What Pointe3 Real Estate does

Pointe3 Real Estate is a Seattle-headquartered, founder-owned residential real estate brokerage operating since 1998 (originally as NW Property Group, rebranded in 2010). The firm runs three integrated service branches — real estate brokerage, residential leasing (anchored by the Seattle Rental Group subsidiary and the SeattleRentals.com online marketplace), and corporate relocation — serving home buyers, sellers, renters, property investors, and employer-sponsored relocating employees across the Puget Sound, Portland, and Phoenix/Scottsdale markets.

The platform combines a team-based brokerage model with sub-brands targeting specific segments (UrbanAsh for urban condos and downtown Seattle, BTB Collective, Team Horgan for Westside Seattle, DesertAsh for Arizona, and P3 Distinct for luxury and architecturally unique properties). Agent development is supported by the proprietary P3 Coaching Program offering unlimited coaching, weekly action plans, monthly roundtables, and complimentary transaction management. The technology stack centers on the RealScout NWMLS-powered property search portal for client-facing discovery and instant listing alerts, with Phoenix-area searches gated behind direct contact. No AI/ML capabilities are disclosed.

Revenue is generated through three streams: brokerage commissions on residential purchase and sale transactions (typically 5-6% in the Pacific Northwest market), per-transaction leasing fees, and corporate relocation service fees, the latter offered at no cost to employer clients and likely funded through referral arrangements. Distribution is primarily direct via field brokers, supplemented by inside sales for rental and relocation inquiries, a self-serve property search portal, and a bi-weekly P3 Scoop email newsletter. Customer relationships span 5,286 cumulative clients across 486 properties sold and 673 properties leased, with named corporate relocation clients including Amazon and Microsoft.

Name

Pointe3 Real Estate

Legal name

Pointe3 Real Estate LLC

Website

https://pointe3.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Pointe3 Real Estate is a Seattle-based, founder-owned residential real estate brokerage founded in 1998. It serves home buyers, sellers, renters, and corporate relocation clients across the Puget Sound, Portland, and Phoenix markets through integrated brokerage, leasing, and relocation divisions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Property buying services
• Property selling services
• Residential leasing services
• Corporate relocation services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: The company earns commissions on residential property sales and purchases. Agents receive extensive training, mentorship, and lead-generating tools in exchange for commission-based earnings. No desk fees or hidden costs are charged to agents. The company takes a collaborative, investment-minded approach to maximize returns for clients and agents alike.
2. Residential Leasing Services: The company's leasing division (including Seattle Rental Group) earns fees for helping owners rent properties to quality tenants and helping tenants secure rental homes. Services include marketing reach, rental finding, and lease-up support for multifamily properties with 40 units or less.
3. Corporate Relocation Services: Employer-sponsored relocation program providing rental finding, real estate purchase assistance, and destination services for new employees. The service is offered at no cost to employers, likely funded through corporate partnerships and referral arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Pointe3 Real Estate is a full-service residential real estate brokerage operating three complementary service branches: real estate brokerage (buying and selling), residential leasing (via Seattle Rental Group), and corporate relocation. The firm serves the greater Seattle, Tacoma, Portland, and Phoenix/Scottsdale markets, providing agent-led transaction services, property marketing, rental placement, and employer-sponsored relocation assistance for individual consumers, property owners, and corporate clients.

Product overview

Pointe3 Real Estate is a full-service real estate brokerage operating as a unified platform with multiple service divisions and specialized teams. The core offering consists of residential buying, selling, leasing, and relocation services, supported by three complementary service branches: real estate brokerage, residential leasing, and relocation. The company operates several branded teams including UrbanAsh, BTB Collective, Team Horgan/Westside Joe, and DesertAsh. Premium offerings include P3 Distinct for luxury properties with customized marketing plans, and the P3 Coaching Program for agent development. The platform integrates RealScout for property search functionality. Key subsidiaries include Seattle Rental Group and SeattleRentals.com for rental services.

Differentiator

Problem solved

Functional benefit

Brands

• Seattle Rental Group: Industry-leading rental division specializing in helping owners rent their properties to high quality tenants and helping tenants secure their ideal home
• SeattleRentals.com
• UrbanAsh
• BTB Collective
• Team Horgan (Westside Joe)
• DesertAsh
• P3 Distinct
• P3 Giving

Products and services

• Residential Buying & Selling Brokerage

Quantifiable outcome

• 486 properties sold; 673 properties leased; 5,286 happy clients
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

14 partnerships are on record, tiered minor, core and major.

• Seattle Apartment FindersminorChannel Partner/ Reseller/ Distributor · 1 January 2015Pointe3 acquired Seattle Apartment Finders in 2015, bringing Jose Perez and his team into the organization as part of the merger. This acquisition expanded Pointe3's rental finding capabilities.
• Seattle Rental GroupcoreChannel Partner/ Reseller/ DistributorPointe3's industry-leading residential leasing division, specializing in helping owners rent their properties to high-quality tenants and helping tenants secure their ideal home. Provides quality renters, minimum vacant days, and unmatched service. This is an internal division of Pointe3, not an external partner.
• SeattleRentals.comcoreTechnology or IntegrationOne of the few local online rental marketplaces in the country, launched by Kevin Tisdel in 2002. Part of Pointe3's vertically integrated suite of real estate services covering rental finding, leasing, and residential brokerage. An internal digital platform, though described as a separate brand.
• The BrokerymajorChannel Partner/ Reseller/ DistributorA Scottsdale/Phoenix-area real estate brokerage through which DesertAsh team member Christa Hubbell operates as a licensed Arizona salesperson. Enables Pointe3 to serve clients across both the Pacific Northwest and Arizona markets.
• RealScoutcoreTechnology or IntegrationNWMLS-powered property search tool used by Pointe3 for property discovery. Provides clients with access to thousands of property listings across Puget Sound, advanced feature-based filtering, favorites, instant alerts, and shared viewing. For Phoenix area searches, clients contact Pointe3 for exclusive access.
• Major Corporate Employers (Amazon, Microsoft, others)coreGTM or Marketing PartnerExclusive relocation relationships with major corporations in the region (Amazon, Microsoft and other unnamed companies). These corporate partnerships provide a steady stream of qualified buyer and renter clients through employer HR/relocation benefit programs.
• NWMLS (Northwest Multiple Listing Service)coreTechnology or IntegrationThe primary MLS provider used by Pointe3 for listing and searching properties. Agents have at-their-fingertips access to every property on the market through NWMLS integration with RealScout.
• Pacific Northwest Relocation CouncilminorGTM or Marketing PartnerEmma Davis has volunteered in roles at this industry association, which connects relocation companies and corporate HR departments with service providers like Pointe3.
• Washington MultiFamily Housing AssociationminorGTM or Marketing PartnerEmma Davis served on the Board of Directors as Vice President of Suppliers, where she helped craft and launch popular events in Washington's rental industry.
• Multi-Family Suppliers ForumminorGTM or Marketing PartnerEmma Davis volunteered with this industry association, expanding Pointe3's network within the multifamily housing and corporate relocation ecosystem.
• Institute for Real Estate ManagementminorGTM or Marketing PartnerEmma Davis volunteered with this industry association, building connections in the real estate management and corporate relocation sectors.
• HGTV (House Hunters Seattle)minorGTM or Marketing PartnerAshley Hayes was featured on HGTV's House Hunters Seattle, providing national media exposure for her personal brand and by extension for Pointe3.
• Downtown Seattle Association (DSA)minorGTM or Marketing PartnerJenni Moreno is an active member of the Downtown Seattle Association, contributing to the downtown community while building professional network connections for her real estate practice.
• Pike Place Market FoundationminorGTM or Marketing PartnerAshley Hayes serves on the Board of the Pike Place Market Foundation. Jenni Moreno also supports this foundation. Community board service builds brand reputation and local network connections.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Windermere Real Estate: Large Pacific Northwest residential real estate brokerage with deep Seattle presence and comparable full-service model. Directly competes with Pointe3 for PNW buyer, seller, and leasing business and is the most direct regional peer.
• John L. Scott Real Estate: PNW-headquartered residential brokerage with strong Seattle and Eastside market share and a similar team-based service model. Overlaps with Pointe3 on broker/agent recruiting and consumer-facing service delivery.
• Coldwell Banker Bain: Affiliated residential brokerage serving Seattle and the broader Puget Sound region. Comparable in scale, market focus, and luxury service offering; competes head-to-head for PNW listings and relocation business.
• The Brokery: Scottsdale/Phoenix-area independent brokerage through which Pointe3's DesertAsh team operates. Functions both as a geographic peer and as a channel partner enabling Pointe3's Arizona expansion.

Broad incumbents

• Compass: National luxury and residential brokerage with aggressive agent recruiting and proprietary technology platform. Competes with Pointe3 for high-end listings in Seattle and for relocating buyers from PNW employers.
• Redfin: Tech-enabled residential brokerage with strong Seattle market share and direct-to-consumer platform. Competes with Pointe3's brokerage and self-service property search, particularly among value-oriented sellers.
• Sotheby's International Realty: Global luxury real estate network with Seattle-area affiliates. Directly competes with P3 Distinct for luxury listings and affluent relocating clients from Amazon, Microsoft, and other PNW employers.
• Engel & Völkers: International luxury brokerage with Seattle shop. Overlaps with P3 Distinct on luxury positioning, premium marketing, and white-glove service for high-net-worth buyers and sellers.
• eXp Realty: Cloud-based brokerage with aggressive commission split and agent recruiting. Competes with Pointe3 for broker talent and PNW listings via a low-overhead national model.
• Zillow Group: Real estate marketplace and former iBuyer. Competes with Pointe3 for consumer attention, lead generation, and listing visibility in the Seattle metro; team member Christa Hubbell previously worked at Zillow Group, providing direct familiarity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pointe3
• LinkedInlinkedin.com/company/pointe3-real-estate
• Xx.com/pointethree

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pointe3 Real Estate