Rushshelby Energy
RushShelby Energy is a member-owned rural electric cooperative distributing electricity to 12,431 members across 15,076 meters in central Indiana, formed in 1998 by merging two 1935-1936 county REMCs. It supplements core electric service with propane, security lighting, and energy-efficiency programs.
- Company typePrivate
- Founded1998
- HeadquartersManilla, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rushshelby Energy does
RushShelby Energy Rural Electric Cooperative, Inc. is a member-owned, not-for-profit rural electric distribution cooperative serving 12,431 members across 15,076 meters and 2,170 miles of energized line in central Indiana. The cooperative's exclusive service territory spans Rush County, Shelby County, and portions of Fayette, Franklin, Bartholomew, Decatur, Hancock, Henry, and Johnson counties. It was formed in summer 1998 through the merger of Rush County REMC and Shelby County REMC, both of which began constructing distribution lines in 1935-1936 with low-interest loans from the federal Rural Electrification Administration. The cooperative is governed by a nine-member board elected by the membership and operates on a nonprofit basis, returning surplus margins to members as capital credits typically retired over a 20-year horizon.
The cooperative's core product is electric distribution, with wholesale power supplied by Hoosier Energy, a Generation & Transmission cooperative. The technology backbone comprises Advanced Metering Infrastructure (AMI), an Outage Management System (OMS), SCADA supervisory control systems, a GIS mapping platform, and the SmartHub online and mobile member portal for billing, service requests, and outage reporting. Beyond core electric service, RushShelby Energy offers metered propane, security lighting, surge protection, GenerLink transfer switches, energy assistance, rebates, electric vehicle programs, renewable energy/solar interconnection, and a smart thermostat program.
Revenue is generated through monthly electricity rates charged to residential, commercial, and large-power-class members, supplemented by ancillary service fees. Rate tariffs are filed and accessible to members but not publicly disclosed on the cooperative's website; the cooperative offers budget billing, prepaid billing, and automatic bill pay options. As a nonprofit, the cooperative does not distribute profits to external shareholders, instead allocating margins to member capital accounts. The cooperative maintains 45 employees with an average tenure exceeding 17 years, indicating a stable operating model.
Rushshelby Energy firmographics
Firmographics- Name
- Rushshelby Energy
- Legal name
- RushShelby Energy Rural Electric Cooperative, Inc.
- Website
- https://rse.coop
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RushShelby Energy is a member-owned rural electric cooperative distributing electricity to 12,431 members across 15,076 meters in central Indiana, formed in 1998 by merging two 1935-1936 county REMCs. It supplements core electric service with propane, security lighting, and energy-efficiency programs.
- Ownership category
- akta.pro rank
Rushshelby Energy industry classification
Industry- Product category
- Electric Utility Distribution
- NAICS
- Electric Power Distribution (221122), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)
- akta.pro secondary industries
- Demand Response, Load Flexibility & Smart Thermostat Aggregation (EUADAPAM), Power Protection & Power Conditioning (Surge Protectors, UPS for Consumer Devices) (CRACATAJ), Interconnection, Permitting & Grid Services for DERs (EUAMAJAH)
Keywords
Where Rushshelby Energy is headquartered
LocationHeadquarters
- HQ city
- Manilla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rushshelby Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Others, Technology or R&D
Revenue model
- Electric Energy Distribution: As a non-profit electric cooperative, RushShelby Energy generates revenue through electricity distribution to its members. The cooperative operates on a cooperative basis for the mutual benefit of its patrons, with no interest or dividends paid on capital furnished by patrons. Revenue is derived from electricity rates charged to members, with surplus revenues allocated back to members through capital credits.
- Member Services and Programs: Additional revenue streams include metered propane, security lights, surge protection, GenerLink installations, and energy assistance programs. These supplementary services provide additional value to members while generating incremental revenue.
- Capital Credits: The cooperative assigns patronage capital annually to members based on total revenue minus cost of power. Capital credits represent member investment in the cooperative and are retired over time, typically over a 20-year period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard electric service rates for residential and commercial members |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rushshelby Energy product offering
Product offeringCore offering
RushShelby Energy is a member-owned rural electric cooperative that distributes electricity to 15,076 meters across Rush County, Shelby County, and portions of surrounding Indiana counties via 2,170 miles of energized line. In addition to core electric distribution, the cooperative supplies metered propane, security lights, surge protection, and GenerLink transfer switches, while supporting members through the SmartHub portal, energy efficiency rebates, renewable energy programs, capital credits, and community programs.
Product overview
RushShelby Energy is a rural electric membership cooperative (REMC) providing electricity distribution services to residential, commercial, and agricultural members across Rush, Shelby, and portions of Fayette, Franklin, Bartholomew, Decatur, Hancock, Henry, and Johnson counties in Indiana. The cooperative was formed in 1998 through the merger of Rush County REMC and Shelby County REMC. It operates as a not-for-profit, member-owned utility with approximately 14,000 meters served. The company offers its core electric distribution service along with various add-on products including metered propane, security lights, surge protection, GenerLink transfer switches, energy assistance, electric vehicle programs, energy efficiency rebates, renewable/solar programs, smart thermostat programs, and capital credits. The cooperative also provides member engagement through SmartHub online/mobile portal, annual meetings featuring director elections and scholarships, Operation RoundUp community giving program, and youth activities. Power supply is obtained from Hoosier Energy, a generation and transmission (G&T) cooperative.
Differentiator
Problem solved
Functional benefit
Brands
- SmartHub: Online member portal and mobile app for account management, bill payment, and service access.
Products and services
- Electric Distribution Service Distribution of electricity to residential, commercial, and agricultural members across Rush County, Shelby County, and portions of Fayette, Franklin, Bartholomew, Decatur, Hancock, Henry, and Johnson counties in Indiana via 2,170 miles of energized line and 15,076 meters.
- Metered Propane Metered propane service providing fuel delivery and monitoring for member convenience.
- Security Lights Outdoor security lighting service for member properties, maintained by the cooperative.
- Surge Protection Surge protection services to safeguard member appliances and electronics from power spikes.
- GenerLink Manual transfer switch for portable generators, allowing safe connection to home electrical systems during outages, including inspections and installations.
- Energy Assistance Program Financial assistance programs for members facing difficulty paying their electric bills, including connection to community assistance organizations.
- Wholesale Power Supply from Hoosier Energy Wholesale power supply sourced from Hoosier Energy, a generation and transmission (G&T) cooperative, providing electricity for distribution to members.
Quantifiable outcome
- Serves 12,431 members across 2,170 miles of line
Companies that use Rushshelby Energy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Rushshelby Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Rushshelby Energy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Hoosier EnergycoreHoosier Energy is a Generation and Transmission (G&T) cooperative that provides wholesale power to RushShelby Energy. As a member-owned G&T, Hoosier Energy supplies the electricity that RushShelby Energy distributes to its members. Hoosier Energy and Wabash Valley Power Alliance jointly acquired the 720-megawatt St. Joseph Energy Center in New Carlisle, IN in March 2025.
- Wabash Valley Power AlliancecoreWabash Valley Power Alliance is a Generation and Transmission (G&T) cooperative providing wholesale power to member cooperatives including RushShelby Energy. In March 2025, Wabash Valley Power Alliance and Hoosier Energy jointly acquired the 720-megawatt St. Joseph Energy Center to strengthen power reliability.
- National Rural Electric Cooperative Association (NRECA)minorNational association providing resources, advocacy, and support for electric cooperatives across the United States. NRECA represents the interests of America's electric cooperatives and provides various member services and programs.
- Indiana Electric CooperativesminorState association representing and supporting Indiana's electric cooperatives. Provides advocacy, education, and resources for member cooperatives in Indiana.
- Indiana Office of Energy DevelopmentminorState government office that develops and implements energy policies and programs for Indiana.
- U.S. Energy Information AdministrationminorFederal agency that collects and disseminates energy data, providing information that supports energy planning and decision-making.
- Indiana Utility Regulatory CommissionminorState regulatory agency that oversees public utilities in Indiana, including electric cooperatives, ensuring compliance with regulations and rate oversight.
- ENERGY STARminorEPA energy efficiency certification program. RushShelby Energy promotes ENERGY STAR certified products and programs to members as part of energy efficiency initiatives.
- Indiana 811minorCall Before You Dig service required for safe excavation. RushShelby Energy participates in the 811 program to prevent damage to underground utilities and ensure public safety.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Rushshelby Energy competitors and assessment
Company assessmentOthers
- NRECA (National Rural Electric Cooperative Association): National trade association supporting U.S. electric cooperatives including RushShelby. Ecosystem participant providing advocacy, training, and shared services to the cooperative distribution model.
Direct peers
- Carroll White REMC: Indiana rural electric cooperative operating under the same not-for-profit distribution model. Comparable mid-sized REMC with similar AMI/smart meter deployment and electric distribution focus.
- SCI REMC (South Central Indiana REMC): Indiana rural electric cooperative serving Johnson, Morgan, Shelby (overlapping RushShelby territory), and surrounding counties. Directly comparable distribution co-op with overlapping territory and similar service offerings.
- Decatur County REMC: Adjacent Indiana REMC with overlapping service territory and same Hoosier Energy G&T relationship. Directly comparable in cooperative structure, regulatory framework, and product mix.
- Heartland REMC: Indiana rural electric membership cooperative serving Boone, Hendricks, and parts of Marion counties. Closest peer: same operating model (REMC), similar scale of meters/lines, same Hoosier Energy G&T affiliation.
- Tipmont REMC: Indiana rural electric cooperative serving Tippecanoe and surrounding counties. Comparable member-owned distribution cooperative with similar AMI/SmartHub deployment and capital credits program.
Broad incumbents
- Duke Energy Indiana: Investor-owned utility with electric distribution in central Indiana counties adjacent to RushShelby's territory. Same regulatory environment (IURC) but operates as a large multi-state IOU rather than a member-owned co-op.
- Indiana Michigan Power (AEP subsidiary): Investor-owned utility serving overlapping Indiana territory under IURC jurisdiction. Comparable distribution function but operates for-profit under a much larger multi-state IOU portfolio.
Regional players
- Hoosier Energy: Generation & Transmission cooperative that supplies RushShelby Energy's wholesale power. Same statewide cooperative ecosystem; broader generation/transmission role than RushShelby's pure distribution focus.
- Wabash Valley Power Alliance: G&T cooperative partnered with Hoosier Energy in the 720 MW St. Joseph Energy Center acquisition. Operates in the same Indiana cooperative ecosystem but at the wholesale generation/transmission layer rather than retail distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rushshelby Energy social profiles
Digital presenceRushshelby Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rushshelby Energy leadership team
Management profileNumber of profiles
Profiles5 records
Rushshelby Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rushshelby Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rushshelby Energy
What does Rushshelby Energy do?
RushShelby Energy is a member-owned rural electric cooperative that distributes electricity to 15,076 meters across Rush County, Shelby County, and portions of surrounding Indiana counties via 2,170 miles of energized line. In addition to core electric distribution, the cooperative supplies metered propane, security lights, surge protection, and GenerLink transfer switches, while supporting members through the SmartHub portal, energy efficiency rebates, renewable energy programs, capital credits, and community programs.
Is Rushshelby Energy a public or private company?
Rushshelby Energy is a private company. It is classified as management employee owned and is currently operating.
When was Rushshelby Energy founded?
Rushshelby Energy was founded in 1998. It employs 11 to 50 people.
Where is Rushshelby Energy based?
Rushshelby Energy is headquartered in Manilla, United States, in the North America region.
How does Rushshelby Energy make money?
Three revenue lines are on record. Electric Energy Distribution is the primary driver. The others are member Services and Programs and capital Credits.
Who are Rushshelby Energy's main competitors?
NRECA (National Rural Electric Cooperative Association) is listed as an others. Direct peers are Carroll White REMC, SCI REMC (South Central Indiana REMC), Decatur County REMC, Heartland REMC and Tipmont REMC. Broad incumbents are Duke Energy Indiana and Indiana Michigan Power (AEP subsidiary). Regional players are Hoosier Energy and Wabash Valley Power Alliance.
Does Rushshelby Energy have an API?
No public API is recorded for Rushshelby Energy.
What industry is Rushshelby Energy in?
Rushshelby Energy's product category is Electric Utility Distribution. Its primary akta.pro industry code is EUADABAC, Electric Cooperatives (Rural/Member-Owned Utilities), with a secondary code of EUADAPAM, Demand Response, Load Flexibility & Smart Thermostat Aggregation. Its NAICS code is 221122 and its SIC code is 4911.