What Optivision does

Optivision, Inc. is a privately held, family-owned software company headquartered in Phoenix, Arizona, that has operated continuously since 1989 selling a single product line, the Optivision Laboratory Management System (LMS), to ophthalmic lens laboratories in the United States. The LMS is a fully menu-driven application written in ophthalmic laboratory terminology that handles order entry with real-time Rx validation, lens Rx calculations (OptiCalc), OPC bar code scanning for inventory and product parameters, just-in-time maximum/minimum inventory with automatic reordering, and comprehensive production cost and product usage reporting. The platform is differentiated by lens grinding specifications derived from mathematical, trigonometric, algebraic, plane geometry, and physics calculations rather than grinding charts, and by a Machine Communications (OptEquip) layer that allows equipment from different manufacturers to interoperate throughout the lens making process, giving labs freedom in equipment selection without compatibility concerns. Add-on modules include the Remote Order Entry (ROE) Trace Program for remote dispensary Rx and frame-trace submission, the Lens Description Standard Excel add-in for lens data file creation and OPC validation, and a Customer Portal that integrates with Eyefinity and VisionWeb for electronic order transmission.

The business model centers on selling the LMS as a software solution to independent and commercial ophthalmic lens laboratories, with revenue appearing to come from software licensing and related services (recurring in nature per source classification). Go-to-market is direct: a sales team reachable at 800-795-9927, the optivision.com website, and presence at industry events such as Vision Expo (with Vision Expo 2026 in Orlando confirmed). Pricing is not publicly disclosed. The company has established partnerships with Greenway Print Solutions for optical-specific service forms, and with Eyefinity and VisionWeb for electronic order transmission. Recent customer activity includes a 2024 LMS installation at Express Lens Lab and a 2025 testimonial from Black Lab Optical, and the company operates from a single headquarters location at 2924 N 24th Avenue, Phoenix, AZ 85015-5901, with 101-250 employees and no parent company, subsidiaries, equity funding rounds, M&A activity, or geographic expansion beyond the domestic US market disclosed in available sources.

Name

Optivision

Legal name

Optivision, Inc.

Website

https://optivision.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Optivision, Inc. is a privately held, Phoenix-based software company founded in 1989 that sells the Optivision Laboratory Management System (LMS) and add-on modules to independent and commercial ophthalmic lens laboratories in the United States, covering order entry, Rx calculation, inventory, and multi-vendor machine communications.

Ownership category

akta.pro rank

Product category

Ophthalmic Laboratory Management Software

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Ophthalmic lab software
• Lab management system
• Lens order management
• Prescription lens calculations
• Optical lab automation

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Laboratory Management System Software: Optivision sells its Laboratory Management System as a software solution to ophthalmic laboratories. Based on the company's sales model and customer support infrastructure, revenue appears to come from software licensing and related services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Optivision develops and sells the Optivision Laboratory Management System (LMS), a menu-driven software platform built specifically for ophthalmic lens laboratories. The system handles order entry with error checking, Rx calculations, lens grinding specifications, OPC bar code scanning, inventory management, and machine interoperability across equipment vendors. It is sold as a customizable software solution to independent and commercial lens labs.

Product overview

Optivision offers a single unified product—the Optivision Laboratory Management System (LMS)—supplemented by several add-on modules and support services. The core LMS is a comprehensive ophthalmic laboratory management software that handles order entry, inventory management, and lens grinding calculations. It integrates with add-ons including Remote Order Entry (ROE) – Trace Program for remote dispensary ordering, OptiCalc Rx Calculation System for prescription calculations, Machine Communications (OptEquip) for multi-vendor equipment interoperability, and the Lens Description Standard Add-in For Excel for lens data file creation. The company also provides complementary support services through its Customer Portal, Knowledge Base, and Issues Site, along with business forms through a partnership with Greenway Print Solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Optivision Laboratory Management System: Fully menu-driven laboratory management system guiding users through each section with instructions written in ophthalmic laboratory terminology.
• Remote Order Entry – Trace Program
• OptiCalc Rx Calculation System
• Machine Communications
• Optivision Lab and Business Forms
• Lens Description Standard Add-in For Excel

Products and services

• Optivision Laboratory Management System (LMS) A fully menu-driven ophthalmic laboratory management software that guides users through each section using ophthalmic laboratory terminology. Provides comprehensive order entry with error checking, OPC bar code scanning for lens parameters, inventory management with just-in-time reordering, and mathematical/trigonometric lens grinding specifications. Designed for independent and commercial ophthalmic lens laboratories.
• Remote Order Entry – Trace Program A computer program that allows dispensaries or offices to enter Rx orders along with frame traces and transmit this information by modem or the Internet directly to the offsite lens laboratory.
• OptiCalc Rx Calculation System Software system designed to provide Rx calculations for lenses upon order entry, generating lens surfacing information on shop tickets. Incorporates OptEquip machine communications technology.
• Machine Communications (OptEquip) A machine interface component designed to allow machines from different manufacturers to communicate with each other throughout the lens making process, enabling lab owners to choose preferred equipment without worrying about machine compatibility. Built into the system at no extra charge.
• Lens Description Standard Add-in For Excel An Excel add-in that helps create valid LDS (Lens Description Standard) files by entering lens data in proper columns and clicking LDS Export. Features include CSV file creation, checksum validation for OPCs, and leading zero padding.
• Customer Portal Web-based portal for accessing lookup and mapping values interface for electronic orders transmitted through Eyefinity, VisionWeb, and other integrations. Used to manage order values and keep them up-to-date.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Greenway Print SolutionsminorStrategic or Co-development PartnerGreenway Print Solutions, a family-owned business with 24+ years in the optical industry, has partnered with Optivision to provide optical-specific service forms and custom business forms for Optivision customers. Greenway offers RX Forms, Laser Invoices, Statements, Checks, Purchase Orders, Envelopes, Letterhead, and Business Cards tailored to the Optivision Lab System software.
• EyefinitycoreTechnology or IntegrationEyefinity is an electronic health record platform integrated with Optivision's Customer Portal for order transmission. The integration allows labs to manage electronic orders and mapping values.
• VisionWebcoreTechnology or IntegrationVisionWeb is an electronic order transmission platform integrated with Optivision's Customer Portal. Labs can manage orders transmitted through VisionWeb and other integrations via the portal.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eyefinity (VSP Global): Eyefinity, owned by VSP Global, is a broad optical software incumbent offering practice management, EHR, and electronic ordering for optometrists and optical retailers. It is both a partner (integrated with Optivision's Customer Portal) and a broader competitor in optical workflow software, making it the most strategically comparable peer.
• OfficeMate (Eyefinity): OfficeMate is an established optometry practice management system now part of the Eyefinity family under VSP Global. It overlaps with Optivision's customer base of optical businesses and represents a broader optical-software incumbent.

Direct peers

• VisionWeb: VisionWeb operates an electronic order transmission platform connecting optical dispensaries to lens labs. It is a Core-tier integration partner of Optivision and a direct comparator in the lens-order workflow layer, with overlapping value to lens labs.

Emerging players

• RevolutionEHR: RevolutionEHR is a cloud-based EHR and practice management platform serving optometrists and optical practices. It is an adjacent peer addressing optical software workflows one step upstream of the lens lab, and competes for IT budget at shared customers.
• LiquidEHR: LiquidEHR provides cloud-based EHR and practice management software for optometrists and ophthalmologists. It is a smaller, cloud-native competitor addressing similar optical customer workflows upstream of the lens lab.
• My Vision Express: My Vision Express is an optometry and optical practice management platform. It serves a similar optical customer base as Optivision and is a relevant adjacent competitor for software spend at optical businesses.
• Optify (optical SaaS): Optify-style optical SaaS platforms (e.g., emerging cloud optical practice and lab workflow tools) compete for the same optical software budget and represent a class of cloud-native challengers to legacy on-prem systems like Optivision's LMS.

Others

• JobBOSS (Exact): JobBOSS, part of Exact, is a shop management and MES solution for small and mid-sized manufacturers. While not ophthalmic-specific, it is functionally comparable to Optivision's LMS in providing order entry, job tracking, and production workflow for small-batch manufacturing environments.
• E2 Shop System (Shoptech): E2 Shop System is a job shop / make-to-order manufacturing system for small manufacturers. It competes in the broader shop-floor and order-management software category that Optivision's LMS occupies, and could be considered by lens labs evaluating alternatives.
• Global Shop Solutions: Global Shop Solutions is an ERP and MES platform for small and mid-sized manufacturers. While not verticalized for ophthalmic labs, it provides overlapping order-entry, inventory, and production-tracking capabilities that could be evaluated by lens labs against Optivision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optivision