Meysel

What Meysel does

Meysel (Ulrich Meysel GmbH) is a family-owned, privately held printing and advertising technology company headquartered in Lauf a.d.Pegnitz, serving the Nuremberg metropolitan region (Metropolregion Nürnberg) for over 30 years since its founding in 1994. The company is led by Managing Director Philipp Meysel and operates from a single physical location, offering project-based B2B services to local and regional businesses, advertising agencies, and selected enterprise clients.

The core offering is large-format digital printing combined with finishing and fabrication. Meysel operates UV direct printing technology capable of photorealistic output at up to 1440 dpi on materials including PVC foam, acrylic glass, aluminum composite, wood, glass, mirror, stone, and stainless steel, with maximum plate sizes of 150 x 300 cm. This is complemented by a 2x3 meter CNC milling capability for inlay work, contour cutting, signage lettering, and light fixture engraving, and by behind-glass printing (Hinterglasdruck) for premium acrylic signage. Beyond production, the company is an authorized reseller of Expolinc and Octanorm modular exhibition systems—roll-ups, pop-up displays, image walls, counters, and cases—offering both standardized catalog products and customized builds.

Revenue is generated primarily through one-time, project-based contracts for printing, fabrication, vehicle and aircraft lettering, custom display builds, and exhibition system sales. Pricing is unit-based (e.g., Wallbox labeling at €7.50–€12.80 per piece depending on volume), with free shipping within Germany on orders over €500 and self-pickup available at the Lauf location. Go-to-market is sales-led and consultative, relying on the physical showroom, the meysel.de website, and a Facebook brand presence; enterprise logos include Siemens, AIDAnova, Berlin Marathon, and ABL, alongside regional SMB customers such as Sandgrube Zapf. The company has no disclosed funding, no subsidiaries, and no parent organization.

Name

Meysel

Legal name

Ulrich Meysel GmbH

Website

https://meysel.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Meysel is a family-owned German printing and advertising technology company in Lauf a.d.Pegnitz, serving the Nuremberg metropolitan region with large-format UV direct printing, CNC milling, vehicle/aircraft lettering, signage, and Expolinc/Octanorm exhibition display systems for SMBs, agencies, and enterprise clients.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185), Printing and Related Support Activities (3231)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Large format printing
• Advertising technology
• CNC milling services
• Trade show displays
• Vehicle lettering

Headquarters

HQ city

Lauf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Large Format Printing Services: Large format digital printing and UV direct printing on various materials including PVC foam, acrylic, aluminum composite, wood, and specialty materials for signage, displays, and advertising materials.
2. Advertising Technology Products: Sale of Expolinc and Octanorm exhibition display systems including roll-ups, pop-up displays, banner systems, counters, and display frames. Also includes custom displays and special constructions.
3. CNC Milling Services: CNC milling and cutting services for custom shapes, lettering, signs, and special constructions in various materials.
4. Vehicle Lettering and Wrapping: Vehicle lettering and full vehicle wraps for cars and trucks as mobile marketing instruments.
5. Wallbox Labelling: Personalization and branding services for ABL Wallbox eMH1 charging stations with custom designs, corporate colors, and operating instructions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Meysel is a family-owned advertising technology company that produces large-format digital prints, UV direct prints on diverse materials, CNC-milled custom parts, vehicle and building lettering, and custom displays. It also resells and customizes complete Expolinc and Octanorm trade show booth systems, and offers specialty services such as Wallbox labeling and textile printing, serving businesses and advertising agencies in the Nuremberg metropolitan region.

Product overview

Meysel is a family-owned advertising technology company based in Lauf a.d.Pegnitz (Nürnberg metropolitan region), operating for over 30 years. The company offers a comprehensive portfolio of large format digital printing services, CNC milling, vehicle and aircraft graphics, trade show booth solutions, custom display manufacturing, and website development. Their core offerings include UV direct printing technology on various materials (PVC foam, acrylic glass, aluminum composite, wood, glass, stone), complemented by a complete range of Expolinc exhibition display systems (image walls such as Light Frame, Soft Image, Pop Up Magnetic, Fabric System, Classic Frame; banner systems including Roll Up variants; and counters/counters like Standard Case, Soft Image Counter, Light Frame Counter, Info Counter, Fold Out Counter, Case & Counter). They also provide specialty services including Wallbox-Labelling for ABL eMH1 charging stations, textile printing for interiors and wallpapers, and CNC milling work. The company serves advertising agencies and businesses seeking innovative advertising techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Large Format Printing (Großformatdrucke) Digital large format printing services on various materials including PVC foam, acrylic glass, aluminum composite panels, and specialty materials. The service delivers photorealistic resolution up to 1440 dpi for signage, displays, and advertising materials for businesses and advertising agencies.
• UV Direct Printing (UV-Direktdruck) Environmentally friendly UV direct printing on almost any material in photorealistic resolution up to 1440 dpi. UV light instantly cures the ink forming a solid color layer on materials such as PVC foam, polystyrene, acrylic glass, aluminum composite, wood, glass, mirror, stone, and stainless steel. Maximum plate size 150 x 300 cm with 2-3 years outdoor durability.
• CNC Milling Services (Fräsarbeiten) CNC milling and cutting services with a 2x3 meter working area for advertising materials, plate cutting, light fixtures, and lettering. Capabilities include inlay work, advertising signs, contour milling, printed image cutting, company signs from plastic and acrylic, print and cut combinations, and milling and engraving of light fixtures.
• Vehicle Lettering and Wrapping (Fahrzeug-Beschriftungen) Vehicle graphics and partial or full wrapping for cars and trucks serving as mobile marketing instruments for businesses in the Nuremberg metropolitan region.
• Aircraft Lettering (Flugzeug-Beschriftungen) Aircraft lettering in full or partial wrapping for businesses and organizations requiring branded aircraft.
• Building Signage (Gebäude-Beschriftungen) Building lettering and exterior signage to make buildings stand out, including object signage and illuminated pylon options for indoor and outdoor use.
• Window Graphics (Schaufenster-Beschriftung) Window graphics and lettering for storefronts and buildings to enhance visibility and customer engagement.
• Expolinc Display Systems Complete portfolio of Expolinc exhibition and display systems including image walls, banner systems, counters, and accessories for trade shows and events. Meysel is an authorized reseller offering the complete range with customization options.
• Trade Show Booths (Messestände) Complete trade show booth solutions including Octanorm system booths, textile walls, flags and flagpoles, displays (Roll-Up, Pop-Up), mobile booths, custom builds with assembly service, presentation folding systems, pylons, and brochure holders. Includes authorized reseller of the complete Octanorm range.
• Custom Manufacturing (Sonderanfertigungen) Custom display manufacturing using CNC and acrylic techniques for exhibitions, roadshows, awards, and presentations. Builds bespoke visual communication pieces for businesses and agencies.
• Wallbox Labelling Service Personalization and branding service for ABL Wallbox eMH1 charging stations with custom designs, corporate colors, and operating instructions. Available with tiered unit pricing (€12.80/1 piece, €9.70/5 pieces, €7.50/10 pieces). Targets resellers and fleet operators of e-mobility charging hardware.
• Textile Printing (Textildrucke) Textile printing on fabric for retail space design, interior printing including kitchen backsplash on aluminum composite, and individually printed non-woven wallpapers.
• Business Website Development (Websites für Unternehmen) Website development services for businesses seeking a local provider for digital presence alongside their print and advertising needs.

Quantifiable outcome

• UV direct printing resolution up to 1440 dpi for photorealistic quality
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ExpolinccoreChannel Partner/ Reseller/ DistributorMeysel is an authorized reseller of Expolinc exhibition display systems, offering the complete range including banner systems, pop-up displays, counters, and accessories. They also provide customization and individualization of Expolinc products.
• OctanormcoreChannel Partner/ Reseller/ DistributorMeysel offers the complete Octanorm exhibition stand range and assists with design and planning of exhibitions and trade show appearances.
• Forum MesseminorStrategic or Co-development PartnerRegional partner for trade show and exhibition services in the Nuremberg area.
• MW-HolzhausminorStrategic or Co-development PartnerRegional partner - wooden house construction company, potential collaboration for construction site signage and displays.
• Mabah GmbHminorStrategic or Co-development PartnerRegional partner for garden and stone products, collaboration opportunity for outdoor signage.
• Better Presentation Service GmbHminorStrategic or Co-development PartnerRegional partner for presentation and display services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Octanorm: Modular exhibition stand system manufacturer whose complete product range Meysel resells and customizes. Direct peer because both operate in the trade show / exhibition systems space, with overlapping customer base of exhibitors and event organizers.
• Expolinc: Manufacturer of portable display systems (roll-ups, pop-ups, counters, image walls) whose complete portfolio Meysel distributes. Direct peer given identical target market of trade show exhibitors and event-driven B2B buyers seeking display hardware.

Broad incumbents

• Flyeralarm: One of Europe's largest online print shops with broad B2B printing portfolio spanning business cards to large-format signage. Broad incumbent operating in the same printing-services space but at national scale with a digital-first model rather than Meysel's regional in-person approach.
• Onlineprinters: Large European B2B online printing platform offering offset, digital, and large-format printing. Broad incumbent competitor on standardized print products, contrasting with Meysel's local, customization-led model for signage and advertising technology.
• CEWE Stiftung: German print and photo services group with retail and B2B exposure across photo products, large-format, and commercial print. Broad incumbent operating at much larger scale across multiple print verticals.
• Ströer SE: German outdoor and digital out-of-home advertising operator producing billboards, city light posters, and large-format display advertising. Broad incumbent in the larger outdoor advertising ecosystem in which Meysel participates at the production/supply tier.
• WALL AG: German display and signage systems manufacturer focused on premium digital and analog signage solutions. Broad incumbent with overlapping capability in custom display manufacturing, signage fabrication, and integrated retail/wayfinding installations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/meysel.druck
• LinkedInlinkedin.com/company/meysel-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meysel