Seattle Rental

What Seattle Rental does

Seattle Rental Group, operating as a brand of Pointe3 Real Estate LLC, is a Seattle-based residential property management and rental finding services company founded in 2005 (originally as Apartment Insider) and rebranded to its current name in 2015 after merging with Seattle Apartment Finders. The company serves three primary customer segments in the greater Seattle metropolitan area (including the Eastside, Tacoma, and the broader Puget Sound region): individual renters seeking apartments, condos, houses, or townhomes; property owners and small investors needing leasing and ongoing management for residential properties of 25 units or fewer; and corporate employers and relocation management firms (Microsoft, Boeing, Google, Starbucks, Amazon, Cartus, Altair) requiring destination services for relocating employees. Its core offerings are organized into rental finding tours priced at $395 (apartments) and $495 (condos/houses/townhomes), full-service condo and home leasing, multifamily leasing for small properties, a Property Watch condo management product, an Apartment Community Referral Program in which the firm acts as a mobile salesforce for buildings, and employer relocation packages covering candidate tours, area orientation, and settling-in services.

The underlying technology stack is composed of third-party SaaS integrations rather than proprietary platforms: AppFolio powers owner portals and rent collection, Intellirent handles tenant screening and online applications, Zego processes online rent payments, NWMLS provides access to VIP listings through relocation channels, and Skype and FaceTime are used for virtual rental tours. There is no proprietary AI, machine learning, or data analytics layer described; tenant screening is rule-based across credit, criminal, and landlord reference checks. The platform is essentially a workflow and service-delivery layer over commodity property technology tooling.

The business model is a mix of one-time fee-for-service revenue (rental finding tours, $48 application fees, lease placement) and recurring professional services revenue (ongoing property management percentages, corporate relocation retainers). Distribution is sales-led, combining direct-to-consumer rental finding tours, an inside sales operation handling phone and email inquiries, and enterprise field sales targeting corporate relocation accounts. The company reports having served 'over 1500 clients' in 2022, operates with 1-10 employees, and is privately held under Pointe3 Real Estate LLC with no disclosed external funding or institutional investors.

Name

Seattle Rental

Legal name

Pointe3 Real Estate LLC d/b/a Seattle Rental Group

Website

https://seattlerentalgroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Seattle Rental Group is a Seattle-based residential property management and rental finding services company serving individual renters, small-scale property owners, and corporate relocation clients (Microsoft, Boeing, Google, Amazon) across the greater Seattle, Eastside, Tacoma, and Puget Sound region.

Ownership category

akta.pro rank

Product category

Residential Rental Services

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential leasing services
• Apartment rental tours
• Property management
• Corporate relocation housing
• Rental placement

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Leasing & Management Services: Fees charged to property owners for leasing and ongoing property management services including rental analysis, marketing, tenant screening, lease drafting, and maintenance coordination.
2. Rental Finding Tours: Fee-for-service model where renters pay for personalized apartment or home finding tours including broker consultation, property research, and escorted viewings.
3. Corporate Relocation Services: Employer relocation packages including candidate tours, area orientation, apartment finding, and settling-in services for transferees from major corporations.
4. Apartment Community Referral Program: Partnership with apartment buildings where the company refers relocating renters in exchange for referral fees or prioritized access to units.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Seattle Rental Group (legal entity: Pointe3 Real Estate LLC) provides residential rental placement, in-person rental property tours, full-service property management (Property Watch), corporate relocation housing assistance, and tenant screening for landlords and renters in the Seattle, WA market. The company acts as an intermediary matching individual renters and corporate relocating employees with available Seattle-area rental properties on behalf of property owners.

Product overview

Seattle Rental Group offers a suite of residential leasing and rental finding services in the greater Seattle area. The core offerings include two Rental Finding Tour products (apartments at $395 and condos/houses/townhomes at $495), Property Watch management services for condominiums, condo and home rental listings, condo/home leasing services, multifamily leasing, an Apartment Community Referral Program, Employer Relocation Services, tenant screening via Intellirent, and online rent payment through Zego and Appfolio. The services are integrated through a proprietary platform supporting property search, tenant applications, virtual tours via Skype/FaceTime, and access to NWMLS listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Leasing & Rental Placement

Quantifiable outcome

• Never had an eviction in the history of the company
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Cartus RelocationcoreStrategic or Co-development PartnerMajor relocation management company that has worked with Seattle Rental Group to provide destination services to employees being relocated to the Pacific Northwest region. The partnership enables access to transferees from Cartus client companies seeking rental assistance.
• Altair RelocationcoreStrategic or Co-development PartnerRelocation company partner that has utilized Seattle Rental Group's services for employees moving to the Seattle area. Provides consistent referral flow of corporate transferees needing rental finding and relocation services.
• Pointe3 Real EstatecoreStrategic or Co-development PartnerParent company and full-service real estate brokerage that merged with Seattle Rental Group and Seattle Apartment Finders to form a comprehensive real estate services platform. Provides real estate purchase and sale services alongside rental services.
• Seattle Apartment FinderscoreStrategic or Co-development PartnerApartment finding service that merged with Seattle Rental Group in Fall 2015, rounding out service offerings and expanding market presence. The merger combined expertise to provide comprehensive rental finding services across the Pacific Northwest.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Real Property Associates: Seattle-based residential property management company serving the Greater Seattle area with full-service leasing, tenant screening, and management for condos, single-family homes, and small multifamily buildings—directly overlapping with Seattle Rental's core service line and geography.

Regional players

• Windermere Property Management: Pacific Northwest-focused residential property management arm of the Windermere real estate network, offering leasing and management services across Washington and Oregon with comparable small-portfolio residential focus.
• John L. Scott Real Estate: Pacific Northwest real estate brokerage that offers property management and leasing services in Greater Seattle and across Washington, competing for the same owner-investor and renter segments.

Emerging players

• Apartment List: Digital rental-finding platform connecting renters with apartments, offering free search and concierge services that overlap with Seattle Rental's rental finding tour offering, though primarily online rather than in-person.

Broad incumbents

• Zillow: National rental listings marketplace serving both renters and landlords, with Zillow Rental Manager providing self-serve landlord tools that compete with Seattle Rental's leasing and tenant placement services.
• Greystar Real Estate Partners: Largest residential property manager in the US operating multifamily and single-family rentals nationwide; a much larger incumbent with broader service offering but addresses similar renter and owner segments.
• RentCafe (Yardi Systems): National rental listing platform and Yardi property management software suite used by many large landlords; offers marketing, applications, and payments that compete with parts of Seattle Rental's service stack.
• Tricon Residential: Large institutional single-family rental operator and manager; operates at much greater scale but addresses the same SFR property management category where Seattle Rental serves smaller individual landlords.

Others

• AppFolio: Property management software platform that Seattle Rental itself uses; addresses the same property owner and tenant segments via SaaS tooling, representing an indirect but material competitive vector.
• Cartus Relocation: Major global relocation management company that is both a Seattle Rental partner and a potential substitute supplier of destination services to the same corporate employers, making it both ally and adjacent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/searentalgroup
• Facebookfacebook.com/seattlerentalgroup
• LinkedInlinkedin.com/company/seattle-rental-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Rental