La Mie Câline
La Mie Câline is a French bakery-pâtisserie and fast-casual franchise founded in 1985, operating 240+ stores across France via parent SAS Monts Fournil. It serves individual consumers and corporate catering clients with sandwiches, salads, hot dishes, artisan breads, and the trademarked Cookiz® cookie range.
- Company typePrivate
- Founded1985
- HeadquartersSaint-jean-de-monts, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What La Mie Câline does
La Mie Câline is a French bakery-pâtisserie and fast-casual franchise chain founded in 1985 in Saint-Jean-de-Monts, Vendée, and operated through its parent company SAS Monts Fournil (share capital €1,129,600, RCS La Roche-sur-Yon). The company serves individual consumers and corporate catering clients across France through a network of more than 240 franchise locations, employing approximately 2,670 collaborators and serving roughly 38 million customers annually. Its product range spans fresh sandwiches (including the proprietary Déjeunette and Câlinis formats), salads, hot dishes (quiches, paninis, burgers, croques), sweet treats anchored by the trademarked Cookiz® cookie family (Original, Super, Mini, Master), artisan breads made from organic or CRC-certified flours, and beverages.
The business model is a hybrid of franchise licensing, direct-to-consumer retail, and centralised supply. Monts Fournil operates the central production facility that supplies bakery, viennoiserie, and pâtisserie to franchise stores, which finish products in terminal-cooking ovens. Revenue streams include franchise fees and royalties, central supply to franchisees, in-store retail across 240+ addresses, Click & Collect orders via click.lamiecaline.com, third-party delivery aggregator commissions, and a Traiteur & Réception catering service. Customer acquisition combines physical store density, digital ordering, a loyalty programme, and a national basketball sponsorship programme covering 40+ amateur clubs in partnership with Fondation du Sport Français and equipment supplier Peak.
The company operates exclusively in France with no disclosed international footprint. Leadership is held by Mme Sylvia TOUBOULIC BARRETEAU as Présidente of SAS Monts Fournil. In February 2025 the DGCCRF imposed a €200,000 transactional fine on Monts Fournil for misleading French-origin and free-range egg sourcing claims, a reputational event that has not materially impaired operations. Recent strategic activity is concentrated in product innovation rather than M&A or geographic expansion.
La Mie Câline firmographics
Firmographics- Name
- La Mie Câline
- Legal name
- SAS Monts Fournil
- Website
- https://lamiecaline.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- La Mie Câline is a French bakery-pâtisserie and fast-casual franchise founded in 1985, operating 240+ stores across France via parent SAS Monts Fournil. It serves individual consumers and corporate catering clients with sandwiches, salads, hot dishes, artisan breads, and the trademarked Cookiz® cookie range.
- Ownership category
- akta.pro rank
La Mie Câline industry classification
Industry- Product category
- Quick-Service Bakery and Café Franchise
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Cookie and Cracker Manufacturing (311821)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Sandwiches & Subs QSR (THAFAAAD)
- akta.pro secondary industries
- Patisseries & Viennoiserie (French-Style) (THAFAFAB), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where La Mie Câline is headquartered
LocationHeadquarters
- HQ city
- Saint-jean-de-monts
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
La Mie Câline business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Franchise fees and royalties: La Mie Câline generates revenue by recruiting and supporting franchisees who pay fees and royalties for the right to operate under the brand, use proprietary products, and benefit from central supply and marketing.
- Direct retail sales at franchise stores: Revenue from sales of sandwiches, salads, baked goods (croissants, cookiz, pastries, cakes), hot meals, drinks, and catering/traiteur orders at the 240+ store locations.
- Central production and supply: Monts Fournil, the parent company, operates a production facility supplying bakery, viennoiserie and pâtisserie products to the store network.
- Click & Collect and delivery commissions: Online ordering platform (click.lamiecaline.com) and delivery aggregator partnerships drive incremental revenue through order processing and commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Master Cookiz® 3+1 launch offer |
| Unit Pricing | Pay-as-you-go | Galette Noisette & Chocolat (6 portions) – Epiphany 2026 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
La Mie Câline product offering
Product offeringCore offering
La Mie Câline is a French bakery-pâtisserie and fast-casual restaurant franchise network operating 240+ locations across France. The company sells freshly prepared sandwiches, salads, hot dishes (paninis/Câlinis, quiches, croques, burgers), sweet treats (croissants, pastries, signature Cookiz cookies), artisan breads, beverages, and event catering through franchise stores, supported by central production at the Monts Fournil facility.
Product overview
La Mie Câline operates as a fast-casual dining and bakery franchise network with over 240 locations in France. The product portfolio centers on fresh sandwiches, salads, hot dishes (quiches, paninis, burgers), and an extensive sweet treats lineup anchored by the signature Cookiz® cookie brand. Additional offerings include artisan breads made from organic or CRC-certified flours, catering services for events, and hot/cold beverages. The company also provides digital services including Click & Collect ordering and a loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- Cookiz: Iconic square cookie product, a signature item of the La Mie Câline brand, available in multiple variations including Original, Super Cookiz, and Mini Cookiz.
- Master Cookiz
- Câlinis
Products and services
- Nos Sandwichs Fresh sandwiches for lunch or dinner, featuring various bread types including baguettes, ciabattas, and proprietary Déjeunette format.
- Nos Salades Fresh salads including César, Poke Bowl, Mexican Bowl, and Falafel Tabouleh options.
- Nos Douceurs Sweet treats including croissants, éclairs, tarts, donuts, and Cookiz cookies for breakfast, dessert, or snacking.
- Nos Pains Artisan breads made from organic or CRC-certified flours, including complete, traditional, and grain varieties.
- Nos Plats Chauds Hot dishes including quiches, croques, burgers, and Câlinis (paninis), renewed throughout the year.
- Traiteur & Réception Catering service for events and receptions, handling bulk orders for corporate and private occasions.
- Nos Boissons Hot and cold beverages including chocolate, fruit drinks, and energizing options.
- Cookiz Signature cookie brand of La Mie Câline, available in Original, Super, Mini, and Master formats.
- Master Cookiz Premium oversized round cookie product line launched nationally on 8 April 2026 with four gourmet recipes.
- Le Click & Collect Online ordering service allowing customers to order ahead and collect products at their local franchise store.
- Programme de Fidélité (Carte La Mie Câline) Loyalty programme rewarding repeat purchases with a physical and digital loyalty card.
- La Mie Câline Franchise (Restauration Rapide) Franchise business opportunity for entrepreneurs to operate bakery-pâtisserie-café locations under the La Mie Câline brand.
Quantifiable outcome
- 38 million customers served annually across 240+ locations
- +2 more outcomes
Companies that use La Mie Câline
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
La Mie Câline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Mie Câline partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Fondation du Sport FrançaiscoreLa Mie Câline partners with the Fondation du Sport Français for its national basketball sponsorship programme. Each franchise store sponsors a local amateur basketball club with a complete personalised kit (jersey set). This is a core CSR and community engagement initiative for the brand.
- Peak (sports equipment brand)minorEquipment supplier for the basketball club sponsorship programme. Peak provides sports kits for the amateur basketball clubs sponsored by each La Mie Câline store.
- Delivery aggregatorsminorThird-party food delivery platform partners enable home delivery of La Mie Câline products. Referenced as 'Nos agrégateurs' on the website.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
La Mie Câline competitors and assessment
Company assessmentDirect peers
- Class'Croute: French sandwich/salad chain with company-owned and franchise locations focused on lunch, catering and delivery. Comparable on the lunch-led daypart, B2B catering offering, and multi-channel (in-store, delivery, Click & Collect) GTM.
- Paul: Iconic French bakery-café chain (Groupe Holder) producing viennoiserie, breads, sandwiches and pastries through company-owned and franchise locations in France. Comparable on signature viennoiserie heritage, bakery-café format, and brand-led premium positioning.
- Marie Blachère: French boulangerie-pâtisserie franchise with a dense network of 700+ stores across France offering bread, viennoiserie, sandwiches and savouries. Directly comparable to La Mie Câline on franchise model, French regional footprint, and bakery-led assortment.
- Brioche Dorée: Operated by Groupe Le Duff, Brioche Dorée is one of France's largest bakery-café franchise networks serving sandwiches, viennoiserie, salads and coffee. Closely comparable to La Mie Câline in franchise model, product mix, and French footprint.
- La Maison du Pain: French bakery-pâtisserie chain with franchise and company stores offering sandwiches, salads, viennoiserie and bread. Closely comparable franchise-style operation and product mix targeting breakfast and lunch occasions.
- Boulangerie Ange: French bakery franchise with several hundred locations offering bread, pastries, sandwiches and quick meals. Comparable in franchise-driven expansion, mid-market price positioning, and bakery-café product range.
Emerging players
- Pret a Manger: International sandwich/salad/coffee chain with growing French presence. Comparable on the quick-lunch, sandwich-and-coffee proposition for urban professionals, though its product range does not include traditional French viennoiserie.
Others
- Picard: French frozen-food specialist with strong nationwide retail density and food-quality reputation. Not a direct competitor but an adjacent branded food retailer that competes for French household food occasions and share-of-wallet.
Broad incumbents
- Le Duff / Groupe Le Duff: Parent group of Brioche Dorée, Délice de France and other bakery-café brands. Relevant as the multi-brand incumbent competitor whose scale, supplier relationships, and international footprint set the competitive ceiling for La Mie Câline.
- Subway: Global sandwich QSR franchise operating in France via master franchisees. Overlaps with La Mie Câline's sandwich-led, on-the-go meal occasion but at much larger global scale and without the bakery/viennoiserie heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
La Mie Câline social profiles
Digital presenceLa Mie Câline compliance and trust
Trust signalCompliance1 record
La Mie Câline financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Mie Câline leadership team
Management profileNumber of profiles
Profiles3 records
La Mie Câline funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Mie Câline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Mie Câline
What does La Mie Câline do?
La Mie Câline is a French bakery-pâtisserie and fast-casual restaurant franchise network operating 240+ locations across France. The company sells freshly prepared sandwiches, salads, hot dishes (paninis/Câlinis, quiches, croques, burgers), sweet treats (croissants, pastries, signature Cookiz cookies), artisan breads, beverages, and event catering through franchise stores, supported by central production at the Monts Fournil facility.
Is La Mie Câline a public or private company?
La Mie Câline is a private company. It is classified as family owned and is currently operating.
When was La Mie Câline founded?
La Mie Câline was founded in 1985. It employs 501 to 1,000 people.
Where is La Mie Câline based?
La Mie Câline is headquartered in Saint-jean-de-monts, France, in the Europe region.
How does La Mie Câline make money?
Four revenue lines are on record. Franchise fees and royalties are the primary driver. The others are direct retail sales at franchise stores, central production and supply and click & Collect and delivery commissions.
Who are La Mie Câline's main competitors?
Direct peers on record are Class'Croute, Paul, Marie Blachère, Brioche Dorée, La Maison du Pain and Boulangerie Ange. Pret a Manger is listed as an emerging player. Picard is listed as an others. Broad incumbents are Le Duff / Groupe Le Duff and Subway.
Does La Mie Câline have an API?
No public API is recorded for La Mie Câline.
What industry is La Mie Câline in?
La Mie Câline's product category is Quick-Service Bakery and Café Franchise. Its primary akta.pro industry code is THAFAAAD, Sandwiches & Subs QSR, with a secondary code of THAFAFAB, Patisseries & Viennoiserie (French-Style). Its NAICS code is 3118 and its SIC code is 2050.