Virtu
- Company typePrivate
- Founded2008
- HeadquartersAlexandria, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Virtu firmographics
Firmographics- Name
- Virtu
- Legal name
- Virtunet Pty Ltd
- Website
- https://virtu.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Virtu industry classification
Industry- Product category
- IT Managed Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576), Computer & Office Equipment (3570), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Systems Integration & Implementation Services (BPAEAAAB)
- akta.pro secondary industries
- Network, Infrastructure & Data Center Integration (BPAEAAAK), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Strategy & IT Advisory (BPAEAAAA), Network Performance Management & Observability Services (BPAEAEAH)
Keywords
Where Virtu is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Virtu business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Revenue from selling end-user devices, networking equipment, audio-visual equipment, and peripherals from vendor partners including HP, Lenovo, Cisco, Apple, and others.
- Software Sales & Licensing: Revenue from software solutions, Microsoft licensing, Adobe solutions, and software procurement services.
- Professional Services: Consulting, project management, site inspections, cabling services, AV installation, deployment programs, asset branding and tagging.
- Managed Services: Ongoing managed IT services covering cloud management, security monitoring, networking support, and helpdesk services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Corporate Solutions - Custom Quote |
| Other | Multi-year contract | Education Solutions - Custom Quote |
| Other | Multi-year contract | Professional Services - Project-Based |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Virtu product offering
Product offeringCore offering
Virtu provides integrated IT solutions and managed services for organisations across Australia, New Zealand, Indonesia, and Singapore. The company combines hardware procurement, software licensing, consulting, deployment, and ongoing managed services spanning cloud infrastructure, cybersecurity, networking (SD-WAN, SASE), modern workplace, and IT asset lifecycle management. They serve corporate, education, government, healthcare, and retail customers, leveraging partnerships with leading vendors including HP, Microsoft, Lenovo, Cisco, and Apple, with a distinctive focus on sustainable IT solutions.
Product overview
Virtu is an Australian IT solutions provider offering a comprehensive portfolio of hardware products, professional services, and technology solutions. Their product offerings include End User Devices (laptops, tablets, Apple devices), Audio Visual equipment (displays, projectors, interactive displays), Unified Communications systems, Printing & Scanning solutions, Charging Carts & Trolleys, Device Peripherals & Accessories, Software & Licenses, and CCTV & Security systems. Their professional services encompass IT Consulting, Project Management, Consultation and Site Inspections, Cabling Services, AV Installation, Deployment Programs, Asset Branding & Tagging, and End-of-Life IT Asset Management. Their solution offerings include Modern Workplace (Microsoft-based digital workplace transformation), AI-powered Meeting Rooms (intelligent video conferencing with AI tracking), Cybersecurity (cloud, endpoint, network security, and penetration testing), Cloud Solutions (HCI, public cloud, modern data centre), Networking & Connectivity (SD-WAN, wireless, SASE), Teaching & Learning (education technology), iPad for K-12 Education, Device Enrolment Program, and IT Asset Lifecycle Management. The company operates through strategic partnerships with technology vendors including HP, Lenovo, Cisco, Microsoft, Apple, Adobe, Logitech, and Samsung.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Services
- IT Consulting and Project Management
- Cloud Solutions
- Cybersecurity Solutions
- Networking and Connectivity Solutions
- Modern Workplace Solutions
- AI-powered Meeting Rooms
- iPad for K-12 Education
- IT Asset Lifecycle Management (ITAM)
- IT Procurement Services
- Interactive Learning Solutions
Quantifiable outcome
- Over 30% revenue growth online achieved for major Australian retailer within 18 months
- +2 more outcomes
Companies that use Virtu
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
Virtu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Virtu partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- HPcoreFlagship technology partner with HP and HP Enterprise solutions. Extensive HP sustainability content co-developed. HP Sustainability Impact Award winner 2022. Multiple HP-focused events and promotions including HP sustainable products and ocean-bound plastics initiatives.
- MicrosoftcoreKey technology partner for Microsoft solutions including Azure cloud, Microsoft 365, Teams, and Windows. Microsoft Surface for Education and Corporate solutions. Co-marketing on sustainability content.
- LenovocoreStrategic partner for Lenovo devices including ThinkPad L Series sustainable laptops. Lenovo sponsored events including W Hotel Sydney event. Enterprise device procurement partner.
- CiscocoreCisco Meraki SD-WAN and networking solutions partner. Cisco sponsored customer events. Networking and connectivity solutions for enterprise clients.
- ApplecoreApple Authorised Reseller and partner for iPad education solutions. Device Enrolment Program provider. Apple bundles for education including case, carrier cart, and stylus bundles.
- AdobesecondaryAdobe software solutions partner for creative and productivity tools. Sponsored customer events including Lenovo/Adobe event.
- LogitechsecondaryAudio-visual and collaboration solutions partner including headsets, docking stations, and meeting room technology. Partnership for AI-powered meeting rooms.
- SamsungsecondarySamsung device solutions including displays and mobile technology for enterprise and education.
- AMDsecondaryAMD processor technology for devices. Supercar Drive Experience Day event partnership with HP.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Virtu competitors and assessment
Company assessmentBroad incumbents
- CDW: Global IT solutions provider delivering hardware, software, and integrated services to mid-market and enterprise. Highly comparable multi-vendor aggregation model to Virtu at materially greater scale.
- Fujitsu Australia: Large Australian IT services arm of Fujitsu Limited, offering infrastructure, cloud, security, and managed services. Overlaps Virtu across enterprise IT integration but with a much broader portfolio and deeper consulting bench.
- Insight Enterprises (ANZ): Global IT solutions provider with an ANZ presence, delivering hardware, software, and services across similar vendor lineups (Microsoft, Cisco, HPE/HP). Closely comparable as a multi-vendor solutions aggregator with managed services capabilities.
- DXC Technology Australia: Global IT services incumbent with a meaningful ANZ practice spanning modern workplace, cloud, security, and managed services. Competes with Virtu for enterprise IT integration mandates at greater scale.
Direct peers
- SHI International: Large global IT solutions provider combining hardware/software procurement with integration and managed services. Highly comparable business model and vendor stack (HP, Cisco, Microsoft, Apple) to Virtu, though primarily US-headquartered.
- Softcat: UK-headquartered IT reseller and solutions provider with a similar mix of hardware, software licensing, and professional services for mid-market and enterprise customers. Comparable operating model, though operating in a different geography.
- CompuCom: North American IT solutions and managed services provider focused on workplace, networking, and cloud. Similar multi-vendor integration and managed services motion to Virtu, though operating in a different geography.
- Logicalis Australia: ANZ arm of the global Logicalis group, delivering IT infrastructure, networking, cloud, and managed services. Closely comparable business model to Virtu, especially in Cisco-led networking and data centre integration.
- Datacom: Trans-Tasman IT solutions and managed services provider operating across Australia and New Zealand. Directly comparable to Virtu on geography, multi-vendor integration, cloud, security, and managed services offerings.
Regional players
- Dicker Data: Australia's largest listed IT distributor, partnering with many of the same vendors as Virtu. Comparable in product breadth but operates at a different layer of the channel; a potential upstream supplier rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Virtu social profiles
Digital presenceVirtu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtu leadership team
Management profileNumber of profiles
Profiles1 record
Virtu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtu
What does Virtu do?
Virtu provides integrated IT solutions and managed services for organisations across Australia, New Zealand, Indonesia, and Singapore. The company combines hardware procurement, software licensing, consulting, deployment, and ongoing managed services spanning cloud infrastructure, cybersecurity, networking (SD-WAN, SASE), modern workplace, and IT asset lifecycle management. They serve corporate, education, government, healthcare, and retail customers, leveraging partnerships with leading vendors including HP, Microsoft, Lenovo, Cisco, and Apple, with a distinctive focus on sustainable IT solutions.
Is Virtu a public or private company?
Virtu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Virtu founded?
Virtu was founded in 2008. It employs 11 to 50 people.
Where is Virtu based?
Virtu is headquartered in Alexandria, Australia, in the Oceania region.
How does Virtu make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Sales & Licensing, professional Services and managed Services.
Who are Virtu's main competitors?
Broad incumbents on record are CDW, Fujitsu Australia, Insight Enterprises (ANZ) and DXC Technology Australia. Direct peers are SHI International, Softcat, CompuCom, Logicalis Australia and Datacom. Dicker Data is listed as a regional player.
Does Virtu have an API?
No public API is recorded for Virtu.
What industry is Virtu in?
Virtu's product category is IT Managed Services. Its primary akta.pro industry code is BPAEAAAB, Systems Integration & Implementation Services, with a secondary code of BPAEAAAK, Network, Infrastructure & Data Center Integration. Its NAICS code is 54151 and its SIC code is 7373.