What Marex does

Marex is a privately held Scandinavian boat manufacturer, founded in 1973 and headquartered in Norway (Lysaker), that designs, builds, and sells all-weather motor cruisers ranging from 31 to 44 feet. The company operates a centralized manufacturing facility in Kaunas, Lithuania (Eglių g. 1, Garliava), which functions as the primary production plant for the company's seven-model lineup: the Marex 390, 440 Scandinavia, 440 Gourmet Cruiser, 375 Marex, 360 Cabriolet Cruiser, 330 Scandinavia, and 310 Sun Cruiser. The boats incorporate Volvo Penta engines and propulsion systems and are positioned as premium "second homes on the sea" with emphasis on safety, comfort, and Scandinavian design aesthetics.

Marex distributes through a global authorized dealer network spanning more than 40 countries across Europe, the Americas, the Middle East, Asia, and Oceania, supplemented by company-owned showrooms and sales offices in Norway (Vettre) and the United States (Greenwich, CT). Revenue is generated primarily through one-time new-boat sales, with secondary streams from aftersales service, spare parts, and a direct-to-consumer e-commerce storefront (store.marex.no) selling branded accessories, clothing, and outlet items. Marex also participates actively in major international boat shows, including boot Düsseldorf and the Cannes Yachting Festival, as a core demand-generation channel.

The company is privately held by its founding ownership group with no disclosed institutional investors or parent company; its primary legal entity is registered in Lithuania as "MAREX Boats", UAB. The most recent strategic posture, evidenced by a new 11,000 m² Kaunas facility scheduled for 2027, Asia and Australia dealer partnerships in 2025-2026, and a refreshed product cadence through 2025, indicates an offensive expansion phase targeting global premium cruiser demand.

Name

Marex

Legal name

"MAREX Boats", UAB

Website

https://marex.no

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Marex is a privately held Scandinavian boat manufacturer (founded 1973) that designs, builds, and sells all-weather motor cruisers from 31 to 44 feet through a 40+ country dealer network, serving affluent family boating consumers worldwide.

Ownership category

akta.pro rank

Product category

Recreational Motor Boats / Cruisers

NAICS

Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Motor Yacht Manufacturing (IMAJAEAB)

akta.pro secondary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Motorboat manufacturing
• Family cruisers
• Boat dealer network
• Scandinavian boat design
• All-weather yachts

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Motorboat Sales: Marex generates revenue primarily through the sale of new motorboats via its authorized dealer network. Boats range from 31 to 42 feet as all-weather cruisers.
2. E-commerce (Parts, Accessories, Clothing): Marex operates an online store selling spare parts, accessories, clothing, and outlet items directly to consumers. Products are priced in Euros with EU VAT applied for EU customers. Non-EU customers are responsible for import taxes and customs duties.
3. After-Sales & Service: Marex provides after-sales service and support through its dealer network and dedicated after-sales team, including spare parts supply and technical support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Marex designs, manufactures and sells all-weather motor cruisers ranging from 31 to 44 feet, sold through an authorized dealer network across more than 40 countries. The company's product range includes seven core boat models — Marex 310 Sun Cruiser, 330 Scandinavia, 360 Cabriolet Cruiser, 375 Marex, 390, 440 Gourmet Cruiser and 440 Scandinavia — positioned as family 'second homes on the sea' with Volvo Penta propulsion and proprietary Scandinavian hull design. Marex also operates a direct-to-consumer e-commerce store selling branded accessories, clothing, spare parts and outlet items, and provides after-sales service and spare-parts support through its dealer network.

Product overview

Marex is a Scandinavian family boat manufacturer offering all-weather cruisers from 31 to 44 feet (9.4 to 13.4 meters). The product portfolio centers on seven core boat models: the Marex 390 (new generation cruiser), Marex 440 Scandinavia and Marex 440 Gourmet Cruiser (larger 44-foot models), Marex 375 Marex, Marex 360 Cabriolet Cruiser (open-top design), Marex 330 Scandinavia, and Marex 310 Sun Cruiser (entry-level). The boats are designed as 'second homes on the sea' with focus on safety, comfort, and liveability. Supporting the boat sales, Marex operates an e-commerce store offering branded accessories (pillows, blankets, lifestyle items), clothing (sailing apparel, outerwear), spare parts (filters, anodes, engine components), and outlet/discounted items.

Differentiator

Problem solved

Functional benefit

Brands

• Marex: Scandinavian family boat brand specializing in all-weather cruisers from 31 to 42 feet.

Products and services

• Marex 390 New-generation 39-foot all-weather motor cruiser positioned as the latest evolution of Marex's family boat range, featuring modern design and innovative features for passionate family boaters.
• Marex 440 Scandinavia 44-foot Scandinavian-design motor cruiser for family cruising, emphasizing Scandinavian design aesthetics and family-friendly interior and exterior layouts.
• Marex 440 Gourmet Cruiser Premium 44-foot cruiser with specialized galley and dining configurations designed for gourmet dining experiences on the water. Awarded European Powerboat of the Year 2024 (Best Sportcruisers up to 45 ft), a Berlin award in 2024, a Design Excellence Award in May 2025, and nominated for Best for Family at the Best of Boats Awards.
• Marex 375 Marex All-weather motor cruiser in the 37-38 foot range, designed for family boating with comfortable living spaces and Marex's signature seakeeping characteristics.
• Marex 360 Cabriolet Cruiser Open-top 36-foot cruiser designed to maximize sun exposure and outdoor boating experience while retaining Marex's all-weather cruising capability. Underlying platform won Best of Boats Awards 2019 (Marex 360 CC) and was nominated for European Powerboat of the Year 2020 and Motorboat of the Year 2020.
• Marex 330 Scandinavia Compact 33-foot Scandinavia-model motor cruiser featuring an efficient layout built on Scandinavian design principles. Winner of Best of Boats Award 2021 and Powerboat of the Year 2022.
• Marex 310 Sun Cruiser Entry-level 31-foot Sun Cruiser designed for day cruising and weekend family outings. Winner of Powerboat of the Year 2017, Motorboat of the Year 2017, German Design Award 2018, and Croatian Boat of the Year 2018.
• Marex Store (accessories, clothing, spare parts, outlet) Direct-to-consumer e-commerce storefront at store.marex.no selling branded boat accessories (pillows, blankets, teak wood napkin holders and lifestyle items), clothing (polo shirts, sweaters, sailing apparel and outerwear), original spare parts (filters, anodes, bedding, canopies, engine parts, electronics, lighting and other boat components), and discounted outlet items. Prices in EUR with EU VAT applied for EU customers; non-EU buyers pay ex-VAT and handle their own import customs and duties.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered major.

• Flagship International Yacht BrokersmajorChannel Partner/ Reseller/ Distributor · 23 February 2026Marex and Flagship International Yacht Brokers launched a new chapter in Australia, expanding Marex's dealer network to the Australian market. This represents a strategic distribution partnership for the Oceania region.
• Derani YachtsmajorChannel Partner/ Reseller/ Distributor · 4 November 2025New dealer partnership with Derani Yachts in Asia, expanding Marex's presence in the Asian market through authorized distribution.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Princess Yachts: UK luxury yacht builder with a range spanning 40–130 ft flybridge and motor yachts. Overlaps with Marex at the upper end (440 Gourmet Cruiser / Scandinavia) but skews significantly more luxury / larger-footprint.
• Jeanneau (Groupe Beneteau): Major French motorboat and sailboat builder under Groupe Beneteau. Competes with Marex in the 30–45 ft motor cruiser segment but with a much larger product portfolio, global brand presence, and parent-group scale.

Direct peers

• Nimbus Boats: Swedish motorboat builder specializing in family cruisers and weekenders in the 28–43 ft range with Scandinavian design DNA. Directly comparable to Marex on geography (Nordic), product category (motor cruisers for family use), and design philosophy.
• Axopar Boats: Finnish performance/adventure boat builder with strong dealer networks across Europe and the US. Overlaps with Marex in the 28–45 ft segment, target customer (active lifestyle boater), and Scandinavian design heritage — although Axopar leans more performance-oriented.
• Galeon Yachts: Polish motor yacht manufacturer producing a range of 30–78 ft cruisers and flybridges. Directly comparable on product category (motor yachts/cruisers), European manufacturing footprint, dealer-driven GTM, and mid-range family boat positioning.
• Bavaria Yachts: German mass-market builder of motorboats and sailing yachts in the 30–55 ft range. Overlaps with Marex on European manufacturing, dealer distribution, mid-market family cruiser positioning, and similar price band.
• Cranchi Yachts: Italian family-owned motor yacht builder focused on 24–60 ft cruisers with strong European dealer presence. Directly comparable on family ownership structure, motor cruiser specialization, and mid-range premium positioning.
• Fairline Yachts: British motor yacht manufacturer producing sport cruisers and flybridge yachts in the 30–60 ft range. Overlaps with Marex on product category, dealer-based distribution, and lifestyle/family cruiser positioning.
• Sessa Marine: Italian/Spanish motor yacht builder specializing in cruisers and day boats in the 30–55 ft range. Comparable on European manufacturing, family cruiser segment, and Mediterranean-based dealer footprint.

Emerging players

• Saxdor Yachts: Newer Finnish performance boat brand active in the 27–40 ft segment with a focus on design-led family sport boats. Comparable on Nordic design DNA and target demographic but a younger brand without Marex's 50-year heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/marexboats
• Xx.com/marexboats
• LinkedInlinkedin.com/company/marexboats

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marex