Medimar

What Medimar does

Medimar S.r.l. is an Italian medical device distributor founded in 1989 and headquartered in Milan, operating as a niche reseller specializing in gastroenterology, urology, endoscopy, breath testing, pelvic floor rehabilitation, and laboratory diagnostics. The company carries a broad catalog of distributed third-party brands — including Verity Medical's NeuroTrac electrostimulation and EMG biofeedback devices, Bedfont Scientific's Gastrolyzer, NObreath and Smokerlyzer breath analyzers, Endalis's ENDBALL intragastric balloon, Istem Medikal's Hyacyst hyaluronic acid for interstitial cystitis, Marquat's Transi-Mark radiopaque markers, The Standard Korea's Black Eye endoscopic marker, Winback's tecartherapy devices, and Vitacon/Kaixin bladder scanners — alongside a small number of proprietary products such as the Blue Eye submucosal injection agent and the Black Eye marker under distribution from Korea. GTM is hybrid: a field sales network of 10 collaborators distributed across Italy engages hospitals and the Italian National Health Service (SSN) for enterprise contracts, while a direct e-commerce shop on the company website sells lower-priced rehabilitation devices, probes, and consumables (€38-€900) to consumer and SMB buyers with free shipping nationwide. Revenue is generated via one-time hardware sales (medical instruments, devices) and ongoing consumables (probes, calibration solutions, mouthpieces), with no subscription or SaaS pricing observed. The company's stated differentiators are 35 years of brand presence, recognition as a pioneer in impedenzometry for gastroesophageal reflux diagnosis, CE-marked regulatory standing, and a multidisciplinary technical team of engineers, biologists, and biotechnologists supporting clinical education programs and congress participation (MEDICA, ERS, UEG Week, SIUD).

Name

Medimar

Legal name

Medimar S.r.l.

Website

https://medimaritalia.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Medimar S.r.l. is an Italian medical device distributor (founded 1989, Milan) that resells and supplies gastroenterology, urology, endoscopy, breath testing, pelvic floor rehabilitation, and laboratory diagnostic products — primarily third-party brands — to the Italian National Health Service, hospitals, specialists, and individual patients via field sales and e-commerce.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Endoscopic Therapeutic & Access Devices (Trocars, dilators, biopsy/ablation tools) (HLAHADAN)

akta.pro secondary industries

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

Keywords

• Medical device distribution
• Gastroenterology equipment
• Urology diagnostics
• Endoscopy instruments
• Pelvic floor rehabilitation

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Medical Device Sales: Sale of medical instruments and devices including endoscopy tools, urology equipment, breath test analyzers, and pelvic floor rehabilitation devices to healthcare facilities and hospitals.
2. E-commerce Product Sales: Direct online sales of consumer medical products including rehabilitation devices, probes, and consumables through the company website shop.
3. Consumables and Accessories: Ongoing sales of consumable products including probes, calibration solutions, mouthpieces, and other single-use medical accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Medimar distributes and sells medical devices, instruments, and consumables across gastroenterology, endoscopy, urology, urogynecology, pelvic floor rehabilitation, and laboratory diagnostics. The portfolio includes bladder scanners, uroflowmetry systems, breath analyzers, endoscopic markers, intragastric balloons, electrostimulation/biofeedback devices, and consumables such as probes, fecal test kits, and absorbent underwear, supplied primarily to Italian hospitals, healthcare facilities, and medical specialists through a field sales network, with selected consumer products also sold online.

Product overview

Medimar is a medical device distributor specializing in gastroenterology diagnostics, urology, endoscopy, breath testing, laboratory tests, and pelvic floor rehabilitation. The product portfolio consists of distributed branded products rather than a unified platform architecture. Key product lines include: ENDBALL intragastric balloon and Transi-Mark radiopaque markers for gastroenterology; bladder scanners (U-BVT 01/02), urodynamic systems (KOPERNIKUS, SmartFlow, Uroport), and HYACIST hyaluronic acid for urology; Black Eye and Blue Eye injectable agents for endoscopy; Gastrolyzer breath test devices (GastroCHeck, Gastro+) and NObreath/Smokerlyzer analyzers for breath testing; FUD and MedCard Medimar rapid tests for laboratory diagnostics; and NEUROTRAC/Myoplus PRO rehabilitation devices, U-TOTEM systems, and WINBACK tecartherapy for pelvic floor rehabilitation. The company also provides clinical education and congress participation services.

Differentiator

Problem solved

Functional benefit

Products and services

• ENDBALL Intragastric Balloon Temporary intragastric balloon system for non-surgical obesity treatment. The soft seamless silicone balloon resists stomach acidity for up to six months and is filled with sterile saline solution and air, intended for bariatric specialists and their patients.
• Transi-Mark Radiopaque Markers Radiopaque markers made of silicone impregnated with 43% barium sulfate for analyzing intestinal motility through fluoroscopic observation of digestive tract contractions, used for constipation evaluation.
• U-BVT 01 Bladder Scanner Portable bladder scanner with 5.7-inch LCD touchscreen, integrated thermal printer, lithium-ion rechargeable battery with 7-hour autonomy, measuring range 20-999ml and scan time under 4 seconds, intended for urology departments.
• U-BVT 02 Bladder Scanner Compact portable bladder scanner with 3.5-inch LCD screen designed to be worn on the wrist, featuring acoustic alarm for volume threshold alerts and lithium-ion rechargeable battery, intended for urology specialists.
• KOPERNIKUS Uroflowmetry System Uroflowmetry and electromyography system with 8.4-inch touchscreen monitor, integrated thermal printer, flow stand, flow sensor, trolley, automatic alignment, Siroky nomogram option, and optional second EMG channel.
• SmartFlow Wireless Uroflowmetry System Wireless uroflowmetry system with stand and commode for urodynamic examinations, featuring Bluetooth LE connection, automatic balancing, measurement range 0-100 ml/s, and 4x AA alkaline battery operation.
• Uroport Compact Uroflowmetry System Compact uroflowmetry system with multilingual support, high-speed 4-inch thermal printer with Easy-Load function, optional wall mounting, and Siroky/Liverpool nomograms for clinical urology practice.
• HYACYST Hyaluronic Acid Highly purified hyaluronic acid solution for catheter instillation into the urinary cavity to regenerate damaged urothelium, clinically proven for interstitial cystitis, radiation cystitis, and recurrent bacterial cystitis.
• DUALdry Absorbent Underwear Washable absorbent underwear with 4-layer integrated absorbent pad for moderate urinary incontinence, reusable up to 200 washes, antibacterial, breathable, and quick-drying, available in men's and women's versions.
• Black Eye Endoscopic Marker Sterile, apyrogenic, biocompatible carbon-based endoscopic ink marker for marking polyps and lesions in the gastrointestinal tract, featuring No-Shake technology with glycerol-coated carbon particles for stable distribution.
• Blue Eye Injectable Submucosal Agent Ready-to-use hyaluronic acid-based injectable submucosal solution for gastrointestinal endoscopic procedures, providing tissue lifting that lasts twice as long as normal saline solutions to reduce procedure time and side effects.
• Endoscopy Accessories Single-use accessories for digestive endoscopy including biopsy forceps (including hot biopsy), injection needles for sclerotherapy, polypectomy snares (rotating and non-rotating), retrieval baskets and nets, endoscopic mouthpieces, ADR improvement devices, Savary dilators, and anoscopes with light source.
• Gastrolyzer GastroCHeck Combined hydrogen and methane breath monitoring device for diagnosing lactose intolerance and sugar malabsorption (SIBO), featuring electrochemical sensor for hydrogen and optical sensor for methane detection, with oxygen correction factor for accurate measurement.
• Gastrolyzer Gastro+ Compact, lightweight hydrogen breath analyzer for diagnosing malabsorption, lactose intolerance, and SIBO, featuring color touchscreen, multi-patient testing for up to 10 patients simultaneously, 30-minute warm-up time, and monthly calibration.
• NObreath FeNO Monitor Portable compact system for fractional exhaled nitric oxide (FeNO) analysis using an electrochemical sensor, featuring visible flowmeter for correct test execution, LCD touchscreen, unlimited tests, annual calibration, and antibacterial/antimoisture filter mouthpiece.
• Nuovo NObreath FeNO Monitor Renewed FeNO monitoring system with FeNOchart patient management software, NObreath support for data archiving and synchronization, animated flow meter display on screen, and test result indicator.
• Smokerlyzer CO Breath Monitors (Micro+, PiCO+, iCO+) Range of compact, battery-powered carbon monoxide breath monitors with color touchscreen, measuring up to 500ppm, supporting up to 10 patients simultaneously, with automatic conversion to %COHb for smoking cessation monitoring during pregnancy and smartphone-connected iCO+ variant.
• FUD Test (Fast Urease Detection) Ready-to-use system for determining Helicobacter pylori contamination from gastric biopsy samples, containing urea solution and phenol red indicator that turns red in presence of urease enzyme.
• MedCard Medimar Fecal Tests Rapid immunochromatographic tests for fecal samples including H. Pylori Fecal L-CO, FOB (Fecal Occult Blood), Rotavirus, Adenovirus, Rotavirus-Adenovirus combo, and Calprotectin tests, used by clinical laboratories and diagnostic centers.
• U-TOTEM Pelvic Floor Rehabilitation System Professional wearable unit for urinary incontinence rehabilitation via electrotherapy, featuring two channels for electrostimulation and EMG biofeedback plus two channels for pressure biofeedback, with wireless real-time communication with PC software.
• NEUROTRAC MYOPLUS PRO Professional compact rehabilitation device combining EMG biofeedback, electrostimulation (STIM/TENS), and EMG Triggered Stimulation (ETS), with color touchscreen, interactive games, Bluetooth connectivity, and included NeuroTrac PC software.
• NEUROTRAC CONTINENCE Essential compact two-channel electrostimulator for urinary incontinence with 9 preset and 3 customizable programs, designed for simple home use with intuitive interface, also sold through e-commerce channel for individual patients.
• NEUROTRAC PELVITONE Two-channel electrostimulator with 11 preset and 3 customizable programs for incontinence treatment, also suitable for posterior tibial nerve stimulation with appropriate electrode positioning.
• NEUROTRAC SPORTS (U-Sports) Two-channel portable NMES (Neuromuscular Electrical Stimulation) device for sport, muscle toning, rehabilitation, and cellulite reduction, featuring 15 preset sports programs and 3 customizable programs.
• U-stim-P Biofeedback Electrostimulator Modern two-channel portable device for electrostimulation, biofeedback, and evoked stimulation with pressure channel, ideal for perineal rehabilitation with pressure biofeedback and evoked pressure stimulation capabilities.
• Pelvic Floor Rehabilitation Probes Vaginal and rectal probes for pelvic floor rehabilitation, including U-PR13-A rectal probe with stainless steel electrodes, U-SA-Analys+ with gold-plated electrodes, U-PR03-A vaginal probe with stainless steel electrodes, and U-SV-102 vaginal probe with gold-plated electrodes.
• WINBACK BACK 3se Tecartherapy Device Tecartherapy device for recovery from musculoskeletal trauma and inflammatory conditions, featuring mobile cart with accessory holder for multi-operator use and capacitive/resistive handpieces.
• WINBACK BACK 1S Tecartherapy Device Lightweight tecartherapy device offering all Winback technology advantages, including capacitive and resistive handpieces for treating soft tissues and tissues offering greater resistance like bones, cartilage, and ligaments.

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Istem MedikalcoreChannel Partner/ Reseller/ DistributorPartnership for distribution of Hyaluronic Acid Dilutions (HA) products for urology applications including Hyacyst for interstitial cystitis treatment.
• MarquatcoreChannel Partner/ Reseller/ DistributorDistribution partnership for radiopaque markers (Transi-Mark) used for gastrointestinal motility analysis and constipation evaluation.
• EndaliscoreChannel Partner/ Reseller/ DistributorPartnership for Endball intragastric balloon system for non-surgical obesity treatment, distributed in Italy by Medimar.
• Bedfont ScientificcoreChannel Partner/ Reseller/ DistributorDistribution partner for Gastrolyzer breath test monitors (GastroCHeck, Gastro+), NObreath FeNO analyzers, and Smokerlyzer CO monitors.
• Vitacon / KaixinminorChannel Partner/ Reseller/ DistributorDistribution of bladder scanners and consumables including probes for pelvic floor rehabilitation and endoscopy, and urodynamics catheters.
• The Standard (Korea)coreChannel Partner/ Reseller/ DistributorDistribution partnership for Black Eye endoscopic markers for gastrointestinal lesion marking during laparoscopic surgery.
• Verity Medical LtdcoreChannel Partner/ Reseller/ DistributorDistribution partner for NeuroTrac product line including Myoplus Pro, Continence, PelviTone, and Sports devices for pelvic floor rehabilitation and muscle stimulation.
• WinbackminorChannel Partner/ Reseller/ DistributorDistribution partnership for BACK tecartherapy devices (BACK 3se and BACK 1S) for musculoskeletal rehabilitation and trauma recovery.
• Various National and International Research InstitutionscoreStrategic or Co-development PartnerCollaborative research partnerships with important research institutes for development of new technologies to improve national health system diagnostic and treatment capabilities for digestive pathologies.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henry Schein: Global distributor of medical, dental, and hospital supplies with established European footprint, comparable to Medimar's role as a multi-specialty medical device distributor.
• Medline Industries: Large-scale medical supply distributor and manufacturer with broad hospital channel reach, comparable to Medimar's wholesale/distribution model but at significantly greater scale.
• Olympus Corporation: Global leader in endoscopy and urology devices; competes in the same clinical specialties Medimar serves but at much larger scale across direct sales and service networks.
• Becton, Dickinson and Company (BD): Major medical technology company with broad diagnostics, urology, and surgical portfolios, competing with Medimar across several of its served specialties.
• Boston Scientific: Global medical device leader with significant endoscopy and urology franchises; competes in the same clinical specialties Medimar serves through its hospital channel.

Direct peers

• ConvaTec: Global medical device company focused on continence, ostomy, and advanced wound care, overlapping with Medimar's DUALdry, catheter, and continence consumables portfolio.
• Coloplast: Specialist in urology, continence care, and ostomy products - directly overlapping with Medimar's pelvic floor rehabilitation, urodynamic, and incontinence supply lines.
• Hollister Incorporated: Manufacturer and distributor of ostomy, continence, and critical care products with comparable focus on urological supplies and incontinence devices.
• Cook Medical: Global manufacturer and distributor of minimally invasive medical devices with strong portfolios in endoscopy, gastroenterology, and urology - directly overlapping with Medimar's core endoscopy and GI specialties.
• Laborie Medical Technologies: Specialist in urology and gastroenterology diagnostic equipment including urodynamic systems, overlapping directly with Medimar's KOPERNIKUS, SmartFlow, and Uroport offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medimar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medimar