What WilldooIT does

WilldooIT Pty Ltd is an Australian Odoo ERP implementation partner headquartered in Port Melbourne, Victoria, with a second office in St Leonards, New South Wales. The company traces its origins to 1982 as Disprax Pty Ltd, originally building timber-focused ERP software; in 2016 Disprax merged with WillowIT and rebranded as WilldooIT, and the company has been an Odoo Gold Partner since 2009, claiming status as Australia's first and most experienced Odoo partner and a three-time Odoo APAC Partner of the Year.

The company's core product is Odoo ERP, an open-source, modular business management platform covering CRM, sales, inventory, manufacturing, accounting, HR, marketing and eCommerce. WilldooIT extends the base platform with proprietary IP: TIMMSanywhere, a specialized timber ERP solution integrating with industry tools MiTek, Pryda and LayItOut, and a library of 20+ WilldooIT-branded apps extending Odoo functionality (Base WilldooIT, Measure & Sizes, EDI, Alternate UoM, Pricing Enhancement, Credit Limits Control, Interbranch Accounting, among others). The company sells industry-specific implementations across four verticals: timber, food distribution, manufacturing and renewables distribution, and provides services spanning consulting, custom development, end-to-end implementation with data migration from legacy systems (MYOB, Xero, Pronto, SAP B1), training, ongoing Australian-based support and onshore cloud hosting.

WilldooIT generates revenue primarily from professional services (Odoo implementation projects priced from under AUD $50k for standard deployments to over AUD $100k for complex multi-location rollouts, typically on multi-year contracts), supplemented by recurring Australian cloud hosting subscriptions, ongoing support retainers, and facilitation of Odoo Enterprise per-user licensing. The go-to-market is sales-led direct enterprise and mid-market field sales, primarily through website-driven inbound, phone outreach and consultative selling, targeted at Australian businesses with turnovers from AUD $1.5M to over AUD $100M. The company operates under the PNORS Technology Group umbrella alongside Netway Networks and Pacific Commerce, with Paul Gallo serving as Executive Chairman, Daniella Burns as General Manager, Giovanni Fariselli as Head of Product and Growth, and Jo Petroff as Head of Service Delivery.

Name

WilldooIT

Legal name

WilldooIT Pty Ltd

Website

https://willdooit.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

WilldooIT is Australia's first and most experienced Odoo ERP implementation partner, delivering customized open-source ERP deployments, proprietary timber (TIMMSanywhere) and industry-specific solutions, plus support, training and onshore cloud hosting for Australian mid-market and enterprise customers.

Ownership category

akta.pro rank

Product category

ERP Implementation Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Services (8741)

akta.pro primary industry

HRIS/HCM Implementation Services (BPAEAGAE)

akta.pro secondary industry

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

Keywords

• Odoo ERP implementation
• Open-source business software
• Timber ERP systems
• Enterprise resource planning services
• Australian cloud hosting

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Odoo ERP Implementation Services: End-to-end Odoo implementation including consulting, custom development, project management, configuration, data migration from legacy systems (MYOB, Xero, Pronto, SAP B1), testing, and go-live support. Professional services team delivers customized solutions with high client satisfaction rates.
2. Training Services: Comprehensive training programs for client teams on Odoo functionality specific to business processes. Includes on-site or remote training, user manuals, and support resources to ensure smooth adoption.
3. Support Services: Ongoing Australian-based support during local business hours with dedicated support specialists. Provides personalized service with direct access to local implementers who understand Australian business requirements.
4. Cloud Hosting Services: In-house dedicated servers located onshore in Australia with encryption. Offers fully optimized experience with faster data access, reduced latency, and improved performance. Local support ensures easier issue resolution.
5. Odoo User Licenses: WilldooIT facilitates Odoo Enterprise licensing (per user pricing model) for clients. Odoo Community version is free with limited apps and support. Odoo Enterprise offers increased functionalities and mobile browser capability with additional integration costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

WilldooIT implements, customises, and supports the Odoo ERP platform for Australian businesses, offering consulting, custom development, end-to-end implementation, data migration, training, ongoing local support, and onshore cloud hosting. The portfolio extends the open-source Odoo platform with proprietary solutions such as TIMMSanywhere for the timber industry and a library of 20+ enhancement apps covering supply chain, finance, manufacturing, sales, and HR functions.

Product overview

WilldooIT is Australia's first and most experienced Odoo Partner (since 2009) offering a platform-plus-modules architecture built on the Odoo ERP platform. The core offering is Odoo ERP, an open-source, fully integrated business management platform available as cloud or on-premise deployment. The portfolio includes industry-specific solutions: TIMMSanywhere (timber ERP), Food Distribution ERP, Manufacturing ERP, and Renewables Distribution ERP, each built on Odoo with specialized features for their respective industries. WilldooIT also offers 20+ proprietary Odoo enhancement apps (apps) including Base WilldooIT, Measure & Sizes, EDI, Sales Calculator, Alternate UoM, Pricing Enhancement, Sales Payments, Quick Sales, Sale Immediate, Special Orders, Till Control, Preallocation, Delivery Management, Shipments, Reordering & Replenishment, Adhoc Prod, Credit Limits Control, Partner Statements, Landed Costing Enhancements, Rebates, Payment Processing, and Interbranch Accounting. Core functional modules include Supply Chain Management, Financial Management, Sales & Marketing Management, Production Management, and Human Resources Management. Professional services include consulting, development, implementation, support, and cloud hosting services.

Differentiator

Problem solved

Functional benefit

Brands

• TIMMSanywhere: A cloud-based, all-in-one timber ERP software solution designed specifically to meet the unique requirements of businesses operating in the timber industry, including sawmills, distributors, merchants, and end users.

Products and services

• Odoo ERP Implementation End-to-end deployment of the open-source Odoo ERP platform covering CRM, sales, inventory, manufacturing, accounting, HR, marketing, and eCommerce for Australian businesses, available as cloud or on-premise deployment.
• TIMMSanywhere Timber ERP Cloud-based timber ERP built on Odoo for timber wholesalers, retailers, and sawmills, featuring pack tally management, timber-specific stock control, multi-layer stock information, substitute product handling, and integration with MiTek, Pryda, and LayItOut.
• Food Distribution ERP Industry-specific Odoo ERP solution for food distribution businesses providing customer profile ordering, multi-warehouse management, serial and lot management, automatic replenishment, delivery route automation, integrated POS, and accounting.
• Manufacturing ERP Industry-specific Odoo ERP solution for manufacturers providing manufacturing orders, work orders, repair orders, barcode functionality, planning and scheduling, work-centre capacity management, multi-level Bill of Materials, product lifecycle management, quality control, and maintenance.
• Renewables Distribution ERP Industry-specific Odoo ERP solution for solar and renewable energy distribution businesses providing serial and lot management, eCommerce, customer payment portal, ticket tracking and analytics, barcode warehouse operations, and major transport carrier integration.
• Supply Chain Management Solution Odoo-based functional solution providing warehouse management, sales management, CRM integration, inventory management, purchase management, logistics and shipping, demand planning, and accounting integration for the supply chain function.
• Financial Management Solution Odoo-based financial management solution providing accounts payable and receivable, reconciliation, automatic invoicing, financial reporting and analytics, tax management, budgets and forecasting, general ledger, customisable dashboards, multi-currency and multi-company support with Australian GST compliance.
• Sales & Marketing Management Solution Odoo-based CRM and marketing solution providing customer relationship management, customer segmentation, sales team collaboration, lead management, email marketing, eCommerce integration, multi-currency management, and quotation and proposal management.
• Production Management Solution Odoo-based production management solution providing work order management, quality control, material requirement planning, traceability and serial number tracking, Bill of Materials, capacity planning, shop floor control, manufacturing resource planning, and budget management.
• Human Resources Management Solution Odoo-based HR solution providing recruitment management, payroll management, skills management, employee surveys, employment management, time tracking and timesheets, training and development, employee appraisals, employee self-service, and performance management.
• WilldooIT Apps Library Portfolio of 20+ proprietary Odoo enhancement apps including Base WilldooIT (60+ enhancements), Measure & Sizes, EDI integration, Sales Calculator, Alternate UoM, Pricing Enhancement, Sales Payments, Quick Sales, Sale Immediate, Special Orders, Till Control, Preallocation, Delivery Management, Shipments, Reordering & Replenishment, Adhoc Prod, Credit Limits Control, Partner Statements, Landed Costing Enhancements, Rebates, Payment Processing, and Interbranch Accounting.
• Odoo Consulting Services Business consulting services for prospective Odoo customers including pain point identification, ROI analysis, and strategic planning to scope ERP requirements.
• Odoo Development Services Customised Odoo solution development delivered by professional teams of software developers and business analysts.
• Odoo Implementation Services End-to-end Odoo implementation from discovery through go-live, including system and user acceptance testing, data migration from legacy systems such as MYOB, Xero, Pronto, and SAP B1, and configuration to meet specific business needs.
• Odoo Support Services Ongoing Australian-based support during local business hours with dedicated support specialists, including on-site or remote training, user manuals, and personalised service with direct access to local implementers.
• Australian Cloud Hosting Services In-house dedicated cloud hosting with encrypted servers located onshore in Australia, providing fully optimised Odoo experience with faster access to data, applications, and reduced latency.

Quantifiable outcome

• Successfully implemented Odoo for over 100 businesses
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OdoocoreStrategic or Co-development Partner · 1 January 2016Odoo is the core platform partner. WilldooIT is Australia's first Odoo Gold Partner since 2009 and 3-time APAC Partner of the Year. They specialize exclusively in implementing Odoo ERP solutions, offering consulting, development, implementation, and support services. The partnership involves deep technical integration, custom development on the Odoo platform, and exclusive focus on Odoo implementations across Australia.
• PNORS Technology GroupcoreStrategic or Co-development PartnerWilldooIT is a member of the PNORS Technology Group, an Australian-owned enterprise comprising integrated and complementary technology companies. PNORS includes Netway Networks, Pacific Commerce, and WilldooIT. The group provides integrated technology solutions for businesses looking to enhance productivity and grow revenue. Paul Gallo serves as Executive Chairman, having founded Disprax in 1982.
• Best Odoo Partner (BOP) AllianceminorStrategic or Co-development PartnerWilldooIT is a founding member of the Best Odoo Partner Alliance, a global network of top-performing Odoo partners. The alliance is recognized for exceptional contributions to the Odoo community, high levels of customer satisfaction, and expertise in implementing Odoo solutions.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Therp: Therp is a Netherlands-based Odoo Gold Partner specializing in Odoo implementations, migrations, and managed services. Comparable to WilldooIT as an Odoo-exclusive partner, but focused on the Benelux/European market rather than APAC.
• Camplus ERP (formerly Camptocamp): Camptocamp is a European open-source ERP specialist delivering Odoo implementations across France, Switzerland, and neighboring markets. Comparable to WilldooIT as an Odoo-exclusive implementation partner with vertical expertise, but operates regionally in EMEA rather than in Australia.

Broad incumbents

• Data#3 Limited: Data#3 is an ASX-listed Australian IT solutions provider offering enterprise software licensing, managed services, and ERP/cloud implementations. Comparable to WilldooIT in Australian mid-market/enterprise ERP delivery, but at substantially larger scale and across multiple vendor ecosystems.
• DXC Technology: DXC Technology is a global IT services giant with significant Australian operations delivering ERP modernization, application management, and digital transformation. Comparable to WilldooIT in targeting Australian enterprise ERP replacement and managed services, though DXC is a broad incumbent across many platforms.
• Brennan IT: Brennan IT is a large Australian managed IT services provider with ERP, cloud, and digital workplace practices. Comparable to WilldooIT as an Australian mid-market IT/ERP services competitor, though Brennan is multi-platform and significantly larger in headcount and revenue.
• Atturra Limited: Atturra is an ASX-listed Australian IT services and business solutions provider with ERP implementation, managed services, and data analytics practices. Comparable to WilldooIT as a broader Australian ERP/IT services competitor for mid-market and enterprise ERP deals, though Atturra is multi-platform and significantly larger.
• Slalom: Slalom is a global consulting firm with Australian operations advising on ERP transformation, cloud migration, and customer experience. Comparable to WilldooIT in mid-market ERP advisory/implementation work, though Slalom is a broad incumbent operating across multiple ERP platforms rather than Odoo-exclusive.

Direct peers

• Bista Solutions: Bista Solutions is a US-headquartered global Odoo Gold Partner offering end-to-end Odoo ERP implementation, customization, migration, and support. It is comparable to WilldooIT in exclusive focus on Odoo, global delivery model, and Gold Partner status — competing for multi-region Odoo deployments.
• Serpent Consulting Services: Serpent Consulting Services is an India-based global Odoo Gold Partner providing Odoo implementation, customization, migration, and support. Comparable to WilldooIT in exclusive Odoo specialization and offshore/nearshore delivery, often competing for the same multi-region Odoo deployments.
• Open Source Integrators: Open Source Integrators is a US-based Odoo-focused implementation partner delivering Odoo ERP, supply chain, and manufacturing solutions. Directly comparable to WilldooIT as a dedicated Odoo partner with vertical manufacturing/distribution focus and Gold-level partner credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WilldooITAus
• Facebookfacebook.com/WilldooITERP
• LinkedInlinkedin.com/company/willdooit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WilldooIT