Bannernow
BannerNow is a cloud-based SaaS platform that lets marketing and design teams create, animate, localize, and serve HTML5, MP4, and dynamic-data display ads at scale, serving SMBs, agencies, and enterprises via freemium, per-seat, and custom contracts.
- Company typePrivate
- Founded2017
- HeadquartersDover, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bannernow does
BannerNow, Inc. is a Delaware-incorporated, privately held SaaS company operating a cloud-based platform for designing, animating, managing, translating, distributing, and serving HTML5, AMP, MP4, GIF, PNG, and JPG display and video ad formats at scale. Founded in 2017, the platform combines an in-browser banner editor, a live data feed engine supporting XML, JSON, CSV, Google Spreadsheets, and API sources (up to 100 million products per feed with minute-level update intervals), a JSONPath-based feed function layer, a visual Decision Tree / Dynamic Creative Optimization (DCO) builder, a custom HTML/CSS/JavaScript widget framework (BannernowLib API), and a built-in CPM-based ad server. Direct publishing integrations connect the platform to Google Ads, Google Ad Manager (DFP), DV360, CM360, Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Twitter, and the Income Access iGaming affiliate network, and native export plugins for Adobe Photoshop, Adobe XD, and Figma feed designs directly into the editor.
Bannernow firmographics
Firmographics- Name
- Bannernow
- Legal name
- BannerNow, Inc.
- Website
- https://bannernow.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BannerNow is a cloud-based SaaS platform that lets marketing and design teams create, animate, localize, and serve HTML5, MP4, and dynamic-data display ads at scale, serving SMBs, agencies, and enterprises via freemium, per-seat, and custom contracts.
- Ownership category
- akta.pro rank
Bannernow industry classification
Industry- Product category
- Display Advertising Software
- NAICS
- Direct Mail Advertising (541860)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creative, Content Production & Ad Ops Tools (BPAMALAK)
- akta.pro secondary industry
- Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)
Keywords
Where Bannernow is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bannernow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription (SaaS seat-based plans): Recurring subscription revenue across four tiers: Free (no charge), Professional ($34/seat/month billed annually), Organization ($59/seat/month), and Enterprise (custom). Annual billing is the default commercial cycle.
- Ad Serving (CPM): Usage-based ad serving add-on priced at $50/month for 500,000 impressions included, with $0.10 CPM for overage impressions. Impressions do not roll over to the next billing period.
- Enterprise Custom Contracts: Custom Enterprise agreements include setup fees, annual license fees, variable fees, custom development, custom contracts, SLA, dedicated account manager, and highest support priority.
- AI Credits (consumption-based feature pricing): Tier-based AI credit allotments (Free: 400, Professional: 12,000, Organization: 18,000, Enterprise: custom) that power AI Resize, AI Product Photoshoot, AI Background Removal, AI Blur Background, AI Generative Fill, AI Expand Image, AI Image to Video, AI Image Upscale, AI Remove Object, AI Translations, and AI Summary for Comments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier (always free) |
| Per seat | Annual | Professional: $34/seat/month billed annually |
| Per seat | Annual | Organization: $59/seat/month |
| Subscription | Multi-year contract | Enterprise: Custom pricing |
| Usage-based | Monthly | Ad Serving add-on: $50/month |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
Bannernow product offering
Product offeringCore offering
BannerNow operates a cloud-based SaaS platform for designing, animating, managing, translating, distributing, and scheduling HTML5, AMP, MP4, GIF, PNG, and JPG display and video ads at scale. The offering combines an in-browser banner editor, live data feed integration (XML/JSON/CSV/Google Sheets/API), a visual Decision Tree Dynamic Creative Optimization (DCO) builder, a built-in CPM-billed ad server, an AI creative suite, and direct publishing integrations to Google Ads, Google Ad Manager, DV360, CM360, Facebook, Instagram, and TikTok. Customers subscribe via per-seat tiers (Free, Professional, Organization) or a custom Enterprise contract, with an optional Ad Serving add-on billed by impression volume.
Product overview
BannerNow is a single, unified cloud-based SaaS platform for designing, animating, managing, translating, distributing, and scheduling HTML5 and video display ads at scale — not a suite of separately-licensed products. The core platform comprises the BannerNow Cloud Display Ad Platform (with its Banner Editor and Animation Timeline) plus tightly-integrated modules including Live Data Banners (Dynamic Feeds), Campaign Scheduling & Decision Tree (DCO), HTML5 In-Display Video Ads, the Templates Library, the Custom Widgets (HTML/CSS/JS) framework, Banner Localization & Translation, Banner Analytics & Reporting, the Showcase Page, the optional BannerNow Ad Serving (AdTag) add-on, and the AI Creative Suite. Layered on top are enterprise features (SAML SSO, 2FA, granular roles & permissions), an API plus export plugins for Adobe Photoshop, Adobe XD, and Figma, and direct publishing integrations to Facebook, TikTok, Google Ads, Google Ad Manager, DV360, CM360, and Income Access.
Differentiator
Problem solved
Functional benefit
Products and services
- BannerNow Cloud Display Ad Platform Unified SaaS platform for designing, animating, managing, translating, distributing, and scheduling HTML5 and video display ads at scale, with team workspaces, version history, analytics, and direct publishing to major ad networks and DSPs. Targeted at marketing teams, agencies, and individual designers via per-seat Professional and Organization tiers and a custom Enterprise contract.
- BannerNow Ad Serving (AdTag) Add-On Native ad-server add-on priced at $50/month (including 500k impressions, $0.10 CPM overages) that delivers banners, captures impressions, clicks, CTR, visibility, and video play-time metrics, supports downloadable and automated email reports, and integrates with Google Ad Manager and DV360. Sold as a separately priced add-on to the core platform.
- Photoshop, XD, and Figma Export Plugins Design-tool plugins for Adobe Photoshop (Adobe Marketplace), Adobe XD (Adobe XD plugin gallery), and Figma (Figma Plugin Marketplace) that export layers, artboards, text, and folders directly into the BannerNow editor using API-key authentication. Distributed as standalone plugins through third-party marketplaces to drive adoption of the core platform.
Quantifiable outcome
- Feed update intervals down to 1 minute in Enterprise tier
- +5 more outcomes
Companies that use Bannernow
Customer profileIdeal customer profiles2 records
Bannernow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature11 records
Bannernow partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Adobe (Creative Cloud / Photoshop / XD)coreBannerNow publishes its Photoshop exporter plugin on the Adobe Creative Cloud / Adobe Exchange marketplace (Adobe Marketplace listing ID 9029125d) and its Adobe XD export plugin in Adobe's XD plugin gallery. The Photoshop plugin exports layers, folders, and artboards directly into the BannerNow editor while preserving all design detail.
- FigmacoreBannerNow publishes an official Figma Plugin Marketplace export plugin that pulls Figma artboards, layers, text, and images into the BannerNow editor for animation and publishing. Authentication is via a per-account API key.
- Google (Google Ads / Google Ad Manager / DV360 / CM360)coreDirect publishing integrations with Google Ads, Google Ad Manager (DFP), Google DV360, and Google CM360, including HTML5 Ad tags, advanced out-of-page formats (interstitial, sticky, pushdown), and direct schedule publishing via Google Ad Manager API. BannerNow's use of Google APIs adheres to the Google API Services User Data Policy.
- Meta (Facebook & Instagram)coreBannerNow produces full HD 60fps MP4/GIF/PNG/JPG creative assets that can be directly exported to Facebook and Instagram ad formats as part of paid-tier features.
- TikTokcoreBannerNow supports direct export of MP4 and GIF creatives for TikTok Reels as a paid-tier feature.
- Income AccessminorBannerNow publishes HTML5 ad creatives as Income Access AdTags (Embed Codes) for serving through the Income Access iGaming affiliate network.
- Microsoft (Microsoft Entra ID / Azure AD)coreBannerNow supports SAML 2.0 single sign-on with Microsoft Entra ID (formerly Azure Active Directory) as a built-in IdP, allowing enterprise customers to provision BannerNow logins through Azure.
- Google CloudcoreBannerNow securely hosts its services and stores data on Google Cloud, leveraging multi-availability-zone architecture for failover and disaster recovery.
- Amazon Web Services (AWS)coreBannerNow securely hosts services and data on Amazon AWS in addition to Google Cloud, providing multi-cloud resilience across availability zones.
- StripecoreStripe is BannerNow's payment processor for credit-card transactions; card data is tokenized and not stored on BannerNow servers.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Bannernow competitors and assessment
Company assessmentDirect peers
- Creatopy: Creatopy is a banner creation and ad design platform offering responsive HTML5 ad builder, dynamic feeds, animation, and team collaboration — directly overlapping BannerNow's core editor and feed-driven creative product for SMB and mid-market buyers.
- Bannerflow: Bannerflow is an end-to-end banner management platform combining creation, dynamic feeds, DCO, ad serving, and analytics — closely mirroring BannerNow's integrated editor-plus-ad-server stack for enterprise marketing teams.
- Celtra: Celtra provides a creative management platform for digital ads, including dynamic creative optimization, feed-driven personalization, and rich-media formats — a head-to-head competitor in the DCO and dynamic creative space.
- Flashtalking (by Mediaocean): Flashtalking is an ad serving and dynamic creative optimization platform focused on personalized display and video ad delivery at scale — directly competitive with BannerNow's Ad Server and Decision Tree modules.
- Smartly.io: Smartly.io offers creative automation, dynamic product ads, and DCO primarily for social channels (Meta, TikTok, Pinterest) with feed-driven personalization — competing for the same mid-market and enterprise ad ops buyers as BannerNow.
- Hunch: Hunch is a dynamic creative optimization platform that automates ad creation, targeting, and personalization using data feeds — overlapping with BannerNow's Decision Tree DCO and dynamic feed capabilities.
Broad incumbents
- Google Web Designer: Google's free HTML5 and AMP banner design tool is the default low-cost authoring environment for Google Ads and Display Network campaigns, putting direct pricing and feature pressure on BannerNow's free and Professional tiers.
- Adobe Express: Adobe Express bundles banner, video, and social ad creation with Firefly-powered generative AI inside the Adobe ecosystem — competing for the same SMB and pro designer base that BannerNow targets with its Photoshop/XD plugins.
Emerging players
- Canva: Canva has expanded from a general design tool into ad creative with its Magic Studio AI and ad format exports, offering a low-friction free-tier alternative to BannerNow for small businesses and individual marketers.
- Marin Software: Marin Software provides a cross-channel ad management and creative optimization platform with DCO capabilities, overlapping with BannerNow's ad serving and DCO modules for performance-oriented advertisers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Bannernow social profiles
Digital presenceBannernow compliance and trust
Trust signalCompliance5 records
Bannernow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bannernow leadership team
Management profileNumber of profiles
Bannernow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bannernow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bannernow
What does Bannernow do?
BannerNow operates a cloud-based SaaS platform for designing, animating, managing, translating, distributing, and scheduling HTML5, AMP, MP4, GIF, PNG, and JPG display and video ads at scale. The offering combines an in-browser banner editor, live data feed integration (XML/JSON/CSV/Google Sheets/API), a visual Decision Tree Dynamic Creative Optimization (DCO) builder, a built-in CPM-billed ad server, an AI creative suite, and direct publishing integrations to Google Ads, Google Ad Manager, DV360, CM360, Facebook, Instagram, and TikTok. Customers subscribe via per-seat tiers (Free, Professional, Organization) or a custom Enterprise contract, with an optional Ad Serving add-on billed by impression volume.
Is Bannernow a public or private company?
Bannernow is a private company. It is classified as unknown and is currently operating.
When was Bannernow founded?
Bannernow was founded in 2017. It employs 11 to 50 people.
Where is Bannernow based?
Bannernow is headquartered in Dover, United States, in the North America region.
How does Bannernow make money?
Four revenue lines are on record. Subscription (SaaS seat-based plans) is the primary driver. The others are ad Serving (CPM), enterprise Custom Contracts and AI Credits (consumption-based feature pricing).
Who are Bannernow's main competitors?
Direct peers on record are Creatopy, Bannerflow, Celtra, Flashtalking (by Mediaocean), Smartly.io and Hunch. Broad incumbents are Google Web Designer and Adobe Express. Emerging players are Canva and Marin Software.
Does Bannernow have an API?
Yes. BannerNow exposes an application programming interface ("API") referenced in its Terms of Service and listed as an Advanced feature in pricing tiers. The API enables programmatic access to the platform for partners and enterprise customers (Plugin tutorials mention generating an API key for use with the Photoshop, Figma, and Adobe XD export plugins). Authentication is via API key generated from the user dashboard. Developer documentation is at bannernow.com/tutorials/category/editor/plugins.
What industry is Bannernow in?
Bannernow's product category is Display Advertising Software. Its primary akta.pro industry code is BPAMALAK, Creative, Content Production & Ad Ops Tools, with a secondary code of MPACABAJ, Creator Analytics, Measurement & Attribution Platforms. Its NAICS code is 541860 and its SIC code is 7372.