Pomme de pain
Pomme de Pain is a French fast-casual sandwich chain founded in 1980, operating via franchised restaurants across France. It serves made-to-order sandwiches, salads, pastries, and beverages to individual consumers, students, and group catering clients.
- Company typePrivate
- Founded1980
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Pomme de pain does
Pomme de Pain is a French fast-casual restaurant chain founded in 1980, operating primarily through a franchise model of company-owned and franchised restaurants across France. The company positions itself as 'La Maison du Sandwich' (The House of Sandwich) and serves made-to-order sandwiches, salads, viennoiseries, desserts, hot and cold beverages, and — most recently — hot meals. Its primary customer segments include individual consumers seeking quality fast food for dine-in, takeaway, or delivery; students targeted with dedicated menu formulas; and organizations ordering bulk catering for events, schools, and corporate functions. The company also operates as a franchisor, selling franchise rights to independent operators.
The flagship offering is the made-to-order sandwich, prepared in under two minutes using French-origin ingredients including AOP Comté cheese, Charolais beef, and French chicken. The product portfolio spans eight categories: sandwiches (with Grilladin and D'wich sub-lines), salads, snacks (Petite Faim), viennoiseries, desserts, hot drinks, cold drinks, and the newly introduced Plats Chauds (hot meals) category launched in 2025. The technology stack includes iOS and Android mobile applications supporting ordering, loyalty management, and geolocation-based restaurant finding, plus a QR code-linked loyalty program earning one point per euro spent. Operational integrations include Paybox for payment processing, Facebook Connect for social login, and a Too Good To Go partnership for end-of-day anti-food-waste distribution. The company is GDPR-compliant and achieved LEED certification in 2023 for store design and operations.
Pomme de Pain generates revenue through three primary streams: direct sales of food and beverages at restaurant locations, franchise fees and ongoing royalties from franchised units, and group catering commissions. Pricing is set at the individual restaurant level and is not publicly disclosed. The company is structured as a SAS (Société par Actions Simplifiée) registered in La Garenne-Colombes, France, with a reported share capital of approximately €2.54 million. Ownership has transitioned over time: the company joined the Elior group's commercial catering division in 1995, was acquired by Finama (a Groupama subsidiary) in 2004 as principal shareholder, and is reportedly associated with the Soufflet Group in more recent corporate disclosures. With 501–1,000 employees and operations spanning eight French regions including the overseas territory of La Réunion, Pomme de Pain maintains active franchise recruitment, seasonal menu rotations every three to four months, and a multi-channel marketing presence on Instagram, TikTok, and Facebook.
Pomme de pain firmographics
Firmographics- Name
- Pomme de pain
- Legal name
- POMME DE PAIN
- Website
- https://pommedepain.fr
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pomme de Pain is a French fast-casual sandwich chain founded in 1980, operating via franchised restaurants across France. It serves made-to-order sandwiches, salads, pastries, and beverages to individual consumers, students, and group catering clients.
- Ownership category
- akta.pro rank
Pomme de pain industry classification
Industry- Product category
- Quick-Service Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Sandwiches & Subs QSR (THAFAAAD)
Keywords
Where Pomme de pain is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Pomme de pain business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Food Sales: Revenue from direct sales of sandwiches, salads, hot meals, snacks, pastries, and beverages to consumers at restaurant locations. Both dine-in and takeaway.
- Franchise Fees and Royalties: Revenue from franchised locations through initial franchise fees and ongoing royalties based on sales.
- Group Catering Orders: Bulk orders for groups including school outings, sporting events, associative gatherings, and company events.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Pomme de pain product offering
Product offeringCore offering
Pomme de Pain is a French fast-casual restaurant chain that sells made-to-order sandwiches, salads, snacks, viennoiseries, desserts, hot and cold beverages, and hot dishes through company-owned and franchised restaurants across France. The chain emphasizes freshly prepared sandwiches delivered in under 2 minutes using French-origin labeled ingredients, complemented by a points-based loyalty program and group catering services.
Product overview
Pomme de Pain is a French fast-casual restaurant chain with 40+ years of history, positioned as 'LA MAISON DU SANDWICH' (The House of Sandwich). The core offering is made-to-order sandwiches prepared in under 2 minutes using quality French ingredients including AOP Comté cheese, French-origin beef and chicken, with selected labeled products. The multi-category portfolio includes: Sandwiches (with Grilladin and D'wich sub-lines), Salads, Snacks (Petite Faim), Viennoiseries, Desserts, Hot Drinks (including Caprice specialty beverages), Cold Drinks, and a newly launched Hot Dishes (Plats Chauds) category. Supporting services include a Loyalty Program (earning 1 point per €1 spent), Group Order catering, and franchise opportunities. The company operates both full-service restaurants and Minute kiosk concepts, with delivery and takeaway options. In 2023, the chain underwent a major modernization with LEED eco-certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Sandwiches (Made-to-Order) Made-to-order sandwiches prepared in under 2 minutes using freshly baked baguette and quality French ingredients including AOP Comté cheese, Charolais beef, and French chicken. Includes classic options (Parisien, Villageois, Généreux), premium Grilladin line with béarnaise or pepper sauce, D'wich line with crispy coatings, and vegetarian options like Bucolique. Available for dine-in, takeaway, and delivery.
- Salades Fresh salads made with quality ingredients for a light yet satisfying meal. Current offerings include Salade Estivale (pasta, mozzarella, cherry tomatoes) and Salade Croquante César (with breaded chicken). Available for dine-in, takeaway, and delivery.
- Petite Faim (Snacks) Mini sandwiches and crispy potatoes for small hunger between meals. Includes mini versions of popular sandwiches (Mini Comté, Mini Parisien, Mini Villageois, Mini Généreux, Mini Ruban Bleu, Mini Thon Crudités) and golden crispy potatoes. Available continuously throughout the day.
- Viennoiseries Freshly baked French pastries including croissants, pains au chocolat, Chausson aux Pommes, Pain aux Raisins, and Torsade au Chocolat. Also includes savory options like Croissant Jambon Comté and spreadable items like Tartines Beurrées and Tartines Nutella.
- Desserts Assortment of sweet treats including fruit tarts (Fraises, Framboises, Citron Meringuée, Pommes Caramel, Chocolat au lait & Spéculoos), donuts (Pistache, Sucre, Chocolat Noisette), cookies (3 Chocolats, Choco Pécan, Caramel Cacahuètes, Speculoos), brownies, flan, carrot cake, and seasonal pastries like Galette Frangipane.
- Boissons Chaudes (Hot Drinks) Hot beverages including coffee options (Espresso, Double Espresso, Noisette, Allongé, Au Lait, Cappuccino), tea, hot chocolate, and indulgent 'Caprice' specialty drinks combining coffee cream with flavored syrups, whipped cream, and additions like brownie or madeleine pieces in 20cl or 40cl sizes.
- Boissons Fraîches (Cold Drinks) Cold beverages including fresh orange juice (20cl and 40cl), bottled water (Volvic, Badoit), soft drinks (Coca-Cola, Sprite, Orangina, Schweppes), iced tea (Fuze Tea), flavored waters (Oasis), Minute Maid juices, lemonade, and house-made iced tea.
- Plats Chauds (Hot Dishes) New category of hot meals introduced in 2025, expanding beyond sandwiches. Current offerings include Bowl Poulet Cajun with Cajun-spiced chicken and Pasta dishes like Pâtes à la tomate with napolitaine sauce.
- Programme Fidélité (Loyalty Program) Customer loyalty program earning 1 point per €1 spent. Members can redeem points for free products through a points store. Enrollment via website, mobile app, QR codes, or by providing phone number at checkout. Features tiered rewards at 15, 30, 50, 100, and 130 points with maximum 300 points accumulation. Available at 17 listed restaurant locations.
- Offre de Groupe (Group Catering Orders) Catering service for groups for events including school outings, tourist visits, sports events, and associative gatherings. Offers breakfast-to-dinner formulas with diverse menu options. Some restaurants have large seating areas for on-site consumption. Personalized quotes are provided upon request.
Quantifiable outcome
- Sandwich preparation time under 2 minutes
- +1 more outcomes
Companies that use Pomme de pain
Customer profileSegments4 records
Ideal customer profiles4 records
Pomme de pain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Pomme de pain partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Too Good To GocorePartnership to combat food waste by offering end-of-day unsold products at reduced prices through the Too Good To Go app, supporting environmental sustainability goals.
- Nicook (Nicolas Tonini)coreFood influencer collaboration for product launches and animations. Nicook, a chef and content creator with over 1 million combined followers, collaborated on the 'Un zeste de Corse' summer 2025 animation, creating 4 exclusive recipes with Pomme de Pain's Chef Baptiste Demougeot.
- Chef Baptiste DemougeotcorePomme de Pain's in-house chef and winner of the 2024 Best Sandwich competition, who creates recipe content, anti-food waste tutorials, and collaborates on product innovations.
- French Ministry of HealthminorCollaborated in a study with the French Ministry of Health to assess the impact of Nutri-Score nutrition labels on consumer choices in fast-food restaurants, demonstrating commitment to nutrition transparency.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pomme de pain competitors and assessment
Company assessmentDirect peers
- La Brioche Dorée: French bakery-café chain offering sandwiches, viennoiseries, salads, and beverages under a franchise and corporate model — the closest direct overlap in product mix and customer segment with Pomme de Pain in France.
- Paul: Iconic French bakery and sandwich chain with dine-in, takeaway, and franchise locations; competes head-to-head with Pomme de Pain for lunch traffic and the French-quality bread/sandwich occasion.
- Marie Blachère: Fast-growing French bakery-sandwich chain with a strong value proposition and franchise model; directly competes on price-quality positioning in regional France.
- La Mie Câline: French bakery-restaurant franchise chain selling sandwiches, salads, pastries and viennoiseries in similar locations; comparable size, format, and franchise structure to Pomme de Pain.
- Subway: Global made-to-order sandwich QSR with franchise operations in France; competes directly on the customizable sandwich occasion with comparable throughput-oriented positioning.
Emerging players
- Exki: French fast-casual chain focused on fresh, seasonal, healthy meals including salads and sandwiches; overlaps with Pomme de Pain's healthier menu options (salads, vegetarian sandwiches).
- Cojean: French premium fast-casual chain offering salads, sandwiches, and hot dishes with a focus on quality ingredients; competes for urban lunch traffic in the same premium-segment positioning Pomme de Pain targets.
- Pret a Manger: International made-to-order sandwich and coffee chain with a premium organic/quality positioning similar to Pomme de Pain; presence in Paris creates direct overlap in central business district locations.
Broad incumbents
- McDonald's France: Dominant French QSR incumbent with national scale, drive-through, and digital ordering infrastructure; exerts significant pricing and traffic pressure on all sandwich-focused chains including Pomme de Pain.
Others
- Elior Group: Large French contract catering and foodservice group and former owner of Pomme de Pain (1995–~2004); relevant as a strategic adjacency and historical corporate parent in the French foodservice ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pomme de pain social profiles
Digital presencePomme de pain compliance and trust
Trust signalCompliance2 records
Pomme de pain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pomme de pain leadership team
Management profileNumber of profiles
Profiles6 records
Pomme de pain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pomme de pain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pomme de pain
What does Pomme de pain do?
Pomme de Pain is a French fast-casual restaurant chain that sells made-to-order sandwiches, salads, snacks, viennoiseries, desserts, hot and cold beverages, and hot dishes through company-owned and franchised restaurants across France. The chain emphasizes freshly prepared sandwiches delivered in under 2 minutes using French-origin labeled ingredients, complemented by a points-based loyalty program and group catering services.
Is Pomme de pain a public or private company?
Pomme de pain is a private company. It is classified as private equity controlled and is currently operating.
When was Pomme de pain founded?
Pomme de pain was founded in 1980. It employs 501 to 1,000 people.
Where is Pomme de pain based?
Pomme de pain is headquartered in Paris, France, in the Europe region.
How does Pomme de pain make money?
Three revenue lines are on record. Restaurant Food Sales are the primary driver. The others are franchise Fees and Royalties and group Catering Orders.
Who are Pomme de pain's main competitors?
Direct peers on record are La Brioche Dorée, Paul, Marie Blachère, La Mie Câline and Subway. Emerging players are Exki, Cojean and Pret a Manger. McDonald's France is listed as a broad incumbent. Elior Group is listed as an others.
Does Pomme de pain have an API?
No public API is recorded for Pomme de pain.
What industry is Pomme de pain in?
Pomme de pain's product category is Quick-Service Restaurant. Its primary akta.pro industry code is THAFAAAD, Sandwiches & Subs QSR. Its NAICS code is 722513 and its SIC code is 5812.