Michener Allen Auctioneering
- Company typePrivate
- Founded1971
- HeadquartersEdmonton, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
Michener Allen Auctioneering firmographics
Firmographics- Name
- Michener Allen Auctioneering
- Legal name
- Michener Allen Auctioneering Ltd
- Website
- https://maauctions.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Michener Allen Auctioneering industry classification
Industry- Product category
- Industrial & Vehicle Auction Services
- NAICS
- Motor Vehicle Parts (Used) Merchant Wholesalers (42314), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Machinery, Equipment, and Supplies Merchant Wholesalers (4238)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industries
- Government & Tax-Lien/Tax-Deed Property Auctions (BPAJAEAH), Commercial Real Estate Auctions (BPAJAEAB), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
Keywords
Where Michener Allen Auctioneering is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Michener Allen Auctioneering business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Buyer's Commission: Michener Allen charges buyer's premiums on all auction sales. For industrial equipment and heavy vehicles: 10% on amounts up to $15,000 plus 2.5% on the balance (capped at $3,000 per lot). For light automotive and RVs: 12% with a maximum of $600 per lot. For cars and trucks: 13% with a minimum of $125 and maximum of $700. Additional administration fees of $130 per lot apply for items requiring provincial registration transfer.
- Seller Commission: The company charges competitive commission rates to sellers for listing and selling their surplus equipment, machinery, vehicles, and recreational vehicles through their auction platform. Commission rates are advertised as among the lowest in the industry with lowest administration fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Industrial, Heavy Trucks, Light Commercial, Recreational Vehicles & Misc - 10% + 2.5% |
| Transaction based/ take rate | Pay-as-you-go | Cars, Pickup Trucks & SUVs - 13% commission |
| Transaction based/ take rate | Pay-as-you-go | Light Automotive & RV Auctions - 12% |
| Transaction based/ take rate | Pay-as-you-go | Administration Fee - $130 |
| Transaction based/ take rate | Pay-as-you-go | Internet/Bidding Fee - $55 |
| Transaction based/ take rate | Pay-as-you-go | Ontario OMVIC Fee - $22 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Michener Allen Auctioneering product offering
Product offeringCore offering
Michener Allen Auctioneering conducts unreserved auctions of industrial equipment, trucks, trailers, light vehicles, and recreational vehicles through live on-site events, live online bidding, pre-bidding, and timed online formats. The company also handles government and liquidation auctions, certified appraisals, and end-to-end seller services including advertising, transportation coordination, payment collection, and lien settlements. Operations span five Canadian sites and connect to a global network of affiliated auction companies.
Product overview
Michener Allen Auctioneering Ltd operates a unified auction platform offering live auctions, timed online auctions, and pre-bidding services for industrial equipment, vehicles, trucks, trailers, and government liquidations. The platform enables buyers to search over 5,292 equipment lots across Canada and globally through associated auction companies. Seller services include marketing, transportation coordination, payment collection, and access to an international buyer network.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Auction Platform A unified online auction platform enabling buyers to bid on equipment, trucks, trailers, light vehicles, and RVs through live bidding, pre-bidding, and timed online auctions across multiple Canadian locations and affiliated international auction companies.
- Live Auction Services In-person and live-streamed auction events featuring heavy equipment, commercial vehicles, government liquidations, and automotive assets held across Alberta, Manitoba, New Brunswick, Ontario, and British Columbia.
- Timed Online Auctions Online-only auction format that does not involve an auctioneer, allowing buyers to place bids during a specified time window without attending a live event.
- Pre-Bidding Service Service allowing buyers to leave bids in advance of an auction, enabling participation for those unable to attend the live event.
- Seller Services Comprehensive selling solution including advertising, marketing, transportation, collection of funds, payment disbursement, and access to a global buyer network through live internet bidding.
Quantifiable outcome
- Over half a billion dollars of equipment sold last year for customers
- +2 more outcomes
Companies that use Michener Allen Auctioneering
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Michener Allen Auctioneering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Michener Allen Auctioneering partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Jardine AuctioneerscoreJardine Auctioneers operates independently but shares Michener Allen's unified platform to serve buyers nationwide. They handle auctions in Fredericton, New Brunswick, and Moncton, with their own contact information and locations.
- Weaver AuctionscoreWeaver Auctions operates from Rycroft, Alberta and Prince George, BC, handling unreserved equipment auctions. Their auctions are featured on Michener Allen's platform.
- Euro AuctionsmajorInternational auction company with locations in Dromore (Northern Ireland), Leeds (UK), Dormagen (Germany), Zaragoza (Spain), Brisbane (Australia), and Abu Dhabi (UAE). Listed as an associated company on Michener Allen's platform.
- Yoder and FreymajorUS-based auction company with locations in Kissimmee, FL; Findlay, OH; Houston, TX; and Atlanta, GA. Listed as an associated company on Michener Allen's platform.
- United AuctionsminorListed as an associated company on Michener Allen's platform.
- North Toronto AuctioncoreOperates from Innisfil, Ontario serving the Greater Toronto Area. Featured on Michener Allen's platform for Toronto-area equipment auctions.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Michener Allen Auctioneering competitors and assessment
Company assessmentDirect peers
- Ritchie Bros. Auctioneers: Global leader in unreserved equipment and vehicle auctions with online bidding; the most directly comparable peer in heavy equipment and truck auction services across North America.
- Copart: One of the largest online vehicle auction platforms in North America, particularly strong in salvage and total-loss vehicles from insurance and financial institutions; comparable to Michener Allen's automotive and repossession business.
- Manheim: Operates the largest physical and online wholesale vehicle auction network in North America through Simulcast and OVE; directly comparable in dealer-to-dealer vehicle remarketing.
- IAA (Insurance Auto Auctions): Specialized vehicle auctioneer serving insurance carriers, fleets, and financial institutions across North America with a comparable live-and-online auction format for used and salvage vehicles.
- Euro Auctions: Parent company of Michener Allen and itself a major industrial equipment auctioneer with sites across UK, Germany, Spain, Australia, and the UAE; operates the same unreserved auction model on the same shared platform.
- Yoder and Frey Auctioneers: US-based construction and industrial equipment auctioneer operating on the same unified platform as Michener Allen, with comparable live and online auction formats across the eastern US.
- Alex Lyon & Sons Auctioneers: Multi-generational family-run auctioneer specializing in construction equipment, trucks, agricultural, and heavy industrial assets in the northeastern US — closest in cultural and operating model to Michener Allen.
- Jardine Auctioneers: Affiliate auctioneer operating the same platform in New Brunswick, handling equipment, trucks, and government/bank repossessions — essentially a sister operation with identical business model.
- Weaver Auctions: Affiliate auctioneer operating in Rycroft (AB) and Prince George (BC) on Michener Allen's unified platform; directly comparable unreserved equipment auction business in northern Alberta and BC.
- United Auctions: Affiliated Scotland-based auctioneer featured on the same unified platform; offers comparable agricultural and heavy equipment auction services under the same umbrella group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Michener Allen Auctioneering social profiles
Digital presenceMichener Allen Auctioneering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Michener Allen Auctioneering leadership team
Management profileNumber of profiles
Profiles2 records
Michener Allen Auctioneering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Michener Allen Auctioneering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Michener Allen Auctioneering
What does Michener Allen Auctioneering do?
Michener Allen Auctioneering conducts unreserved auctions of industrial equipment, trucks, trailers, light vehicles, and recreational vehicles through live on-site events, live online bidding, pre-bidding, and timed online formats. The company also handles government and liquidation auctions, certified appraisals, and end-to-end seller services including advertising, transportation coordination, payment collection, and lien settlements. Operations span five Canadian sites and connect to a global network of affiliated auction companies.
Is Michener Allen Auctioneering a public or private company?
Michener Allen Auctioneering is a private company. It is classified as family owned and is currently operating.
When was Michener Allen Auctioneering founded?
Michener Allen Auctioneering was founded in 1971. It employs 51 to 100 people.
Where is Michener Allen Auctioneering based?
Michener Allen Auctioneering is headquartered in Edmonton, Canada, in the North America region.
How does Michener Allen Auctioneering make money?
Two revenue lines are on record. Buyer's Commission is the primary driver. The others are seller Commission.
Who are Michener Allen Auctioneering's main competitors?
Direct peers on record are Ritchie Bros. Auctioneers, Copart, Manheim, IAA (Insurance Auto Auctions), Euro Auctions, Yoder and Frey Auctioneers, Alex Lyon & Sons Auctioneers, Jardine Auctioneers, Weaver Auctions and United Auctions.
Does Michener Allen Auctioneering have an API?
No public API is recorded for Michener Allen Auctioneering.
What industry is Michener Allen Auctioneering in?
Michener Allen Auctioneering's product category is Industrial & Vehicle Auction Services. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of BPAJAEAH, Government & Tax-Lien/Tax-Deed Property Auctions. Its NAICS code is 42314 and its SIC code is 5010.