Kendall Howard
Kendall Howard is a U.S.-based manufacturer of server racks, cabinets, and technical furniture sold exclusively through authorized resellers, serving data center operators, government buyers, and IT professionals with BABA-compliant, domestically produced IT infrastructure solutions.
- Company typePrivate
- Founded2000
- HeadquartersChisago City, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kendall Howard does
Kendall Howard is a privately held U.S. manufacturer of IT infrastructure hardware and technical furniture, founded in 2000 by Randy Herreid and operating from a single Chisago City, Minnesota facility. The company designs and builds server cabinets (22U-45U), wall-mount cabinets, open-frame racks, specialty enclosures, ESD-protected workbenches, LAN stations, training tables, and supporting accessories under proprietary sub-brands including LINIER, Phantom Class, V-Line, and Performance Series. All manufacturing is vertically integrated domestically, from raw material to finished goods, and the company self-certifies compliance with the Build America, Buy America Act (BABA). Its catalog of 400+ SKUs is supported by an unusually deep technical documentation library of approximately 1,777 downloadable assets, including 509 3D CAD files, data sheets, cut sheets, and installation instructions.
The company's revenue model is entirely wholesale: Kendall Howard does not sell direct, instead distributing exclusively through an authorized reseller network that includes stocking partners (who receive free freight on orders over $5,000, live inventory feeds refreshed every 15 minutes, MAP pricing protection, and product training). Pricing is quote-based through the channel, with a Lifetime Limited Warranty and same-day shipping on in-stock orders received before 3:30 PM CST. End customers span IT infrastructure operators, government and institutional buyers (who benefit from BABA compliance), IT professionals, and SMBs needing starter rack systems. The company also runs a dedicated custom solutions division (kendallhowardcustoms.com) for bespoke builds.
Operationally, Kendall Howard has a 51-100 employee footprint, a documented channel of long-term reseller relationships (Rackfinity since 2010, Rackmount Solutions, ThinkCP Technologies), and an announced 2026 manufacturing expansion at its Chisago City headquarters. Financials are not publicly disclosed.
Kendall Howard firmographics
Firmographics- Name
- Kendall Howard
- Legal name
- Kendall Howard
- Website
- https://kendallhoward.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kendall Howard is a U.S.-based manufacturer of server racks, cabinets, and technical furniture sold exclusively through authorized resellers, serving data center operators, government buyers, and IT professionals with BABA-compliant, domestically produced IT infrastructure solutions.
- Ownership category
- akta.pro rank
Where Kendall Howard is headquartered
LocationHeadquarters
- HQ city
- Chisago City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kendall Howard business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Server Rack and Cabinet Sales: Primary revenue stream from manufacturing and selling server racks, cabinets, and related infrastructure equipment including full-size server cabinets (22U-45U), wall mount cabinets, open frame racks, and specialty enclosures.
- Technical Furniture Sales: Sales of specialized technical furniture including Performance Series LAN Stations (100/200/300/400 Series), Training Tables, ESD Furniture, and Heavy Duty Performance Plus workbenches in various sizes and finishes (African Mahogany, Folkstone).
- Accessories and Components: Wide range of accessories including shelves, cable management, casters, drawers, fans, keyboard trays, rails, spacer blanks, cage nuts, rack screws, and installation hardware supporting the core rack systems.
- Custom Product Manufacturing: Custom solutions division (kendallhowardcustoms.com) builds products to customer specifications, offering bespoke rack systems and specialized furniture solutions for unique requirements.
- Reseller Channel Revenue: Revenue generated exclusively through authorized resellers and distributors with multiple partnership tiers including stocking partners receiving free freight benefits and live inventory access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard catalog products with quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Kendall Howard product offering
Product offeringCore offering
Kendall Howard manufactures and assembles physical IT infrastructure equipment in the United States, including server racks, server cabinets (LINIER line), wall-mount cabinets, open-frame racks, specialty locking enclosures, cable management accessories, rack shelves, technical furniture (LAN stations, training tables, ESD furniture, heavy-duty workbenches), and custom-configured solutions. All products are 100% USA-made and sold exclusively through authorized resellers and stocking partners, with same-day shipping and a Lifetime Limited Warranty.
Product overview
Kendall Howard is a U.S.-based manufacturer of IT infrastructure equipment and technical furniture offering a comprehensive product portfolio organized into five main categories: Racks and Cabinets (server cabinets, wall mount cabinets, open frame racks, specialty products, and V-Rack series), Shelves and Accessories (component shelves, cable management, rail kits, keyboard trays, drawers, casters, fans), Tools and Hardware (rack screws, cage nuts, installation kits), and Technical Furniture (Performance LAN Stations, Training Tables, ESD Furniture, Heavy Duty Workbenches). The company also offers Custom Solutions for bespoke product requirements. Products are available under the proprietary LINIER brand (entry-level line) and are backed by a Lifetime Limited Warranty. The catalog contains 404+ items with same-day shipping for in-stock products.
Differentiator
Problem solved
Functional benefit
Brands
- LINIER: LINIER brand of racks and cabinets providing low-cost entry-level solutions
- Phantom Class
- V-Line
- Performance Series
Products and services
- LINIER Server Cabinets Entry-level to enterprise LINIER-branded server cabinets designed to house network and server equipment in data centers and server rooms; sold through authorized resellers to IT operators in the United States.
- Compact Server Cabinets Smaller-footprint server cabinets for environments with limited space while still providing rack-mount capability and cable management access; sold through Kendall Howard's reseller channel.
Quantifiable outcome
- Same-day shipping for in-stock orders received by 3:30 PM CST
- +2 more outcomes
Companies that use Kendall Howard
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Kendall Howard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kendall Howard partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered primary and core.
- RackfinityprimaryRackfinity, a technology provider based in Minneapolis, Minnesota, is a long-term reseller partner of Kendall Howard products. The company has been selling Kendall Howard products since 2010 and describes them as their 'number one vendor.' Rackfinity promotes Kendall Howard server racks and accessories for workplace modernization across the United States.
- Rackmount SolutionsprimaryLong-term primary supplier relationship where Rackmount Solutions distributes Kendall Howard products. Rackmount Solutions reports outstanding product quality, quick order shipping, and excellent service as key benefits of the partnership.
- ThinkCP TechnologiescoreChannel partner specializing in government customer sales. Benefits from Kendall Howard's USA-made products which facilitate government procurement, along with knowledgeable sales representatives and responsive support.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Kendall Howard competitors and assessment
Company assessmentBroad incumbents
- APC by Schneider Electric: Offers NetShelter server racks as part of a much broader power, cooling, and IT infrastructure portfolio. Competes with Kendall Howard in racks but typically as part of larger integrated data center deals where bundling matters.
- Vertiv: Large incumbent spanning IT power, cooling, and rack infrastructure for data centers. Overlaps Kendall Howard in rack enclosures but bundles them with much higher-value power and thermal systems.
- Tripp Lite (Eaton): Sells rack enclosures, PDUs, and IT infrastructure accessories through a broad distribution network. Comparable rack and accessory overlap, with Eaton's scale and broader power portfolio behind it.
Direct peers
- Hammond Manufacturing: Manufactures electronic enclosures, racks, and cabinets for industrial and IT markets. Comparable in the wall-mount and floor-standing enclosure categories, with broader industrial adjacency.
- Rittal: Global manufacturer of industrial and IT enclosures, server racks, and climate control solutions. Comparable as a direct enclosure and rack competitor serving data center and industrial customers, though at significantly larger global scale.
- Black Box Corporation: Provider of IT infrastructure solutions including cabinets, racks, and cabling for data center and network environments. Comparable in target customer and product categories, with additional services breadth.
- Chatsworth Products (CPI): Manufacturer of server racks, cabinets, cable management, and IT infrastructure enclosures serving data centers and telecom rooms. Highly comparable to Kendall Howard across core product categories, channel distribution, and target end customers.
- Middle Atlantic Products: Designs and manufactures rack enclosures, technical furniture, and AV/IT infrastructure with a strong focus on integrator and reseller channels. Directly comparable in the technical furniture and rack enclosure overlap with Kendall Howard's Performance Series and LINIER lines.
Peers
- Great Lakes Case & Cabinet: US manufacturer of server racks, network enclosures, and IT cabinets for data center, telecom, and security applications. Closely comparable product mix and US-domestic manufacturing positioning to Kendall Howard.
Emerging players
- StarTech.com: Manufactures and distributes IT connectivity, rack-mount, and accessory products through e-commerce and channel. Mentioned as a complementary partner to Kendall Howard at reseller Rackfinity and overlaps in rack accessories and cable management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kendall Howard social profiles
Digital presenceKendall Howard compliance and trust
Trust signalCompliance1 record
Kendall Howard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kendall Howard leadership team
Management profileNumber of profiles
Profiles6 records
Kendall Howard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kendall Howard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kendall Howard
What does Kendall Howard do?
Kendall Howard manufactures and assembles physical IT infrastructure equipment in the United States, including server racks, server cabinets (LINIER line), wall-mount cabinets, open-frame racks, specialty locking enclosures, cable management accessories, rack shelves, technical furniture (LAN stations, training tables, ESD furniture, heavy-duty workbenches), and custom-configured solutions. All products are 100% USA-made and sold exclusively through authorized resellers and stocking partners, with same-day shipping and a Lifetime Limited Warranty.
Is Kendall Howard a public or private company?
Kendall Howard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kendall Howard founded?
Kendall Howard was founded in 2000. It employs 51 to 100 people.
Where is Kendall Howard based?
Kendall Howard is headquartered in Chisago City, United States, in the North America region.
How does Kendall Howard make money?
Five revenue lines are on record. Server Rack and Cabinet Sales are the primary driver. The others are technical Furniture Sales, accessories and Components, custom Product Manufacturing and reseller Channel Revenue.
Who are Kendall Howard's main competitors?
Broad incumbents on record are APC by Schneider Electric, Vertiv and Tripp Lite (Eaton). Direct peers are Hammond Manufacturing, Rittal, Black Box Corporation, Chatsworth Products (CPI) and Middle Atlantic Products. Great Lakes Case & Cabinet is listed as a peer. StarTech.com is listed as an emerging player.
Does Kendall Howard have an API?
No public API is recorded for Kendall Howard.