Harris Vacation Rentals

What Harris Vacation Rentals does

Harris Vacation Rentals, doing business as Harris Vacations, is a family-owned vacation rental management company founded in 1983 and headquartered at 769 Commerce Drive in Gulf Shores, Alabama. The company manages a curated portfolio of 200+ luxury vacation homes across four Alabama Gulf Coast submarkets: Gulf Shores, Orange Beach, Fort Morgan, and Perdido Key. Properties range from 2 to 9 bedrooms and accommodate 7 to 29 guests, with amenities spanning beachfront access, private pools, pet-friendly configurations, and large-group layouts.

The operating platform centers on a direct-to-consumer website (ourgulfshoresvacation.com) with online search, availability calendars, and booking, supplemented by toll-free and local phone reservations and on-the-ground property managers. Back-office operations run on TrackHS, which powers the owner portal, guest portal, payment processing, and reporting. The company also uses Vimeo for property video tours and Google reCAPTCHA for form security. Inventory is additionally distributed through major online travel agencies, and the company produces blog content covering local dining, activities, and events.

Revenue is generated through three primary streams: (1) transaction-based revenue from guest bookings, including rental fees, cleaning fees, damage waivers, and pet fees; (2) managed services revenue from property owners, covering marketing, maintenance oversight, revenue optimization, and dedicated local property management; and (3) professional services revenue from concierge offerings. The customer base is predominantly individual leisure travelers and large family or multi-family groups, with a secondary corporate retreat segment. Adjacent lines include real estate sales in the Gulf Shores area. Pricing follows a tiered deposit schedule with non-refundable processing and travel insurance fees and a 3% credit card surcharge.

Name

Harris Vacation Rentals

Legal name

Harris Vacations

Website

https://ourgulfshoresvacation.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Harris Vacation Rentals is a family-owned, Gulf Shores-based vacation rental management company founded in 1983 that manages 200+ luxury beach homes across the Alabama Gulf Coast for leisure guests, large groups, and corporate retreats, while also providing property management, concierge, and real estate services to homeowners.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

akta.pro secondary industries

Luxury Vacation Homes & Residences (THAMAEAB), Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI), Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Vacation rental management
• Beachfront vacation rentals
• Luxury vacation homes
• Property management services
• Corporate retreat rentals

Headquarters

HQ city

Gulf Shores

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Vacation Rental Bookings: Revenue generated from managing and renting luxury vacation homes to guests on the Alabama Gulf Coast. Property owners pay management fees while guests pay for rental stays with associated cleaning fees, damage waivers, and pet fees.
2. Property Management Services: Property management services for homeowners including marketing, maintenance oversight, revenue optimization, and guest services. Owners receive dedicated local property managers overseeing their portfolio.
3. Concierge Services: Additional revenue from concierge services offered to guests including additional fees for services beyond standard rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Harris Vacation Rentals manages and rents a curated portfolio of 200+ luxury vacation homes along the Alabama Gulf Coast (Gulf Shores, Orange Beach, Fort Morgan, Perdido Key). The company provides full-service property management for homeowners, concierge-level guest services, and ancillary offerings including corporate retreat rentals and real estate sales. Properties range from 3-bed cottages to 9-bed estates sleeping up to 29 guests, with amenities such as private pools, beachfront access, and pet-friendly options.

Product overview

Harris Vacation Rentals operates a vacation rental management platform offering a portfolio of luxury beach homes along the Alabama Gulf Coast (Gulf Shores, Orange Beach, Fort Morgan, and Perdido Key). The platform consists of the core vacation rental properties (200+ homes ranging from 2-9 bedrooms), supplemented by guest-facing services (Concierge Services, Guest Portal), owner services (Property Management, Owner Portal), and real estate sales. Properties feature various amenities including private pools, beachfront access, pet-friendly options, and corporate retreat accommodations. The platform integrates with TrackHS for booking/payment processing and Vimeo for virtual property tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Properties Curated portfolio of 200+ luxury vacation rental homes along the Alabama Gulf Coast, covering Gulf Shores, Orange Beach, Fort Morgan, and Perdido Key. Properties range from 2-9 bedrooms, accommodating 7-29 guests, with amenities including private pools, beachfront access, and pet-friendly options. Available for booking by families, large groups, and corporate retreats.
• Property Management Services Full-service property management for homeowners of vacation rental properties in the Alabama Gulf Coast. Includes a dedicated local property manager overseeing a small focused portfolio, industry-leading technology with tailored revenue strategies, ongoing market analysis, comprehensive marketing including professional photography, in-house marketing, and visibility on top OTAs.
• Concierge Services Personalized concierge-level services for vacation rental guests, including trip planning assistance, local recommendations for dining, activities, and events along the Gulf Coast, with additional fees for services beyond standard rental.
• Corporate Retreat Rentals Specialized vacation rental packages for corporate groups, team building events, and business retreats along the Alabama Gulf Coast, providing large properties suitable for both work and relaxation.
• Real Estate Sales Real estate sales services for customers interested in purchasing properties in the Gulf Shores, Alabama area, operated as an ancillary service to the vacation rental business.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Evolve Vacation Rentals: National vacation rental manager with strong coastal presence, offering full-service management to owners and booking to guests — a direct alternative for both sides of Harris' marketplace.
• Royal Destinations: Vacation rental management company focused on luxury beach homes across the Alabama and Florida Gulf Coast, operating in the same submarkets as Harris with comparable whole-home inventory and a similar owner-management revenue model.
• Twiddy & Company Realtors: Long-running family-owned beach vacation rental company on the Outer Banks, comparable in legacy positioning and full-service owner management, though operating on the Atlantic coast rather than the Gulf.
• Vacasa: National vacation rental manager operating in beach and coastal markets across the U.S., competing for the same property-owner supply and guest demand with a standardized full-service management offering.
• Sun Realty (Outer Banks): Regional full-service vacation rental manager in another coastal submarket, comparable business model combining home management with reservations marketing.

Emerging players

• TurnKey Vacation Rentals: Tech-enabled full-service vacation rental manager operating across multiple U.S. beach and mountain destinations, competing for both owners and guests in the tech-forward premium segment.

Regional players

• BeachBall Properties: Regional beach-focused vacation rental manager operating in adjacent Gulf Coast markets; comparable in segment and owner-management service offering, though not based in Alabama.
• Kaiser Realty (Wyndham Vacation Rentals): Long-standing Gulf Shores vacation rental manager with similar luxury beach home inventory and owner services; a direct competitor in the same Alabama submarket.

Broad incumbents

• Airbnb: The dominant short-term rental marketplace; competes with Harris at the demand layer and increasingly at the supply layer with Airbnb-friendly management services for hosts.
• Vrbo (Expedia Group): Leading short-term rental OTA with deep penetration in U.S. beach destinations like Gulf Shores; competes for bookings and offers tools for owner-managers in the same categories as Harris.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hpmvacarentals
• Facebookfacebook.com/HarrisVacationRentals
• LinkedInlinkedin.com/company/harris-properties-management

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harris Vacation Rentals