Flylow Gear
- Company typePrivate
- Founded2005
- HeadquartersCortina D'ampezzo, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flylow Gear does
Flylow Gear is an independent, privately held outdoor apparel company founded around 2005 and headquartered in Denver, Colorado. The company designs, manufactures, and sells technical and lifestyle apparel for outdoor enthusiasts participating in skiing, snowboarding, mountain biking, trail running, hiking, fishing, and paddle sports. Its product portfolio spans men's and women's spring/summer apparel (jackets, shirts, shorts, pants, hats, gloves), full ski and snowboard outerwear (including GORE-TEX bibs, pants, and shells), and specialty lines organized by activity (Trail, Water, Habitat). Core technology is built around a family of proprietary "Intuitive" fabrics (IQ, Rain IQ, Stretch IQ, Solar IQ, S/G Lite, Tech Stretch IQ) combined with third-party technologies including GORE-TEX, drirelease, and Ionic+ antimicrobial treatment. Materials emphasize sustainability: approximately 80% of fabrics are bluesign approved and made from recycled materials, 100% of products are PFAS-free as of Fall 2023, and all down and wool are certified to Responsible Down and Responsible Wool Standards.
Flylow operates a direct-to-consumer business model with revenue generated primarily through one-time apparel sales. Distribution is multi-channel: a Shopify-powered e-commerce site (flylowgear.com), a network of specialty dealers across 35+ countries (with named partners in Italy, Australia, New Zealand, and Germany), and The Warming Hut, a warehouse store in Denver selling past-season and sample inventory at discount. Pricing ranges from approximately $15 for accessories to $620 for premium ski outerwear, with most core products priced between $40 and $150. The company also operates The Good Lab, a social impact program partnering with 18+ nonprofit organizations to produce co-branded merchandise, and launched Flylow Race Kits in 2025 via a partnership with Hincapie Sports to enter the cycling apparel category. Marketing is conducted through owned digital channels (Instagram, Facebook, YouTube, email, blog/journal content including the Peaks & Passages series). The company is founder-owned and operated by Dan Abrams (Cofounder and CEO), with no disclosed external investment, parent company, or public funding.
Flylow Gear firmographics
Firmographics- Name
- Flylow Gear
- Legal name
- Flylow Gear
- Website
- https://flylowgear.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Flylow Gear industry classification
Industry- Product category
- Outdoor Apparel
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Clothing and Clothing Accessories Retailers (45811), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
- akta.pro secondary industries
- Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Flylow Gear is headquartered
LocationHeadquarters
- HQ city
- Cortina D'ampezzo
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Flylow Gear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Apparel Product Sales: Flylow Gear generates revenue through the direct sale of outdoor apparel and accessories. Products include jackets, shirts, shorts, pants, hats, gloves, and accessories for men and women. The brand serves outdoor enthusiasts participating in skiing, snowboarding, mountain biking, trail running, hiking, fishing, and paddle sports. Pricing ranges from approximately $15 (accessories) to $620 (premium ski outerwear), with most core products in the $40-$150 range.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core apparel products - one-time purchase pricing |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Flylow Gear product offering
Product offeringCore offering
Flylow Gear designs, manufactures, and sells independent outdoor apparel for activities including skiing, mountain biking, trail running, hiking, fishing, and paddle sports. The product range covers men's and women's jackets, shirts, shorts, pants, hats, and gloves, built around proprietary Intuitive fabric technologies and a sustainability-first materials program. The brand operates its own e-commerce site, a flagship Warming Hut retail location, and a global dealer network.
Product overview
Flylow Gear is an independent, homegrown outdoor apparel company that has been in business for 20 years. The company offers a comprehensive product portfolio spanning multiple activity categories including men's and women's spring/summer apparel (jackets, shirts, shorts, pants, hats, gloves), ski and snowboard outerwear, and specialty cycling and trail collections. Core products include the popular Hot Tub Short/Pant system (stretchy, quick-drying Intuitive IQ fabric), Anderson Shirt (#1 selling men's summer shirt), and various rain/wind shells. The product line is organized into activity-based collections including Trail (mountain biking/trail running), Water (swimming/surfing/paddling), and Habitat (lifestyle). Flylow also operates The Good Lab, a social impact program partnering with non-profits for cause-related merchandise, and sells race kits in partnership with Hincapie Sports. The company emphasizes multi-use versatility and all-day utility in their design philosophy, with a focus on sustainable materials including recycled fabrics and PFAS-free water repellency.
Differentiator
Problem solved
Functional benefit
Products and services
- Hot Tub Short
- Anderson Shirt
- Davis Jacket
- Bandit Shirt
- Benjamin Button Up Shirt
- Trailworks Jacket
- Portola Pant
- Portola Short
- Moonlight Shirt
- Emilia LS Tee
- Life Short
- Life Jumper
- Remnant Tote
- Flylow Gift Cards
- Flylow Race Kits
- Ski & Snowboard Collection
- Men's Trail Collection
- Men's Water Collection
- Men's Habitat Collection
- Women's Spring Collection
- Flylow Gear Gift Cards
Quantifiable outcome
- 80% of fabrics are bluesign approved
- +3 more outcomes
Companies that use Flylow Gear
Customer profileSegments3 records
Ideal customer profiles3 records
Flylow Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Flylow Gear partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Hincapie SportscoreFlylow partnered with Hincapie Sports to create race and road cycling kits with distinctive Flylow styling. The partnership produces gravel jerseys, XC race tops, XC race bibs, and element vests designed for cycling performance with Flylow's aesthetic sensibility.
- Big City MountaineerscoreNon-profit organization connecting urban youth with wilderness experiences through mentorship. Flylow creates co-branded products through The Good Lab program where proceeds support the organization's mission.
- High Fives FoundationcoreNon-profit supporting athletes who have suffered life-changing injuries. Flylow collaborates on products through The Good Lab program to raise funds.
- Tahoe Backcountry AlliancecoreTrail advocacy organization in Tahoe. Flylow collaborated on the Dragon Tech Hat through The Good Lab, with proceeds supporting the organization's trail work.
- Protect Our Winters (POW)coreClimate advocacy organization for winter sports. Flylow collaborates on Oven Mitts through The Good Lab with artist Marley Seifert Designs, supporting POW's climate work.
- Kelly Brush FoundationcoreOrganization supporting ski racers with physical disabilities. Flylow supports through The Good Lab product collaborations.
- Winter Wildlands AlliancecoreNon-profit protecting winter wildlands. Flylow supports through The Good Lab program.
- American Avalanche AssociationcoreProfessional avalanche organization. Flylow supports through The Good Lab.
- Friends of Berthoud PassminorOrganization dedicated to Berthoud Pass area. Supported through The Good Lab program.
- Sierra Avalanche CenterminorAvalanche forecasting organization for Sierra Nevada. Flylow supports through The Good Lab program.
- Northwest Avalanche CenterminorAvalanche forecasting organization for Pacific Northwest. Supported through The Good Lab.
- Teton County Search and RescuecoreSearch and rescue organization in Wyoming. Flylow collaborated on a Cody Shirt through The Good Lab to raise funds for their operations.
- First DescentscoreNon-profit providing outdoor adventures for young adults affected by cancer. Supported through The Good Lab program.
- Flyin' Ryan FoundationminorAdventure scholarship foundation. Flylow supports through The Good Lab.
- Izlo ApparelminorCollaborated on a limited-edition fleece hat where proceeds support Kids Play International.
- ArcademinorFlylow collaborated with Arcade on belts that are sold through Flylow's accessory offerings.
- RMU (Ripped Mud United)minorCollaboration on the Enduro Fanny pack, a versatile fanny pack/satchel product.
- GeartrademinorFlylow partnered with Geartrade to launch Flylow Leftover Land, a used gear trade-in program allowing customers to exchange well-loved Flylow gear for credit toward new purchases.
- Send It FoundationminorNon-profit organization. Flylow collaborated on Send It Oven Mitts through The Good Lab, with proceeds supporting the foundation.
- League to Save Lake TahoeminorEnvironmental organization. Collaborated on The Trail Hat through The Good Lab, with proceeds supporting lake preservation.
- Richmond Mountain TrailsminorTrail building organization in Vermont. Collaborated on a five-panel cap through The Good Lab supporting trail development.
- Achieve TahoeminorAdaptive sports organization. Supported through The Good Lab program.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Flylow Gear competitors and assessment
Company assessmentBroad incumbents
- Black Diamond Equipment: Outdoor brand with apparel line targeting ski touring, climbing, and mountain pursuits. Comparable in target user (mountain athletes) and product categories (ski touring apparel, trail), though Black Diamond's core business is hardgoods.
- Arc'teryx: Premium technical outerwear leader owned by Amer Sports with strong ski/snowboard and trail apparel lines competing directly with Flylow's GORE-TEX ski outerwear. Operates at much higher price points and broader scale, but in overlapping product categories.
- Patagonia: The dominant premium outdoor apparel brand with strong sustainability positioning and broad multi-sport product lines across ski, climb, trail, and water. Patagonia is the closest comparable in terms of mission-driven, multi-sport outdoor apparel, but operates at vastly greater scale with deeper retail and wholesale penetration.
- Mountain Hardwear: Established outdoor apparel brand (subsidiary of Columbia Sportswear) producing technical outerwear and apparel for climbing, skiing, and mountain pursuits. Direct competitor in technical ski and trail categories with broader retail distribution.
- Helly Hansen: Norwegian heritage outdoor brand with strong ski, sailing, and outdoor apparel lines competing in similar GORE-TEX outerwear and trail segments. Much larger scale and broader global distribution, but overlapping target customer.
Direct peers
- Royal Robbins: Independent outdoor apparel brand with sustainability focus, offering travel, hiking, and lifestyle apparel at comparable mid-premium price points. Comparable in DTC-led distribution, sustainability narrative, and multi-activity product philosophy.
- Stio: Independent, mountain-town-based outdoor apparel brand selling technical and lifestyle apparel across ski, hike, trail, and lifestyle. Very comparable positioning to Flylow — DTC-led, mid-premium pricing, multi-sport product philosophy, and similar founder/mountain-culture identity.
- Outdoor Research: Independent outdoor apparel brand specializing in technical gear for skiing, climbing, trail, and mountain pursuits with comparable mid-premium price points and DTC-plus-wholesale distribution. Highly comparable in scope, channel mix, and target customer to Flylow.
- Cotopaxi: Independent, sustainability-focused outdoor and lifestyle apparel brand with similar cause-marketing programs (Questival), DTC channel focus, and mid-premium price points. Comparable in mission-driven positioning and customer demographic, though broader lifestyle skew.
Emerging players
- Topo Designs: Colorado-based independent outdoor and lifestyle brand with sustainability positioning, DTC channel, and mountain-town identity — closely comparable to Flylow's geographic and brand heritage, though with a heavier lifestyle/casual product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Flylow Gear social profiles
Digital presenceFlylow Gear compliance and trust
Trust signalCompliance6 records
Flylow Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flylow Gear leadership team
Management profileNumber of profiles
Profiles1 record
Flylow Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flylow Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flylow Gear
What does Flylow Gear do?
Flylow Gear designs, manufactures, and sells independent outdoor apparel for activities including skiing, mountain biking, trail running, hiking, fishing, and paddle sports. The product range covers men's and women's jackets, shirts, shorts, pants, hats, and gloves, built around proprietary Intuitive fabric technologies and a sustainability-first materials program. The brand operates its own e-commerce site, a flagship Warming Hut retail location, and a global dealer network.
Is Flylow Gear a public or private company?
Flylow Gear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flylow Gear founded?
Flylow Gear was founded in 2005. It employs 11 to 50 people.
Where is Flylow Gear based?
Flylow Gear is headquartered in Cortina D'ampezzo, Italy, in the Europe region.
How does Flylow Gear make money?
One revenue line is on record: apparel Product Sales.
Who are Flylow Gear's main competitors?
Broad incumbents on record are Black Diamond Equipment, Arc'teryx, Patagonia, Mountain Hardwear and Helly Hansen. Direct peers are Royal Robbins, Stio, Outdoor Research and Cotopaxi. Topo Designs is listed as an emerging player.
Does Flylow Gear have an API?
No public API is recorded for Flylow Gear.
What industry is Flylow Gear in?
Flylow Gear's product category is Outdoor Apparel. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing), with a secondary code of CRAMAJAB, Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks). Its NAICS code is 45911 and its SIC code is 5600.