Bercomex
Bercomex is a Dutch family-owned industrial machinery company, founded 1925 in Hoorn, Netherlands, that designs and services automated cut flower processing equipment — including the Furora bunching line and proprietary vision-based sorting systems — for growers and processors worldwide, distributed through direct sales and nine exclusive regional partners.
- Company typePrivate
- Founded1925
- HeadquartersHoorn, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bercomex does
Bercomex is a Dutch private family-owned industrial machinery company founded in 1925 and headquartered in Hoorn, Netherlands, that designs, develops, sells, installs, and maintains automated cut flower processing equipment. The company serves cut flower growers and processors worldwide, with installed machines across the Netherlands, Colombia, Great Britain, Poland, Japan, Italy, France, Australia, China, Israel, the USA, Spain, New Zealand, and Azerbaijan, supported by a network of nine exclusive regional sales partners and a wholly-owned Colombian subsidiary, Bercomex Américas SAS, established in January 2020.
The core product line centers on the Furora family of automatic bunching machines (Nova, Compact, Lelie, Rosematic, Hortensia), complemented by complete production lines (Flora Optima, Flora BunchMaster, Flora BouquetMaster) and a broad portfolio of supporting equipment including de-bulbing, defoliating, sorting, sleeving, binding (CRM Binder, Tyson Binder), bucket filling (MultiFill, BucketFill, BasicFill), and the recently introduced Tulip Picker. The technology platform rests on proprietary components such as the Bercomex-invented Singulator for vertical flower transport, the Furora Vision Module (computer-vision-based assessment of bud diameter, stem length, stem thickness, and color), an internal X-ray quality-assessment module, the Bercomex Insights Tool (BIT) for real-time productivity analytics, and a Remote Service platform for secure remote diagnostics and software updates.
Bercomex generates revenue through capital-equipment sales (customized, quote-based machines typically configured per customer process), recurring service and maintenance contracts (24/7 fault support, preventive maintenance), replacement-parts supply (with next-day delivery in the Netherlands), and BIT software bundled within maintenance agreements. GTM motion combines direct enterprise field sales from Hoorn with a channel-partner model covering nine countries, targeting large-scale flower processors — e.g., Ronico (150 million tulips annually across 10 Furora lines), Flores De Funza (300 hectares across 7 farms), and Van Aert Flowers (28 million stems annually) — as well as mid-market and SMB growers facing acute labor shortages. The company is led by CEO Gerben Schouten, reports 51–100 employees, and operates as part of the Invaro Agri & Horti Technology Group, which includes optical-sorting peer Schouten Sorting.
Bercomex firmographics
Firmographics- Name
- Bercomex
- Legal name
- Bercomex
- Website
- https://bercomex.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bercomex is a Dutch family-owned industrial machinery company, founded 1925 in Hoorn, Netherlands, that designs and services automated cut flower processing equipment — including the Furora bunching line and proprietary vision-based sorting systems — for growers and processors worldwide, distributed through direct sales and nine exclusive regional partners.
- Ownership category
- akta.pro rank
Bercomex industry classification
Industry- Product category
- Cut Flower Processing Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Bercomex is headquartered
LocationHeadquarters
- HQ city
- Hoorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Bercomex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Flower Processing Machines: Sale of automated machines for cut flower processing including Furora automatic bunching systems, Flora Optima flower lines, bucket fillers, binders, and sorting equipment. Machines are customized to customer processes.
- Service & Maintenance: Preventive maintenance services, fault repair with 24/7 availability, and remote service support. Service contracts ensure optimal machine performance and minimal downtime.
- Parts Supply: Worldwide supply of replacement parts including conveyor belts, motors, frequency converters, belt rollers, and cylinders. Next-day delivery in Netherlands.
- Software Subscriptions: Bercomex Insights Tool (BIT) available as part of maintenance contracts providing real-time monitoring and analytics
Go-to-market motion2 records
Distribution channels10 records
Marketing channels6 records
Bercomex product offering
Product offeringCore offering
Bercomex designs, develops, sells, installs, and maintains automated machines for the cut flower processing industry. Its portfolio covers automatic bunching machines (Furora family), complete flower processing lines (Flora Optima, Flora BouquetMaster), binding machines, bucket fillers, de-bulbers, defoliators, sorters, sleevers, and supporting software (Bercomex Insights Tool, Remote Service). Solutions are customized to the customer's flower type, process, and throughput requirements, and are complemented by service contracts, replacement parts, and remote support.
Product overview
Bercomex offers a comprehensive portfolio of cut flower processing machines and software solutions. The core products center on automatic bunching machines (Furora family: Nova, Compact, Lelie, Rosematic, Flora BunchMaster) and complete production lines (Flora Optima, Flora BouquetMaster). Supporting equipment includes de-bulbing machines, defoliating machines, sorting systems, tulip pickers, packaging/sleeving machines, binding machines (CRM Binder, Tyson Binder), and bucket fillers (MultiFill, BucketFill, BasicFill). Software offerings include Remote Service for remote troubleshooting and the Bercomex Insights Tool (BIT) for productivity analytics. Accessories include collection belts, jumbo cones, and binding elastic. Accessories include the Collection Belt, Jumbo Cone, and binding elastic. The modular architecture allows customers to build complete customized production lines combining multiple machines for their specific flower processing needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Furora Nova Full-automatic bunching machine that sorts and bunches various cut flowers, using the Furora Vision module with advanced camera technology for precise measurement of length and quality, with capacity up to 18,000 stems per hour.
- Furora Compact Compact automatic bunching machine combining speed, quality, and efficiency for growers processing cut flowers.
Quantifiable outcome
- Van Aert Flowers processes 28 million stems annually with consistent quality using Furora automation
- +4 more outcomes
Companies that use Bercomex
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
Bercomex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
Bercomex partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DERO GROUPcoreStrategic collaboration announced June 23, 2023 between Bercomex and DERO GROUP, a specialist in robotic solutions for food and horticulture. The partnership aims to further automate the flower producing and processing industry with advanced robotic solutions. Both companies share a long-term vision for labor-saving solutions in an industry traditionally dependent on manual labor. The partnership is of indefinite duration, emphasizing joint commitment to innovation and customer satisfaction.
- Invaro Agri & Horti Technology GroupcoreBercomex is part of the Invaro Agri & Horti Technology Group, which includes Schouten Sorting (optical quality sorting). The group manages companies focused on agricultural and horticultural technology solutions.
Scale indicators5 records
Recent moves1 record
Bercomex competitors and assessment
Company assessmentDirect peers
- Unitec: Italian manufacturer of sorting, grading, and processing machinery for fresh fruit and vegetables, with strong vision technology. Comparable as a vision-driven, custom-configured industrial sorting/processing line builder serving horticulture-adjacent customers.
- ISO Group: Dutch manufacturer of horticultural automation and processing equipment for greenhouses, including sorting, grading, and handling machinery for flowers and plants. Direct competitor serving the same customer base of cut flower growers and nurseries.
- Ellips (Ellips Group): Specializes in optical sorting and grading software/hardware for fresh produce, with extensive deployment in flowers, bulbs, and potted plants. Directly competes with Bercomex's vision-based Furora modules in flower and bulb grading.
- Greefa: Netherlands-based manufacturer of sorting and grading equipment for fresh produce and horticultural products. Comparable as a Dutch industrial machinery specialist building vision-based grading/sorting lines for growers.
- Schouten Sorting: Sister company within the Invaro Agri & Horti Technology Group, focused on optical quality sorting for horticulture. Highly comparable as a fellow Dutch horticulture automation specialist serving the same growers with overlapping vision-based technology.
- Martin Stolze: Dutch horticultural automation specialist building conveyor, sorting, and handling systems for greenhouses and nurseries. Comparable as a fellow Netherlands-based horticulture automation supplier targeting cut flower and potted plant growers.
Broad incumbents
- Tomra: Global leader in sensor-based sorting and grading solutions across food, recycling, and mining. A broad incumbent with optical sorting technology that overlaps with Bercomex's vision-module approach, though not specialized in cut flowers.
- Compac (Tompkins Robotics / Spectris): Leading supplier of sorting and grading equipment for fresh produce (citrus, apples, stone fruit) with vision technology. Broader incumbent with horticulture-relevant sorting expertise, though focused on fruit rather than cut flowers.
- Aweta: Sort/grade equipment maker for fresh produce (apples, pears, citrus) with vision-based quality sorting. Comparable as a horticulture-processing industrial machinery specialist, though focused on fruit and serving similar grower customers.
Emerging players
- WPS (World Packaging Systems): Dutch-based manufacturer of packaging and sleeving machinery for flowers and plants. Comparable as an adjacent horticultural automation supplier, with particular overlap in Bercomex's sleeving and packaging equipment categories.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bercomex social profiles
Digital presenceBercomex compliance and trust
Trust signalCompliance1 record
Bercomex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bercomex leadership team
Management profileNumber of profiles
Profiles1 record
Bercomex subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bercomex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bercomex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bercomex
What does Bercomex do?
Bercomex designs, develops, sells, installs, and maintains automated machines for the cut flower processing industry. Its portfolio covers automatic bunching machines (Furora family), complete flower processing lines (Flora Optima, Flora BouquetMaster), binding machines, bucket fillers, de-bulbers, defoliators, sorters, sleevers, and supporting software (Bercomex Insights Tool, Remote Service). Solutions are customized to the customer's flower type, process, and throughput requirements, and are complemented by service contracts, replacement parts, and remote support.
Is Bercomex a public or private company?
Bercomex is a private company. It is classified as family owned and is currently operating.
When was Bercomex founded?
Bercomex was founded in 1925. It employs 51 to 100 people.
Where is Bercomex based?
Bercomex is headquartered in Hoorn, Netherlands, in the Europe region.
How does Bercomex make money?
Four revenue lines are on record. Flower Processing Machines are the primary driver. The others are service & Maintenance, parts Supply and software Subscriptions.
Who are Bercomex's main competitors?
Direct peers on record are Unitec, ISO Group, Ellips (Ellips Group), Greefa, Schouten Sorting and Martin Stolze. Broad incumbents are Tomra, Compac (Tompkins Robotics / Spectris) and Aweta. WPS (World Packaging Systems) is listed as an emerging player.
Does Bercomex have an API?
No public API is recorded for Bercomex.
What industry is Bercomex in?
Bercomex's product category is Cut Flower Processing Machinery. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 333111 and its SIC code is 3523.