What Donpiso does

Donpiso is a Spanish real estate brokerage founded in 1984 and operated by CENTRAL DP 2013, S.L., headquartered in Barcelona with central offices in Madrid and Valencia. The company sells and rents residential and select commercial properties (apartments, houses, garages, offices, land, new construction) on behalf of individual property owners, with a stated volume of more than 3,000 properties sold annually across 42+ Spanish provinces. Its customer base is fragmented: individual sellers, buyers, and landlords, augmented by a franchise network of operators paying to use the donpiso brand.

The company runs a proprietary technology platform — described as built by donpiso and used exclusively across its owned and franchised offices — whose core asset is a centralized 'Base de Datos de Compradores' of 150,000+ potential property buyers that enables cross-zone matching. Service delivery is hybrid: company-owned offices in major cities work alongside franchised offices and a cadre of 'Agentes Inmobiliarios Personales,' supported by in-house marketing production (professional photography, 360° tours, drone imagery) and multichannel distribution across major online portals, social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, WhatsApp), and a multilingual website supporting 12 languages.

The revenue model is transaction-fee based, with three primary streams: commissions on property sales (on a 'pay only if you sell' basis), rental services, and recurring franchise fees. Differentiated offerings include bundled free Energy Efficiency and Habitability Certificates, an anti-squatting ('Plan Anti Okupas') protection plan, and a suite of seller financial products — direct cash purchase ('Compra al Contado'), mortgage-payment coverage during the listing period ('Adiós Hipoteca'), €1,000 monthly advances ('Mil Euros Cada Mes'), and inheritance acceptance financing ('Herencia Solución') — which extend the company from pure broker to a quasi-balance-sheet intermediary in select transactions.

Name

Donpiso

Legal name

CENTRAL DP 2013, S.L.

Website

https://donpiso.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Donpiso is a Spanish retail real estate brokerage, founded in 1984 and headquartered in Barcelona, selling and renting residential properties nationwide through owned offices, a franchise network, and personal agents, supported by a proprietary platform with a 150,000+ buyer database.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Donpiso earns commission fees on successful property sales transactions. The company emphasizes competitive fees and operates on a 'pay only if you sell' model. The specific commission rates are not publicly disclosed.
2. Rental Services: Services related to property rentals including tenant placement and property management. The company offers specific rental services with guarantees.
3. Franchise Fees: Revenue generated from franchise network operations, where franchisees pay to operate under the donpiso brand and access the company's technology, database, and operational support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Donpiso is a Spanish real estate agency that brokers the sale and rental of residential properties (apartments, houses, garages, commercial spaces, offices, and land). It operates a dual network of company-owned and franchised offices, supported by a proprietary technology platform and a centralized buyer database of more than 150,000 potential purchasers, charging commission only upon successful sale.

Product overview

Donpiso is a Spanish real estate agency offering a comprehensive property platform with both core sales and rental services augmented by specialized support modules. The core offerings include property sales (Venta de Pisos y Casas) and rentals (Alquiler de Inmuebles), with specialized services such as free property valuation (Tasación Gratuita), mortgage simulation (Simulador de Hipotecas), and comprehensive renovations (Reformas Integrales). The company differentiates through unique seller assistance programs including cash purchase (Compra al Contado), mortgage payoff support (Adiós Hipoteca), inheritance solutions (Herencia Solución), and monthly advance payments (Mil Euros Cada Mes). Donpiso operates through a hybrid model combining company-owned offices (Oficinas Propias), franchised locations (Oficinas Franquiciadas), and a network of personal agents (Agentes Inmobiliarios Personales), supported by proprietary technology for property marketing including professional photography, 360° virtual tours, drone imagery, and multichannel advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Venta de Pisos y Casas (Property Sales) Real estate sales service helping property owners sell residential and commercial properties (apartments, houses, garages, offices, land) with professional personalized valuation, multichannel marketing, viewings, legal/contractual advisory, and notary accompaniment. Commission is paid only upon successful sale.
• Alquiler de Inmuebles (Rental Services) Rental property services for landlords and tenants with guaranteed rental programs and property management support across Spain.
• Compra al Contado (Cash Purchase) Cash purchase offering in which Donpiso buys the seller's property directly for the best price, providing a quick, comfortable, and secure alternative to listing on the open market.
• Adiós Hipoteca (Mortgage Payoff Assistance) Program in which Donpiso covers the seller's monthly mortgage payments while the property is on the market, helping sellers avoid financial strain during the sale process.
• Herencia Solución (Inheritance Solution) Financial assistance program that helps beneficiaries accept and receive inherited properties by addressing common liquidity obstacles in the inheritance process.
• Mil Euros Cada Mes (€1,000 Monthly Advance) Monthly advance payment program that provides sellers with €1,000 per month from the date of listing until the property is sold, easing cash flow during the sale period.
• Tasación Gratuita (Free Property Valuation) Free preliminary property valuation service that provides an orientative sale price and reasonable sale timeline based on local market data, acting as the primary lead magnet for prospective sellers.
• Simulador de Hipotecas (Mortgage Calculator) Online mortgage calculator and comparator that helps users identify the best mortgage options available in the Spanish market, with associated advisory support.
• Reformas Integrales (Comprehensive Renovations) Complete property renovation service for sellers and buyers, particularly in Barcelona, covering full property refurbishment.
• Plan Anti Okupas (Anti-Squatting Plan) Protection plan for owners of vacant properties, combining alarm installation with frequent property visits to mitigate squatting risk while the property is on the market.
• Franquicia Inmobiliaria (Real Estate Franchise) Franchise business opportunity that allows entrepreneurs and real estate professionals to open and operate a Donpiso-branded office, gaining access to the brand, proprietary technology platform, and centralized buyer database.
• Obra Nueva (New Construction Sales) Sales of new-build residential properties through Donpiso's new construction (Obra Nueva) division, available across select provinces including Barcelona, Málaga, and Salamanca.

Quantifiable outcome

• More than 3,000 properties sold per year
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tecnocasa: Tecnocasa is one of Spain's largest real estate franchise networks, offering residential sales, rentals, and mortgage intermediation through a national branch network. It directly competes with Donpiso in the Spanish residential brokerage market using a similar franchise-led model.
• Alfa Inmobiliaria: Alfa Inmobiliaria operates a Spanish franchise network of real estate agencies providing sales, rentals, and property management services. It competes head-to-head with Donpiso for both clients and franchisees across Spanish provinces.
• RE/MAX España: RE/MAX is a global real estate franchise with a significant Spanish presence offering residential and commercial brokerage. Its franchise model, brand recognition, and national footprint make it a direct comparable to Donpiso in Spain.
• Century 21 España: Century 21 operates a franchise network in Spain providing residential and commercial property services. Like Donpiso, it leverages an international brand and a national franchise structure to compete in the Spanish brokerage market.
• Engel & Völkers: Engel & Völkers is a German-headquartered real estate franchise with a strong presence in Spain, focused on premium residential and commercial brokerage. Its franchise model, multi-country footprint, and shared technology platform are closely comparable to Donpiso's approach.
• Coldwell Banker: Coldwell Banker operates a global real estate franchise with offices in Spain, providing residential sales and rentals. Its franchise structure, brand-driven marketing, and Spanish office network parallel Donpiso's business model.
• Keller Williams Realty: Keller Williams is a US-based real estate franchise expanding into Europe, with agents operating across multiple markets. Its franchise-led, agent-centric model and technology platform (KW Command) are analogous to Donpiso's network approach.

Emerging players

• Housell: Housell is a Spanish proptech offering a flat-fee online brokerage model for residential sales. It is an emerging player targeting the same Spanish sellers as Donpiso, but with a tech-led, lower-touch service model that pressures traditional agency commissions.

Others

• Idealista: Idealista is Spain's leading online property portal, generating the bulk of buyer demand-side traffic for Spanish real estate. It is an ecosystem participant rather than a direct agency competitor, but its leverage over listing visibility directly affects Donpiso's customer acquisition.
• Habitaclia: Habitaclia is a major Spanish property portal (owned by Adevinta) covering residential sales and rentals. It functions as a key distribution channel for Donpiso's listings and competes for the same seller attention as a marketing platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/donpiso_oficial
• YouTubeyoutube.com/c/donpiso
• Facebookfacebook.com/donpiso.oficial
• LinkedInlinkedin.com/organization-guest/company/don-piso
• Instagraminstagram.com/donpiso_oficial
• TikToktiktok.com/@donpiso.oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donpiso