FishingShop.kiwi

What FishingShop.kiwi does

FishingShop.kiwi is a Tokyo-based private e-commerce retailer that sells authentic Japanese fishing gear, original lures, baits, hooks, sinkers, tools, and accessories to recreational and sport fishing enthusiasts worldwide. The company operates a self-serve direct-to-consumer storefront at fishingshop.kiwi that is available 24/7, supports multiple languages including English, French, Russian, Chinese, and Korean, and prices goods in JPY, USD, EUR, AUD, CNY, and KRW. Fulfillment is handled via Japan Post and UPS, enabling worldwide shipping from a single headquarters at 130-0001, 3-2-7, Azumabashi, Sumida-ku, Tokyo.

The product catalog spans accessories and tools, books and video, boxes and bags, fishing lines, hooks and terminal tackle, liquids and powders, lures, reels, rods, and fishing apparel, with over 100 brands represented including DAIWA, SHIMANO, ABU GARCIA, GAMAKATSU, VARIVAS, JACKALL, and many specialty Japanese manufacturers. Individual SKUs are priced from approximately $2.44 to $92.46 USD, with most items in the $5-$30 band, and select items offer a 5% Cash Back incentive. Checkout is supported through PayPal and Stripe integrations, and the company relies primarily on organic search and SEO-optimized category structures for customer acquisition.

The company employs 11-50 people and is privately held with no disclosed parent company, institutional investors, funding rounds, acquisitions, or leadership team details. Revenue model is one-time retail transactions on individual unit sales, with no subscription, membership, or recurring pricing observed. Customer base is the long-tail of individual fishing enthusiasts globally, with Japan as the default locale and worldwide reach as a differentiator.

Name

FishingShop.kiwi

Legal name

FishingShop.kiwi

Website

https://fishingshop.kiwi

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

FishingShop.kiwi is a Tokyo-based direct-to-consumer online retailer that sells authentic Japanese fishing gear, original lures, baits, hooks, sinkers, tools, and accessories to recreational and sport fishing enthusiasts worldwide through a multi-currency, multi-language e-commerce storefront with global shipping.

Ownership category

akta.pro rank

Product category

Fishing Equipment Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Freshwater Fishing Specialty Retail (CRAMALAB)

akta.pro secondary industries

Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)

Keywords

• Fishing gear retail
• Fishing equipment
• Bait and tackle
• Fishing lures
• Outdoor sporting goods

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Retail Product Sales: Direct-to-consumer online sales of Japanese fishing gear and equipment. Products are sold at retail markup with prices ranging from approximately $2.44 to $92.46 USD. The store offers Cash Back programs (5% for some products) as a customer incentive.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

FishingShop.kiwi operates a direct-to-consumer online store that retails authentic Japanese fishing gear, including reels, rods, lures, fishing lines, hooks, sinkers, terminal tackle, storage boxes and bags, apparel, electric fishing accessories, and instructional books and videos. The catalog carries over 100 Japanese and international brands such as DAIWA, SHIMANO, ABU GARCIA, GAMAKATSU, and VARIVAS, with worldwide shipping, multi-currency checkout, and multi-language customer support.

Product overview

FishingShop.kiwi is a Japanese online fishing gear retail platform offering an extensive catalog of fishing equipment and accessories from numerous Japanese and international brands. The platform operates as a single unified e-commerce store with multiple product categories including Accessories & Tools, Electric Equipment, Books & Video, Boxes & Bags, Fishing Lines, Hooks/Sinkers/Terminal Tackle, Liquids & Powders, Lures, Reels, Rods, and Wear. The store specializes in Japanese-made fishing gear with key brands including DAIWA, ABU GARCIA, SHIMANO, GAMAKATSU, VARIVAS, and many specialty manufacturers. Products range from complete fishing setups to individual components like reel cases, fishing lines, lures, and terminal tackle. The company is based in Tokyo, Japan, and offers worldwide shipping via Japan Post and UPS with prices displayed in multiple currencies.

Differentiator

Problem solved

Functional benefit

Products and services

• GAMAKATSU GM2084 Molded Sunglasses Case Black

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon: Global e-commerce marketplace carrying thousands of Japanese fishing brands (DAIWA, SHIMANO, etc.) with Prime shipping. Sets the competitive ceiling on convenience, selection, and price that a niche specialist must beat on curation and authenticity.
• Cabela's: Major US outdoor/fishing retailer (now part of Bass Pro) carrying rods, reels, lures, and apparel. Comparable in catalog and customer base but operates at much larger scale across all outdoor categories.
• Sportsman's Guide: US outdoor and sporting goods retailer with a strong e-commerce presence. Comparable in online direct-to-consumer model and fishing gear category coverage, but broader outdoors scope.
• Bass Pro Shops: Largest US outdoor and fishing retailer with both physical superstores and a large e-commerce site. Overlaps significantly on tackle and fishing gear but is a broad outdoor incumbent, not a Japan-specialized niche.

Direct peers

• TackleWarehouse: Large US-based fishing tackle e-tailer carrying rods, reels, lures, lines, and terminal tackle across hundreds of brands. Directly comparable as a multi-brand online tackle retailer serving enthusiast anglers, though focused on US/Western brands rather than Japanese.
• Tackle Direct: US-based online fishing tackle retailer offering rods, reels, lures, and accessories from major brands. Closely comparable in product breadth, multi-brand model, and direct-to-consumer e-commerce go-to-market.
• Jann's Netcraft: Long-running US online fishing tackle retailer with broad multi-brand catalog. Comparable in catalog depth, multi-category tackle focus, and consumer-direct shipping model.

Regional players

• Tackle Berry: One of Japan's largest chain fishing tackle retailers with both physical stores and e-commerce. Closest regional peer — same Japanese market, same tackle category, similar multi-brand catalog, primarily serving domestic customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HMKL1974
• LinkedInlinkedin.com/company/fishing-shop-kiwi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FishingShop.kiwi