Alliance Broadband

What Alliance Broadband does

Alliance Broadband Services Pvt Ltd is an Indian Internet Service Provider incorporated in January 2003, holding a Unified License Category A ISP from the Department of Telecom, Government of India. The company's core offering is high-speed FTTH (Fiber-to-the-Home) broadband internet with speeds ranging from 40 Mbps to 1 Gbps, marketed under a 'Truly Unlimited' data proposition without fair usage caps. Headquartered in Kolkata with regional offices in Kerala/Tamil Nadu, Karnataka, and Andhra Pradesh/Telangana, Alliance serves a distributed residential and SME subscriber base across India through direct-to-consumer channels (website, mobile app, regional phone support, channel partners) and WhatsApp/SMS outreach. Pricing is structured across monthly entry plans (Rs.400–500), mid-tier (Rs.550–850), premium (Rs.2,600–7,000 for 1 Gbps), annual multi-year plans (up to Rs.15,600), and dedicated SME tiers (Rs.1,150–7,000).

Beyond core connectivity, Alliance operates a bundled digital services ecosystem. Revenue streams include subscription broadband, OTT add-ons (LITE, DELUXE, GRAND, LUXE, SOUTHERN variants aggregating access to 40+ platforms including Amazon Prime Video, JioHotstar, Z5, SonyLiv, Hoichoi, Lionsgate Play, Fancode), IPTV add-on with 600+ channels (Rs.300/month), Suraksha Wi-Fi security cameras (Rs.1,800 indoor / Rs.2,300 outdoor hardware plus bundled cloud-storage plans), a Google Certified Android Box for 4K streaming, a Cloud PC service (virtualized Windows/Linux via NeverInstall), a Cloud Telephony/VoIP business service inter-connecting with 150+ global carriers, and PM-WANI compliant broadband plans for public Wi-Fi deployment. Distribution relies on self-serve digital channels (pay2abs recharge portal, Android/iOS apps), regional inside sales, channel partner resellers, and corporate sales for enterprise leased lines. The company is privately held (Alliance Broadband Services Pvt Ltd), operates 101–250 employees, and shows no disclosed external funding or institutional investors based on available data.

Name

Alliance Broadband

Legal name

Alliance Broadband Services Pvt Ltd

Website

https://alliancebroadband.co.in

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Alliance Broadband Services Pvt Ltd is a Kolkata-headquartered Indian ISP holding a Unified License Category A, delivering FTTH broadband (40 Mbps to 1 Gbps) to residential and SME customers across eastern and South India, supplemented by bundled OTT, IPTV, security cameras, cloud telephony, and gaming services.

Ownership category

akta.pro rank

Product category

Internet Service Provider (Broadband)

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Residential/Broadband ISPs (Consumer Internet) (HDAIADAA), Fiber-to-the-Premises/Building (FTTP/FTTB) Operators (HDAIACAC), Multi-Site Enterprise Connectivity Bundles (Hybrid WAN/MPLS+Internet) (HDAIAFAL)

Keywords

• Broadband internet services
• Fiber to the home
• Internet service provider
• Cloud telephony solutions
• OTT streaming bundles

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Broadband Internet Services: Recurring subscription revenue from residential and business broadband plans. Plans range from monthly (30 days) to annual (450 days) validity with varying speeds (40 Mbps to 1 Gbps) and bundled OTT/IPTV options.
2. OTT Add-ons: Additional subscription revenue from OTT streaming bundles (LITE, DELUXE, GRAND, LUXE, SOUTHERN variants) providing access to platforms like Amazon Prime, JioHotstar, Z5, SonyLiv, Lionsgate, Hoichoi, Fancode.
3. IPTV Add-ons: IPTV service add-on for live TV channels (600+ including HD) at Rs. 300/month or Rs. 1800 for 6 months with free Android IPTV Box.
4. Security Cameras (Suraksha): Hardware and subscription revenue from Wi-Fi cameras (Indoor Rs. 1800, Outdoor Rs. 2300) plus bundled plans with cloud storage (6 months included).
5. Android Box: Google Certified Android Box provided on refundable security deposit basis for OTT streaming. Included free with select plans under promotional offers.
6. Cloud PC: Subscription-based virtual desktop service with scalable CPU, RAM, storage. Accessed via web browser or dedicated Android app.
7. Cloud Telephony Services: Business cloud telephony solutions including call termination, call center solutions, dialer services, IP-PBX. Revenue from prepaid usage and solution contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Alliance Broadband Services Pvt Ltd operates a fiber-to-the-home (FTTH) broadband network delivering high-speed internet (40 Mbps to 1 Gbps) with truly unlimited data to residential and business customers across multiple Indian states. The core subscription is supplemented by an integrated ecosystem of paid add-on services including IPTV (600+ live channels), OTT streaming bundles, Google Certified Android Box, Cloud PC virtual desktop, Suraksha Wi-Fi security cameras, Cloud Telephony/VoIP for businesses, PM-WANI public Wi-Fi, and an Internet Clean Pipe solution for SMEs.

Product overview

Alliance Broadband is an Indian Internet Service Provider holding Unified License Category A ISP from the Department of Telecom, Government of India, incorporated in January 2003. The company operates as a platform offering a comprehensive suite of internet connectivity and digital services. The core offering is high-speed wired broadband internet (FTTH) ranging from 40 Mbps to 1 Gbps. This core service is supplemented by an ecosystem of add-on modules and hardware products: Cloud Telephony for VoIP business communications, PM-WANI for public Wi-Fi hotspots, IPTV and OTT Add-ons for entertainment streaming, a Google Certified Android Box for media streaming, Cloud PC for virtualized desktop access, Alliance Suraksha Security Cameras (with indoor/outdoor hardware variants) for surveillance, Gaming services powered by Erulee, an Internet Clean Pipe Solution for business security, and dedicated Mobile Apps for customer self-service and camera management. The company also bundles routers (Single/Dual Band ONT) with plans and offers Cloud Telephony as a complimentary feature on select plans.

Differentiator

Problem solved

Functional benefit

Brands

• Suraksha: Security camera brand offering Wi-Fi CCTV cameras for indoor and outdoor surveillance with features like motion tracking, night vision, two-way audio, and cloud storage.
• Cloud PC
• Alliance Android Box
• OTT Add-ons

Products and services

• Broadband Internet Service High-speed FTTH wired broadband internet service with speeds ranging from 40 Mbps to 1 Gbps (Gigablast plan) and truly unlimited data plans (no fair usage caps). Offered in monthly, quarterly, and annual billing cadences to residential households and SME/business customers across West Bengal, Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana.
• Cloud Telephony

Quantifiable outcome

• 600+ live TV channels with 40+ HD channels available via IPTV add-on
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• EruleecoreTechnology or IntegrationErulee is the gaming platform partner powering Alliance Broadband's gaming service. The platform offers exclusive rewards, in-game bonuses, gaming competitions, tournaments, and cash prizes through Alliance's gaming initiative.
• Google (Android TV)coreTechnology or IntegrationAlliance's Android Box is Google Certified, pre-loaded with YouTube, Google Play, and voice search capabilities. This certification ensures compatibility and quality standards for the streaming device.
• Amazon Prime VideocoreOthersAmazon Prime Video is bundled with select Alliance plans (ANNUAL COMBO 1, Welcome 400+, Innovator, Flash+, Speed+). The streaming platform is included as a value-added benefit in broadband packages.
• JioHotstarcoreOthersJioHotstar streaming service is bundled with multiple Alliance plans including Welcome IPTV HD, QTR, BINGE, and most OTT packages. JioHotstar is notably excluded from Deluxe OTT Bundle.
• Z5coreOthersZ5 streaming platform is included in Alliance's OTT bundle packages and accessible via PlayBoxTV app alongside Sony, Lionsgate, and Fancode content.
• SonyLivcoreOthersSonyLiv streaming service is included in various Alliance OTT packages and IPTV plans for Hindi language content.
• HoichoicoreOthersHoichoi Bengali streaming platform is bundled in Alliance plans, particularly marketed for Bangla IPTV packages.
• Lionsgate PlayminorOthersLionsgate Play movie streaming is available through Alliance's OTT bundle accessed via PlayBoxTV app.
• FancodeminorOthersSports streaming service included in Alliance OTT bundles for sports content access.
• PlayBoxTVminorOthersPlayBoxTV app serves as the platform to access Z5, Sony, Lionsgate, Fancode and other streaming content bundled with Alliance plans.
• Third-party Cloud Storage ProviderscoreTechnology or IntegrationAlliance Suraksha security cameras utilize third-party cloud storage services for footage backup. The data stored is end-to-end encrypted and managed by third-party vendors under their own privacy policies.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/AllianceBroadb1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Broadband