What Live Conscious does

Live Conscious (legal entity: We Live Conscious) is a private direct-to-consumer wellness supplement brand that sells naturally-sourced dietary supplements blending what it describes as ancient wellness traditions with modern scientific research. The company is headquartered in Hawi, USA, was founded in 2003, and operates with a 1-10 employee footprint. Its product catalog spans five collections — Collagen, Body, Mind, Women's Health, and Hair Growth + Skin Health — anchored by core SKUs such as Beyond Collagen®, Collagen Peptides (in five-plus flavors plus capsule and stick-pack formats), Beyond Brew functional beverages, Beyond Greens™ superfood blend, Clinical Hair Growth+, OmegaWell omega-3, MagWell® magnesium, and K2+D3, with extension lines in metabolic support (Berberine Phytosome), nootropics (Lion's Mane + Mushroom Blend, ZenWell®), adaptogens, hair growth via the Hair La Vie® sub-brand, and women's hormonal balance via Beyond Hormone™. Differentiated technical components include a proprietary Phytosome Technology applied to the Berberine formulation for enhanced bioavailability and the multi-ingredient Beyond Collagen® complex targeting hair, skin, nails, and joints.

Live Conscious generates revenue through three streams: direct product sales via its owned e-commerce storefront (weliveconscious.com) on a one-time-purchase or monthly-subscription basis with the subscription tier offering up to a 35% discount and free shipping; wholesale distribution to retailers and mid-market resellers; and an affiliate/referral program. Geographic distribution is primarily US-and-Canada direct, with international reach achieved through the IHerb marketplace. Pricing per SKU ranges from approximately $38 (Beyond Greens™) to $79 (Clinical Hair Growth+), with bundle SKUs priced in the $130-$190 range. The company does not disclose revenue, funding, or detailed headcount.

The go-to-market is product-led and DTC-centric, layered with content marketing (blog), organic social across Instagram, Facebook, and TikTok, an email/newsletter mid-funnel, an affiliate bottom-of-funnel, a VIP/community post-sale program, and earned media. The customer base is described as "thousands" of subscribers segmented as health-conscious consumers and beauty-from-within supplement users, with use cases spanning hair, skin, nail, joint, energy, immunity, gut, hormonal, and cognitive health. Leadership consists of co-founder and president Jake Eagle; broader management team details are not disclosed.

Name

Live Conscious

Legal name

We Live Conscious

Website

https://liveconscious.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Conscious is a private US-based DTC wellness supplement brand selling a broad catalog of naturally-sourced collagen, beauty, body, mind, and women's-health products directly to health-conscious consumers via subscription and one-time purchase.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619), Health and Personal Care Retailers (456)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Dietary supplements
• Collagen products
• Wellness supplements
• Beauty supplements
• Nutritional supplements

Headquarters

HQ city

Hawi

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of dietary supplements through e-commerce website. One-time purchase and subscription options available with subscription offering up to 35% discount.
2. Wholesale: Wholesale program for retailers and distributors to carry Live Conscious products
3. Affiliate/Referral: Affiliate program generating revenue through referral partnerships

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Live Conscious sells naturally-sourced dietary supplements and wellness products directly to consumers through its own e-commerce storefront, weliveconscious.com. The portfolio spans collagen (Beyond Collagen®, Collagen Peptides), superfood blends (Beyond Greens™), functional beverages (Beyond Brew), omega-3 (OmegaWell, KrillWell™), magnesium (MagWell®), vitamins (K2+D3, Vegan B12, Berberine Phytosome), hair-growth formulas (Clinical Hair Growth+, Hair La Vie® line), probiotics (Pro-45™, DigestWell®), protein powders, and women's health (Beyond Hormone™). Products are available via one-time purchase or monthly subscription with up to 35% off, free shipping, and a 365-day money-back guarantee.

Product overview

Live Conscious is a wellness supplement company offering a diverse portfolio of naturally-sourced health products that blend ancient remedies with modern science. The product lineup centers on six core offerings: Beyond Brew (energy/immune/gut support), Beyond Collagen (hair/skin/nail/joint support), Beyond Greens (superfood detox/immunity blend), Clinical Hair Growth+ (hair thinning support), Collagen Peptides (foundational beauty supplement), K2+D3 (bone/immune health), MagWell (magnesium wellness), and OmegaWell (omega-3 heart/brain health). These core products are supported by extended collections across Body (Berberine Phytosome, Colostrum, CoQWell, CurcuWell, DigestWell, Liverwell, MoveWell, Pro-45, Protein powders), Mind (KrillWell, Lion's Mane + Mushroom Blend, OptiWell, Vegan B12, ZenWell), Women's Health (Beyond Hormone), and Hair Growth + Skin Health (Hair La Vie Clinical Formula, Renewing Scalp Treatment, Revitalizing Hair Blend). Many core products are offered in multiple formats (capsules, stick packs) and flavor variants (Chocolate, Vanilla, Hazelnut, Piña Colada, Strawberry Lemonade, Peach Mango), with bundled offerings like the Morning Ritual Bundle and various Flavor Bundles for customer convenience.

Differentiator

Problem solved

Functional benefit

Brands

• Hair La Vie®: Hair health brand offering clinical formula vitamins, revitalizing hair blend, and renewing scalp treatment products.

Products and services

• Beyond Brew Functional beverage blend delivering energy, immune, and gut support through adaptogenic and functional ingredients; for consumers seeking a daily drink alternative to coffee with added wellness benefits.
• Beyond Collagen® Proprietary multi-ingredient collagen complex targeting hair, skin, nail, and joint support; offered in powder, capsule, and stick pack formats for consumers seeking beauty-from-within and joint-health supplementation.
• Beyond Greens™ Superfood powder blend formulated for energy, detoxification, and immune support; for consumers looking to add a daily greens serving to support detox and immunity.
• Clinical Hair Growth+ Targeted nutritional supplement formulated to support hair growth and reduce hair thinning; for consumers experiencing hair-thinning concerns who want a clinical-style oral supplement.
• Collagen Peptides Multi-flavor collagen peptide supplement supporting hair, skin, and nail health; offered unflavored and in Vanilla, Hazelnut, Chocolate, Peach Mango, Piña Colada, and Strawberry Lemonade plus stick-pack and bundle formats for daily beauty-from-within use.
• K2+D3 Combined Vitamin K2 and Vitamin D3 supplement supporting bone and immune health; for consumers seeking foundational vitamin support.
• MagWell®

Quantifiable outcome

• Results based on customer survey
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IHerbminorChannel Partner/ Reseller/ DistributorLive Conscious products are distributed internationally through the IHerb marketplace, expanding their geographic reach to customers outside their primary direct-to-consumer markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Organifi: Superfood greens and supplement blends with a heavy subscription DTC business and multi-channel content marketing. Closely comparable to Beyond Greens™ and the broader greens/superfood powder positioning.
• Vital Proteins: Premier collagen peptide and beauty-from-within supplement brand sold DTC and through retail. Closely comparable to Live Conscious on flagship collagen positioning, multi-flavor SKU strategy, and lifestyle/wellness consumer targeting.
• Hum Nutrition: Beauty-from-within supplement brand targeting skin, hair, and nails through ingestible nutrition. Directly comparable on the Hair La Vie®/Clinical Hair Growth+ vertical and beauty-meets-wellness positioning.
• Moon Juice: Adaptogen and functional mushroom blend brand sold DTC with premium pricing and editorial-driven brand storytelling. Comparable on adaptogen/mushroom blend products (ZenWell, Lion's Mane) and content-led marketing approach.
• Olly: Mass-market wellness supplements brand offering gummies, powders, and capsules across beauty, sleep, immunity, and digestion. Comparable on multi-category portfolio, flavor-forward product line, and broad retail plus DTC distribution.
• Ritual: DTC multivitamin and supplement subscription brand with transparent ingredient sourcing and premium positioning. Directly comparable on subscription model, clean-label brand narrative, and wellness-conscious consumer demographic.
• Persona: Personalized vitamin and supplement subscription service with quiz-based recommendations. Comparable on subscription mechanics, direct-to-consumer supplements positioning, and broad-spectrum wellness catalog.
• Care/of: Personalized DTC vitamin and supplement subscription service. Comparable on subscription/auto-ship mechanics, quiz-driven product customization, and millennial/Gen-X wellness target audience.
• Athletic Greens (AG1): Premium daily greens and foundational nutrition supplement with subscription DTC model. Comparable on Beyond Greens™ positioning, premium price point, and subscription-driven recurring revenue model.

Emerging players

• Further Food: Collagen and specialty wellness supplement brand with a focus on functional ingredients and recipes. Comparable on collagen peptides flagship product and the collagen-recipe/content-marketing approach seen in Live Conscious's blog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookbit.ly/2NQ4ool
• Instagraminstagram.com/weliveconscious
• TikToktiktok.com/@weliveconscious
• Xx.com/weliveconscious

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Conscious