Potomac Floral Wholesale

Name

Potomac Floral Wholesale

Legal name

Potomac Floral Wholesale, Inc.

Website

https://flowerwholesale.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Potomac Floral Wholesale is a private B2B wholesale distributor of fresh cut flowers, plants, greens, tropicals, orchids, and floral hardgoods, founded in 1998 in Silver Spring, Maryland, serving professional florists and event designers across the Mid-Atlantic and nationwide via overnight shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Floral Product Sales: B2B wholesale distribution of fresh cut flowers, green and blooming plants, foliages, tropical products, and floral hardgoods supplies. Products sold in bulk quantities including stems, bunches, and wholesale cases to professional florists and floral designers.
2. Floral Supplies Distribution: Distribution of floral hardgoods including wedding supplies, ribbons, containers, candles, floral foam, packaging, and sympathy products to wholesale florist customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Potomac Floral Wholesale is a B2B wholesale distributor of fresh cut flowers, greens, blooming and tropical plants, orchids, and floral hardgoods to professional florists and floral designers. The company operates a warehouse showroom in Silver Spring, Maryland, with online ordering, local Mid-Atlantic delivery, and overnight nationwide shipping. It sources from premium domestic growers and direct imports from Ecuador, Colombia, Holland, and other countries, and supplies complete wedding, event, sympathy, and holiday floral assortments.

Product overview

Potomac Floral Wholesale operates as a wholesale florist company offering a comprehensive B2B e-commerce platform for the Mid-Atlantic and Washington, DC region. The product portfolio centers on fresh cut flowers with over 35 flower varieties (including specialty roses, tropicals, and seasonal blooms), complemented by fresh cut greens and greenery, live plants, orchids, and floral hardgoods supplies. The platform serves professional florists and event designers through an online ordering system with local delivery and national shipping capabilities. The company distinguishes itself through wedding flower specialization, premium Ecuadorian rose sourcing, and an extensive supplies catalog covering ribbons, containers, foam products, and event décor.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Flowers

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• DVFlora: Wholesale florist serving the Mid-Atlantic and East Coast with fresh cut flowers, greens, and floral supplies. Directly overlaps Potomac's geography, product mix, and B2B florist customer segment, making it a close head-to-head competitor.
• Mayesh Wholesale Florist: One of the largest US wholesale florists, distributing fresh cut flowers, hardgoods, and event supplies to professional florists. Directly comparable business model to Potomac with import relationships, showroom-style warehouses, and event-driven B2B customer base.
• Sierra Flower Finder: Wholesale florist distributing fresh cut flowers and supplies across North America with multiple distribution points. Comparable B2B florist model and product breadth, operating a multi-region warehouse network.
• Florabundance: Wholesale florist distributing fresh cut flowers, wedding/event flowers, and floral supplies to professional designers nationwide. Comparable product breadth and B2B florist/event-designer target market, with overlapping premium and specialty flower positioning.
• Jet Fresh Flowers: Miami-based wholesale flower distributor with direct grower relationships in Ecuador, Colombia, and Holland. Comparable import-driven supply chain and B2B florist customer base, though more weighted to roses and tropicals.
• FiftyFlowers: Wholesale flower distributor specializing in bulk DIY wedding and event flowers sold directly to consumers and event planners. Overlaps Potomac's wedding/event flower category with a more direct-to-event customer motion.

Broad incumbents

• 1-800-Flowers: Large public floral gifting and delivery brand with a B2B/gifting arm and broad consumer reach. Comparable floral category but operates as a consumer/gifting marketplace rather than a B2B florist distributor; competes for downstream florist spend.
• FTD: National floral network connecting consumers to local florists for delivery. Operates in the same floral category and reaches the same professional florist customer base through its network, but from a consumer-marketing and marketplace angle rather than wholesale distribution.

Emerging players

• Blooms By The Box: Online wholesaler of bulk flowers and supplies aimed at DIY brides and event designers. Comparable flower and hardgoods categories with a direct, event-driven customer base, but a more consumer-facing model than Potomac's B2B florist focus.
• GlobalRose: Grower-direct online wholesale rose distributor bypassing traditional wholesale florist channels. Comparable fresh-cut flower category but a digital-native, direct-from-farm model that competes for the same professional florist and event-designer spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PotomacFloralWh

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potomac Floral Wholesale