What Redpiso does

Redpiso is a Spanish residential and commercial real estate group operating primarily as a franchised brokerage under Grupo Inmobiliario Financiero Redpiso, SA. Founded in 2006 by Adrián Carreño and Manuel Fernández in Vaciamadrid (Madrid), the group has scaled from 21 offices in 2007 to a network of 200–273+ offices across 18+ Spanish provinces including Madrid, Valencia, Sevilla, Barcelona, Zaragoza, and Málaga, with reported expansion to A Coruña. The core offering is intermediation of residential property sales, purchases, and rentals supported by zone-dedicated advisors, an Online Valuation Tool, and listings syndicated across major Spanish real estate portals.

The business extends well beyond pure brokerage. Redpiso is structured as a multi-subsidiary ecosystem: DCredit provides mortgage intermediation (and identifies as the first credit intermediary inscribed in Madrid); Promored develops new-construction projects; Redtax delivers administrative and legal services such as inheritances; Arindí offers renovation, home staging, and decoration; and Seguros Redpiso distributes home, auto, and life insurance. The group describes itself as operating the first digital franchise model in the Spanish real estate sector via Proyecto Expansión, combining standardized franchise branding with centralized digital tooling and a 360-degree marketing approach that includes TV, podcast ("La Red"), social media, sports sponsorships, and the Redpiso Cup football tournament.

Monetization is primarily transaction-based: commissions on intermediated real estate sales and rentals, complemented by DCredit mortgage commissions, Promored development margins, franchise fees, and professional services revenue from administrative and renovation offerings. The company is privately held by its two founders with no disclosed external institutional investment, and the corporate entity is registered as a public limited company (Sociedad Anónima) in Madrid. Headcount signals are mixed — internal firmographics list 11–50 employees (corporate staff), while third-party reporting indicates the broader franchise network may comprise 500–1,000+ people across Spain.

Name

Redpiso

Legal name

GRUPO INMOBILIARIO FINANCIERO REDPISO, SA

Website

https://redpiso.es

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Redpiso is a Spanish franchised real estate group founded in 2006, operating 200+ offices across 18+ provinces that intermediate residential property sales and rentals, supplemented by mortgage intermediation (DCredit), new-build development (Promored), and administrative and renovation services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Brokerage (BPAJABAD)

akta.pro secondary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Residential real estate brokerage
• Property sales services
• Mortgage intermediation
• Real estate franchising
• Home renovation services

Headquarters

HQ city

Vaciamadrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Commission-based revenue from property sales and rentals intermediated through the network of offices and advisors
2. Mortgage Intermediation (DCredit): Financial services revenue from mortgage intermediation through Dcredit subsidiary
3. Franchise Fees: Revenue from franchise network expansion and support services
4. Property Development (Promored): Revenue from new construction property development through Promored subsidiary
5. Administrative Services (Redtax): Gestoría services including inheritances, administrative procedures for clients and franchisees
6. Renovation Services (Arindí): Home renovation, home staging and decoration services

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Redpiso is a Spanish real estate brokerage group operating through a franchise network of 200+ offices across 18+ provinces. It intermediates residential property sales, purchases, and rentals through dedicated zone advisors, and complements brokerage with mortgage intermediation (DCredit), new-construction development (Promored), administrative/legal services (Redtax), home renovation and staging (Arindí), and insurance products (Seguros Redpiso). The group also licenses its digital franchise model to entrepreneurs expanding its office network.

Product overview

Redpiso operates as a comprehensive real estate group utilizing a franchise model with over 200 offices across 18 Spanish provinces. The portfolio consists of a core real estate brokerage service (Redpiso Servicios Inmobiliarios) supplemented by four integrated business units: DCredit for financial/mortgage services, Promored for new-build property development, Redtax for administrative/legal services, and Arindí for home reform and staging. Additional offerings include online property valuation tools, insurance products, and the Redpiso Cup sports sponsorship event. The company targets property buyers, sellers, and renters across major Spanish markets including Madrid, Valencia, Sevilla, Zaragoza, and Málaga.

Differentiator

Problem solved

Functional benefit

Brands

• DCredit: Financial services subsidiary providing mortgage intermediation, first registered credit intermediary in Madrid.
• Redtax
• Promored
• Arindí
• Seguros Redpiso
• Redpiso Cup

Products and services

• Redpiso Servicios Inmobiliarios Core real estate brokerage handling residential property sales, purchases, and rentals across Spain through a franchise network of over 200 offices and dedicated zone advisors.
• DCredit

Quantifiable outcome

• Sell property faster - in half the time
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• El Chiringuito de JugonesminorGTM or Marketing Partner · 24 June 2026Strategic collaboration where Redpiso appears on the television program El Chiringuito de Jugones to promote their online valuation tool. This collaboration aims to boost brand recognition and drive traffic to Redpiso's digital services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tecnocasa: Italian-Spanish real estate franchise group with thousands of offices across Spain and Europe, offering brokerage and financial intermediation services. Most direct competitor given similar franchise model, cross-border scale, and integrated mortgage offering.
• Coldwell Banker España: International real estate franchise operating in Spain across residential and luxury segments. Comparable franchise model, geographic overlap, and shared dependence on Spanish transaction volume.
• Century 21 España: International real estate franchise with significant Spanish presence offering residential brokerage services. Direct competitor for Spanish franchisees and clients with comparable brand-led franchise economics.
• Engel & Völkers España: International premium real estate franchise with a meaningful Spanish office footprint. Competes with Redpiso in higher-end urban markets and uses a comparable franchise structure.
• Alfa Inmobiliaria: Spanish-origin real estate franchise with national coverage offering brokerage and financial services. Closely matches Redpiso's domestic franchise positioning and integrated services model.
• Don Piso: Spanish real estate franchise with multiple offices focused on residential brokerage and mortgage intermediation. Directly comparable business model with similar franchise unit economics in Spain.
• Re/Max España: International real estate franchise operating with hundreds of offices across Spain under the Re/Max brand. Directly competes with Redpiso for franchisees, agents, and listings in every major Spanish market.

Emerging players

• Housfy: Spanish digital-native real estate brokerage offering flat-fee sales services to homeowners, bypassing traditional agents. Emerging competitive threat to Redpiso's commission-based franchise model with a structurally lower cost structure.
• Huspy: Spanish proptech offering digital mortgage brokerage and adjacent real estate services, with significant venture backing. Directly competes with Redpiso's DCredit mortgage intermediation and adjacent brokerage services via a tech-led model.

Others

• Idealista: Spain's largest real estate listing portal and a critical marketing partner/lead source for Redpiso's 360-degree marketing strategy. Not a direct brokerage competitor but a powerful ecosystem participant whose pricing and policies shape Redpiso's customer acquisition costs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/red_piso
• YouTubeyoutube.com/@redpiso_oficial
• Facebookfacebook.com/redpisooficial
• LinkedInlinkedin.com/company/redpiso
• Instagraminstagram.com/redpiso_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redpiso