GrowSalesIQ

What GrowSalesIQ does

GSIQ is a privately held global sports, sponsorship and tourism intelligence consultancy founded in May 2024 and headquartered in Wimbledon, London, operating through a franchise model with legally separate local entities across five regions (UK & Europe, MENA, Americas, India & Subcontinent, Australia & New Zealand). The company serves rights-holders, governing bodies, leagues, brands, sponsors, tourism boards, hotels and airlines through two complementary divisions — sport and sponsorship intelligence, and a dedicated tourism insights division (GSIQ Tourism Insights, launched October 2024).

Its core product portfolio centres on proprietary technology built in-house: TACTIQ, a consumer travel tracker covering 12 international source markets; SIQ Live, which delivers real-time tracking of brand exposure during live sports events to enable mid-event sponsorship optimisation; Crystal, an audience estimation tool for rated and unrated television markets; and SIQ+, used for coverage and brand-exposure analysis including in-venue assets. These tools are complemented by a service suite spanning media research, consumer and fan research, strategic consultancy, economic impact assessment, digital and social listening, brand research and advanced analytics.

Revenue mechanics combine professional services engagements (custom enterprise pricing, multi-year contracts) with subscription-based access to research products such as the TACTIQ tracker data and bespoke thought leadership reports. Go-to-market is sales-led and enterprise-focused, executed through regional Managing Partners supported by content marketing (The IQ Blog, Travelytics newsletter, white papers), industry events, and earned media including the 2025 Tech Breakthrough Award (Leaders in Sport Awards) and Best Newcomer Award (Sport Industry Awards).

Name

GrowSalesIQ

Legal name

GSIQ Limited

Website

https://gsiq.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

GSIQ is a global sports, sponsorship and tourism intelligence consultancy that uses proprietary tools (TACTIQ, SIQ Live, Crystal) to deliver audience, sponsorship and travel insights to rights-holders, brands, sponsors and tourism boards across five regions.

Ownership category

akta.pro rank

Product category

Sports Analytics Consultancy

NAICS

Marketing Research and Public Opinion Polling (541910), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports sponsorship intelligence
• Sponsorship analytics consulting
• Sports research services
• Tourism market research
• Media research services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consultancy Services: GSIQ provides strategic consultancy services to sports, sponsorship, and tourism clients including advanced audience insight, data analysis, and commercial strategy support through dedicated partnerships with major organizations.
2. Research and Intelligence Reports: The company produces and sells research reports, white papers, and data products including the TACTIQ travel tracker data, analysis reports on sports events and sponsorship value, and subscription-based access to insights.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GSIQ is a strategic consultancy that delivers sports, sponsorship, and tourism intelligence to rights-holders, brands, sponsors, and tourism boards globally through two complementary divisions (Sport & Sponsorship Intelligence and Tourism Insights). Its core offerings combine proprietary in-house technology platforms (including TACTIQ, SIQ Live, Crystal, and SIQ+) with a suite of research and advisory services spanning media research, consumer and fan research, strategic consultancy, economic impact assessment, digital and social listening, brand research, and advanced analytics.

Product overview

GSIQ is a global sports and travel intelligence consultancy operating through two complementary divisions: one focused on sport and sponsorship intelligence, and another on tourism insights. The product portfolio centers on proprietary technology tools including TACTIQ (a consumer travel tracker), SIQ Live (real-time brand exposure tracking during events), and Crystal (audience estimation for TV markets). These are complemented by a suite of research and advisory services spanning media research, consumer and fan research, strategic consultancy, economic impact assessment, digital and social listening, brand research, and advanced analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• TACTIQ A dynamic, best-in-class consumer travel tracker that reveals how, where, and why people travel. Built for leading tourism boards, hotels, airlines, agencies, and anyone who markets, measures, or manages travel; collects views, behaviors, and attitudes of travelers in 12 major source markets.
• SIQ Live Real-time tracking of brand exposure during live sports events, enabling brands and rights-holders to evaluate sponsorship impact as competitions unfold, optimize sponsorships mid-event, and eliminate the traditional post-event wait for reporting.
• Crystal A pioneering audience estimation tool for both rated and unrated television markets, providing consistent and robust assessment of audience size for sports events in markets where no ratings are provided.
• SIQ+ A proprietary analysis tool covering media coverage and brand exposure, including in-venue assets, used to support sponsorship valuation and reporting for rights-holders and brands.
• Media Technology Platform A suite of proprietary media tools built in-house by GSIQ's industry experts, delivering real-time tracking, audience analysis, and sponsor valuation with visibility and insight across every channel.
• Media Research Research services for analyzing media performance, coverage, and audience reach across sports and sponsorship properties.
• Consumer & Fan Research Research services analyzing consumer and fan behaviors, attitudes, and engagement patterns for sports, sponsorship, and tourism clients.
• Strategic Consultancy Advisory services for commercial decision-making and strategic planning in sports, sponsorship, and tourism, delivered through dedicated partnerships with major rights-holders, brands, and tourism boards.
• Economic Impact Assessment Analysis services measuring the economic impact of sports events and tourism, including attendee research and economic impact studies such as those delivered for Emirates Dubai 7s.
• Digital & Social Listening Monitoring and analysis of digital and social media conversations and sentiment for sports, sponsorship, and tourism clients.
• Brand Research Research services analyzing brand performance, perception, and sponsorship value across sports and entertainment properties.
• Advanced Analytics Data analytics services providing deep insights into sports, sponsorship, and tourism performance, supporting rights-holders, brands, and tourism boards with quantitative decision support.

Quantifiable outcome

• 5.3 million Brits tuned into Battle of the Sexes tennis match creating sponsor value of nearly £5 million in UK alone
• +3 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Qiddiya CitycoreStrategic or Co-development Partner · 1 June 2026GSIQ has been appointed as strategic research and insights partner to Qiddiya City, Saudi Arabia's landmark mega-project. The partnership provides commercial insights and strategic advisory to support venue development, partnership strategy, and motorsport IP integration. GSIQ works as an extension of Qiddiya City's motorsport strategy team.
• PFL MENA (Professional Fighters League)coreStrategic or Co-development Partner · 1 January 2026GSIQ partners with Professional Fighters League MENA to deliver advanced sponsorship intelligence, supporting the organisation with advanced analytics for sponsorship performance, event impact, and commercial ROI across the Middle East.
• British TriathloncoreStrategic or Co-development Partner · 1 September 2025British Triathlon appointed GSIQ as its Official Strategic Insights Partner. This landmark collaboration is designed to strengthen audience understanding, unlock commercial opportunities, and fuel growth on the road to the Los Angeles 2028 Olympic and Paralympic Games.
• PSA Squash TourcoreStrategic or Co-development Partner · 1 July 2025The Professional Squash Association partnered with GSIQ to evaluate the commercial value of its global assets ahead of squash's LA28 Olympic debut. GSIQ provides independent data-driven insights to strengthen PSA's commercial strategy.
• FIH (International Hockey Federation)coreStrategic or Co-development Partner · 1 July 2025FIH joined forces with GSIQ to strengthen sponsorship strategies and expand the sport's global reach through cutting-edge analytics and real-time exposure tracking.
• Republic Bank Caribbean Premier League (CPL)coreStrategic or Co-development Partner · 1 July 2025GSIQ was appointed as CPL's media and sponsor evaluation partner, delivering independent data on viewership and sponsorship value across the 2024 tournament.
• Abu Dhabi Extreme Championship (ADXC)minorStrategic or Co-development Partner · 1 July 2025GSIQ delivers advanced analytics and sponsorship valuation to support ADXC's global growth, enhance fan engagement, and maximise ROI for stakeholders.
• New Balance MENAminorStrategic or Co-development Partner · 1 July 2025Partnership with New Balance MENA to accelerate regional growth through sponsorship intelligence.
• Emirates Dubai 7sminorStrategic or Co-development Partner · 1 July 2025Emirates Dubai 7s partnered with GSIQ for attendee research, economic impact analysis, and sponsorship evaluation at the Middle East's largest sports and entertainment festival.
• Milieu InsightcoreTechnology or Integration · 23 January 2025Exclusive partnership combining Milieu Insight's advanced audience profiling and analytics tools with GSIQ's sector expertise in sports, sponsorships and tourism. Milieu's technology serves as the foundation for delivering tailored, data-driven solutions.
• Event Host EvaluationminorStrategic or Co-development Partner · 1 January 2025GSIQ and GSIQ Tourism Insights partnered with Event Host Evaluation to offer comprehensive event impact solutions, combining EHE's expertise in event benchmarking with GSIQ's digital evaluation and audience sentiment analysis.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nielsen Sports: Global market leader in sports sponsorship valuation, media measurement and fan research. Directly comparable to GSIQ's media research and sponsorship valuation offerings but operates at far larger scale and with a much longer historical data set.
• Kantar (Sports & Entertainment): Global research giant with a dedicated sports and entertainment practice covering sponsorship effectiveness, brand tracking and audience insights. Represents the largest incumbent threat to GSIQ's research services.

Direct peers

• ForwardKeys: Travel intelligence company tracking global tourism flows, traveler behavior and destination demand. Closely comparable to GSIQ's TACTIQ traveler tracker product serving tourism boards, hotels and airlines.
• SponsorUnited: Sports sponsorship analytics platform providing deal data, valuation benchmarks and partnership intelligence to brands and rights-holders. Competes head-to-head with GSIQ's sponsorship valuation and brand research services.
• Two Circles: Data-driven sports marketing agency serving rights-holders, brands and leagues with fan data, commercial strategy and audience insights. Highly comparable to GSIQ's sports consulting and audience insight offering.
• Strive Sponsorship: Independent sports sponsorship consultancy advising brands and rights-holders on partnership strategy, valuation and activation. Comparable to GSIQ's strategic consultancy and sponsorship valuation services.
• YouGov Sport: Sports fan research and polling arm of YouGov, chaired until recently by Frank Saez (now GSIQ Chairman). Operates the same consumer/fan research, brand tracking and sponsorship effectiveness studies that anchor GSIQ's research services.
• Hookit: Sports and sponsorship analytics platform measuring digital media value, sponsor exposure and partnership ROI. Closely aligned with GSIQ's SIQ Live and SIQ+ sponsorship exposure tracking tools.

Emerging players

• Zoomph: AI-driven sports sponsorship analytics platform measuring media exposure and sponsorship value across social and broadcast. Overlaps with GSIQ's SIQ Live real-time tracking proposition at a more software-led delivery model.
• TGM Research: Global market research firm specializing in travel, tourism and hospitality insights across emerging and developed markets. Comparable to GSIQ Tourism Insights division in scope, customer base and methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gsiq-sport-sponsorship-intelligence
• Xx.com/growsalesIQ

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrowSalesIQ