Bartons Motor Group
Bartons Motor Group is a family-owned multi-brand automotive dealership group headquartered in Wynnum and Capalaba, South East Queensland, operating 12 locations with 300+ staff and authorized representation for 16+ automotive brands, including newly added Chinese EV marques, serving retail consumers, fleet operators, and ride-share drivers with vehicle sales, servicing, parts, finance, and warranty products.
- Company typePrivate
- Founded1945
- HeadquartersWynnum, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bartons Motor Group does
Bartons Motor Group is a family-owned automotive dealership group headquartered across Wynnum and Capalaba in South East Queensland, Australia. Founded in 1945 and continuously operated under family ownership for more than 80 years, the group employs 300+ staff across 12 dealership locations and is an authorized retailer for more than 16 automotive brands, including recently added Chinese new-energy brands XPeng, GAC, Farizon, and Geely. Bartons holds an inventory of approximately 1,900 vehicles spanning new, demo, and used categories, and carries a public Google rating of 4.7 from 14,962 reviews.
The group's core offering combines vehicle sales with an integrated after-sales and financial services ecosystem. Beyond new and used vehicle retail, Bartons operates servicing and parts operations, in-house finance and insurance origination through lender matching, warranty products, and a dedicated Fleet Centre targeting businesses operating 5 to 500+ vehicles as well as ride-share drivers. The digital platform integrates third-party vehicle data via RedBook for specifications and market pricing across listed inventory. A partnership with Jayco Brisbane Camperland extends the proposition into caravan and recreational vehicles.
Bartons' revenue model is multi-stream: front-end vehicle gross profit across new, demo, and used inventory; back-end finance, insurance, and warranty product commissions and product margin; and ongoing service, parts, and repair throughput across the dealership network. The customer base is distributed across individual retail consumers throughout the Brisbane Bayside corridor, with a deliberately built-out business and fleet segment layering higher-value recurring revenue on top of the consumer franchise.
Bartons Motor Group firmographics
Firmographics- Name
- Bartons Motor Group
- Legal name
- Bartons Motors
- Website
- https://bartons.net.au
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bartons Motor Group is a family-owned multi-brand automotive dealership group headquartered in Wynnum and Capalaba, South East Queensland, operating 12 locations with 300+ staff and authorized representation for 16+ automotive brands, including newly added Chinese EV marques, serving retail consumers, fleet operators, and ride-share drivers with vehicle sales, servicing, parts, finance, and warranty products.
- Ownership category
- akta.pro rank
Where Bartons Motor Group is headquartered
LocationHeadquarters
- HQ city
- Wynnum
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Bartons Motor Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales: Sales of new, demo, and used vehicles across 16+ automotive brands including GWM, MG, Mitsubishi, Hyundai, Chery, LDV, Nissan, Subaru, GAC, Foton, Renault, Geely, Farizon, Peugeot, XPeng, and Holden. Inventory of approximately 1,900 vehicles.
- Service and Parts: Vehicle servicing and genuine parts sales for all vehicle brands sold.
- Finance Products: Vehicle financing through lender matching engine with 95% accuracy, providing pre-approval and loan services.
- Warranty and Insurance: Extended warranty products and insurance offerings for vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New, Demo, and Used vehicle pricing |
| Other | Monthly | Finance options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Bartons Motor Group product offering
Product offeringCore offering
Bartons Motor Group is a family-owned automotive dealership group selling new, demo, and used vehicles across 15+ brands (GWM, MG, Mitsubishi, Hyundai, Chery, LDV, Nissan, Subaru, GAC, Foton, Renault, Geely, Farizon, Peugeot, XPeng, Holden) through two main dealership locations in Wynnum and Capalaba, Queensland. The group operates an inventory of approximately 1,900 vehicles and complements sales with vehicle servicing, genuine parts, in-house finance, insurance, extended warranty, and a dedicated Fleet Centre serving business customers with 5–500+ vehicles.
Product overview
Bartons Motor Group operates as a multi-brand automotive dealership offering a unified platform for vehicle acquisition and ownership. The core offering combines new, used, and demo vehicle sales across 15+ brands (GWM/Haval, MG, Mitsubishi, Hyundai, Chery, LDV, Nissan, Subaru, GAC, Foton, Renault, Geely, Farizon, Peugeot, XPeng, Holden) supported by complementary services including vehicle servicing, genuine parts, finance solutions with instant pre-approval and lender matching, extended warranty coverage, dedicated fleet management with national delivery, and vehicle trade-in/sell services. The integrated product portfolio enables customers to buy, finance, service, and sell vehicles through a single dealer group with over 80 years of family ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales
- Used Vehicle Sales
- Demo Vehicle Sales
- Vehicle Servicing
- Genuine Parts
- Finance Services
- Extended Warranty
- Fleet Services
- Novated Lease Services
- Sell Your Car (Trade-In)
Quantifiable outcome
- 4.7 rating out of 14,962 Google reviews demonstrates strong customer satisfaction
- +1 more outcomes
Companies that use Bartons Motor Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Bartons Motor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Bartons Motor Group partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- GWM (Great Wall Motors)coreAuthorized dealer for GWM and Haval vehicles, offering new and used GWM/Haval models across both Wynnum and Capalaba locations. Website lists 207+ GWM vehicles in inventory.
- MG MotorcoreAuthorized MG dealer with 233+ vehicles in inventory including MG3, MG4 EV, MG5, MG7, and MG HS models.
- Mitsubishi MotorscoreAuthorized Mitsubishi dealer with 297+ vehicles including Outlander, Triton, Pajero Sport, and Eclipse Cross. Both locations offer Mitsubishi sales and service.
- Hyundai Motor CompanycoreAuthorized Hyundai dealer with 335+ vehicles including Tucson, Santa Fe, Kona, i30, and Venue. Major brand representing high-volume sales.
- Chery AutomotivecoreAuthorized Chery dealer with 113+ vehicles including Tiggo 4, Tiggo 7, Tiggo 8, and Omoda models. Chery Bartons location at Wynnum.
- LDV (SAIC Motor)coreAuthorized LDV dealer with 76+ vehicles including D90, T60, Terron 9, and V80 vans. Bartons LDV location at Wynnum.
- Nissan Motor Co.coreAuthorized Nissan dealer with 132+ vehicles including X-Trail, Pathfinder, Patrol, and JUKE. Bartons Wynnum Nissan and Bartons Capalaba Nissan locations.
- Subaru AustraliacoreAuthorized Subaru dealer with 147+ vehicles including Forester, Outback, Crosstrek, and WRX. Bartons Wynnum Subaru and Bartons Capalaba Subaru locations.
- GAC MotorminorAuthorized GAC dealer with 16+ vehicles including EMZOOM models. Bartons Capalaba GAC location.
- Foton MotorminorAuthorized Foton dealer with 40+ vehicles including Tunland models. Wynnum and Capalaba Foton LCV location.
- Renault AustraliaminorAuthorized Renault dealer with 32+ vehicles. Bartons Wynnum Renault location.
- Geely AutominorAuthorized Geely dealer with 27+ vehicles. Bartons Geely Capalaba location.
- Farizon AutominorAuthorized Farizon dealer including SuperVan electric vans. Bartons Farizon Wynnum location.
- Peugeot AustraliaminorAuthorized Peugeot dealer with 18+ vehicles including Partner vans. Bartons Peugeot Professional at Capalaba.
- XPeng MotorsminorAuthorized XPeng dealer with 7+ electric vehicles. Bartons XPENG Wynnum location.
- Holden (GM Specialty Vehicles)minorAuthorized Holden dealer with 16+ vehicles. Note Holden brand discontinued by GM but service and used sales continue. Holden service at Capalaba.
- Jayco Brisbane CamperlandminorPartner dealership - Australia's No.1 Jayco Dealership. Located at Brisbane Camperland site.
- East Coast CommercialsminorPartner - QLD's biggest specialist used commercial superstore. Cross-promotional partner.
- Cars Caravans CampingminorPartner e-commerce online store for caravans and camping accessories. Cross-promotional partner.
- Bartons CommercialsminorRelated commercial vehicle operation. Partner branded site for commercial vehicles.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Bartons Motor Group competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bartons Motor Group social profiles
Digital presenceBartons Motor Group compliance and trust
Trust signalCompliance1 record
Bartons Motor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bartons Motor Group leadership team
Management profileNumber of profiles
Profiles11 records
Bartons Motor Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
Bartons Motor Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bartons Motor Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bartons Motor Group
What does Bartons Motor Group do?
Bartons Motor Group is a family-owned automotive dealership group selling new, demo, and used vehicles across 15+ brands (GWM, MG, Mitsubishi, Hyundai, Chery, LDV, Nissan, Subaru, GAC, Foton, Renault, Geely, Farizon, Peugeot, XPeng, Holden) through two main dealership locations in Wynnum and Capalaba, Queensland. The group operates an inventory of approximately 1,900 vehicles and complements sales with vehicle servicing, genuine parts, in-house finance, insurance, extended warranty, and a dedicated Fleet Centre serving business customers with 5–500+ vehicles.
Is Bartons Motor Group a public or private company?
Bartons Motor Group is a private company. It is classified as family owned and is currently operating.
When was Bartons Motor Group founded?
Bartons Motor Group was founded in 1945. It employs 51 to 100 people.
Where is Bartons Motor Group based?
Bartons Motor Group is headquartered in Wynnum, Australia, in the Oceania region.
How does Bartons Motor Group make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Parts, finance Products and warranty and Insurance.
Does Bartons Motor Group have an API?
No public API is recorded for Bartons Motor Group.