22 Designs
22 Designs is a privately held, Idaho-based manufacturer of telemark ski bindings (NTN and 75mm platforms), serving dedicated free-heel skiers worldwide through direct e-commerce, a global specialty dealer network, and annual demo tours across North America and Europe.
- Company typePrivate
- Founded2004
- HeadquartersDriggs, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What 22 Designs does
22 Designs is a privately held American manufacturer of telemark ski bindings, headquartered and assembled in Driggs, Idaho (Teton Valley). Founded in 2004 by mechanical engineers Chris Valiante and Collins Pringle after acquiring Rainey Designs' telemark binding legacy, the company designs and hand-assembles bindings in-house using machined aluminum and stainless steel construction. Its core product portfolio spans four NTN bindings — Bandit ($420, resort-specific), Outlaw X ($469.95, all-round), Lynx ($559.95, lightweight backcountry) — and the Axl ($499.95, 75mm duckbill standard), complemented by the Kids Vice for young skiers, plus an accessories ecosystem (brakes, crampons, springs, mounting jigs, plates, repair kits) and branded apparel.
The business runs on a direct-to-consumer e-commerce model at twentytwodesigns.com supported by a worldwide specialty dealer network across the US, Canada, France, Switzerland, Sweden, Japan, and Australia. Pricing is purely unit-based, with pro deals available for ski patrollers, military, and instructors, and free shipping over $250. Customer acquisition relies on community-driven marketing — Team 22 athlete ambassadors, an annual North American Tele Demo Tour (34 days, 19 resorts, 9 states in 2025; 1,160+ participants, 40%+ first-time tele users) and a 10-year-running European tour — plus youth programs at Grand Targhee Resort and climate-advocacy partnerships with Protect Our Winters, Citizens' Climate Lobby, and the Outdoor Industry Association Climate Action Corps.
22 Designs operates with 1-10 employees, no external institutional capital, and no publicly disclosed revenue. The company has positioned itself as the de facto standard-bearer of telemark bindings, differentiated by US manufacturing, a 22-year engineering track record, and a category-expansion strategy via youth onboarding, climate sustainability (90% solar-powered operations, 14kg CO2e per binding with a 2030 target of 7kg), and continuous product iteration (most recently the 2024 Bandit and Lynx updates).
22 Designs firmographics
Firmographics- Name
- 22 Designs
- Legal name
- 22 Designs
- Website
- https://twentytwodesigns.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 22 Designs is a privately held, Idaho-based manufacturer of telemark ski bindings (NTN and 75mm platforms), serving dedicated free-heel skiers worldwide through direct e-commerce, a global specialty dealer network, and annual demo tours across North America and Europe.
- Ownership category
- akta.pro rank
22 Designs industry classification
Industry- Product category
- Telemark Ski Bindings
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
- akta.pro secondary industries
- Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)
Keywords
Where 22 Designs is headquartered
LocationHeadquarters
- HQ city
- Driggs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
22 Designs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Binding Sales: Primary revenue from telemark ski bindings including Bandit, Outlaw X, Lynx, and Axl models at price points $420-$559.95
- Accessories: Ski brakes, crampons, mounting hardware, repair kits, and mounting jigs
- Parts and Replacement Components: Replacement springs, cables, plates, and components for all binding models
- Schwag (Apparel): Branded merchandise including t-shirts, hoodies, hats, stickers, and accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bandit Telemark Binding |
| Unit Pricing | Pay-as-you-go | Outlaw X Telemark Binding |
| Unit Pricing | Pay-as-you-go | Lynx Telemark Binding |
| Unit Pricing | Pay-as-you-go | Axl Telemark Binding |
| Unit Pricing | Pay-as-you-go | Ski Brakes |
| Unit Pricing | Pay-as-you-go | Ski Crampons |
| Unit Pricing | Pay-as-you-go | Mounting Hardware |
| Unit Pricing | Pay-as-you-go | Schwag (Apparel) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
22 Designs product offering
Product offeringCore offering
22 Designs designs, manufactures, and sells telemark ski bindings (NTN and 75mm duckbill standards) including the Bandit, Outlaw X, Lynx, and Axl models from its headquarters in Teton Valley, Idaho. The company also offers a full ecosystem of supporting accessories (brakes, crampons, mounting hardware, repair kits) and branded apparel/merchandise, selling directly through its e-commerce storefront, a global specialty dealer network, and international distributors.
Product overview
22 Designs is a telemark binding manufacturer offering a focused portfolio of binding products and accessories for telemark skiing. The core product line consists of four NTN-compatible bindings (Bandit, Outlaw X, Lynx) and one 75mm duckbill binding (Axl), each available in Small and Large sizes. The bindings are complemented by a comprehensive ecosystem of parts, accessories (brakes, crampons, springs, mounting hardware), and mounting tools (templates, jigs, plates). The company also offers branded apparel and merchandise. All bindings share a universal 6-hole mounting pattern and are designed and assembled in Teton Valley, Idaho, USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Outlaw X Telemark Binding NTN-compatible telemark binding designed for both resort and backcountry use. Features stainless steel construction, free-pivot touring with 50 degrees of resistance-free movement, 5 adjustable preload settings, pole-activated ski/walk mode, and climbing bails at 8° and 13°.
- Lynx Telemark Binding Lightweight tech-toe NTN telemark binding built for backcountry use (80%+ touring time). Features machined aluminum construction, composite flex plates, 80+ degrees of resistance-free touring, one-touch pole-activated ski/walk mode, and adjustable preload via 3 slic pin positions.
- Bandit Telemark Binding First NTN binding built specifically for resort skiing. Features updated claw with enhanced travel for better NTN boot retention, retractable brakes that move 12mm inward on each side, 5 preload settings, and direct ski connection via 6-hole mounting pattern integrated into steel toepiece.
- Axl Telemark Binding Free-pivot 75mm duckbill telemark binding for resort and backcountry use. Features 6-hole mounting pattern, chrome die springs, adjustable preload with 3 slic pin positions, 50 degrees of resistance-free touring, and pole-activated ski/walk mode.
- Ski Brakes (Outlaw/Bandit) Ski brakes in 80mm, 95mm, 110mm, and 125mm widths that hold skis in place during step-in and release. Bandit brakes feature retractable design moving 12mm inward on each side.
- Ski Crampons (Lynx/Outlaw) Crampons providing traction when skinning on hard snow and ice. Lynx crampons fit directly into the binding base; Outlaw crampons require brake removal. Made by B&D Ski Gear in Idaho, USA.
- roXbo Mounting Jig Mounting jig compatible with plates for alpine and telemark bindings. Includes plates for all 22 Designs bindings, fits ski waists 55-150mm, includes a two-year warranty.
- Race Plates Aluminum plates that raise bindings 3/8 inch for a racer's carve, allowing forward/back binding position adjustment. Compatible with Outlaw X, Bandit, Axl, and Vice bindings.
- Shift Plates Aluminum plates allowing easy forward/back binding position adjustment and swapping bindings between skis. Compatible with Outlaw X, Bandit, Lynx, Axl, and Vice bindings.
- Spring Kits (Softie/Stiffy) Replacement springs in standard, soft (20% softer), and stiff (20% stiffer) configurations for Outlaw, Bandit, Lynx, Axl, and Vice bindings.
- Mounting Templates and Screws Clear plastic and paper mounting templates for all 22 Designs bindings, plus mounting screws (16 needed per pair).
- Universal Backcountry Repair Kit USA-made canvas pouch containing steel bailing wire, nylon webbing, tri-glides, zip ties, duct tape, stainless steel pole splint, and hose clamps for emergency field repairs.
- Double Up Heels Heel climbers with two spring-loaded bails for climbing that snap up/down with pole flick. 32mm for Outlaw X and Axl; 25mm for Lynx. Raises average boot to approximately 7.5° and 13° above ski.
- Schwag (Apparel and Merchandise) Branded merchandise including t-shirts, hoodies, beanies, hats, neck tubes, stickers, and anniversary posters.
Quantifiable outcome
- 90% solar coverage of electricity usage since 2021
- +2 more outcomes
Companies that use 22 Designs
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
22 Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
22 Designs partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SCARPAcoreFootwear partner for demo tours; TX Pro 2.0 boots compatible with Lynx bindings; provides boots for demo participants
- MOMENT SKISminorSki partner for demo tours providing demo equipment for participants to test
- VOILE SKISminorSki partner for demo tours; manufacturer of 22D Tele Strap accessory
- FLYLOWminorOuterwear partner for demo tour events
- Protect Our WinterscoreClimate advocacy partner; gives 22 Designs community chance to be climate advocates; joint lobbying for climate action
- Citizens' Climate LobbyminorHelps 22 Designs lobby congressional delegation on climate action legislation
- Outdoor Industry Association Climate Action CorpscorePartnership since 2020 provides tools to measure environmental impact, track data, and create carbon reduction plan; helped achieve Scope 2 emissions reduction target
- GRASS STICKSminorPole partner for demo tours; raffle prize contributor
- TELE COLOminorApparel partner selling Alpine is Dead branded hats and apparel through 22 Designs store
- BIG SKY MOUNTAIN PRODUCTSminorDistributor partner; offers BSMP skins as raffle prizes at demo events
- Grand Targhee ResortcoreHosts Youth Tele Program with free gear for kids; Targhee Gremlin Squad program; home to 22 Designs HQ and annual Tele Fest celebration
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
22 Designs competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
22 Designs social profiles
Digital presence22 Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
22 Designs leadership team
Management profileNumber of profiles
Profiles2 records
22 Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
22 Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 22 Designs
What does 22 Designs do?
22 Designs designs, manufactures, and sells telemark ski bindings (NTN and 75mm duckbill standards) including the Bandit, Outlaw X, Lynx, and Axl models from its headquarters in Teton Valley, Idaho. The company also offers a full ecosystem of supporting accessories (brakes, crampons, mounting hardware, repair kits) and branded apparel/merchandise, selling directly through its e-commerce storefront, a global specialty dealer network, and international distributors.
Is 22 Designs a public or private company?
22 Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 22 Designs founded?
22 Designs was founded in 2004. It employs 1 to 10 people.
Where is 22 Designs based?
22 Designs is headquartered in Driggs, United States, in the North America region.
How does 22 Designs make money?
Four revenue lines are on record. Binding Sales are the primary driver. The others are accessories, parts and Replacement Components and schwag (Apparel).
Does 22 Designs have an API?
No public API is recorded for 22 Designs.
What industry is 22 Designs in?
22 Designs's product category is Telemark Ski Bindings. Its primary akta.pro industry code is CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles), with a secondary code of CRAMAJAD, Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags). Its NAICS code is 45911.