BORA ÇELİK

What BORA ÇELİK does

BORA ÇELİK EŞYA VE MOBİLYA İNŞAAT MALZEMELERİ SAN. TİC. LTD. ŞTİ., operating commercially as Bora Çelik Displays, is a privately held Turkish contract manufacturer founded in 1976 in Eskişehir, Turkey. The company designs, manufactures and supplies bespoke display stands, panels, cradles, totems, modular free-frame systems (Epsilon Series) and custom technical wall components (Matrix Series) primarily for ceramic, tile, stone, marble, mosaic and bathroom fixture manufacturers and retailers in Europe. Production is carried out at an integrated 18,000 m² single-roof facility opened in 2019, which consolidates steel processing, metal finishing, painting, wood finishing, printing, assembly and packaging lines, supported by an in-house team of architects, product designers and interior architects.

The company operates an enterprise field-sales go-to-market model in which design services are bundled with custom manufacturing for project-based engagements. Notable enterprise customers disclosed on its brand page include Kale Seramik, AKDO, DECOVITA, BOCCHI, VITRA, GEBERIT and GRANISER. Distribution is direct, supplemented by offices and showrooms in Italy and Spain and a multilingual corporate website (English, Turkish, Spanish, Italian) with 360° virtual showrooms from the UNICERA, CERSAIE and CEVISAMA trade fairs.

Revenue is generated through one-off project-based custom manufacturing contracts; no pricing is publicly disclosed, no funding rounds or external investors are reported, and the company employs between 51 and 100 people. Ownership is independent and private, with no parent company, subsidiaries, patents or formal partnerships identified in the source data.

Name

BORA ÇELİK

Legal name

BORA ÇELİK EŞYA VE MOBİLYA İNŞAAT MALZEMELERİ SAN. TİC. LTD. ŞTİ.

Website

https://boracelik.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Bora Çelik is a Turkish manufacturer, founded in 1976, that designs and produces custom display stands, panels, cradles and technical wall systems for ceramic, tile and bathroom fixture brands across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Eskisehir

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Display Stand Manufacturing: Design, manufacture and supply of custom display stands for the ceramic and bathroom industry, including ceramic display stands, display panels, door display stands, tile display stands, and stone/marble/mosaic display stands

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bora Çelik designs, manufactures, and supplies custom display stands and panels for the ceramic, tile, stone, marble, mosaic, and bathroom fixture industries. The company bundles in-house architectural and industrial design services with integrated production capabilities spanning steel processing, metal finishing, painting, wood finishing, printing, assembly, and packaging within a single 18,000 m² factory in Eskişehir, Turkey. Its five core product series (BC Cradles, BR Stands, BT Totems, Epsilon Free Frame, and Matrix Technical Wall) are sold as bespoke retail and exhibition merchandising solutions.

Product overview

BORA ÇELİK is a display solutions company offering a comprehensive portfolio of exhibition and retail display products. Their product line includes five core series: BC Series (cradles for ceramic, parquet, and mosaic displays), BR Series (stands including A-B-C-D, BX, and BL models), BT Series (fixed and moving totems), Epsilon Series (modular free frame systems), and Matrix Series (custom technical wall components). Additionally, they provide design services, production with metal, wood, and paint capabilities, and virtual 360° showroom experiences. The company serves primarily the ceramic and bathroom sectors, creating commercial spaces and exhibition salons for retail environments.

Differentiator

Problem solved

Functional benefit

Products and services

• BC Series - Cradles
• BR Series - Stands Display stands including Stand A-B-C-D, Stand BX, and Stand BL models for product presentation in commercial spaces. Targeted at ceramic and bathroom brands needing branded showroom and exhibition merchandising.
• BT Series - Totems Fixed and moving totem displays for retail environments and exhibition spaces. Used by ceramic and bathroom brands for vertical product presentation in showrooms and trade fair booths.
• Epsilon Series - Free Frame Modular free frame system for flexible display configurations in retail and exhibition environments. Allows ceramic, tile, and bathroom brands to reconfigure merchandising layouts across commercial spaces.
• Matrix Series - Technical Wall Custom-made technical wall components and systems for architectural retail design and exhibition installations. Targeted at brands seeking engineered wall-based merchandising structures.
• BX Series - Ceramic & Tile Stand Newly introduced display stand specifically designed for ceramic and tile product presentations in showrooms and retail spaces. Targeted at ceramic and tile manufacturers seeking modern merchandising fixtures.
• Custom Display Design and Project Implementation Services End-to-end custom design, manufacturing, and installation services for commercial spaces and exhibition halls in the ceramic and bathroom industry. Delivered by an in-house team of architects, product designers, and interior architects in coordination with the integrated factory.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wanzl: Large German manufacturer of retail equipment, shop fittings, and display solutions for supermarkets, DIY, and specialty retail. Overlaps with Bora Çelik in custom merchandising and display systems, but operates at significantly larger scale and across a broader retail portfolio.
• Kesseböhmer: German manufacturer of functional fittings and merchandising systems for retail and home storage, including display solutions for kitchen and bath retail. Comparable in integrated metalworking and custom merchandising capabilities, but a much larger industrial group with broader product lines.

Direct peers

• Visplay (Vitra Group): Swiss-German provider of modular shop fitting and display systems for retail interiors, part of the Vitra family. Directly comparable in custom modular display systems used in premium retail showrooms, with similar target customers in the design-led retail segment.
• Dula-Werke: German manufacturer of custom shop fittings, display systems, and complete store concepts for retail brands. Directly comparable to Bora Çelik as a B2B custom display fixture producer serving brand-driven retail environments, with a similar integrated design-to-manufacturing model.
• Interstore / Schweitzer: Swiss full-service provider of retail design, shop-in-shop concepts, and custom display manufacturing for international brands. Highly comparable to Bora Çelik as a one-stop design + custom display fabrication partner for premium European retailers and brand showrooms.
• Display Professionals (Dispro): German specialist in POS displays, shop-in-shop systems, and custom retail fixtures for brand environments. Directly comparable to Bora Çelik in custom display manufacturing and integrated project delivery for branded retail spaces.

Emerging players

• Displayit: US-based custom display and exhibit manufacturer serving trade shows and retail showrooms. Comparable in bespoke display fabrication for brand environments, with a stronger trade-show/event focus and a US/EMEA delivery footprint.
• Falkbuilt: North American provider of digital-to-physical branded interior and display components for retail and commercial environments. Comparable in custom display and architectural fixture production, but with a distinct digital fabrication technology stack and primarily North American footprint.
• UMage (formerly Furnipart): Design-focused Scandinavian provider of modular display and merchandising solutions for retail and exhibitions. Comparable in modular, design-led display systems used in specialty retail, though smaller and primarily focused on design/IP rather than heavy custom fabrication.

Regional players

• Collini Storeservice: Swiss retail fixture and shop fitting company producing custom display systems, counters, and store interiors for European brands. Comparable integrated display manufacturing offering for European retail showrooms, with primary geographic focus on Switzerland/Germany rather than Southern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boracelikdisplays
• LinkedInlinkedin.com/company/boracelik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BORA ÇELİK