting option where OD Link runs on the practice's own servers with local network access and offline capability during internet outages, sold as the lower-priced hosting tier.
• DrFirst ePrescribe Integration Subscription add-on integrating DrFirst ePrescribe into OD Link, allowing physicians to send prescriptions electronically and sync patient medications into OD Link; $30 onboarding fee plus $500/year per doctor.
• Chatty Professional Texting Integration Subscription add-on providing two-way texting with patients ($48/month) and Bulk Messaging for recalls, newsletters, and promotions up to 10,000 patients ($30/month), with two-way conversations originating in OD Link and continuing via the Chatty website.
• Patient Portal Subscription add-on providing a web-based Patient Portal where patients can update entrance forms and make or change appointments in real time; free for under 30 users/month and $15/month above 30 users.

Quantifiable outcome

• Reduced clicks and exam time through single-screen data entry
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Chatty Professional TextingcoreTechnology or IntegrationProvides two-way text messaging with patients and Bulk Messaging services (recalls, newsletters, promotions) for up to 10,000 patients. Two-way texting originates within OD Link, conversation continues via Chatty website. Two-way texting: $48/month; Bulk Messaging: $30/month.
• Patient PortalcoreTechnology or IntegrationWeb-based Patient Portal allowing patients to update entrance forms and make/change appointments in real time. Free for under 30 users/month; $15/month for >30 users.
• Ensora Clearinghouse (formerly Apex EDI)coreTechnology or IntegrationElectronic claims processing through Ensora Clearinghouse. OD Link can export electronic claims data for insurance processing.
• CLAIM.MDcoreTechnology or IntegrationElectronic claims data export capability. Alternative clearinghouse option for insurance claim processing.
• OptivisioncoreTechnology or IntegrationLab orders can be submitted with one click using Optivision integration, streamlining the eyewear ordering process.
• DrFirst (ePrescribe)coreTechnology or IntegrationePrescribe functionality with DrFirst, allowing medication sync into OD Link. On-boarding fee: $30; Annual fee: $500/year/doctor.
• Celero (formerly TransNational)coreTechnology or IntegrationIntegrated credit card processing allowing swipe at workstation with payment recorded in system. Competitive rates with no-risk trial available.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crystal Practice Management (Crystal PM): Optometry-specific practice management and EHR software with electronic claims, recall, and exam documentation features. Competes head-to-head with OD Link for independent optometry practices of similar size and budget.
• My Vision Express: Integrated EHR, practice management, and optical point-of-sale system for optometry practices. Competes in the same SMB optometry segment with a comparable all-in-one positioning.
• EyeMD EMR: EHR and practice management software designed for ophthalmology with adjacent optometry workflow support. Comparable specialty-vertical EHR product targeting a closely adjacent customer base.
• RevolutionEHR: Cloud-based EHR and practice management software purpose-built for optometry practices. Named directly in OD Link's customer testimonials as a competing product ('Revolution is like a maze'), making it the most explicitly comparable direct peer.
• LiquidEHR: Cloud-based EHR and practice management software for optometry with patient portal, recall, and billing features. An emerging direct competitor of comparable scale and price point to OD Link.
• Uprise (VisionWeb / CooperVision): Cloud-based practice management and EHR platform purpose-built for optometry, backed by VisionWeb / CooperVision's industry infrastructure. A direct competitor with stronger channel distribution through optical industry partners.
• MaximEyes (First Insight): EHR/EMR and practice management software for optometrists and ophthalmologists, built around single-exam workflows similar to OD Link. Competes for the same independent and small-group optometry practices.

Broad incumbents

• DrChrono (EverCommerce): Specialty-agnostic cloud EHR and practice management platform that includes optometry templates and iPad-native workflows. A broader incumbent with greater scale that overlaps OD Link on optometry customers.
• Officemate by Essilor (EYEFINITY): Long-established optometry practice management solution from EssilorLuxottica's EYEFINITY division, distributed through the company's massive optical retail network. A broader incumbent with deep optometry vertical expertise and a much larger installed base.

Emerging players

• PracticeSuite: Cloud-based EHR, practice management, and billing platform supporting multiple specialties including optometry. Has partial overlap with OD Link's optometry vertical and competes on integrated billing and RCM capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/od-link

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OD Link