TruScribe
TruScribe is a Fitchburg, Wisconsin-based professional services studio that produces hand-drawn whiteboard explainer videos and illustrated content for enterprise clients. It serves more than 1,000 organizations across pharma, technology, financial services, and other verticals using its proprietary Scribology methodology.
- Company typePrivate
- Founded2010
- HeadquartersFitchburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TruScribe does
TruScribe, operating legally as 313 Software, LLC and headquartered in Fitchburg, Wisconsin, is a privately held professional services company that produces hand-drawn whiteboard animation and illustrated content for enterprise clients. Founded in 2010, the company specializes in custom explainer videos, graphic recording (in-person and virtual), infographics, training design, event communications, video production, scripting, and custom illustration. Its core production work is governed by Scribology, a proprietary, registered, neuroscience-based methodology that combines hand-drawn visuals, strategic pacing, dual coding (audio plus visual), visual metaphors, and a script-first process to improve audience comprehension and retention. The company explicitly uses human illustrators and voiceover talent rather than generative AI, and positions this craftsmanship as a brand differentiator.
The business operates on a sales-led, project-based model. Pricing is quote-driven, not publicly disclosed, and is increasingly structured around multi-year contracts supported by a 200% ROI money-back guarantee. Distribution is direct: the website funnels prospects into quote requests, free video project consultations, and consult bookings, with no evidence of resellers, distributors, or marketplace channels. Marketing relies on a CEO-authored blog, an active presence across LinkedIn, YouTube, Facebook, Instagram, and X, and a public gallery of work for enterprise clients.
TruScribe's customer base spans more than 1,000 organizations across roughly eight industries, including named relationships with Walmart, Merck, Microsoft, Google, NASA, Morgan Stanley, Fidelity, Medtronic, Siemens, Trane, HPE, Catalent, and West Pharmaceutical Services. Primary buyer segments are HR and employee experience, marketing and sales, and training and eLearning, with secondary use in life sciences, corporate communications, and events. The company is bootstrapped, with no disclosed funding rounds, parent company, or external investors identified in the available data.
TruScribe firmographics
Firmographics- Name
- TruScribe
- Legal name
- 313 Software, LLC
- Website
- https://truscribe.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TruScribe is a Fitchburg, Wisconsin-based professional services studio that produces hand-drawn whiteboard explainer videos and illustrated content for enterprise clients. It serves more than 1,000 organizations across pharma, technology, financial services, and other verticals using its proprietary Scribology methodology.
- Ownership category
- akta.pro rank
TruScribe industry classification
Industry- Product category
- Video Production Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191), Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
- akta.pro secondary industries
- Digital Whiteboards, Annotation & Collaborative Canvas Tools (EDAFAGAD), Instructional Design & Storyboarding Platforms (EDAFAHAB)
Keywords
Where TruScribe is headquartered
LocationHeadquarters
- HQ city
- Fitchburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TruScribe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Whiteboard Video Production: Custom hand-drawn whiteboard explainer videos produced for clients. TurnKey Explainer Videos with continuous visual motion to reveal ideas in sequence.
- Graphic Recording Services: In-person and virtual graphic recording services where artists illustrate group discussions as they unfold. Also includes illustrated presentation support.
- Strategy & Consulting Services: Content experts help communicate strategy and ideas that inspire action. Includes alignment, change management, and strategic communication services.
- Training Design & Development: eLearning content development and virtual/in-person training design services using illustrated learning content.
- Scripting & Script Assistance: Copywriting and editorial assistance for script composition, working from drafts, outlines, presentations, conversations, or source materials.
- Media Production Services: Video production including web recorded interviews, on location shooting, and editing services. Blend of illustration and recorded video demonstration.
- Infographic Design: Hand-drawn infographic creation in three styles: Blocked, Mapped, and Scenic. Also includes illustration services for presentations, marketing campaigns, and sales support tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
TruScribe product offering
Product offeringCore offering
TruScribe produces custom hand-drawn whiteboard explainer videos for enterprise clients, using continuous visual motion to reveal ideas in sequence and build clear mental models for complex topics. Its core product is anchored by the proprietary Scribology methodology, a neuroscience-based framework combining hand-drawn visuals, strategic pacing, dual coding, and a script-first process, and is complemented by graphic recording (Illustrated Conversation), infographics, and supporting services such as training design, event communications, video production, scripting, and custom illustration.
Product overview
TruScribe is a whiteboard animation video production company offering hand-illustrated explainer videos as its core product, complemented by illustrated conversation services (graphic recording) and infographics. The company's proprietary Scribology methodology underpins all offerings. Additional services include Strategy & Ideas, Training Design & Development, Event Communications, Video Production, Scripting & Script Assistance, and Illustration. The portfolio is structured as a service-based offering where clients commission custom video content rather than purchasing standalone software products. Production capabilities span in-person and virtual graphic recording, animated video production, and custom illustration services.
Differentiator
Problem solved
Functional benefit
Brands
- Scribology: TruScribe's proprietary neuroscience-based methodology for visual storytelling that guides how they develop memorable stories using hand-drawn motion, strategic pacing, dual coding, visual metaphors, and a script-first process.
Products and services
- Hand-Illustrated Explainer Videos (Whiteboard Videos) Hand-drawn whiteboard animation videos using continuous visual motion to reveal ideas in sequence, building clear mental models for complex topics. Produced under the Scribology methodology for enterprise marketing, sales enablement, training, and event use cases.
- Illustrated Conversation (Graphic Recording)
- Infographics Hand-drawn infographic creation in three styles—Blocked (individual facts), Mapped (highly connected information), and Scenic (shared illustration framework)—used for sales presentations, posters, and marketing campaigns.
- Strategy & Ideas Content experts help align teams by explaining strategy relevance, relationships between components, and dynamics for success, including change management communication services for executives and corporate communications teams.
- Training Design & Development Illustrated learning content for eLearning and virtual or in-person training, combining animation, illustration, and video to engage learners through brain science and mixed media.
- Event Communications General session videos, breakout graphic recording, and tradeshow videos, including eye-catching short-form videos designed for booth presentations and attendee engagement.
- Video Production Web recorded interviews, on-location shooting, and editing services that combine whiteboard illustration with recorded video demonstration.
- Scripting & Script Assistance Copywriting services that develop scripts from drafts, outlines, presentations, conversations, or source materials, with editorial assistance available for existing scripts.
- Illustration Custom illustrations for presentation slides, marketing campaigns, and sales support tools, with artists reflecting brand identity while underscoring message and boosting retention.
Quantifiable outcome
- Boost engagement by 300% with illustrated messages
- +4 more outcomes
Companies that use TruScribe
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles3 records
TruScribe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TruScribe partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
TruScribe competitors and assessment
Company assessmentDirect peers
- IdeaRocket: Animation studio producing custom animated explainer videos for healthcare, technology, and consumer brands. Comparable in professional services model and enterprise explainer focus, though heavier in 2D/3D animation than whiteboard.
- Switch Video: Explainer video agency producing animated and live-action videos for enterprise marketing, sales enablement, and HR/training use cases. Directly comparable in target customers, deliverables, and professional services economics.
- Explainify: Explainer video production company focused on animated and live-action videos for B2B SaaS and enterprise marketing. Closely comparable in service model, buyer profile (marketing/sales enablement), and custom-pricing approach.
- Epipheo: Studio specializing in whiteboard animation and animated explainer videos for enterprise and learning clients. One of the most direct whiteboard-animation competitors and a strong comparable for production-style service.
- Yum Yum Videos: Specialized animated explainer video production agency offering whiteboard, 2D animation, and motion graphics for enterprise marketing and training. Directly competes with TruScribe for the same Fortune 500 whiteboard explainer budget.
- Demo Duck: Explainer video and animation studio producing custom animated, live-action, and motion-graphic content for B2B marketing and internal communications. Comparable buyer segments, custom pricing, and creative services model.
Regional players
- Kasra Design: Singapore-based animated explainer video studio serving APAC enterprise and tech clients. Comparable production methodology and service model, but primarily serves Asia-Pacific rather than TruScribe's US/Europe customer base.
Broad incumbents
- Vyond: Established SaaS platform for animated business video creation used by enterprises for training and communications. Broader incumbent offering self-service video tooling — competing for the same training/comms budgets via in-house production rather than agency services.
- SweetRush: Large custom learning solutions and content development agency serving Fortune 500 training and HR buyers. Larger incumbent in adjacent learning-content services, often competing for the same training/eLearning budgets.
Emerging players
- Articulate Storyline: Leading eLearning authoring tool used by training teams to build illustrated learning content in-house. Adjacent competitor for the eLearning/training development segment where TruScribe also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TruScribe social profiles
Digital presenceTruScribe financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruScribe leadership team
Management profileNumber of profiles
Profiles1 record
TruScribe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruScribe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruScribe
What does TruScribe do?
TruScribe produces custom hand-drawn whiteboard explainer videos for enterprise clients, using continuous visual motion to reveal ideas in sequence and build clear mental models for complex topics. Its core product is anchored by the proprietary Scribology methodology, a neuroscience-based framework combining hand-drawn visuals, strategic pacing, dual coding, and a script-first process, and is complemented by graphic recording (Illustrated Conversation), infographics, and supporting services such as training design, event communications, video production, scripting, and custom illustration.
Is TruScribe a public or private company?
TruScribe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TruScribe founded?
TruScribe was founded in 2010. It employs 11 to 50 people.
Where is TruScribe based?
TruScribe is headquartered in Fitchburg, United States, in the North America region.
How does TruScribe make money?
Seven revenue lines are on record. Whiteboard Video Production is the primary driver. The others are graphic Recording Services, strategy & Consulting Services, training Design & Development, scripting & Script Assistance, media Production Services and infographic Design.
Who are TruScribe's main competitors?
Direct peers on record are IdeaRocket, Switch Video, Explainify, Epipheo, Yum Yum Videos and Demo Duck. Kasra Design is listed as a regional player. Broad incumbents are Vyond and SweetRush. Articulate Storyline is listed as an emerging player.
Does TruScribe have an API?
No public API is recorded for TruScribe.
What industry is TruScribe in?
TruScribe's product category is Video Production Services. Its primary akta.pro industry code is BPAMAMAI, Whiteboarding & Visual Collaboration, with a secondary code of EDAFAGAD, Digital Whiteboards, Annotation & Collaborative Canvas Tools. Its NAICS code is 51219 and its SIC code is 7812.