IBPS Guide
IBPS Guide is an Indian online exam preparation platform serving candidates for banking, insurance, railway, and central government recruitment exams through free study materials, paid mock tests, and online courses via its website, app, and YouTube channels.
- Company typePrivate
- Founded2013
- HeadquartersErode, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What IBPS Guide does
IBPS Guide, founded in 2013 and headquartered in Erode, India, operates an online examination preparation platform targeting aspirants of Indian banking, insurance, railway, and central government recruitment examinations. The company serves a long tail of individual candidates preparing for competitive exams such as IBPS PO/Clerk/SO/RRB, SBI PO/Clerk, RBI Grade B, LIC AAO, NIACL, SSC (CGL/CHSL/CPO/GD/JE), Railway NTPC/ALP/Group D/Paramedical, FCI, CWC, and NABARD. Its core offering consists of structured study materials, topic-wise practice questions with detailed solutions, daily current affairs in English and Hindi, exam notifications and admit card information, previous year question papers, mock tests, and exam-strategy guides. Distribution is entirely digital and self-serve, spanning the ibpsguide.com website, an Android mobile application on the Google Play Store, and two dedicated YouTube channels — one for Banking & Insurance content and one for Railway & SSC content.
The underlying technology is a content publishing and learning platform rather than a sophisticated technical stack: no proprietary AI, no public APIs, no disclosed recommendation engine, and no patents. Functional components include organized practice-question libraries across six topic areas (Quantitative Aptitude, Reasoning Ability, English Language, Banking Awareness, Computer Awareness, General Awareness), daily-updated current-affairs capsules with downloadable PDFs, and an archive of free previous year papers. The principal differentiator relative to peers is domain-specialized content breadth (eight or more examination categories in one ecosystem) and SEO-driven organic reach, supported by success-story content and candidate testimonials serving as social proof.
IBPS Guide runs a freemium business model. The ibpsguide.com website is free to access and functions primarily as a top-of-funnel acquisition asset; monetization is routed through the affiliated Guidely platform (guidely.in), which sells paid mock test series (recurring), the subscription-based Guidely Xpress online coaching course (recurring), and one-time publication/book sales. The company is privately held with a small team of 11–50 employees, no disclosed institutional funding, no parent company, and is led by co-founder Gokul Kannan. Operations remain confined to a single geography — India — and the company has not disclosed financial metrics such as revenue, ARR, or headcount growth.
IBPS Guide firmographics
Firmographics- Name
- IBPS Guide
- Legal name
- IBPS Guide
- Website
- https://ibpsguide.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IBPS Guide is an Indian online exam preparation platform serving candidates for banking, insurance, railway, and central government recruitment exams through free study materials, paid mock tests, and online courses via its website, app, and YouTube channels.
- Ownership category
- akta.pro rank
IBPS Guide industry classification
Industry- Product category
- Online Exam Preparation
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- AP/IB & Subject-Specific Standardized Exams Prep (AP, IB, SAT Subject legacy, subject exams) (EDANABAE)
Keywords
Where IBPS Guide is headquartered
LocationHeadquarters
- HQ city
- Erode
- HQ country
- India
- HQ region
- Asia
Markets served
IBPS Guide business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Premium Mock Test Series: Paid mock test series for IBPS, SBI, Insurance, and other banking exams offered through the Guidely platform integration
- Online Live Courses: Guidely Xpress Course - Complete banking exam online coaching with video lessons and structured curriculum
- Publication Sales: Bank exam books and study material publications sold through guidely.in/publications
- Free Content: Freemium model providing free study materials, current affairs, practice questions, and previous year papers to attract users, with premium upsell opportunities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Study Resources |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
IBPS Guide product offering
Product offeringCore offering
IBPS Guide is an online examination preparation platform that provides free and paid study materials, mock tests, current affairs, previous year papers, and live coaching courses for Indian banking, insurance, SSC, railway, and other government job examinations. The free content on ibpsguide.com drives organic traffic, while premium mock test series, the Guidely Xpress live course, and publication sales are monetized through the affiliated Guidely platform (guidely.in). The platform covers IBPS PO/Clerk/SO/RRB, SBI PO/Clerk, RBI Grade B/Assistant, LIC AAO/ADO, NIACL, SSC, Railway, FCI, CWC, and NABARD examinations.
Product overview
IBPS Guide operates as a unified examination preparation platform offering a comprehensive suite of study resources for Indian government and banking sector examinations. The core platform (ibpsguide.com) serves as the primary content hub providing exam-specific study materials, practice questions, current affairs updates, and informational resources. Supporting the main platform, Guidely.in extends the ecosystem with integrated mock test series, live video coaching courses, and free downloadable PDF resources. Together, the platform covers IBPS (PO, Clerk, SO, RRB), SBI, Insurance (LIC, NIACL, ESIC), Railways (RRB NTPC, ALP, JE, Group D), SSC (CGL, CHSL, CPO, GD, Stenographer, JE), RBI (Grade B, Assistant), and other government job examinations, offering preparation materials across all major competitive exams in India's financial and administrative sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- IBPS Guide Platform Comprehensive online examination preparation platform serving individual aspirants preparing for Indian banking, insurance, railway, SSC, and other government job examinations, offering study materials, mock tests, current affairs, and previous year papers via web (ibpsguide.com) and Android mobile app (apps.ibpsguide.com).
- Premium Mock Test Series
Quantifiable outcome
- Coverage of 8+ major examination categories with topic-wise organized content
Companies that use IBPS Guide
Customer profileSegments8 records
Ideal customer profiles8 records
IBPS Guide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IBPS Guide partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GuidelycoreGuidely serves as the integrated platform for premium offerings including mock test series, online courses (Guidely Xpress Course), and publications. The platforms share the same brand ecosystem (apps.ibpsguide.com mobile app connects to guidely.in for premium content). Guidely handles the paid/mock test infrastructure while IBPS Guide focuses on content and organic traffic generation.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
IBPS Guide competitors and assessment
Company assessmentBroad incumbents
- Unacademy: Unacademy is a large Indian EdTech platform offering live classes, test series, and study material across banking, SSC, UPSC, and other government exams. It is a broader incumbent that overlaps with IBPS Guide's banking and SSC verticals but serves many more exam categories with a wider paid educator ecosystem.
Direct peers
- Adda247: Adda247 provides mock test series, online courses, and study materials for banking (IBPS/SBI/RRB), SSC, railway, and other government competitive exams in India. It is one of the closest direct competitors to IBPS Guide with overlapping exam coverage and similar target aspirant segments.
- Testbook: Testbook is one of India's leading online test prep platforms offering mock tests, practice questions, and live courses for government and banking exams (IBPS, SSC, Railway, RBI). It directly competes with IBPS Guide in the same exam categories and uses a similar freemium-to-paid conversion model.
- BYJU's Exam Prep (formerly Gradeup): BYJU's Exam Prep is the test-preparation vertical of BYJU's focused on government and banking exams (IBPS, SSC, Railway, Teaching). Backed by BYJU's large capital base and educator ecosystem, it directly competes with IBPS Guide across the same exam categories.
- PracticeMock: PracticeMock provides free and paid mock tests, previous year papers, and study material for banking (IBPS/SBI/RRB), SSC, and insurance exams. It directly competes with IBPS Guide in the same exam categories with a comparable free-content-to-paid-mock funnel.
- Guidely: Guidely is the affiliated platform that powers IBPS Guide's paid mock test series, live video courses (Guidely Xpress), and publications; it operates in the same banking/government exam preparation space and shares the brand ecosystem (apps.ibpsguide.com connects to guidely.in for premium content).
- KGS (Khanna God's Grace): KGS provides online courses, mock tests, and study material for banking (IBPS/SBI), SSC, and other government exams in India, with strong Hindi-medium content delivery. It competes with IBPS Guide in the same Hindi-medium banking aspirant segment.
- Oliveboard: Oliveboard offers mock test series, online coaching, and free study material for banking, SSC, and government exams in India. It targets the same IBPS/SBI/SSC aspirant segments as IBPS Guide with comparable freemium content and paid mock test monetization.
Emerging players
- Vidyaguide: Vidyaguide provides study material, practice questions, and current affairs updates for Indian government and banking exams. It is a smaller emerging competitor with partial overlap to IBPS Guide's content-led offering.
- Exampur: Exampur is a government exam preparation platform offering free study material, mock tests, and live classes for banking, SSC, Railway, and other competitive exams. It is a smaller emerging player overlapping with IBPS Guide's core exam coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IBPS Guide social profiles
Digital presenceIBPS Guide financial estimates
Financial estimateRevenue estimate
Valuation estimate
IBPS Guide leadership team
Management profileNumber of profiles
IBPS Guide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IBPS Guide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IBPS Guide
What does IBPS Guide do?
IBPS Guide is an online examination preparation platform that provides free and paid study materials, mock tests, current affairs, previous year papers, and live coaching courses for Indian banking, insurance, SSC, railway, and other government job examinations. The free content on ibpsguide.com drives organic traffic, while premium mock test series, the Guidely Xpress live course, and publication sales are monetized through the affiliated Guidely platform (guidely.in). The platform covers IBPS PO/Clerk/SO/RRB, SBI PO/Clerk, RBI Grade B/Assistant, LIC AAO/ADO, NIACL, SSC, Railway, FCI, CWC, and NABARD examinations.
Is IBPS Guide a public or private company?
IBPS Guide is a private company. It is classified as unknown and is currently operating.
When was IBPS Guide founded?
IBPS Guide was founded in 2013. It employs 11 to 50 people.
Where is IBPS Guide based?
IBPS Guide is headquartered in Erode, India, in the Asia region.
How does IBPS Guide make money?
Four revenue lines are on record. Premium Mock Test Series are the primary driver. The others are online Live Courses, publication Sales and free Content.
Who are IBPS Guide's main competitors?
Unacademy is listed as a broad incumbent. Direct peers are Adda247, Testbook, BYJU's Exam Prep (formerly Gradeup), PracticeMock, Guidely, KGS (Khanna God's Grace) and Oliveboard. Emerging players are Vidyaguide and Exampur.
Does IBPS Guide have an API?
No public API is recorded for IBPS Guide.
What industry is IBPS Guide in?
IBPS Guide's product category is Online Exam Preparation. Its primary akta.pro industry code is EDANABAE, AP/IB & Subject-Specific Standardized Exams Prep (AP, IB, SAT Subject legacy, subject exams). Its NAICS code is 611691 and its SIC code is 8200.