Winback

Name

Winback

Legal name

Winback, LLC

Website

https://trywinback.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

SMS Marketing Automation Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• SMS marketing automation
• Abandoned cart recovery
• Shopify SMS platform
• E-commerce retention
• Customer re-engagement

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Tiered Plans): Winback generates revenue through monthly SaaS subscription tiers (Starter, SMS Team, Growth Team) that provide access to the SMS marketing platform, included monthly SMS credits, and support services. Higher tiers include more free monthly SMS, dedicated strategists, and additional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Winback provides a Shopify-native SMS marketing automation platform that enables e-commerce merchants to build SMS subscriber lists, run automated text message campaigns (welcome series, abandoned cart recovery, shipping notifications, post-purchase upsells, back-in-stock alerts), segment customers using store data, support two-way SMS conversations, and track ROI in real time. The offering is bundled with dedicated SMS strategists and copywriters who optimize campaigns on the merchant's behalf.

Product overview

Winback offers a unified SMS marketing platform for Shopify brands, combining subscriber list building (via website pop-ups, shortcodes, and Shopify checkouts), automated personalized SMS messaging (including welcome series, abandoned cart recovery, shipping notifications, and post-purchase upsells), hyper-targeted campaign segmentation, real-time ROI monitoring, and dedicated SMS strategy services. Winback was acquired by Wishpond Technologies and integrated into their Propel IQ next-generation marketing technology platform, which combines Winback's SMS capabilities with generative AI for comprehensive customer lifecycle management.

Differentiator

Problem solved

Functional benefit

Products and services

• Winback SMS Marketing Platform A subscription-based SMS marketing automation platform for Shopify brands that delivers pre-built automated campaigns (Welcome Series, Abandoned Cart Recovery, Shipping Notifications, Post-Purchase Upsell, Back-in-Stock Alerts), subscriber list building via pop-ups, shortcodes and Shopify checkouts, hyper-targeted customer segmentation, two-way SMS inbox, real-time ROI tracking, and access to dedicated SMS strategists and copywriters.

Quantifiable outcome

• 1,000+ Shopify brands using the platform
• +5 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered major and core.

• Wishpond TechnologiesmajorStrategic or Co-development Partner · 13 January 2026Wishpond Technologies acquired Winback and integrated it into their Propel IQ next-generation marketing technology platform. Propel IQ integrates Winback's SMS marketing capabilities with other acquired technologies (Viral Loops, PersistIQ) to create an all-in-one marketing suite for SMBs.
• ShopifycoreTechnology or Integration · 2 December 2025Winback is built as a Shopify-native SMS marketing application. The platform integrates directly with Shopify stores to access customer data, order information, and checkout data for campaign segmentation and automation.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Attentive: Attentive is a leading SMS marketing platform for retail and e-commerce brands, with deep Shopify integrations. It competes head-to-head with Winback on SMS subscriber growth, two-way messaging, segmentation, and personalized campaigns targeting the same SMB-to-mid-market e-commerce merchant segment.
• Sendlane: Sendlane is a customer engagement platform combining email, SMS, and behavior-based automation for e-commerce brands. It serves the same SMB-DTC Shopify segment as Winback with comparable retention and cart-recovery features.
• Klaviyo: Klaviyo is the dominant email + SMS marketing automation platform purpose-built for Shopify and DTC e-commerce brands. It directly competes with Winback in Shopify-centric SMB retention marketing, overlapping on automated cart abandonment, segmentation, and revenue attribution, but operates at vastly greater scale with broader channel coverage.
• Omnisend: Omnisend is an email and SMS marketing automation platform with strong Shopify integration, targeting SMB and mid-market e-commerce. It competes with Winback on multi-channel (email + SMS) cart abandonment, segmentation, and pre-built automation workflows.
• Recart (Yotpo): Recart is a Shopify-focused abandoned cart recovery tool (acquired by Yotpo) that uses email, SMS, and push to recover lost sales. It overlaps directly with Winback's core cart-abandonment use case and targets the same Shopify SMB merchant base.
• SMSBump (Yotpo): SMSBump, now part of Yotpo's e-commerce marketing platform, is a Shopify-native SMS marketing app for abandoned cart recovery and automation. It is directly comparable to Winback on Shopify app store presence, SMB targeting, and pre-built cart-recovery automations.
• Postscript: Postscript is an SMS marketing platform built natively for Shopify merchants, focusing on abandoned cart recovery, customer segmentation, and conversational SMS. It competes almost identically to Winback on Shopify-native UX, automated recovery flows, and SMB-focused done-for-you services.

Others

• Wishpond Technologies: Wishpond is the parent company that acquired Winback and integrated it into its Propel IQ platform alongside Viral Loops and PersistIQ. It is the natural parent/sibling ecosystem for Winback's SMS capabilities, providing cross-sell into Wishpond's broader SMB marketing suite.

Emerging players

• TxtCart: TxtCart is an emerging AI-powered SMS marketing platform focused on Shopify e-commerce brands. It overlaps with Winback on cart abandonment and personalized SMS for SMB merchants, with a generative-AI differentiation angle.

Broad incumbents

• Iterable: Iterable is an established cross-channel marketing automation platform (email, SMS, push, in-app) used by mid-market and enterprise e-commerce and consumer brands. It represents the broader incumbent layer above Winback, competing for the same retention budgets at higher scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/winbackchat
• LinkedInlinkedin.com/company/winbackchat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winback