What Explainify does

Explainify is a privately-held, US-based B2B animated video production agency founded in 2012 and headquartered in Fayetteville, Arkansas. The company specializes in converting complex, hard-to-explain products into clear animated and live-action videos, serving enterprise and mid-market clients in technology/SaaS, finance, healthcare, biotech, and other regulated verticals. Its customer roster includes Fortune-500 brands such as Visa, ServiceNow, Thermo Fisher, Costco, Panasonic, Bosch, GE, Autodesk, Oracle, and the American Red Cross, with 500+ brand engagements cited over its 13-year operating history.

The core service offering is custom 2D animation and motion graphics produced through a proprietary four-phase "Frustration-Free" methodology (Discovery, Scripting, Creative, Animation & Sound), augmented by stock/live-action production, isometric/2.5D animation, and short-form social/ad content. Products are organized both by solution type (explainer, sales, marketing, product, app, landing page, brand, PR, and ABM videos) and by industry vertical (technology, finance, healthcare, biotech, education, energy, manufacturing, government, telecom, transportation, environmental). The company operates a consultative sales-led GTM with no self-serve purchasing; engagements begin with strategy calls and quote-based project fees. In 2025 it launched FUEL™, a monthly recurring content engine priced at $3,500-$5,000/month across three tiers (Test/Growth/Scale), introducing a subscription layer on top of the legacy project-based model.

The firm runs as an independent, organically-funded LLC with no disclosed institutional investors, M&A activity, or public-market exposure. Its distribution relies on direct enterprise sales, inbound quote requests, paid search/social, content marketing, and a multi-platform social presence. No proprietary AI/ML capability is in evidence; the only AI tooling identified is a third-party Tidio chatbot on the website. Overall, the business profile is that of a mature, niche creative-services agency with diversified enterprise demand, a partially-recurring revenue motion in build-out, and modest organic growth.

Name

Explainify

Legal name

Explainify

Website

https://explainify.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Explainify is a privately-held B2B video production agency founded in 2012 that creates custom animated and live-action videos to simplify complex products. It serves enterprise and mid-market clients across technology, finance, healthcare, and biotech, with 500+ brand engagements including Visa, ServiceNow, Thermo Fisher, and Costco.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs) (MPADAEAD)

akta.pro secondary industries

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE), Animation Pipeline, Asset & Render Services (MPADACAM)

Keywords

• Explainer video production
• Animated video services
• Video marketing agency
• Sales enablement videos
• Custom B2B video production

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Video Production Services: One-time project fees for custom animated explainer videos, sales videos, marketing videos, and other video production services. Pricing varies based on complexity, length, and customization requirements. Volume discounts available for 3+ video projects.
2. FUEL Monthly Content Engine: Recurring monthly retainer for ongoing content production. Three tiers: Test Cycle ($5,000/month for 30 days), Growth Cycle ($4,500/month for 90 days recommended), and Scale Cycle ($3,500/month for 6 months). Includes short-form videos, static visuals, strategy, and optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Explainify is a B2B animated video production agency that creates custom 2D animated explainer videos, sales videos, marketing videos, landing page videos, brand videos, PR videos, and short-form social/paid ad content for companies with complex or hard-to-explain products. All videos are produced in-house by a 100% on-shore team using a proprietary four-phase Frustration-Free production process with no templates or icon libraries. They also offer the FUEL monthly content engine for ongoing modular short-form video production.

Product overview

Explainify is a specialized animated video production agency offering a comprehensive portfolio of video services organized around explainer videos, sales videos, marketing videos, product videos, app videos, landing page videos, brand videos, and short-form content. The company operates as a single unified service offering rather than a software platform, delivering custom animated content through its Frustration-Free™ production process. The core offering centers on 2D animated explainer videos augmented by live-action production, motion graphics, and isometric/2.5D animation techniques. The FUEL™ content engine provides ongoing monthly content for social media and paid advertising. Services are also structured by industry verticals including B2B Technology & Software, Finance & Banking, Biotech & Life Sciences, Healthcare & Pharmaceuticals, Education & E-Learning, Energy & Utilities, Environmental & Clean Tech, Government & Public Sector, Manufacturing, Marketing & Advertising, Telecommunications, and Transportation & Logistics. The company has been operating since 2012 and serves enterprise clients including Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Brands

• FUEL™: A content engine built for modern marketing speed, delivering monthly short-form video content for social, sales, and paid advertising.

Products and services

• Explainer Videos Custom 2D animated explainer videos that simplify complex B2B ideas into clear, story-driven narratives designed to drive leads and boost comprehension. Targeted at B2B technology, healthcare, finance, and biotech companies whose products are hard to explain.
• Sales Videos Animated sales enablement videos that help B2B sales teams quickly communicate what they do and how they solve problems, shortening sales cycles and improving close rates by conveying value propositions effectively.
• Marketing Videos Custom animated and live-action marketing videos spanning brand, PR, and digital campaign content designed to boost conversion rates and drive engagement across digital platforms for B2B brands.
• Product Videos Animated product videos that capture attention and convert viewers into customers, including introductory videos for product launches and showcase videos highlighting specific features and functionalities for B2B products.
• App Videos Animated videos for mobile and web applications designed to attract users by showcasing unique features, functionalities, and benefits to drive downloads, signups, and engagement.
• Landing Page Videos Custom videos designed for B2B landing pages that drive immediate understanding, clarify value propositions, and convert visitors through engaging visual storytelling and clear messaging.
• Brand Videos Brand explainer videos and animated clips that convey brand identity, mission, and values to engage target audiences and compel action, serving as visual resumes for B2B brands.
• PR Videos Public relations videos designed to boost brand awareness, amplify engagement, tell brand stories, and serve as versatile assets for social media and email campaigns.
• Stock & Live Action Video Production Video production using stock footage or live shoots to bring a human element, warmth, personality, and authenticity to brands for culture pieces, case studies, or thought leadership content.
• FUEL Content Engine Recurring monthly content engine providing ongoing fast-turn modular short-form video and static assets for social media, paid advertising, and retargeting, with strategic optimization cycles and performance tracking. Offered in Test Cycle ($5,000/month for 30 days), Growth Cycle ($4,500/month for 90 days), and Scale Cycle ($3,500/month for 6 months) tiers.
• Short-Form Ads & Social Videos Scroll-stopping short-form social and paid ads optimized for LinkedIn, Meta, X, TikTok, YouTube, and streaming/CTV platforms, designed to convert hard-to-explain B2B products into concise, conversion-ready storylines.

Quantifiable outcome

• 5.27X more effective at converting leads than static ads, at 58% lower cost (Hotjar case study)
• +4 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IdeaRocket: Animated explainer video company producing custom content for B2B tech, healthcare, and financial services clients. Comparable in vertical focus, custom animation approach, and target enterprise client profile.
• Epipheo: Explainer video agency producing custom animated content for B2B and enterprise clients. Direct competitor with similar bespoke production model and emphasis on simplifying complex ideas.
• MotionCue: B2B explainer video agency producing animated product demos, sales videos, and onboarding content for SaaS and tech clients. Directly comparable in service mix and target buyer persona.
• Big Pink: Custom animated explainer video and motion graphics studio for B2B clients, including Fortune 500 brands. Comparable in custom approach, vertical specialization, and strategic storytelling emphasis.
• Demo Duck: Custom explainer video production agency focused on B2B and SaaS clients with animated and live-action capabilities. Operates with a similar bespoke, no-template model and serves overlapping verticals like technology and healthcare.
• Yum Yum Videos: Specialized animated explainer video agency serving B2B clients with custom 2D animation and motion graphics. Direct competitor in the same product category, target customer base, and price tier as Explainify.
• Switch Video: Animated explainer video studio producing custom videos for nonprofits, B2B technology, and healthcare companies. Closely comparable in custom animation approach, vertical focus, and storytelling methodology.

Broad incumbents

• Synthesia: AI video generation platform with broad enterprise adoption. Disrupts the broader explainer video market with AI avatars and templated workflows, representing a strategic threat to traditional explainer agencies.
• Vyond: Established SaaS platform for animated video creation with templated approach. Represents the self-serve alternative to Explainify's bespoke model, competing on price and speed but not on custom strategic quality.

Emerging players

• Runway: Generative AI video platform with rapidly improving quality. Emerging as a tool that may enable lower-end production alternatives, though Explainify's strategy-led positioning differentiates it from AI-tooled alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/explainify
• YouTubeyoutube.com/user/ExplainifyVideo
• Facebookfacebook.com/explainify
• LinkedInlinkedin.com/company/2500257
• Instagraminstagram.com/explainigram

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Explainify