East Coast Commercials

What East Coast Commercials does

East Coast Commercials Brisbane is a privately held, family-owned commercial vehicle dealership group operating in Queensland, Australia. Founded in 1987, the company runs two retail locations — a headquarters in Acacia Ridge (Brisbane) and a secondary site in Robina (Gold Coast) — plus dedicated sub-brand showrooms for Fiat Professional and Peugeot Professional under the Stellantis commercial vehicle franchise umbrella. The core offering is the sale of new, used, and demonstrator light commercial vehicles (utes, vans, 4x4s, buses, SUVs) across more than 20 manufacturer brands, with over 400 vehicles in stock.

The company operates a traditional direct-to-consumer dealership model supported by an inventory website (powered by Dealer Studio), on-site finance brokering with third-party providers, trade-in valuation services, and an affiliated East Coast Service Centre for after-sales maintenance. Marketing relies on the dealer website, SEO-optimized vehicle listings, Google AdWords, Facebook advertising integration, email/SMS direct marketing, and seasonal promotions such as End of Financial Year sales events. No proprietary technology, AI/ML systems, APIs, or mobile applications are in evidence; the digital stack is standard third-party tooling.

Revenue mechanics are spread across one-time vehicle sales (the dominant stream), finance and insurance commissions brokered through partner providers, and trade-in transactions. The customer base is highly distributed across individual tradies, small businesses, fleet buyers (courier, transport, delivery), and recreational adventure drivers in southeast Queensland, with no disclosed anchor enterprise accounts. The company holds Queensland Motor Dealer Licence LMCT 1405953 and adheres to the Australian Privacy Principles under the Privacy Act 1988.

Name

East Coast Commercials

Legal name

East Coast Commercials Brisbane

Website

https://eastcoastcommercials.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

East Coast Commercials is a privately held, family-owned commercial vehicle dealership group in Queensland, Australia, operating two locations in Brisbane and the Gold Coast that sell new, used, and demonstrator utes, vans, 4x4s, and SUVs across more than 20 brands under direct-to-consumer retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Acacia Ridge

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from the sale of new, used, and demo commercial vehicles including utes, vans, 4x4s, buses, and SUVs. Vehicles are sold at drive-away prices with finance options available.
2. Finance Services: The dealership offers automotive finance and insurance packages as a secondary revenue stream through partnerships with financial service providers.
3. Vehicle Trade-ins: Accepts vehicles as trade-ins, allowing customers to offset the cost of their vehicle purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

East Coast Commercials is a Queensland-based automotive dealership group specializing in light commercial vehicles including utes, vans, 4x4s, buses, and SUVs. The company sells new, used, and demonstrator vehicles across 20+ brands (Fiat Professional, Peugeot, Toyota, Ford, Isuzu, Mitsubishi, Nissan, Mazda, Hyundai, Volkswagen, and others) with over 400 vehicles in stock. Supporting services include in-house vehicle finance packages, trade-in valuations, and an affiliated service centre for after-sales maintenance.

Product overview

East Coast Commercials is a Queensland-based commercial vehicle dealership network offering a comprehensive range of new, used, and demonstrator vehicles across multiple brands. The company operates as a unified platform specializing in light commercial vehicles (utes, vans, 4x4s, buses, SUVs) with over 400 vehicles in stock. The product portfolio centers on branded commercial vehicles from manufacturers including Fiat Professional (Scudo, Ducato), Peugeot (Expert, Partner, Boxer, E-Expert electric van), Toyota (Hilux), and Isuzu (D-MAX), organized through dedicated sub-brands for Fiat Professional and Peugeot Professional. Supporting services include vehicle finance, trade-in valuations, and service center facilities. The company maintains two physical locations in Brisbane (Acacia Ridge) and Gold Coast (Robina) with a focus on serving tradespeople, businesses, and adventure drivers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles Brand new commercial vehicles from multiple manufacturers including Fiat Professional, Peugeot, Toyota, Ford, Isuzu, and other brands, available for purchase at the Brisbane and Gold Coast dealerships.
• Used Vehicles Pre-owned commercial vehicles including utes, vans, 4x4s, buses, and SUVs, with over 400 vehicles in stock across multiple brands and price points ranging from approximately $10,000 to over $150,000.
• Demo Vehicles Demonstrator vehicles available for test drive and purchase, representing current model ranges from various manufacturers.
• Vehicle Finance Automotive financing and insurance packages offered to customers to facilitate vehicle purchases, with competitive rates and flexible payment options, processed through partner financial service providers.
• Vehicle Trade-In Trade-in valuation service allowing customers to sell their existing vehicles to the dealership as part of purchasing a new or used vehicle.
• East Coast Service Centre Affiliated service centre (eastcoastccservice.com.au) providing after-sales vehicle servicing and maintenance for customers who purchase vehicles from the dealership.

Quantifiable outcome

• 4.4 star customer rating based on 242 reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fiat ProfessionalcoreChannel Partner/ Reseller/ DistributorAuthorized Fiat Professional dealer offering the Fiat commercial vehicle range including Scudo, Ducato, and Doblo models. Fiat Professional is the commercial vehicle division of Fiat (Stellantis group). The dealership sells new, demo, and used Fiat Professional vehicles.
• Peugeot ProfessionalcoreChannel Partner/ Reseller/ DistributorAuthorized Peugeot Professional dealer offering the Peugeot commercial vehicle range including Expert, Partner, Boxer, and E-Expert electric models. Peugeot Professional is the commercial vehicle division of Peugeot (Stellantis group). The dealership sells new, demo, and used Peugeot Professional vehicles.
• East Coast Fiat ProfessionalcoreChannel Partner/ Reseller/ DistributorSpecialized sub-brand location within the Acacia Ridge dealership dedicated to Fiat Professional vehicles. Operates with extended hours Mon-Fri 8:00am-6:00pm, Sat 8:00am-5:00pm. Has 4.7 star rating from 44 reviews.
• East Coast Peugeot ProfessionalcoreChannel Partner/ Reseller/ DistributorSpecialized sub-brand location within the Acacia Ridge dealership dedicated to Peugeot Professional vehicles. Operates with hours Mon-Fri 8:00am-5:30pm, Sat 9:00am-3:00pm. Has 5.0 star rating from 5 reviews.
• East Coast Service CentreminorChannel Partner/ Reseller/ DistributorAffiliated service centre (eastcoastccservice.com.au) providing after-sales vehicle servicing and maintenance for customers who purchase vehicles from the dealership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Peers

• AHG (Automotive Holdings Group, now part of Eagers):

Broad incumbents

• CMV Truck & Bus: Major Australian commercial vehicle and truck dealership group operating across multiple states. Overlaps with East Coast Commercials in light commercial vans and buses but extends into heavy trucks, representing a much larger incumbent that competes for fleet contracts in Queensland.
• Eagers Automotive: Australia's largest automotive retail group (ASX: APE / former AP Eagers), operating hundreds of franchised dealerships across all states. Represents the dominant broad-incumbent competitive force, with materially greater OEM leverage, finance arm, and geographic reach than independent operators like East Coast Commercials.

Direct peers

• Sci-Fleet Toyota: Authorized Toyota commercial vehicle dealer in southeast Queensland, with multiple Brisbane-area locations focused on Hilux, Hiace, and Landcruiser 70/200/300 Series — directly overlapping East Coast Commercials' strongest brand (Toyota) in the tradies and fleet segment. Comparable authorized franchise dealer model with dedicated commercial inventory.
• Cricks Commercial Vehicles: Direct competitor based on the Sunshine Coast, Queensland, specializing in used commercial vehicles including utes, vans, and 4x4s. Operates a similar multi-brand used-commercial model targeting tradies and small businesses in southeast Queensland, and notably shares digital infrastructure (images hosted on a 'cricksapi' domain), suggesting a close peer or platform-network relationship.
• Brisbane City Used Cars: Independent used-car dealership group in the Brisbane metro area offering a broad multi-brand inventory with finance options. Operates a similar DTC model targeting price-conscious tradies and SMB buyers in the same metro market as East Coast Commercials' Acacia Ridge site.
• Car City: Multi-location Australian used-car dealership chain with strong southeast Queensland presence, offering a wide inventory across brands with finance and trade-in services. Directly comparable independent-dealer format and SMB/tradie customer overlap with East Coast Commercials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eastcoastcommercials

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coast Commercials