What Memoori Research does

Memoori Research AB is a Sweden-based independent analyst firm, founded in 2008 and headquartered in Saltsjö-Boo, that focuses exclusively on the smart building technology market. The firm produces subscription-based market intelligence, in-depth multi-thousand-dollar research reports, and a growing suite of AI-enabled research tools, serving technology vendors, real estate organizations, investors, M&A professionals, consultants, and (more recently) AI agent developers globally. Its research output covers IoT, AI, physical security, video surveillance, energy management, workplace, and lighting, anchored by a 2,000+ article public research note archive and a 2,300+ article/report internal database built over 15+ years.

The core technology stack is a proprietary smart building market research database surfaced through three interfaces: a conversational AI assistant (AIM) that performs RAG-style queries across the full archive with conversational follow-up, a native Model Context Protocol (MCP) server enabling direct connection of AI assistants such as Claude, ChatGPT, Cursor, and Windsurf, and a traditional REST API returning structured JSON for programmatic integration. The firm also licenses its dataset and vector database and offers RAG system development support as part of an AI Development Services line. The business is a 1-10 person boutique operation led by CEO James McHale, with a research team of Senior IoT and Senior Research Associates.

Memoori monetizes through three primary revenue streams: individual subscriptions priced at $400/year (companies under 100 employees) or $1,000/year (100+ employees), enterprise subscriptions with company-wide access and API/MCP credentials at custom pricing, and standalone research report licenses at $3,000 per enterprise-wide report. A secondary advisory business covers strategic market intelligence, M&A transaction support, and the open-source Smart Building Project Canvas workshop framework. Distribution is direct-to-buyer: self-serve for individual tiers via the website, sales-led for enterprise and advisory engagements, and now API/MCP-based for the AI developer segment. Marketing is content-led, with free research notes, a weekly newsletter, and LinkedIn as the primary channels.

Name

Memoori Research

Legal name

Memoori Research AB

Website

https://memoori.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Memoori Research AB is an independent Sweden-based analyst firm providing subscription-based smart building technology market research, in-depth reports, and AI-powered research tools (AIM chatbot, MCP server, REST API) to technology vendors, investors, real estate organizations, consultants, and AI agent developers globally.

Ownership category

akta.pro rank

Product category

Smart Building Market Research

NAICS

Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (541690), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

B2B / Industrial Market Research (MPAAALAA), Strategy & Thematic Research (FSACAGAG)

Keywords

• Smart building research
• Building IoT analytics
• Commercial real estate intelligence
• Building technology market research
• AI market intelligence

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Subscription: Annual subscription providing website article access, archive of 2,000+ research notes, weekly newsletter, and 10% discount on research reports. Priced at $400/year for companies under 100 employees and $1,000/year for companies with 100+ employees.
2. Enterprise Subscription: Company-wide access to all in-depth research reports and notes, AI chatbot (AIM) access, with pricing requiring contact for custom quotes based on organization size and needs
3. Research Report Sales: Standalone purchase of detailed market research reports. Enterprise-Wide License priced at $3,000 USD per report. Includes comprehensive reports on AI, IoT, security, energy management in smart buildings

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Memoori Research is an independent analyst firm that sells subscription-based market research and intelligence on smart building technology. The company produces in-depth research reports, weekly analysis articles, and an archive of 2,000+ research notes, complemented by AI-powered research tools (AIM chatbot, MCP Server, REST API) that provide programmatic access to its proprietary research database of 2,300+ articles. It also offers advisory services including strategic market intelligence, M&A transaction support, AI development services, and facilitated workshops using the Smart Building Project Canvas framework.

Product overview

Memoori Research operates as an independent smart building industry analyst firm offering a platform of research products, AI-powered intelligence services, and advisory offerings. The core platform consists of AIM (a built-in AI chatbot), MCP Server (native Model Context Protocol endpoint), and REST API for programmatic research access. The research portfolio includes in-depth market reports covering AI in commercial buildings, IoT platforms and devices, physical access control, video surveillance, and energy management software. Advisory services encompass strategic market intelligence, transaction support (M&A due diligence), AI development services (RAG systems, dataset licensing), and the open-source Smart Building Project Canvas. Subscriptions are available in Individual (single user, $400-$1,000/year) and Enterprise (company-wide, API/MCP access included) tiers.

Differentiator

Problem solved

Functional benefit

Brands

• AIM: Memoori's built-in AI assistant that searches their entire research database and delivers contextual answers in seconds.
• Project Canvas

Products and services

• Individual License Subscription Annual subscription providing individual access to Memoori's website articles, archive of 2,000+ research notes spanning nearly a decade, weekly industry newsletter, and 10% discount on research reports. Priced at $400 USD/year for companies under 100 employees and $1,000 USD/year for companies with 100+ employees. Designed for individual observers tracking the smart building market.
• Enterprise License Subscription Company-wide annual subscription providing access to all in-depth research reports and notes, AIM chatbot access leveraging LLMs on smart building market research, in-depth research on key industry aspects, company-wide user access, API access (REST and MCP Server), and priority support. Pricing requires sales contact for custom quotes based on organization size and needs.
• AIM - AI Research Assistant
• MCP Server Native Model Context Protocol (MCP) endpoint enabling direct connection of AI assistants (Claude, ChatGPT, Cursor, Windsurf) to Memoori's research database of 2,300+ articles without middleware or converters. Provides real-time access to proprietary research. Available to Enterprise subscribers with API key authentication.
• REST API Traditional REST endpoint at https://service.memoori.com/api/v1/operations/chat for programmatic access to Memoori's research database, returning structured JSON responses for integration into applications, dashboards, or analytics pipelines. Authentication via X-API-KEY header. Supports multi-turn conversations. Available to Enterprise subscribers only.
• Competitive Landscape for AI in Commercial Buildings 2026 Mapping and analysis of 454 companies across 12 AI use case domains and 69 individual use cases in smart commercial buildings. Includes company profiles, competitive positioning, and capital flow analysis. Enterprise-Wide License at $3,000 USD per report with 10% discount for subscribers.
• AI in Smart Commercial Buildings 2026 Market dynamics, technology foundations, use cases, and opportunity landscape analysis. Identifies 69 distinct AI use cases across 12 application domains in smart commercial buildings. Enterprise-Wide License at $3,000 USD per report.
• StartUps in Smart Buildings 2026 Analysis of startup landscape, funding patterns, and market consolidation trends in the smart buildings and PropTech sector. Enterprise-Wide License at $3,000 USD per report.
• The Physical Access Control Business 2025 to 2030 Comprehensive market analysis of physical access control systems, covering market sizing, five-year forecasts through 2030, and competitive landscape analysis. Enterprise-Wide License at $3,000 USD per report.
• The Global Video Surveillance Business 2025 to 2030 Market research covering the global video surveillance industry, including market dynamics, technology trends, and five-year forecasts through 2030. Enterprise-Wide License at $3,000 USD per report.
• IoT Platforms in Smart Commercial Buildings 2025 to 2030 Analysis of the IoT platform market in commercial buildings, covering vendor ecosystem, technology standards, and market forecasts through 2030. Enterprise-Wide License at $3,000 USD per report.
• IoT Devices in Smart Commercial Buildings 2025 to 2030 Market sizing and forecasting for IoT devices deployed in smart commercial buildings, with installed base and revenue projections through 2030. Enterprise-Wide License at $3,000 USD per report.
• Energy Management Software for Grid-Interactive Buildings Analysis of energy management software for grid-interactive efficient buildings (GEB), covering market dynamics and technology adoption trends. Enterprise-Wide License at $3,000 USD per report.
• Strategic Market Intelligence Advisory Advisory service providing comprehensive market sizing, competitive landscape analysis, technology trend evaluation, and detailed vendor ecosystem mapping for clients in the smart building technology market.
• Transaction Support Advisory Commercial due diligence, M&A target screening, and investment opportunity analysis for strategic transactions in the smart building market. Supports investors and corporate development teams with independent research-backed insights.
• AI Development Services Licensing of Memoori's market research dataset, vector database, and API development support, plus Retrieval Augmented Generation (RAG) system development support to augment AI knowledge systems with smart building domain expertise.
• Smart Building Project Canvas Workshop Open-source Project Canvas Framework for smart building projects, delivered through half-day facilitated workshops and ongoing advisory support. Helps real estate organizations with smart building technology implementation.

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Guidehouse Insights (formerly Navigant Research): Research and advisory arm of Guidehouse covering smart cities, smart buildings, energy, and mobility. Highly comparable in vertical coverage and syndicated/custom research model to Memoori's smart buildings focus.
• Omdia: Large-scale technology research and advisory business (part of Informa Tech) with extensive coverage of IoT, smart buildings, AI, and enterprise IT. Overlaps with Memoori in IoT and smart buildings but operates at much broader scope across the full technology stack.
• IDC: Global IT market research and advisory firm covering IoT, smart buildings, AI, and enterprise technology. Represents the broader-incumbent alternative to Memoori for enterprise buyers seeking smart buildings/IoT intelligence.
• Gartner: Largest IT and technology research firm, with adjacent IoT and smart buildings coverage as part of its broader technology research portfolio. Comparable enterprise subscription and advisory business but at vastly greater scale and scope.

Direct peers

• IoT Analytics: Independent market research firm focused on IoT, AI, and smart infrastructure markets. Direct competitor to Memoori with overlapping coverage of smart buildings, IoT platforms, and industrial analytics, sold via subscriptions and reports to enterprise and investor buyers.
• MarketsandMarkets: B2B market research firm publishing syndicated reports across IoT, smart buildings, AI, and security. Competes with Memoori for technology vendor and enterprise buyers purchasing market sizing and forecast reports.
• Verdantix: Independent research and advisory firm specializing in industrial, energy, and built-environment software markets including smart buildings, energy management, and IoT. Comparable subscription/report/advisory business model targeting similar technology vendor and enterprise buyer personas.
• ABI Research: Technology-focused market intelligence firm covering IoT, smart buildings, AI, security, and connected devices. Direct overlap with Memoori's research domains and similar subscription- and report-based GTM to technology vendors and enterprise adopters.

Others

• CREtech (CRE//Tech): Media, events and research community focused on commercial real estate technology, including smart buildings, PropTech and AI in buildings. Adjacent ecosystem player that publishes market intelligence similar to Memoori and serves overlapping technology vendor and investor communities.

Regional players

• Wood Mackenzie: Energy and natural resources research provider with growing coverage of grid-interactive buildings and building energy management — adjacent to Memoori's energy management sub-vertical; serves overlapping investor and corporate strategy buyers globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/memoori
• Xx.com/memoori

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memoori Research