CENTURY 21 España

What CENTURY 21 España does

CENTURY 21 España is the master franchisee of the CENTURY 21 real estate brand in Spain, operating under the legal entity RED GLOBAL ESPAÑA GESTIÓN Y EXPLOTACIÓN DE FRANQUICIAS, S.L. The company was established in 2010, is incorporated in Barcelona, and headquartered in Madrid. It licenses the global CENTURY 21 brand to a national network of sub-franchisees that collectively cover all 17 Spanish autonomous communities and the 2 autonomous cities, serving residential buyers, sellers, tenants, and developers across the country.

Its service offering spans the full property transaction lifecycle: brokerage for buying, selling, and renting residential property; a dedicated Obra Nueva (new construction) line; and property valuation services. The technology stack supporting the franchise includes the 21Online CRM and franchise management platform, Big Data analytics, AI-driven market opportunity identification tooling, and a consumer-facing mobile application. Training infrastructure is formalized through Universidad CENTURY 21, which carries DGERT certification, and the franchisor also holds Credit Intermediary registration with the Banco de España and Banco de Portugal, enabling regulated mortgage intermediation activity.

The business model is master franchising: the corporate entity generates revenue from initial franchise fees, ongoing royalties, and technology/training/CRM subscriptions paid by sub-franchisees, with the addition of mortgage intermediation as an adjacent regulated revenue stream. End-customers are individual Spanish and international property transactors, with a stated marketing emphasis on cross-border buyers in coastal markets (Costa del Sol, Canary Islands, Costa Brava). The global CENTURY 21 parent brand — present in more than 80 countries with over 11,000 agencies and 131,000 agents worldwide — provides the underlying brand equity, training content, and international referral flow that the Spanish entity monetizes through its sub-franchise network.

Name

CENTURY 21 España

Legal name

RED GLOBAL ESPAÑA GESTIÓN Y EXPLOTACIÓN DE FRANQUICIAS, S.L.

Website

https://century21.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

CENTURY 21 España is the master franchisee of the global CENTURY 21 real estate brand in Spain, licensing the brand to a nationwide sub-franchise network covering all 17 autonomous communities and offering brokerage, new construction, valuation, and mortgage intermediation services backed by the 21Online CRM platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Real Estate Brokerage Commission: Commission-based revenue from property sales and rentals. Independent franchise agencies and consultants earn commissions on completed real estate transactions. The franchisor (Red Global España) earns franchise fees and royalties from its network of agencies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CENTURY 21 España operates a real estate franchise network across Spain, providing brokerage services including property buying (Comprar), selling (Vender), renting (Alquilar), new construction (Obra Nueva), and property valuation (Valorar Inmueble) through franchised agencies and independent real estate advisors. The franchisor, RED GLOBAL ESPAÑA GESTIÓN Y EXPLOTACIÓN DE FRANQUICIAS, S.L., supports the network with proprietary technology platforms (21Online CRM), the Universidad CENTURY 21 certified training program, the CENTURY 21 mobile app, and a national marketing framework.

Product overview

CENTURY 21 España is a real estate franchise network operating across Spain with a platform-plus-services model. The core offering consists of property buying (Comprar), renting (Alquilar), and selling (Vender) services, complemented by new construction (Obra Nueva) and property valuation (Valorar Inmueble) tools. The company provides supporting platforms including 21Online CRM for consultant management, the Universidad CENTURY 21 training platform (DGERT certified), and the CENTURY 21 App for mobile access. Educational resources such as buyer's guides (Guía de Compra), seller's guides, research studies (Estudios), and a blog provide market insights and client education. The network spans all Spanish autonomous communities through franchised agencies and real estate advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprar (Buy)

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• CENTURY 21 GlobalcoreStrategic or Co-development Partner · 1 January 2010CENTURY 21 España is part of the global CENTURY 21 franchise network, present in 80+ countries with 11,000+ agencies and 131,000+ agents. The global brand provides marketing support, technology, training standards, and brand recognition to its Spanish franchise operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engel & Völkers España: Spanish operations of Engel & Völkers, an international real estate franchise specializing in premium and luxury segments with a strong focus on international buyer flows. Comparable as a competing international franchise brand operating across multiple Spanish regions with a similar master-franchise structure.
• Coldwell Banker España: Master franchisor of the Coldwell Banker network in Spain, providing residential brokerage services through a franchise model. Directly comparable as another competing international franchise brand with overlapping technology, training, and brand positioning in the Spanish market.
• Sotheby's International Realty España: Spanish operations of Sotheby's International Realty, focused on luxury and high-end residential properties with significant international client engagement. Comparable as a competing international franchise brand, particularly relevant given CENTURY 21 España's positioning in international buyer markets.
• Barnes España: Spanish operations of Barnes International Realty, focused on luxury and premium residential properties with strong international client flows. Comparable as a competing franchise brand targeting the high-end segment where CENTURY 21 España also serves international investors.
• RE/MAX España: Master franchisor of the RE/MAX network in Spain, operating under the same global-franchise model targeting residential buyers, sellers, and renters. Directly comparable as a competing international franchise brand with similar geographic coverage, agent-driven GTM, and franchise economics.
• Tecnocasa: Italian-origin franchise network operating extensively in Spain, providing residential brokerage and ancillary financial services. Comparable as a competing franchise brand with similar geographic coverage across Spain and overlapping customer segments (first-time buyers, residential resales).

Others

• Fotocasa: Major Spanish property portal (owned by Adevinta) competing with Idealista for property search traffic. Comparable to Idealista as an ecosystem partner and channel dependency for CENTURY 21 España's brokerage operations.
• Vivla (formerly Vivanuncios) / Adevinta Spain property verticals: Spanish property portal ecosystem operators controlling significant search demand. Comparable as adjacent channel players that shape how Spanish real estate buyers discover properties and contact brokerage networks.
• Idealista: Spain's leading online property portal, controlling the largest share of property search demand. Not a direct brokerage competitor but an indispensable ecosystem partner and a structural threat to traditional broker intermediaries — comparable as a key channel dependency for CENTURY 21 España's franchise network.

Emerging players

• IAD España: Digital-first, commission-splitting real estate network that has expanded rapidly in Spain, attracting independent agents away from traditional franchise models. Comparable as a disruptive competitor reshaping agent economics and recruitment dynamics in the Spanish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/century-21-es

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 España