99.3 FM The Vine

What 99.3 FM The Vine does

99.3 FM The Vine (legal call sign KVYN) is a local FM radio station serving Napa Valley, California, and is a trade name of Wine Country Broadcasting Company, a privately held broadcasting entity that also operates the sister AM station KVON-AM. The station was founded in 2017, is headquartered in Napa, and operates with a headcount of 11-50 employees. Its primary product is the linear FM broadcast at 99.3 MHz in the Napa Valley market, supplemented by an online streaming service routed through SecureNet Systems, a website and podcast catalog built on InterTech Media's OneCMS platform, and a set of on-demand podcasts covering music, wine, mental health, and lifestyle topics. On-air talent including Barry Martin, Big Rick Stuart, Bob St. Laurent, and Robin Bright hosts named daypart shows such as Wine Country Live (mornings), 10@10, the midday block, and the Afternoon Mix.

The product portfolio extends beyond linear radio into podcasts (All Things Mental Health, Everything Grape, Midlife Mixtape, The Barry Pod, The Big Sip, Saturday Soundtrack Podcast, Napa Valley College Podcast, The Bobby Ricky Show), entertainment news coverage, sports coverage under the "Sports on The Vine" brand, recurring contests and ticket giveaways (e.g., Palm Tree Music Festival, Blue Note Summer Sessions, Backstage Access, John Mulaney), and sponsored on-air features such as Adoptable Pet of the Week, Bob's Movie Review, Dealing with Dementia, Senior Moments, and The Sporting Life with Mark Ibanez.

The revenue model is centered on local and regional advertising, including on-air spots, sponsorships of named programs and contests, and event cross-promotions. Direct advertising sales are conducted via a dedicated "Advertise With Us" channel on the station website; pricing is not publicly disclosed. The customer base consists of Napa Valley advertisers (wine, hospitality, tourism, local services) and the listener audience in the Napa Valley/Northern California area. Strategic posture is defined by an extensive network of community partnerships, including Visit Napa Valley, Priest Ranch, Blue Note Napa, Palm Tree Music Festival, Napa Humane, Napa County Animal Shelter, Providence-Collabria Care, Molly's Angels, Mentis, and Napa Valley College. There is no evidence of external investors, M&A activity, or AI-driven product capabilities.

Name

99.3 FM The Vine

Legal name

Wine Country Broadcasting Company

Website

https://993thevine.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

99.3 FM The Vine (KVYN) is a local Napa Valley FM radio station operated by Wine Country Broadcasting Company, broadcasting music, entertainment, sports, and wine country lifestyle content and selling on-air advertising to local businesses.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Local radio broadcasting
• Fm radio station
• Radio advertising sales
• Online audio streaming
• Podcast production

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

99.3 FM The Vine is a local FM radio station (KVYN) operating in Napa Valley, California, owned by Wine Country Broadcasting Company. It broadcasts music, talk, news, sports, and lifestyle programming over the air at 99.3 FM, distributes the same content through online audio streaming and on-demand podcasts, and sells commercial advertising and sponsorships to local and regional businesses seeking access to the Napa Valley audience.

Product overview

99.3 FM The Vine (KVYN) is a local radio station serving Napa Valley, California, operated by Wine Country Broadcasting Company. The station offers a unified broadcast product combining traditional FM radio transmission with online streaming capabilities. The product portfolio centers on the core radio broadcast service, supplemented by on-demand podcast content, real-time audio streaming, entertainment news reporting, listener contests, sports coverage, and advertising services. The station streams online through SecureNet Systems and maintains a website built on InterTech Media's OneCMS™ platform for content delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• 99.3 FM The Vine Radio Broadcast Local FM radio station broadcasting at 99.3 FM in Napa Valley, California, featuring on-air programming with DJs including Barry Martin, Cara Mae Wooledge, Taylor Bartolucci, Big Rick Stuart, Nate Campbell, Bob St. Laurent, and Robin Bright across morning, midday, and afternoon drive-time segments.
• Online Audio Streaming Live internet radio streaming service allowing listeners worldwide to tune in to 99.3 FM The Vine via the station website through SecureNet Systems infrastructure.
• Original Podcasts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Priest RanchcoreGTM or Marketing PartnerStation partners with Priest Ranch for Kitchen Sync contest series and Priest Ranch Provisions Box giveaways, featuring wine country lifestyle content and promotional giveaways.
• Visit Napa ValleycoreGTM or Marketing PartnerCollaborates with Visit Napa Valley on Backstage Access concert ticket giveaways and local event promotions.
• Napa Humane & Napa County Animal ShelterminorGTM or Marketing PartnerStation features Adoptable Pet of the Week segment and Pet Life programming presented by Napa Humane and Napa County Animal Shelter.
• Providence-Collabria CareminorGTM or Marketing PartnerPresents Dealing with Dementia feature segment on the station, providing community health information.
• Molly's AngelsminorGTM or Marketing PartnerPresents Senior Moments feature segment for senior community outreach.
• MentisminorGTM or Marketing PartnerBrings All Things Mental Health podcast to The Vine, providing mental health content and community resources.
• Napa Valley CollegeminorGTM or Marketing PartnerStation hosts the Napa Valley College Podcast and partners on Explore All Pathways presented content.
• Blue Note NapacoreGTM or Marketing PartnerCollaborates on Blue Note Summer Sessions contest giveaways and event promotions.
• Palm Tree Music FestivalcoreGTM or Marketing PartnerOfficial media partner for Palm Tree Music Festival in Napa, offering exclusive ticket giveaways to listeners.
• InterTech Media LLCcoreTechnology or IntegrationWebsite and streaming technology powered by InterTech Media LLC through their OneCMS platform.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Audacy: Major U.S. radio operator with stations across major markets and a significant podcast/streaming business. Comparable multi-platform broadcast + digital audio operator competing for the same ad budgets.
• iHeartMedia: Largest U.S. radio broadcaster operating hundreds of FM/AM stations and the iHeartRadio streaming/podcast platform. Comparable as a multi-platform terrestrial + digital audio operator serving local advertisers with national reach.
• Cumulus Media: Large U.S. radio broadcaster with hundreds of stations plus the Westwood One network. Overlaps as a terrestrial broadcaster monetizing local ad inventory through national sales infrastructure.

Regional players

• Emmis Communications: Owner of urban-formatted radio stations plus magazine and digital properties. Comparable as a content-led local broadcaster operating in defined regional markets.
• Salem Communications: Owner of radio stations and digital media platforms with a focus on niche/community audiences. Comparable as a mid-size multi-station broadcaster with strong community/partnership-driven ad models.
• Townsquare Media: Operator of mid-sized market radio clusters with local sales focus and digital properties. Comparable as a multi-station, local-first broadcaster with similar audience scale and advertiser profile.
• Beasley Broadcast Group: Owner/operator of radio stations across multiple U.S. markets. Comparable as a publicly-traded multi-market broadcaster competing for local ad dollars in mid-sized geographies.
• Lotus Communications: Privately held radio operator running station clusters in Western U.S. markets including California. Comparable as a privately held regional broadcaster with similar local-ad-driven economics.

Direct peers

• KVON-AM (Wine Country Broadcasting Company): Sister AM station owned and operated by the same parent (Wine Country Broadcasting Company) sharing staff and Napa Valley coverage. Most direct comparable as a co-located, co-managed broadcast property in the same market.

Others

• Educational Media Foundation (K-LOVE / Air1): Non-commercial radio network operating multiple stations plus streaming apps. Adjacent comparable as a multi-platform audio operator with strong digital distribution and community-driven content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xtwitter.com/993thevine
• Facebookfacebook.com/993thevine
• Instagraminstagram.com/993thevine/?hl=en
• LinkedInlinkedin.com/company/winedownmedia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99.3 FM The Vine