GrowSalesIQ
GSIQ is a global sports, sponsorship and tourism intelligence consultancy that uses proprietary tools (TACTIQ, SIQ Live, Crystal) to deliver audience, sponsorship and travel insights to rights-holders, brands, sponsors and tourism boards across five regions.
- Company typePrivate
- Founded2024
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GrowSalesIQ does
GSIQ is a privately held global sports, sponsorship and tourism intelligence consultancy founded in May 2024 and headquartered in Wimbledon, London, operating through a franchise model with legally separate local entities across five regions (UK & Europe, MENA, Americas, India & Subcontinent, Australia & New Zealand). The company serves rights-holders, governing bodies, leagues, brands, sponsors, tourism boards, hotels and airlines through two complementary divisions — sport and sponsorship intelligence, and a dedicated tourism insights division (GSIQ Tourism Insights, launched October 2024).
Its core product portfolio centres on proprietary technology built in-house: TACTIQ, a consumer travel tracker covering 12 international source markets; SIQ Live, which delivers real-time tracking of brand exposure during live sports events to enable mid-event sponsorship optimisation; Crystal, an audience estimation tool for rated and unrated television markets; and SIQ+, used for coverage and brand-exposure analysis including in-venue assets. These tools are complemented by a service suite spanning media research, consumer and fan research, strategic consultancy, economic impact assessment, digital and social listening, brand research and advanced analytics.
Revenue mechanics combine professional services engagements (custom enterprise pricing, multi-year contracts) with subscription-based access to research products such as the TACTIQ tracker data and bespoke thought leadership reports. Go-to-market is sales-led and enterprise-focused, executed through regional Managing Partners supported by content marketing (The IQ Blog, Travelytics newsletter, white papers), industry events, and earned media including the 2025 Tech Breakthrough Award (Leaders in Sport Awards) and Best Newcomer Award (Sport Industry Awards).
GrowSalesIQ firmographics
Firmographics- Name
- GrowSalesIQ
- Legal name
- GSIQ Limited
- Website
- https://gsiq.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GSIQ is a global sports, sponsorship and tourism intelligence consultancy that uses proprietary tools (TACTIQ, SIQ Live, Crystal) to deliver audience, sponsorship and travel insights to rights-holders, brands, sponsors and tourism boards across five regions.
- Ownership category
- akta.pro rank
GrowSalesIQ industry classification
Industry- Product category
- Sports Analytics Consultancy
- NAICS
- Marketing Research and Public Opinion Polling (541910), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
Keywords
Where GrowSalesIQ is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GrowSalesIQ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Strategic Consultancy Services: GSIQ provides strategic consultancy services to sports, sponsorship, and tourism clients including advanced audience insight, data analysis, and commercial strategy support through dedicated partnerships with major organizations.
- Research and Intelligence Reports: The company produces and sells research reports, white papers, and data products including the TACTIQ travel tracker data, analysis reports on sports events and sponsorship value, and subscription-based access to insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on scope of engagement |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
GrowSalesIQ product offering
Product offeringCore offering
GSIQ is a strategic consultancy that delivers sports, sponsorship, and tourism intelligence to rights-holders, brands, sponsors, and tourism boards globally through two complementary divisions (Sport & Sponsorship Intelligence and Tourism Insights). Its core offerings combine proprietary in-house technology platforms (including TACTIQ, SIQ Live, Crystal, and SIQ+) with a suite of research and advisory services spanning media research, consumer and fan research, strategic consultancy, economic impact assessment, digital and social listening, brand research, and advanced analytics.
Product overview
GSIQ is a global sports and travel intelligence consultancy operating through two complementary divisions: one focused on sport and sponsorship intelligence, and another on tourism insights. The product portfolio centers on proprietary technology tools including TACTIQ (a consumer travel tracker), SIQ Live (real-time brand exposure tracking during events), and Crystal (audience estimation for TV markets). These are complemented by a suite of research and advisory services spanning media research, consumer and fan research, strategic consultancy, economic impact assessment, digital and social listening, brand research, and advanced analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- TACTIQ A dynamic, best-in-class consumer travel tracker that reveals how, where, and why people travel. Built for leading tourism boards, hotels, airlines, agencies, and anyone who markets, measures, or manages travel; collects views, behaviors, and attitudes of travelers in 12 major source markets.
- SIQ Live Real-time tracking of brand exposure during live sports events, enabling brands and rights-holders to evaluate sponsorship impact as competitions unfold, optimize sponsorships mid-event, and eliminate the traditional post-event wait for reporting.
- Crystal A pioneering audience estimation tool for both rated and unrated television markets, providing consistent and robust assessment of audience size for sports events in markets where no ratings are provided.
- SIQ+ A proprietary analysis tool covering media coverage and brand exposure, including in-venue assets, used to support sponsorship valuation and reporting for rights-holders and brands.
- Media Technology Platform A suite of proprietary media tools built in-house by GSIQ's industry experts, delivering real-time tracking, audience analysis, and sponsor valuation with visibility and insight across every channel.
- Media Research Research services for analyzing media performance, coverage, and audience reach across sports and sponsorship properties.
- Consumer & Fan Research Research services analyzing consumer and fan behaviors, attitudes, and engagement patterns for sports, sponsorship, and tourism clients.
- Strategic Consultancy Advisory services for commercial decision-making and strategic planning in sports, sponsorship, and tourism, delivered through dedicated partnerships with major rights-holders, brands, and tourism boards.
- Economic Impact Assessment Analysis services measuring the economic impact of sports events and tourism, including attendee research and economic impact studies such as those delivered for Emirates Dubai 7s.
- Digital & Social Listening Monitoring and analysis of digital and social media conversations and sentiment for sports, sponsorship, and tourism clients.
- Brand Research Research services analyzing brand performance, perception, and sponsorship value across sports and entertainment properties.
- Advanced Analytics Data analytics services providing deep insights into sports, sponsorship, and tourism performance, supporting rights-holders, brands, and tourism boards with quantitative decision support.
Quantifiable outcome
- 5.3 million Brits tuned into Battle of the Sexes tennis match creating sponsor value of nearly £5 million in UK alone
- +3 more outcomes
Companies that use GrowSalesIQ
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles3 records
GrowSalesIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GrowSalesIQ partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Qiddiya CitycoreGSIQ has been appointed as strategic research and insights partner to Qiddiya City, Saudi Arabia's landmark mega-project. The partnership provides commercial insights and strategic advisory to support venue development, partnership strategy, and motorsport IP integration. GSIQ works as an extension of Qiddiya City's motorsport strategy team.
- PFL MENA (Professional Fighters League)coreGSIQ partners with Professional Fighters League MENA to deliver advanced sponsorship intelligence, supporting the organisation with advanced analytics for sponsorship performance, event impact, and commercial ROI across the Middle East.
- British TriathloncoreBritish Triathlon appointed GSIQ as its Official Strategic Insights Partner. This landmark collaboration is designed to strengthen audience understanding, unlock commercial opportunities, and fuel growth on the road to the Los Angeles 2028 Olympic and Paralympic Games.
- PSA Squash TourcoreThe Professional Squash Association partnered with GSIQ to evaluate the commercial value of its global assets ahead of squash's LA28 Olympic debut. GSIQ provides independent data-driven insights to strengthen PSA's commercial strategy.
- FIH (International Hockey Federation)coreFIH joined forces with GSIQ to strengthen sponsorship strategies and expand the sport's global reach through cutting-edge analytics and real-time exposure tracking.
- Republic Bank Caribbean Premier League (CPL)coreGSIQ was appointed as CPL's media and sponsor evaluation partner, delivering independent data on viewership and sponsorship value across the 2024 tournament.
- Abu Dhabi Extreme Championship (ADXC)minorGSIQ delivers advanced analytics and sponsorship valuation to support ADXC's global growth, enhance fan engagement, and maximise ROI for stakeholders.
- New Balance MENAminorPartnership with New Balance MENA to accelerate regional growth through sponsorship intelligence.
- Emirates Dubai 7sminorEmirates Dubai 7s partnered with GSIQ for attendee research, economic impact analysis, and sponsorship evaluation at the Middle East's largest sports and entertainment festival.
- Milieu InsightcoreExclusive partnership combining Milieu Insight's advanced audience profiling and analytics tools with GSIQ's sector expertise in sports, sponsorships and tourism. Milieu's technology serves as the foundation for delivering tailored, data-driven solutions.
- Event Host EvaluationminorGSIQ and GSIQ Tourism Insights partnered with Event Host Evaluation to offer comprehensive event impact solutions, combining EHE's expertise in event benchmarking with GSIQ's digital evaluation and audience sentiment analysis.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GrowSalesIQ competitors and assessment
Company assessmentBroad incumbents
- Nielsen Sports: Global market leader in sports sponsorship valuation, media measurement and fan research. Directly comparable to GSIQ's media research and sponsorship valuation offerings but operates at far larger scale and with a much longer historical data set.
- Kantar (Sports & Entertainment): Global research giant with a dedicated sports and entertainment practice covering sponsorship effectiveness, brand tracking and audience insights. Represents the largest incumbent threat to GSIQ's research services.
Direct peers
- ForwardKeys: Travel intelligence company tracking global tourism flows, traveler behavior and destination demand. Closely comparable to GSIQ's TACTIQ traveler tracker product serving tourism boards, hotels and airlines.
- SponsorUnited: Sports sponsorship analytics platform providing deal data, valuation benchmarks and partnership intelligence to brands and rights-holders. Competes head-to-head with GSIQ's sponsorship valuation and brand research services.
- Two Circles: Data-driven sports marketing agency serving rights-holders, brands and leagues with fan data, commercial strategy and audience insights. Highly comparable to GSIQ's sports consulting and audience insight offering.
- Strive Sponsorship: Independent sports sponsorship consultancy advising brands and rights-holders on partnership strategy, valuation and activation. Comparable to GSIQ's strategic consultancy and sponsorship valuation services.
- YouGov Sport: Sports fan research and polling arm of YouGov, chaired until recently by Frank Saez (now GSIQ Chairman). Operates the same consumer/fan research, brand tracking and sponsorship effectiveness studies that anchor GSIQ's research services.
- Hookit: Sports and sponsorship analytics platform measuring digital media value, sponsor exposure and partnership ROI. Closely aligned with GSIQ's SIQ Live and SIQ+ sponsorship exposure tracking tools.
Emerging players
- Zoomph: AI-driven sports sponsorship analytics platform measuring media exposure and sponsorship value across social and broadcast. Overlaps with GSIQ's SIQ Live real-time tracking proposition at a more software-led delivery model.
- TGM Research: Global market research firm specializing in travel, tourism and hospitality insights across emerging and developed markets. Comparable to GSIQ Tourism Insights division in scope, customer base and methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GrowSalesIQ social profiles
Digital presenceGrowSalesIQ compliance and trust
Trust signalCompliance1 record
GrowSalesIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrowSalesIQ leadership team
Management profileNumber of profiles
Profiles10 records
GrowSalesIQ subsidiaries and ownership
Company hierarchySubsidiaries1 record
GrowSalesIQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrowSalesIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrowSalesIQ
What does GrowSalesIQ do?
GSIQ is a strategic consultancy that delivers sports, sponsorship, and tourism intelligence to rights-holders, brands, sponsors, and tourism boards globally through two complementary divisions (Sport & Sponsorship Intelligence and Tourism Insights). Its core offerings combine proprietary in-house technology platforms (including TACTIQ, SIQ Live, Crystal, and SIQ+) with a suite of research and advisory services spanning media research, consumer and fan research, strategic consultancy, economic impact assessment, digital and social listening, brand research, and advanced analytics.
Is GrowSalesIQ a public or private company?
GrowSalesIQ is a private company. It is classified as unknown and is currently operating.
When was GrowSalesIQ founded?
GrowSalesIQ was founded in 2024. It employs 11 to 50 people.
Where is GrowSalesIQ based?
GrowSalesIQ is headquartered in Beverly Hills, United States, in the North America region.
How does GrowSalesIQ make money?
Two revenue lines are on record. Strategic Consultancy Services are the primary driver. The others are research and Intelligence Reports.
Who are GrowSalesIQ's main competitors?
Broad incumbents on record are Nielsen Sports and Kantar (Sports & Entertainment). Direct peers are ForwardKeys, SponsorUnited, Two Circles, Strive Sponsorship, YouGov Sport and Hookit. Emerging players are Zoomph and TGM Research.
Does GrowSalesIQ have an API?
No public API is recorded for GrowSalesIQ.
What industry is GrowSalesIQ in?
GrowSalesIQ's product category is Sports Analytics Consultancy. Its primary akta.pro industry code is MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence). Its NAICS code is 541910 and its SIC code is 8700.