Locator Technologies

What Locator Technologies does

Locator Technologies LLC is a privately held, Nevada-formed software provider founded in 1998 and headquartered in Las Vegas. The company operates a VIN-based vehicle monitoring platform that gives U.S. vehicle finance lenders continuous visibility into events affecting financed vehicles — impounds, proposed exports, salvage designations, and other incidents — via daily email alerts. Its underlying technology is a proprietary VIN database exceeding 36.6 million records, with real-time data ingestion that compresses average vehicle location time from roughly two weeks under traditional methods to under 24 hours. The stated coverage exceeds 85% of financed vehicles in the U.S., and the platform is deepened by integrations with Nlets (law-enforcement information sharing) and DataOne Software (vehicle data quality).

Locator monetizes the platform primarily through annual enterprise subscriptions priced on a quote basis, supplemented by professional-services revenue from a dedicated vehicle-fraud investigation offering. The product surface is organized into three sub-brands: AutomobileMonitor.com for continuous VIN monitoring, eImpound.com for electronic lien-holder notification and DMV data access (also serving tow operators and municipal yard operators), and LocatorInvestigations.com for specialized fraud cases spanning body shop, storage lien, auto loan, lien sale, and floorplan fraud.

Go-to-market is direct enterprise B2B sales led by President and founder Jack Bernstein, supported by free-trial acquisition and presence at vehicle finance and law-enforcement industry events. The installed customer base comprises more than 50 vehicle-finance companies, including Tier-1 U.S. auto lenders such as Ally, BMW Financial Services, Capital One Auto Finance, GM Financial, Honda Financial Services, Hyundai Financial Services, J.P. Morgan Chase, Mercedes-Benz Credit Corporation, Nissan Motor Acceptance Corporation, Santander, Toyota Financial Services, and Wells Fargo Bank. Adjacent served segments named by the company include insurance carriers, dealers, law enforcement, car rental and fleet operators, and towers and municipal yard operators. Leadership additionally includes CTO Kris Jurka and Director of Law Enforcement Relations Dennis Frias, whose combined vehicle-finance collections, law-enforcement, and data-engineering experience underpins the firm's positioning.

Name

Locator Technologies

Legal name

Locator Technologies LLC

Website

https://locatortechnologies.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Locator Technologies is a Las Vegas-based SaaS provider of VIN-based vehicle monitoring, electronic lien notification, and fraud-investigation services for the U.S. vehicle finance industry. Founded in 1998, it operates a 36.6M+ VIN database covering over 85% of financed vehicles in America.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Vehicle Monitoring Subscriptions: Subscription-based monitoring services where customers (lenders, finance companies) pay to have VINs monitored continuously for vehicle events including impounds, exports, and salvage reports.
2. Lien Information Services: Access to accurate lien information through eImpound.com, enabling faster payment recovery for vehicle finance companies.
3. Investigation Services: Investigation services for vehicle fraud cases including body shop fraud, storage lien fraud, auto load fraud, lien sale fraud, and floorplan fraud.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Locator Technologies operates a subscription-based vehicle monitoring platform that continuously tracks VINs in its database of over 36.6 million vehicles, delivering daily alerts on impounds, proposed exports, and salvage reports to vehicle finance lenders. The company complements this monitoring with an electronic lien holder notification service (eImpound.com) and dedicated vehicle fraud investigation services (LocatorInvestigations.com) covering body shop, storage lien, auto load, lien sale, and floorplan fraud cases.

Product overview

Locator Technologies offers a unified platform serving the vehicle finance industry with three interconnected products: AutomobileMonitor.com provides continuous VIN-based vehicle monitoring and daily incident alerts; eImpound.com delivers electronic lien holder notification and DMV information access; and LocatorInvestigations.com offers specialized fraud investigation services. The platform serves insurance companies, lenders, dealers, law enforcement, rental/fleet operators, and towing companies with vehicle location, condition tracking, and recovery solutions.

Differentiator

Problem solved

Functional benefit

Brands

• AutomobileMonitor.com: Vehicle monitoring platform that provides daily alerts of events affecting vehicles including impounds, proposed exports, and salvage reports
• eImpound.com
• LocatorInvestigations.com

Products and services

• AutomobileMonitor.com Continuous VIN-based vehicle monitoring platform that delivers daily email alerts on impounds, proposed exports, salvage reports, and other events affecting subscribed vehicles, designed for vehicle finance lenders managing large financed portfolios.
• eImpound.com Electronic lien management platform providing instant access to vehicle lien holders and deeper DMV information, enabling faster payment recovery for towers, municipal yard operators, parking management companies, and vehicle finance lenders.
• LocatorInvestigations.com Investigation services for vehicle fraud cases, including body shop fraud, storage lien fraud, auto loan fraud, lien sale fraud, and floorplan fraud, delivered by a team of specialized investigators for lenders and insurance companies.

Quantifiable outcome

• Vehicle location time reduced from 2 weeks to under 24 hours
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• NletscoreTechnology or IntegrationLocator has partnered with Nlets to share information with law enforcement agencies around the country. This partnership enables police to identify vehicle legal owners and insurers, and provides law enforcement with access to Locator's vehicle data for investigative purposes.
• DataOne SoftwarecoreTechnology or IntegrationLocator uses DataOne Software to provide accurate vehicle information for its database, ensuring comprehensive and reliable vehicle data for monitoring services.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CCC Intelligent Solutions: CCC Intelligent Solutions is a major provider of data, software, and workflow tools to auto insurers and repairers. Overlaps with Locator's insurance and fraud-investigation services through claims and total-loss workflows, though focused on collision rather than finance.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions provides identity, vehicle, and fraud data to insurers, lenders, and government. Comparable to Locator in serving auto-finance and insurance customers with vehicle-related data and fraud-investigation workflows, but at much larger scale and broader portfolio.
• Manheim (Cox Automotive): Manheim is the largest U.S. wholesale vehicle auction operator, with extensive VIN-level condition, title, and transportation data. Comparable to Locator in serving finance and remarketing customers with vehicle-event data, though at vastly larger scale.
• Mitchell International: Mitchell provides automotive data, estimating, and claims solutions to insurers and collision repairers. Adjacent to Locator's insurance segment with comparable vehicle-data inputs but different end-user workflow.
• Verisk (auto/insurance analytics): Verisk is a large data analytics provider for insurance and financial services with significant auto-related data assets (claims, vehicle specs, underwriting). Overlaps with Locator's insurance and lender segments and could bundle VIN-event monitoring into broader enterprise contracts.

Emerging players

• ACV Auctions: ACV Auctions operates an online vehicle remarketing platform with condition-reporting and VIN-linked data, serving dealers and finance companies. Overlaps with Locator's remarketing-adjacent data play and lender customer base.
• VinAudit: VinAudit offers affordable vehicle history reports sourced from NMVTIS and partner feeds, targeting a similar VIN-data buyer (dealers, lenders, consumers) as Locator, though at a smaller scale and broader consumer focus.
• Bumper: Bumper provides vehicle history and market-value reports via web and mobile, serving consumers and dealer partners. Adjacent competitor to Locator's VIN-event monitoring with stronger direct-to-consumer positioning.

Direct peers

• Carfax: Carfax operates the most recognized consumer and commercial vehicle history database in the U.S., serving dealers, lenders, and insurers with VIN-level event data — directly comparable to Locator's core VIN-monitoring offering, though with a stronger consumer brand.
• AutoCheck (Experian): AutoCheck, owned by Experian, provides VIN-based vehicle history reports to dealers, lenders, and auctions. Competes directly with Locator's AutomobileMonitor.com in vehicle event tracking for finance and dealer customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locator Technologies