What Saint Spritz does

Saint Spritz is a San Antonio, Texas-based canned wine spritz company that produces Italian-inspired, ready-to-drink beverages in two parallel lines: a 5% ABV alcoholic range (Amalfi, Hugo, Sicily, Sardinia) and a non-alcoholic Virgin line (Amalfi, Hugo, Sicily) all under 0.5% ABV. The 12 oz cans use an orange wine base with 25-35% natural juice and monkfruit sweetener, contain no added sugar or artificial dyes, and are gluten-free; the company positions one 12 oz can as yielding two spritz servings over ice. The brand is female-founded and family-run, with co-founders JoJo Fletcher (former Bachelorette star) and Mallory Vaughan Patton serving as primary brand and demand-generation assets.

The company employs a multi-channel distribution model that combines mass retail (Target, Walmart, Whole Foods, H-E-B, Publix, Albertsons, Total Wine, ABC Fine Wine & Spirits), third-party e-commerce (Amazon, Instacart, Gopuff), and a direct-to-consumer Shopify storefront with Subscribe & Save subscriptions, a Beach Club loyalty program, a $10 referral program, and a merchandise division. The 4-pack is the standard ordering unit, priced at $17 ($4.25/can), with a 10% subscription discount bringing the effective per-can price to $3.83. Wine e-commerce fulfillment is enabled through a partnership with WineCub, LLC, the licensed alcohol seller/payment processor; UPS handles DTC delivery with adult signature requirements.

Saint Spritz is bootstrapped with no disclosed external funding, operating through two legal entities: ST. SPRITZ DEL HLDGS LLC (Delaware) as the holding company and SAINT SPRITZ LLC (Puerto Rico) as the operating entity. The company has reached 12,000 retail distribution points, achieved ~$3M in annual revenue in 2025 with 700% year-over-year case sales growth, and is the top-selling wine-based cocktail at Target within 60 days of its nationwide launch. The Virgin non-alcoholic line became the #1 best-selling wine on Amazon within three months of launch. Product/market expansion has been entirely organic to date, with the Virgin line, new flavor launches, channel expansion, and a brand-ecosystem buildout (ambassadors, loyalty, referral) all funded by retail revenue rather than outside capital.

Name

Saint Spritz

Legal name

ST. SPRITZ DEL HLDGS LLC

Website

https://saintspritz.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Saint Spritz is a San Antonio-based, bootstrapped canned wine spritz brand founded in 2023 by JoJo Fletcher and Mallory Patton, selling Italian-inspired 5% ABV spritzes and a non-alcoholic Virgin line through Target, Walmart, Whole Foods, Amazon, and DTC, with ~$3M in 2025 revenue and 700% YoY case sales growth.

Ownership category

akta.pro rank

Product category

Canned Wine Spritz Beverages

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine spritz beverages
• Ready to drink cocktails
• Non-alcoholic spritz
• Canned wine cocktails
• Italian aperitivo beverages

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Wine Spritz Product Sales: Sale of wine-based canned spritzes in 4-pack and bundle configurations through e-commerce (direct-to-consumer) and retail distribution. Also includes Virgin (non-alcoholic) line.
2. Subscription & Save: Recurring subscription model offering 10% discount on regular deliveries (monthly or bi-monthly cadence). Includes early access to exclusive drops and surprise gifts.
3. Loyalty Program (Beach Club): Points-based loyalty program earning points with every purchase, redeemable for rewards. Points do not expire but rewards expire one year after redemption.
4. Merchandise: Branded merchandise including apparel (hoodies, crewnecks, hats), accessories (totes, koozies, wine glasses, tumblers, coasters), and lifestyle products.

Pricing tiers

Go-to-market motion1 record

Distribution channels12 records

Marketing channels9 records

Core offering

Saint Spritz manufactures and sells Italian-inspired canned wine-based spritz beverages in four alcoholic flavors (Amalfi, Hugo, Sicily, Sardinia) at 5% ABV and a parallel non-alcoholic Virgin line in three flavors at less than 0.5% ABV. Products are packaged in 12 oz slim cans, sold in 4-packs and bundles through major US retail chains and the brand's own e-commerce site with a Subscribe & Save subscription. The company also sells branded merchandise (apparel and accessories) and runs a Beach Club loyalty program.

Product overview

Saint Spritz is a canned wine-based spritz beverage company offering four alcoholic flavors (Amalfi, Hugo, Sicily, Sardinia) and a parallel non-alcoholic Virgin line (Amalfi, Hugo, Sicily). The core products are 12 oz canned spritzes at 5% Alc/Vol for alcoholic versions and less than 0.5% Alc/Vol for Virgins, sold in 4-pack bundles with pricing from $4.25 per can (subscription) to $17 per 4-pack. The company also operates a merchandise division offering branded apparel (hoodies, crews, totes, hats), accessories (koozies, glasses, tumblers, coasters), and bundles. A loyalty program (Beach Club) and referral program are available. Products are available direct-to-consumer online and through major US retailers including Target, Walmart, Whole Foods, H-E-B, Publix, and Total Wine.

Differentiator

Problem solved

Functional benefit

Brands

• Saint Spritz Virgins: Non-alcoholic version of the brand's spritz flavors (less than 0.5% Alc/Vol), available in Amalfi, Hugo, and Sicily varieties.

Products and services

• Saint Spritz Amalfi Bittersweet orange wine-based spritz made with orange wine, natural juice, and bubbles; 12 oz can at 5% ABV with 160 calories. Sold in 4-packs to adult consumers through D2C and retail.
• Saint Spritz Hugo Elderflower lime wine-based spritz with floral sweetness, zesty lime, and a hint of mint; 12 oz can at 5% ABV with 150 calories. Sold in 4-packs to adult consumers.
• Saint Spritz Sicily Lemon basil wine-based spritz pairing zesty lemon with aromatic basil over sparkling fizz; 12 oz can at 5% ABV with 9g sugars. Sold in 4-packs.
• Saint Spritz Sardinia Passion fruit and mango wine-based spritz featuring tropical passion fruit, juicy mango, and hints of blood orange; 12 oz can at 5% ABV. Sold in 4-packs.
• Virgin Amalfi Spritz Non-alcoholic bittersweet orange spritz mirroring the alcoholic Amalfi flavor; 12 oz can with less than 0.5% ABV, 70 calories, 14g sugars. Sold in 4-packs and bundles.
• Virgin Hugo Spritz Non-alcoholic elderflower lime spritz with floral sweetness, zesty lime, and mint; 12 oz can with less than 0.5% ABV, 60 calories, 11g sugars.
• Virgin Sicily Spritz Non-alcoholic lemon basil spritz with zesty lemon and aromatic basil; 12 oz can with less than 0.5% ABV, 60 calories, 10g sugars.
• Virgin Spritz Variety Pack 12-pack of non-alcoholic spritzes containing Virgin Amalfi, Virgin Hugo, and Virgin Sicily varieties; online-only limited run, $38.99 one-time or $35.09 on Subscribe & Save.
• Yacht Club Hoodie Custom garment-dyed vintage-look hoodie with Italian flag nod and anchor crest embroidery; relaxed unisex fit, midweight cotton blend; $75 final sale.
• Yacht Club Crewneck Ultra-soft cotton crewneck with collegiate-style Saint Spritz lettering and logo; unisex fit in creamy off-white; $50.
• Yacht Club Tote Heavy-duty natural canvas tote with embroidered crest, double handles, zippered top, and interior key chain hook; 14" H x 25" W x 9" D; $50.
• Yacht Club Hat Classic unstructured cap with relaxed fit, adjustable strap, and custom Saint Spritz embroidery; $24.
• Saint Spritz Dad Cap Saint Spritz branded dad hat with logo embroidery; $24.
• Mentally In Amalfi Trucker Hat Bright red trucker hat with 'Mentally in Amalfi' messaging; $18.
• Shatterproof Wine Glasses Acrylic 16oz shatterproof wine glass alternatives branded with Saint Spritz logo, Red Dye 40 free; sold as a pair for $12.
• Slim Can Shapewear (Koozies) Soft koozies designed for 12 oz slim cans to keep hands comfortable during cold drinks; sold as a pair for $6.
• Vegan Leather Coasters Off-white vegan leather coasters with Saint Spritz branding; sold as a pair.
• Saint Spritz Tumbler 20 oz tumbler with lid and straw, sized to fit a Saint Spritz can inside to keep drinks extra cold.
• Spritz Essentials Kit Bundle containing two shatterproof wine glasses, two slim can koozies, and two vegan leather coasters; sale price $30 (was $34).
• Saint Spritz Beach Club Loyalty Program Free-to-join customer loyalty program where members earn points on every purchase, redeemable for rewards, with benefits including early access to collections, exclusive experiences, and member community access.

Quantifiable outcome

• 700% year-over-year case sales growth in 2025
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AltominorGTM or Marketing Partner · 15 May 2024Limited-edition SUV partnership with Alto (electric vehicle company) to create brand visibility through co-branded vehicle marketing. Partnership included vehicle wrap/styling collaboration.
• WineCub, LLCcoreOthersLicensed payment processor and seller of wine for online transactions. WineCub is the licensed seller of wine when customers buy online at saintspritz.com, enabling the e-commerce platform for alcohol sales.
• InstacartminorChannel Partner/ Reseller/ DistributorSame-day grocery delivery integration allowing customers to order Saint Spritz products from local retailers through the Instacart platform.
• GopuffminorChannel Partner/ Reseller/ DistributorInstant delivery partnership for Dallas Fort Worth and Austin markets, enabling rapid delivery of Saint Spritz products.
• UPScoreImplementation/ SI/ Consulting PartnerPrimary shipping carrier for direct-to-consumer orders. Handles delivery and maintains digital signature records for adult signature requirements on alcohol deliveries.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hampton Water: Celebrity-founded (Jon Bon Jovi, Jesse Bongiovi) rosé and wine portfolio distributed nationally. Comparable celebrity-led wine brand with similar premium-positioned wine-based portfolio and lifestyle marketing.
• Babe Wine: Canned wine brand offering low-calorie, fruity wine spritzes targeting similar socially active 21–35 female consumers in on-the-go canned format. Closest direct comparable in product format, target demo, and price point.
• Archer Roose: Premium canned wine brand carried at major retailers including Whole Foods and Total Wine. Similar 12 oz canned wine format with DTC subscription support and national retail positioning.
• Bellacosa: Italian-inspired wine spritz from Trinchero Family Estates. Competes head-to-head at retail in the wine-spritz shelf set with the same Italian aperitivo positioning Saint Spritz uses.
• La Marca Spritz: Sparkling wine-based spritz from E. & J. Gallo distributed nationally at Target, Total Wine, and other major grocers. Direct wine-spritz category competitor with far larger distribution and marketing spend.
• Sun Cruiser: Wine-based RTD canned cocktails (e.g., rosé, white, lemon) at 5% ABV positioned for casual social occasions. Comparable product format, alcohol-by-volume, and target consumer occasion.

Emerging players

• Ghia: Premium non-alcoholic aperitif targeting the same sober-curious, lifestyle-oriented consumer that drives Saint Spritz's Virgin line. Direct adjacency in the Italian-inspired NA social-beverage occasion.
• Athletic Brewing Company: Leading non-alcoholic craft brewery with broad national retail distribution. Reference point for scaling a premium NA beverage brand to mainstream grocery shelf presence — analogous ambition for Saint Spritz's Virgin line.

Broad incumbents

• Ruffino Spritz: Italian wine brand (Constellation) with a canned spritz line. Competes in the same Italian-spritz shelf set as Saint Spritz, with the marketing scale of a global incumbent wine producer.
• Casa Del Sol: Celebrity-founded premium tequila-and-wine brand (Eva Longoria). Adjacent celebrity alcohol brand competing for similar lifestyle-driven consumers and retailer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/saintspritz?s=20
• Facebookfacebook.com/SaintSpritz
• Instagraminstagram.com/saintspritz
• TikToktiktok.com/@saintspritz
• LinkedInlinkedin.com/company/saint-spritz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saint Spritz