What Derani Yachts Co. does

Derani Yachts Co. Ltd is a privately held yacht sales, brokerage, and marine services company headquartered since 2004 at Phuket Boat Lagoon, Thailand, with operating presence in Singapore, Malaysia (Pangkor Marina, opened September 2025), and Indonesia (Bali Gapura Marina, since May 2026). Founded by Håkan Lange, whose boat-selling activity dates to 1999, the company operates as a multi-brand dealer representing nine international yacht manufacturers — Majesty, Nomad, Horizon, Fleming, Marex, Greenline, Axopar, BRABUS Marine, and Oryx — covering vessels from 22-foot adventure boats to 55-metre superyachts. Revenue is generated through one-time new yacht sales, transaction-fee brokerage on pre-owned vessels, charter fees (THB 49,000–120,000/day), and recurring after-sales services including maintenance, management, crewing, and boat deliveries.

The company runs a sales-led, event-driven go-to-market with dedicated field teams in each country, complemented by marina partnerships (ONE°15 Marina Singapore, Pangkor Marina, Bali Gapura Marina) and active participation in Thailand Boat Festival, MYBOS, Singapore Yachting Festival, Thailand International Boat Show, and Cannes Yachting Festival. Marketing relies on organic social (Instagram, Facebook, LinkedIn), an owned website, email newsletters, and PR. The proprietary technology surface is thin: the company distributes third-party manufacturer technology (e.g., Greenline hybrid propulsion with H-Drive 6G, solar panels, lithium batteries) and packages integrated services rather than developing in-house platforms. No AI/ML capabilities, mobile app, or public API are documented.

The business model is founder-led, privately financed, and horizontally segmented across HNW yacht buyers, charter guests, and existing yacht owners. Exclusive territorial dealerships expanded rapidly in 2025 — Marex (Southeast Asia), Axopar (Malaysia), and Gulf Craft's three brands (Thailand and Malaysia) — alongside the Malaysia office opening and Indonesia entry, signaling an aggressive geographic and brand-portfolio expansion strategy in a still-tilting Southeast Asian luxury yachting market.

Name

Derani Yachts Co.

Legal name

Derani Yachts Co. Ltd

Website

https://derani-yachts.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Derani Yachts Co., founded in 2004 and headquartered in Phuket, Thailand, is a multi-brand Southeast Asian yacht dealer and broker representing nine international manufacturers (Axopar, Greenline, Marex, Horizon, Fleming, BRABUS Marine, and Gulf Craft's Majesty, Nomad, and Oryx) across Thailand, Singapore, Malaysia, and Indonesia, serving high-net-worth yacht buyers with new sales, brokerage, charter, and after-sales services.

Ownership category

akta.pro rank

Product category

Luxury Yacht Sales & Brokerage

NAICS

Boat Dealers (441222), Scenic and Sightseeing Transportation, Water (48721), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730), Water Transportation (4400)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Luxury yacht sales
• Yacht brokerage services
• Yacht charter operations
• Yacht management services
• Marine services

Headquarters

HQ city

Phuket

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. New Yacht Sales: Revenue from selling new yachts from represented brands including Axopar, Greenline, Marex, Horizon, Fleming, BRABUS Marine, Majesty, Nomad, and Oryx. One-time transaction-based revenue with typically high ticket sizes.
2. Yacht Brokerage: Brokerage services for pre-owned yachts across Southeast Asia, including motor yachts, sailing yachts, and reduced-price opportunities. Commission-based revenue model.
3. Yacht Charter Services: Charter services offering yachts for daily hire in Phuket and Southeast Asia including Sea Princess, Sea Dragon, Happy Ours, Kati, Maha Bhetra, and Mia Kai. Revenue from charter fees.
4. After-Sales Services: Yacht maintenance, management, crewing, and boat delivery services providing recurring service revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Derani Yachts sells and brokers new and pre-owned luxury yachts from nine international brands (Majesty, Nomad, Horizon, Fleming, Marex, Greenline, Axopar, BRABUS Marine, Oryx) across Southeast Asia. The company also operates crewed yacht charters in Phuket and provides full ownership-lifecycle services including maintenance, management, crewing, and boat deliveries.

Product overview

Derani Yachts Co. is a yacht sales and brokerage company offering a comprehensive portfolio of new and pre-owned luxury yachts across Southeast Asia. The company operates as a multi-brand dealer representing nine international yacht manufacturers: Majesty Yachts, Nomad Yachts, Horizon Yacht, Fleming Yachts, Marex Boats, Greenline Yachts, Axopar Boats, BRABUS Marine, and Oryx Cruisers. Beyond yacht sales, the company provides integrated services including yacht charters, maintenance, management, crewing, and boat deliveries. The product portfolio spans from compact 22-foot adventure boats to 55-metre superyachts, serving diverse cruising needs from day boating to long-range exploration.

Differentiator

Problem solved

Functional benefit

Products and services

• New Yacht Sales Sales of new luxury yachts and boats from international brands including Majesty, Nomad, Horizon, Fleming, Marex, Greenline, Axopar, BRABUS Marine, and Oryx for high-net-worth buyers across Southeast Asia.
• Yacht Brokerage Brokerage services for pre-owned motor yachts, sailing yachts, and reduced-price yachts across Thailand, Singapore, Malaysia, and Indonesia, with commission-based pricing ranging from USD 175,000 to over USD 1 million.
• Yacht Charters Crewed yacht charter services offering named vessels including Sea Princess (Defever 49), Sea Dragon (Clipper 48), Happy Ours (Riviera 58), Kati (Princess S65), Maha Bhetra (Custom 90), and Mia Kai (Bilgin Tiago 100), priced from THB 49,000 to THB 120,000 per day.
• Yacht Maintenance Comprehensive maintenance services for yachts to ensure optimal condition and performance for private owners across the region.
• Yacht Management Integrated yacht management services covering day-to-day operations of yacht ownership, including administration and ongoing support for private owners.
• Yacht Crewing Professional crew placement services for yachts, providing captains, crew, and support staff to private yacht owners across the region.
• Boat Deliveries

Quantifiable outcome

• Successfully sold three Greenline yachts in short timeframe representing the brand in Southeast Asia
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• Gulf Craft (Majesty, Nomad, Oryx)coreChannel Partner/ Reseller/ Distributor · 19 December 2025Derani Yachts appointed as Thailand and Malaysia dealer for Gulf Craft brands including Majesty Yachts, Nomad Yachts, and Oryx Cruisers. Dealership covers vessels from 10 metres to 55 metres, providing access to luxury motor yachts, superyachts, and leisure cruisers for warm-water performance.
• Axopar Boats (Malaysia)coreChannel Partner/ Reseller/ Distributor · 20 November 2025Derani Yachts appointed as exclusive dealer for Axopar Boats in Malaysia, expanding from existing Thailand representation since 2016. Covers full Axopar lineup including 22, 25, 29, 37, and 45 models.
• Marex BoatscoreChannel Partner/ Reseller/ Distributor · 31 October 2025Derani Yachts appointed as exclusive dealer for Marex Boats across Southeast Asia. Marex is Europe's most awarded family cruiser brand, built in Norway since 1973, known for Scandinavian craftsmanship and multi-award-winning models.
• Greenline YachtscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Derani Yachts serves as regional dealer for Greenline Yachts, the leader in Responsible Yachting with innovative hybrid propulsion systems. Successfully sold three Greenline yachts in short timeframe representing the brand in Southeast Asia.
• Axopar Boats (Thailand)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Derani Yachts has represented Axopar and BRABUS Marine in Thailand since 2016 from headquarters in Phuket, showcasing the adventure-driven boat range.
• ONE°15 Marina Sentosa CovestrategicChannel Partner/ Reseller/ DistributorPartnership with ONE°15 Marina in Singapore for client representation. Kurt Healy serves as Derani Yachts representative at this premium marina location, serving clients from Singapore, Hong Kong, and China.
• Pangkor Marina IslandstrategicChannel Partner/ Reseller/ DistributorMalaysia branch office located at Pangkor Marina Island, providing strategic west coast presence for yacht sales, service, and customer support.
• Bali Gapura MarinastrategicChannel Partner/ Reseller/ DistributorIndonesia office based at new Bali Gapura Marina, serving as gateway for yacht sales, brokerage and marine services in Indonesia's emerging yachting destination.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Simpson Marine: Asia's largest multi-brand yacht dealer (Hong Kong-headquartered) representing luxury brands across SE Asia. Highly comparable to Derani as a multi-brand representative and broker in the same Southeast Asian HNW market with overlapping brand portfolios.
• Boat Lagoon Yachting: Thailand-based multi-brand yacht dealer and brokerage operating from Phuket Boat Lagoon (the same marina complex as Derani's headquarters). Directly competitive in the Thai HNW yacht market across new sales, brokerage, and after-sales services.
• Burgess: Global luxury yacht sales, charter, and management firm with significant presence in Asia and Mediterranean. Comparable as a multi-service yacht brokerage competing for the same HNW buyer pool on both purchase and charter.
• Camper & Nicholsons: Established international yacht sales, charter, and management brokerage with a global network. Competes with Derani for superyacht and luxury motor yacht buyers across SE Asia and globally.
• Fraser Yachts: International yacht sales, charter, and management firm operating in SE Asia. Overlaps directly with Derani on brokerage, charter, and yacht management offerings for HNW clients.
• Northrop & Johnson: Premier global yacht sales and brokerage firm with Asia representation. Comparable peer in luxury yacht transactions, charter, and management services targeting HNW buyers.
• Sunseeker Asia: Premium British luxury yacht manufacturer with a dedicated Asia dealer network. Comparable regional sales infrastructure competing for the same luxury motor yacht segment in SE Asia waters.
• Princess Motor Yacht Sales (Asia): Luxury British motor yacht manufacturer with established Asia dealer footprint. Comparable in multi-country dealer presence and premium HNW positioning within the SE Asia luxury yacht market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/derani.yachts
• LinkedInlinkedin.com/company/derani-yachts
• Instagraminstagram.com/deraniyachts
• Xx.com/deraniyachts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Derani Yachts Co.